HCMC UNIVERSITY OF FOREIGN MID-TERM TEST

LANGUAGES – INFORMATION TECHNOLOGY

Subject: Advertising
FACULTY OF INTERNATIONAL RELATIONS

Student’s information Marks

Full Vietnamese name: ………………………………………………

Student’s ID: ………………………………………………

PART I: Multiple Choice (4 marks)

PART II: Answer the Questions

Prior to addressing the questions, please provide some essential information about your group
product, including:

- The product type: carbonated soft drinks without sugar

- Product name: Coca Cola Zero Sugar
- Brand affiliation:
+ Khi KH muốn uống một sản phẩm nước ngọt có gas không đường thì nhớ đến Coca Cola
Zero Sugar
+ Hình ảnh trẻ trung, năng động
- Primary target customer:

Question 1: (3 marks)
Which magazines would you select for placing print advertisements for your group product?
Explain your choices.

Question 2: (3 marks)
Show how the story of your TV commercial (TVC) could captivate the target audience.