LUX Corporate

LUX INDUSTRIES LIMITED CORPORATE PRESENTATION I 2021
WHAT’S INSIDE
ESG Fast-track progress

03 ESG 18 Strengths 25 Financials
04 CSR 19 Manufacturing 26 Leadership Profile
20 New Markets 28 Management
21 Multi- Channel Footprint 30 New Venture
22 Branding 31 Transforming into a New Lux
24 Digitalisation
Corporate identity
06 At a glance
07 Milestone
08 Product Portfolio
10
11
Merger
Presence
Performance
12 Export presence 33 Financial performance
13 Governance
Sustainability
Opportunities 43 Environment
16 Opportunity landscape 44 Sustainability
45 CSR
ESG
ESG
▪ Collaborated with Churchgate Partners to implement ESG

▪ Provide more transparency in disclosures regarding
Environment, Social and Governance related issues
▪ Guided by the principles to make a difference in society by
giving back in equal measures
▪ Recognizing the need for sustained progress of society to
pursue long-term goals that are beneficial for the
community
View ESG details of Lux Industries
Lux Industries Limited

03
CSR
Supporting economically Addressing environment Supporting 180+ elderly Focusing on animal welfare
backward people sustainability people benefiting 500+ cows
Making available safe Promotion of traditional

drinking water benefiting art & culture
1 lakh+ people
Annual CSR expenditure
Trees planted in 35-40 acres of land

04
06 At a glance
07 Milestone
08 Product Portfolio
10 Merger
11 Presence
12 Export presence
13 Governance
C O R P O R AT E
AT A GLANCE
ENSURING EVERYDAY COMFORT FOR DECADES
Lux group as a merged entity Unique in its value proposition
Leadership Scale
Indian innerwear Combined revenue Garment pieces; Retailer network across Country export presence
company from operations manufacturing capacity India
(volume terms) across 7 state-of-the-art
plants
Prominence
Share in organised Fill rate against industry Employees SKUs; among industry’s Products spanning
men's innerwear market average of 80% largest innerwear ranges innerwear, athleisure
wear categories

06
MILESTONE
Shri. Giridhari Lal Todi Shares listed on • Commissioned Eastern Merger of J.M. Hosiery and Ebell
founded Biswanath Hosiery the BSE and NSE India’s largest hosiery Fashions with Lux Industries
Mills product manufacturing plant
in Dankuni
Comfort partner for IPL • Became Kolkata Knight • Launched India's first scented
Export commenced across teams (Kings XI Punjab & vest Lux Cozi
Riders’ primary sponsor
the Middle East, Africa Pune Warriors India) • Launched One8 brand
and Europe
• Varun Dhawan roped
Shah Rukh Khan became in as brand ambassador • Amitabh Bachchan onboarded
Lux Industries Limited was brand ambassador for ONN
• Lux Cozi Her, innerwear as brand ambassador
incorporated as a Public
Limited Company range for women, • Lux Classic & Lux Venus Classic
launched relaunched
IPO launched-
oversubscribed 4 times

07
PRODUCT PORTFOLIO
Winter **Total Revenue

Categories Prominent brands
Wear in ₹ Cr
Premium
₹ Cr
Semi-
premium
₹ Cr
Economy Others
₹ Cr
Presence across price segments helps the Company cater to a wide customer base and fast-track growth
* Includes complete winterwear sale including Lux Cottswool
** Note : Net sales revenue of 2020-21

08
PRODUCT PORTFOLIO
*Total Revenue
Margin Prominent brands
in ₹ Cr
18-21%
13-17%
Upto 12% Others
Presence across price segments helps the Company cater to a wide customer base and fast-track growth
*Note : Net sales revenue of 2020-21

09
MERGER
Group companies – Ebell Fashions

Private Limited (brand Lyra) and EPS in FY21 (post-merger)
J.M. Hosiery and Co Limited
(brand Genx) merged with Lux
Industries Limited
EPS in FY20 (pre-merger)
Benefits of the Merger
▪ Market growth
▪ EPS accretive Shares of Lux (pre-merger state)
▪ Expand product portfolio
▪ Expand into newer markets and
segments
▪ Strong positioning Shares issued pursuant to
▪ Enhanced margins scheme of merger and
application made to BSE & NSE
for listing of shares.
10
PRESENCE
WIDENING AND DEEPENING REACH
1,150+ dealers' Available in 2 lakh+ multi- Stronger e-retail platform 12 Depots drive faster
network brand stores and 11 EBOs presence distribution in India
Strategically located
Exclusive brand outlets manufacturing units
(target by FY22) (West Bengal, Punjab,
Tamil Nadu and Uttar
Pradesh) to address
growing markets
Sales teams drive offtake
Warehouses (12 states)

11
EXPORT PRESENCE
Kuwait
Saudi Qatar
Star Export House Market traction in Germany Arabia Bahrain UAE
Oman
Sudan
recognition by tropical countries Chad
Jordan Nepal
Government of India (including GCC Mali
Myanmar
Niger
region and Africa)
Thailand
Algeria
Nigeria
Morocco
Benin Hong Kong
Burkina Faso
Geography-wise sales Senegal
Gambia
Yemen
Bissau
Malaysia
New countries added in Panama
Guinea Djibouti Sri Lanka
past 5 years Cote d’Ivoire Togo
Ghana Ethiopia Indonesia
Gabon Kenya
Domestic Uganda
Angola
Cameroon
Country-wide presence
Congo
South Africa Singapore

Republic of
Congo and Democratic Australia
Exports Republic of Congo.
Targeted country-presence
by 2025
12
GOVERNANCE
Shareholding pattern 31.3.21

Experienced Board Strong Management Team Restructured business
• Promoter-Directors with 24 years of • Inducted several new members in the
22.42 processes
average industry experience; expertise- past two years
Sales & Marketing, Brand Promotion, • New members include:
Product Development, Board service & Nischal Puri, a hosiery industry veteran as 4.78
Governance the Director, Operations in Artimas 3.29 Enhanced IT investments
• Independent Directors with expertise in Fashions Pvt. Ltd. (Subsidiary of Lux) 69.51
Accounting & Finance, Legal, Printing Saurabh Bhudolia – CFO
and Packaging Jitendra Shah – VP, Finance
Sagar Shah – Head, EBO and others Promoter FII DII Public
Industry-specific
• Inducted E&Y as Internal Auditor expertise
Growing Trust
• Inducted Economic Laws Practice
(ELP) as Compliance Consultant • Marquee investors like Jupiter India Fund,
Kotak Mutual Funds, Abakkus Growth
Share of Independent
• S.K. Agarwal and Co. is the Directors on Board Robust governance
Fund and Life Insurance Corporation of
Statutory Auditor; planning to
India, among others
induct a Big 4 in next 12-18
months • Covered by key research and brokerage
houses such as Anand Rathi, SMIFS, B&K
Securities Women Independent
Directors
13
GOVERNANCE
Robust risk-management ▪ No duplications

framework
▪ Minimal manual Procure
interventions to Pay IT General
Inventory Controls &
Management Regulatory
Compliance
Organisation-wide Execution excellence

accountability through:
Inbound &
Outbound
Well-defined Human
▪ Digital capability Logistics process Resources
▪ Streamlined processes
Process to be fully ▪ Higher transparency Finance and
streamlined by Production Accounts &
2021-22 Fixed Assets
Order to
Cash

14
16 Opportunity landscape
LUX’S RESPONSE
Strong distribution channel Employee workforce Longstanding dealer relationship Near-term investment to augment
production through internal accrual
Price range of products Existing market share in men's Cash balance Districts-presence in India
innerwear
Additional revenue generation

potential through proposed
expansion
Lux industries Dankuni factory

16
18 Strengths
19 Manufacturing
20 New Markets
21 Multi- Channel Footprint
22 Branding
24 Digitalisation
25 Financials
26 Leadership Profile
28 Management
30 New Venture
31 Transforming into a New Lux
FAST-TRACK
STRENGTHS
Expansion: Foraying into new segments Technology: Augmenting digital

and geographies and expanding multi- capability with investments in
channel footprint automation (SAP Hana) for enhanced
operational control
Expansion Technology
Integration: Capitalising on synergies
through merger with J.M. Hosiery Efficiency: Presence across
and Ebell Fashions value-chain and scale driving
Lux value organisation-wide efficiency
Quality: Creating new benchmarks system
for quality and comfort
Integration Efficiency
Quality

18
MANUFACTURING
Yarn
Present in yarn sourcing Flexible core manufacturing

till packaging process
Manufacturing
Key focus areas: quality, cost Completed upgradation and Process
effectiveness and innovation replacement of old
equipment
Cutting
Investment on cutting Garment pieces manufactured

machines from Italy, every year Note *Outsourced to job workers with strong company control
Germany, and Singapore
19
NEW MARKETS
Domestic Sales (%) Share of revenues from value,

From a innerwear pureplay Focus on premium
semi-premium and premium
to a mix of athleisure and innerwear range: 18
21 products category of FY21
outerwear player Current Market share –
₹228 Crore in FY21 Revenue share Amount % Volume %
3
Expected Market Share – Premium 12 9
Unique socks, innerwear ₹500 Crore in FY25 28
30 Sub Premium 57 41
and sleepwear collection
for One8, globally Central East North Economy 31 50
South West
Foray into 46 countries;
grow exports revenue by Expanding EBITDA margin (%) Share of revenues from value,
Foray into southern 60% in five years semi-premium and premium
20
region of India products category of Q4 FY21
16
Revenue share Amount % Volume %
Enter female (innerwear Premium 13 10

and outerwear) and kids Sub Premium 53 41
segment
Economy 34 49
FY20 FY21

20
MULTI-CHANNEL FOOTPRINT
▪ Growing wholesale Adopting investment-light

market presence #FOFO model
Dealer attrition
▪ Association with 1,150+

dealers with focused
engagement initiatives
Strong presence in Target revenue of ₹100 Cr by Depots drive faster Average daily online
multi-brand outlets and online sales in next 3 years distribution in India orders
large format stores
Enlarging e-commerce footprint with Amazon, Flipkart,

Myntra and AJIO, among others
Exclusive brand Large store formats*
outlets (EBOs)* to showcase the entire
product range
#FOFO: Franchise-owned-franchise operated *For premium offerings

21
BRANDING
Building brands judiciously

Branding investments in the last
five years, leading to FY21
Amitabh Bachchan, Virat

Kohli, Varun Dhawan, Kartik
Aaryan, Taapsee Pannu are
brand endorsers Average share of revenues
spent on branding (FY17-FY21)
Sponsored KKR team in the

IPL to enhance brand
respect and visibility Return on every rupee spend
worldwide on A&P

22
BRANDING
1 2 3
Creating Innovative products Sustaining
Successful brand and launches brand
across different promotion
price point
6 5 4
Clear and Evolving Strengthening
consistent brand communication endorsement
product salience compatibility
7 8
Messaging around desired Translating brand strengths into
consumer aspiration quicker offtake and shorter
receivables cycle

23
DIGITALISATION
End-to-end IT solutions through Enhanced MIS system for business

dealer integration systems visibility; data-based Process
decision-making Timeline
Change
Led by Bibek Maity, CIO and his Invested in SAP-Hana and Internal Team People
25-member team SAP rollout across the Experience
organisation
Technology
Geographic
Detailed IT investment Better control over internal
roadmap for the next 10 years operations Functional
Expansion

24
FINANCIALS
Overhauled credit policy to

strengthen working capital ROCE, FY21
Debtor-turnover in FY20 Debtor-turnover in FY21
Deleveraged balance sheet and Revenue Growth, FY20-FY21 Inventory cycle in FY20 Inventory cycle in FY21
created strong liquidity buffer
Cash and cash equivalents, FY21 Creditor days in FY20 Creditor days in FY21
Aggressive reinvestment in the

business with focus on
premiumisation EBITDA Growth, FY20-FY21 Interest cover in FY20 Interest cover in FY21
Debt-equity in FY20 Debt-equity in FY21

25
LEADERSHIP PROFILE
Ashok Kumar Todi Pradip Kumar Todi

Chairman Managing Director
• Visionary, Founder and Promoter • Founder and Promoter

• Commerce Graduate; engaged in the hosiery business • Commerce Graduate
for over five decades
• Primarily focuses on product development and production
• Forte lies in capturing market share, marketing, functions
formulating various policies for growth and expansion
• Deep technical knowledge of the hosiery industry
• Introduced attractive schemes for dealers, retailers and
consumers • Forte lies in developing new patterns, yarn combinations, and
knitting technologies
• Associated with various philanthropic organisations in
India • Introduced new styles and optimised production costs

26
NEXT GENERATION
Navin Kumar Todi Rahul Kumar Todi Saket Todi Udit Todi
Executive Director Executive Director Executive Director Executive Director
• Post Graduate (Brand • MSC in Finance from LSE,

• Commerce Graduate • Post Graduate (Marketing) from Management) from MICA Economics (Hons.) from St.
• Engaged with the Company for GRD, Coimbatore Stephens College, Delhi.
• Engaged with the Company for 7
21 years • Engaged with the company years • Engaged with the Company for 7
• Looking after the GenX and Lux for 17 years years
• Responsible for premium
Cozi Her brands • Looking after the Production brands in the retail channel • Launched brand Lyra - +500 crore
• Responsible for operations of function of the Tirupur Unit - ONN brand and exports market within 5 years making it the
the Tirupur unit • Handled wide range of market leader.
• Introduced in-house capacity for
• Focusing on product responsibilities across businesses • Instrumental in setting up the
stitching for better quality and cost
premiumisation, new brands • Overseeing several functions like Dankuni facility with cost
control
and product categories finance, personnel, operations, optimization.
• Expanded presence by 24+ • Setting up new facilities for
among others countries further growth plans.
• Focus on quality; created a loyal • Expanding women’s wear
customer base segment into a complete range
including inner wear and
athleisure.
27
MANAGEMENT
Saurabh Kumar Bhudolia Smita Mishra Sanjay Mittal

Chief Financial Officer Company Secretary & Compliance Officer Vice President (Sales)
• Qualified Chartered Accountant • Qualified Company Secretary, associated with the • Has led and supported various leadership roles for
• 18+ years of experience in Corporate Finance, Company for the last 11 years 25+ years at the company
Accounts, Planning, Risk Management, Mergers • Heads the complete compliance functions and • Heads the sales function and plays a significant
and Acquisitions etc. ensures efficient administration; compliance with role in formulating the Sales Strategy
• Strong business and financial acumen, statutory and regulatory requirements • Strong understanding of hosiery market and
instrumental in fund raising, investor relationship • Played a critical role during listing on NSE and BSE achieving targets, critical role in gaining market
• Earlier worked as a CFO in Future Lifestyle and in share via new launch with incremental topline
his early career handled multiple roles in Tata
Steel, Mondelez and Sula Vineyards

28
MANAGEMENT
Mr.
Bibek
Narendra
Maity Panjwani Surendra Kumar Bajaj Narendra Panjwani
Head
Chief of
Information
Quality Control
Officer Vice President (Marketing) Head of Quality Control
• Postgraduate (MBA & MCA) • 35+ years of experience in marketing industry • Bachelor of Science
• 22+ years of experience in IT • Associated with the Company for 6+ years • 20+ years experience in hosiery industry
• Associated with the Company for 5+ years • Worked with Khaitan Group of Companies before • Associated with the Company for 7+ years
• Responsible for SAP implementation in the joining Lux • Helps maintaining product quality right from its
Company • Instrumental in formulating marketing strategy development to commercialization
• Enabling smoother business decisions by and plans • Worked with Maxwell Industries for 21 years
implementing IT-enabled tools

29
NEW VENTURE
Impressive portfolio Company’s critical Endorsed by Virat Kohli

(innerwear, loungewear, margin driver and has huge growth Revenues in 2020-21 Expected revenues in
sleepwear) potential 2024-25
Created an inorganic,
and new distribution
channel
Independent and
dedicated manufacturing Brainchild of Nischal
facilities Puri, an industry
veteran
* Includes complete sale of Artimas Fashions Pvt. Ltd. including One8 and others
30
TRANSFORMING INTO A NEW LUX
Combination of mass, Professionally-driven Technology-driven

mid-premium and with defined
premium employee roles
Mass segment Promoter-driven Legacy processes
Pull marketing Pan-India presence
To From
Push marketing Selected states of
presence
Men’s innerwear, Strengthened working

outerwear, women’s capital management,
innerwear and outer wear, improving liquidity
athleisure, kids wear
Men’s innerwear High receivables days and
low inventory turnover

31
33 Financial performance

PERFORMANCE
In ₹ crore In ₹ crore In ₹ crore

Revenue Gross Profit PAT
FY21 FY20 FY21 FY20 FY21 FY20

1,965 1,674 684 585 269 177
In ₹ crore % %
EBITDA Gross Margin PAT Margin
FY21 FY20 FY21 FY20 FY21 FY20

393 275 35 35 13.71 10.59
% In ₹ crore
EBITDA Margin Net Cash Flow
FY21 FY20 FY21 FY20

19.99 16.44 85 6

33
PERFORMANCE
In ₹ crore In ₹ crore In ₹ crore

Revenue Gross Profit PAT
Q4 FY21 Q4 FY20 Q4 FY21 Q4 FY20 Q4 FY21 Q4 FY20

601 404 227 136 91 41
In ₹ crore % %
EBITDA Gross Margin PAT Margin
Q4 FY21 Q4 FY20 Q4 FY21 Q4 FY20 Q4 FY21 Q4 FY20

129 66 38 34 15.07 10.28
% In ₹ crore
EBITDA Margin Net Cash Flow
Q4 FY21 Q4 FY20 FY21 FY20

21.45 16.38 85 6

34
PERFORMANCE
FY 21
Category NSV FY 21 NSV FY 20
Sales Growth Volume Growth ASP Growth
(in ₹ crores) (in ₹ crores)
Premium 228 214 7% 1% 10%
Mid- Premium 1099 969 13% 7% 8%
Economy 616 474 30% 21% 6%
Total 1943 1657 17% 13% 4%
Q4 FY 21
Category NSV FY 21 NSV FY 20
Sales Growth Volume Growth ASP Growth
(in ₹ crores) (in ₹ crores)
Premium 77 52 48% 31% 12%
Mid- Premium 313 221 42% 26% 12%
Economy 205 129 59% 31% 18%
Total 595 402 48% 29% 13%

35
PERFORMANCE
In ₹ crore
Cash Flow March 2021 March 2020
Net Cash flow from Operations 388.54 152.68
Cash flow from / (used in) investing activities (176.54) (44.24)
Cash flow from / (used in) in financing activities (133.37) (130.48)
Net increase / (decrease) in cash and cash equivalents 78.63 (22.04)
Cash and cash equivalents at the end of the year 84.69 6.06
Add: Investments lying in the closing date 176.74 39.63
Closing Cash and Cash Equivalent 261.43 45.69
Borrowings as on Closing Date 123.60 235.64
Net Cash Balance 137.83 (189.95)

36
PERFORMANCE
Revenue for the quarter is at Margin for the quarter stands Advertisement spend for the EBITDA stands at ₹ 129 Crore
an all-time high with a top at 37.68% year is around ₹ 106 Crore @ @21.45% with an
line of ₹ 601 Crore and a 5.4% of Total Income improvement of 507 basis
growth of 49% points over Q4' FY 2020
PBT and PAT for the quarter is Working capital days for the Gross Cash reserve stands at Company continues E&Y as
@ 20.23% and 15.07% FY ended March'21 stands at ₹ 261 Crore, net of borrowing its Internal Auditor
respectively 122 days; significant at ₹ 138 Crore
improvement by 38 days over
last year FY 2020
Appointed ELP as Compliance Fixed asset - Company used Company has sanctioned
Consultant (GST) but Promoter owned has around ₹ 110 Crore of capex
been transferred in the name for expansion into existing
of Company and new categories
37
PERFORMANCE
Revenue ₹ (Cr) EBITDA ₹ (Cr) EBITDA Margin (%) PAT ₹ (Cr) PAT Margin (%)
393
1,965
269
20
14
16
275
11
177
1,674
FY20 FY21 FY20 FY21 FY20 FY21 FY20 FY21 FY20 FY21

38
PERFORMANCE
Revenue ₹ (Cr) EBITDA ₹ (Cr) EBITDA Margin (%) PAT ₹ (Cr) PAT Margin (%)
129
15
21
91
601
16
10
404
66
41
FY20 FY21 FY20 FY21 FY20 FY21 FY20 FY21 FY20 FY21

39
PERFORMANCE
Capital Employed ₹ (Cr) Cash and Cash Equivalents* ₹ (Cr) RoCE (%) Net Worth ₹ (Cr)
36
1,038
34
1,001
261
768
738
46
FY20 FY21 FY20 FY21

FY20 FY21 FY20 FY21
*Gross cash and cash equivalents

40
PERFORMANCE
Inventory Turnover (days) Credit Turnover (days) Working Capital Turnover (days) Debt – Equity (Ratio)
109
160
52
0.32
89
45
122
0.12
FY20 FY21 FY20 FY21 FY20 FY21 FY20 FY21

41
43 Environment
44 Sustainability
45 CSR

ENVIRONMENT
1 MW rooftop solar Energy-saving LED lighting

power plant at Dankuni systems in our plants save
(West Bengal) unit energy
Process technology help 40-45% of our total

save water power requirements met
through renewable
sources
Substantial electricity Reducing carbon

cost reduction footprint
Water saved every day through state-of-the-art processing Rooftop solar power plant at Dankuni unit
technology
43
SUSTAINABILITY
Action Impact
Our products are made of 100% natural fibre and we Hygienic products and reduced environmental
use recyclable packaging impact
Many suppliers manufacture exclusively for us Consistent product quality and employment
generation
Manufacturing locally and maximising local sourcing Boosting local economy and well-being in
the society
Embedding sustainability and circularity across the Including sourcing sustainable raw materials,
value chain manufacturing processes, supply chain and waste
management
Social commitment includes sustainability and Including sustainable raw materials; enhanced
inclusive growth workforce management and greater community reach
44
CSR
Built the Saraswati Sishu

Mandir School at Bali
(Murshidabad)
Providing quality education

to local and tribal children
Partnership and consultation with

NGOs, registered trusts and
Section 8 companies
Saraswati Sishu Mandir School at Bali (Murshidabad)
Students enrolled

45
CSR
Supporting Reaching healthcare

Pushpawati Singhania through focused
Hospital & Research intervention areas
Institute (kidney ailments, cardio-
vascular diseases, cancer
among others)
Engaging in providing Providing OPD and IPD

treatment to ailing services to the
population economically
underprivileged
Pushpawati Singhania Hospital & Research Institute
Bed facility Liver transplants

46
CSR
Regular temperature Distributed free food

checks and periodic packets to 3000+ people
sanitisation at the
Company premises
Free distribution of Replaced biometric with

Conducting regular temperature checks
disposable masks to all face detector attendance
teams system
Hot Kadha (ayurvedic

drink) provided to all
People touched through the Contributed to Emergency
employees daily to boost healthcare initiatives Relief Fund for Covid-19
their immunity
Food distribution camp

47
This presentation and the accompanying slides (the “Presentation”), which have been prepared by Lux Industries Limited (the “Company”), have been prepared solely for
information purposes and do not constitute any offer, recommendation or invitation to purchase or subscribe for any securities, and shall not form the basis or be relied on in
connection with any contract or binding commitment what so ever. No offering of securities of the Company will be made except by means of a statutory offering document
containing detailed information about the Company.
This Presentation has been prepared by the Company based on information and data which the Company considers reliable, but the Company makes no representation or
warranty, express or implied, whatsoever, and no reliance shall be placed on, the truth, accuracy, completeness, fairness and reasonableness of the contents of this
Presentation. This Presentation may not be all inclusive and may not contain all of the information that you may consider material. Any liability in respect of the contents of, or
any omission from, this Presentation is expressly excluded.
Certain matters discussed in this Presentation may contain statements regarding the Company’s market opportunity and business prospects that are individually and collectively
forward-looking statements. Such forward-looking statements are not guarantees of future performance and are subject to known and unknown risks, uncertainties and
assumptions that are difficult to predict. These risks and uncertainties include, but are not limited to, the performance of the Indian economy and of the economies of various
international markets, the performance of the industry in India and world-wide, competition, the company’s ability to successfully implement its strategy, the Company’s future
levels of growth and expansion, technological implementation, changes and advancements, changes in revenue, income or cash flows, the Company’s market preferences and
its exposure to market risks, as well as other risks. The Company’s actual results, levels of activity, performance or achievements could differ materially and adversely from
results expressed in or implied by this Presentation. The Company assumes no obligation to update any forward-looking information contained in this Presentation. Any forward-
looking statements and projections made by third parties included in this Presentation are not adopted by the Company and the Company is not responsible for such third party
statements and projections.
48
For further information, please contact
Company : Investor Relations Advisors :
CIN: L17309WB1995PLC073053 CIN: U74140MH2010PTC204285
Mr. Saurabh Kumar Bhudolia Mr. Jigar Kavaiya +91 9920602034

saurabh.bhudolia@luxinnerwear.com jigar.kavaiya@sgapl.net
www.luxinnerwear.com www.sgapl.net

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LUX INDUSTRIES LIMITED CORPORATE PRESENTATION I 2021

ESG Fast-track progress

▪ Collaborated with Churchgate Partners to implement ESG

View ESG details of Lux Industries

Lux Industries Limited

Making available safe Promotion of traditional

Annual CSR expenditure

Trees planted in 35-40 acres of land

ENSURING EVERYDAY COMFORT FOR DECADES

Lux group as a merged entity Unique in its value proposition

Lux Industries Limited

Lux Industries Limited

Winter **Total Revenue

Lux Industries Limited

Upto 12% Others

Lux Industries Limited

Group companies – Ebell Fashions

WIDENING AND DEEPENING REACH

Warehouses (12 states)

Lux Industries Limited

South Africa Singapore

Shareholding pattern 31.3.21

Robust risk-management ▪ No duplications

Organisation-wide Execution excellence

Lux Industries Limited

Additional revenue generation

Lux industries Dankuni factory

Lux Industries Limited

Expansion: Foraying into new segments Technology: Augmenting digital

Lux Industries Limited

Present in yarn sourcing Flexible core manufacturing

Investment on cutting Garment pieces manufactured

Domestic Sales (%) Share of revenues from value,

Enter female (innerwear Premium 13 10

Lux Industries Limited

▪ Growing wholesale Adopting investment-light

▪ Association with 1,150+

Enlarging e-commerce footprint with Amazon, Flipkart,

#FOFO: Franchise-owned-franchise operated *For premium offerings

Lux Industries Limited

Building brands judiciously

Amitabh Bachchan, Virat

Sponsored KKR team in the

Lux Industries Limited

Lux Industries Limited

End-to-end IT solutions through Enhanced MIS system for business

Lux Industries Limited

Overhauled credit policy to

Aggressive reinvestment in the

Debt-equity in FY20 Debt-equity in FY21

Lux Industries Limited

Ashok Kumar Todi Pradip Kumar Todi

• Visionary, Founder and Promoter • Founder and Promoter

Lux Industries Limited

• Post Graduate (Brand • MSC in Finance from LSE,

Saurabh Kumar Bhudolia Smita Mishra Sanjay Mittal

Lux Industries Limited

Lux Industries Limited

Impressive portfolio Company’s critical Endorsed by Virat Kohli

Combination of mass, Professionally-driven Technology-driven

Mass segment Promoter-driven Legacy processes

Pull marketing Pan-India presence

Men’s innerwear, Strengthened working

Lux Industries Limited