Role Title: Data Selection Officer
Responsible to: Data & Insights
Responsible for:
Job/Role Purpose: Manage end to end data aspects of VSO fundraiser and engagement communication activities.
Safeguarding level: Level 1
VSO has zero tolerance of abuse and exploitation of vulnerable people. We will expect all our employees/ volunteers to commit to protecting children, young people and vulnerable
adults from harm and abide by our Global Safeguarding Policy
Task Responsibilities Collaboration responsibilities (key teams/roles this
role will be working with)
1. Effective and accurate selection and segmentation of supporter
data, including making, targeting, tailoring and personalization
recommendations to improve the effectiveness of each
communication against KPIs.
2. Input to testing strategies, including advice to prioritise business
testing requirements and developing accurate test designs to
maximise learning from comms.
3. Ensuring a robust data quality control process is established and
followed for all comms selections.
4. Steer the data briefing process to ensure pragmatic, value adding
approaches are adopted and requirements are clearly defined.
5. Plan and implement data selection projects to client satisfaction,
resolve issues and conflicts in a timely manner and deliver final
data accurately and on time.
6. Ensure that all data selected and transmitted is in compliance
with data protection laws and VSO data policies and meets the
communication preferences expressed by the individuals being
selected.
7. Ensure the end-to-end selections processes are well
documented and complete.
8. Write back comms data to operational systems.
9. Potentially cover a variety of data & insight day to day tasks as
and when required after sufficient instructions.
10. Other duties commensurate with the post required.
11. Leading the D&I team’s input to comms evaluation for the
communications they’ve set up, identifying key learnings,
insights and requirements for deeper analysis to feed into the
overall End of Campaign evaluation co-ordinated by the
stakeholder. (Where no evaluation is co-ordinated by the
stakeholder, leading the evaluation of the communications
effectiveness.)
VSO Team
Work Location: Any VSO Location
Competence required:
Skills
1. Work as part of the Data & Insight team and with
colleagues in other teams to understand business
requirements and to agree a project plan which reflects
key dependencies, other project delivery dates and
some contingency.
2. Proactively collaborate with colleagues in Public
Fundraising, Programmes and People Group on how
data can help them to achieve the objectives of their
specific communications.
3. Guide colleagues in Public Fundraising, Programmes
and People Group to ensure accurate data briefing and
an understanding of data outputs to enable them to
sign off the data work against their brief.
4. Work closely with colleagues, producing comms reports
and inputting to evaluation of results and
recommendations for future improvements.
5. Contribute improvements to any aspects of the role,
especially those that will improve comms performance,
data quality and team efficiency.
Birches grade:
• Substantial experience producing complex and segmented
data extracts.
• Proven ability to prioritise, schedule and meet deadlines for
short-term, medium-term and recurring tasks whilst
working with a range of different teams.
• Excellent communication skills with the ability to
communicate complex information in a digestible way to a
non-technical audience.
• Excellent attention to detail.
• Ability to think creatively to deliver to target.
Knowledge
• Expert knowledge of using Customer Data Platforms,
Campaign Management Tools, and CRM tools.
• Demonstrable understanding of direct marketing
techniques and audience segmentation with a history of
successfully applying these principles to a variety of
marketing activities.
• Good working knowledge of fundraising and marketing
regulations including data protection legislation, including
the General Data Protection Regulation (GDPR) and Privacy
and Electronic Communications Regulations (PECR).
Experience
• Experience of using basic logic functions AND, OR, NOT
• Experience as an internal supplier to direct marketing or
fundraising teams
• Strong commitment to VSO’s values; high energy,
enthusiasm, and willingness to learn.
Desirable:
• Experience of working with Raiser’s Edge.
• Basic understanding of SQL
• An understanding of charity sector codes of conduct/ best
practice and how these impact on data management.
• Experience of handling and manipulating large data sets
using Microsoft Excel.
• Educated to degree level or equivalent experience in a
relevant field.
• Understanding of Mailchimp or other ESP’s.