TRƯỜNG ĐẠI HỌC THƯƠNG MẠI

HỌC KỲ I NĂM HỌC 2021 – 2022

(Phần dành cho sinh viên/ học viên)

Bài thi học phần: Tiếng Anh thương mại 2.1 Số báo danh: 02
Mã số đề thi: 05 Lớp: 2190ENPR5211
Ngày thi: 06/12/2021 Tổng số trang: 4 Họ và tên: Cao Thị Thu Duyên

Điểm kết luận:

GV chấm thi 1: …….
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GV chấm thi 2: …….

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Câu 1:

What advantages do you expect to have over your friends when yoư have
better IT knowledge?

Write an essay to answer this question. Give reasons for your answer and
include any relevant examples from your own knowledge or experience.

With the rapid growth of information technology, which has a significant

impact on human activities, society has been continually developed to produce
pleasant living circumstances for the community. Information technology has made
living easy and entertaining. This article will discuss the advantages and experiences
I've had as a result of my understanding of information technology.

First and foremost, advancements in information technology have provided

numerous benefits to humanity and have effectively transformed my way of life. With
the internet, I can now buy anything from the comfort of my own house. Furthermore,

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technology has fully replaced old-fashioned paperwork and information storage in
offices, revolutionizing the way people work. People do not need to go to libraries or
print data because it is easy to locate preferred sources of knowledge on the Internet.
We can search the internet with a few mouse clicks and save time and money by not
wasting time and money seeking for solutions to various issues. I currently work part-
time at an English center as an admissions officer. My profession necessitates the
storage of a vast quantity of data, especially client information. Having a rudimentary
understanding of information technology has really aided me in storing client
information on the computer rather than having to type down tens or hundreds of
pages.

Furthermore, having an understanding of information technology provides me

with more work options than my peers. We live in the digital age, and practically
everything has been and continues to be created with technology in mind. As
previously said, I work as an admissions consultant and must deal with a variety of
clientele. And my communication becomes easier when I use information technology.
There are various useful advantages that allow us to interact more efficiently via video
conferencing in apps like 'Zoom' or 'Skype,' notably during the Covid-19, when many
companies, including mine, converted from offline to online working using the
aforementioned platforms. I have met cases where colleagues shared that they felt
depressed, could not keep up with the advancement of information technology, and
even had quit their jobs because of too much pressure.

All in all, being knowledgeable about information technology has changed a lot
in my life. I see that there are more benefits than negative aspects, because to my mind
the underlying purpose of this vital and modern technology is to ease our lives and
mitigate the level of routine work everywhere.

Câu 2:

Situation:

Mangalia Business University offers internationally recognized undergraduate

and Master’s degrees, as well as execuíive cducatíon tailored to the needs of individual

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companies. Graduates from the university are ofìen recruited by successful companies
thanks to their knowledge and skills. However, the promotion campaigns of this
university haven't been good enough to match its quality. They need to be improved in
order for the university to attract more international students.

Write an essay to suggest some solutions.

International student recruitment is getting increasingly competitive, and in the

era of the internet, prospective students have a wide choice of possibilities from which
to pick. Mangalia Business University offers high-quality education, but its marketing
efforts have failed to attract a substantial number of overseas students. They must
stand out in order to better attract international student audiences by focusing on
value-added recruiting and orientation solutions. In this essay I will suggest some key
strategies educators can use to boost enrollment numbers from international students in
the near future.

The rise of social media began with Myspace in the early 2000s and has since
expanded to include a variety of platforms available on our desktops and mobile
devices. Because Gen Z has evolved into the always-connected generation, social
media marketing is an essential tool for attracting students interested in studying
abroad. Educators of Mangalia Business University can use social media to gain reach
to students all over the world, to intrigue students into learning more about their
institution such as Instagram, Tiktok, Facebook, etc. They can use the platform to
share engaging and branding images and videos such as campus life, research projects,
and new developments in programs. For instance, with strategic hashtagging on
Tiktok, universities can generate a consistent following and have wide appeal to
prospective students.

Besides, they can hold some Virtual School Fairs. Due to the global pandemic,
students do not have the most up-to-date information about your school. Virtual school
tours will help a student get acquainted with your institution, campus, and what
services and support you have to offer a student during their time at your institution. A
student should be able to go among several booths during a virtual school tour, which

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may be hosted by academics and instructors from Mangalia Business University who
may explain programs, services, and anything else a student would be interested in
from a re-creation of an in-person open house. Virtual school tours can alleviate
international students' concerns by giving them a greater understanding of all your
institution has to offer. Educators must demonstrate to overseas students that living on
their campus, in their city, and in their country is a good match for them. It must be
more than just a brand name or a degree on offer, with a focus on recruiting foreign
students by sharing ethos, values, and job opportunities.

Furthermore, Educators of Mangalia Business University can use Influencers

and College Ambassadors. It's no secret that the COVID-19 pandemic has led to a
huge disruption in higher education. Nobody is going to make a hasty judgment
regarding their future college without doing some research to see what other people
have to say about it. It's fantastic if current students or graduates volunteer to be brand
ambassadors for your company. This is especially true if you have the opportunity to
enlist the assistance of current overseas students. As mentioned above, Mangalia
Business University is a prestigious and quality training school. It is certain that there
are so many influencers in various areas starting from entrepreneurs to style blogs
graduated from Mangalia Business University . By keeping close relationships with
influencers is a way to attract their followers to the school. Mangalia Business
University could host panel talks with influencers where they may share their stories
and answer questions from the audience. This sort of partnership would help to
promote various educational activities as well as brand recognition.

To conclude, International education marketing isn't as straightforward as it

formerly was. The power is now in the hands of potential pupils. They have more
freedom to choose the sort of school they wish to attend. If the Educators of Mangalia
Business University wants to ensure their institution is able to maximise enrolment,
They need to focus on the early stage of the student’s journey and you need to provide
and alternative better than what other education providers do.

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