BUSINESS PLAN

BOIKANYO SOKOJANE
BRIGHT FUTURE TUTORING
AGENCY  BECELJL19/66
SECTION 2
BUSINESS NAME
Bright future Tutoring AGENCY
VISION
Keep kids safe and improve their performance in order to get better grades and prepare them
for the next future

MISSION
 Create a conducive learning environment that have all the developmentally
appropriate materials and equipment for kids and that will support all areas of
development (social, language, cognitive, emotional and physical)
 This tutoring business also cater for special needs student
GOALS
LEARNER CENTERED APPROACH
To increase student engagement in the learning process, fostering academic attainment and
greater understanding in all tutored subjects

SUPPORTIVE
To provide a safe conducive, comfortable and welcoming environment that supports teacher
instruction and areas of development in young children.
The goal of the tutoring is to help students to overcome academic challenges and lead to
autonomous or independent learning

LEGAL FORM OF OWNERSHIP

SOLE PROPRIETOR
In order to oversee my employees' actions and measure their success, I want to be the boss of
my business. To do this, I want to hire a large number of people who will carry out the tasks
that I give to them. All decisions must be made and carried out by the solitary proprietor,
eliminating any ownership issues that might develop under various business arrangements
with several owners. It is extremely easy...

SERVICES OFFERED
 Before and after school tutoring.
 Educational games: word games, puzzles
 Subjects offered :Science,English,Cultural studies,maths

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  Homework assistance
 Online tutoring

DESCRIPTION OF THE MARKET

In this area of Kang there are three tutoring business but doesn’t mean that I will hesitate to
join which my business will be different from my competitors in terms of:

Technology Protection
When it comes to technologies, nothing is really important after they are essentially nonexistent
(only a computer to book tutoring sessions). In this way, there is another area where the entry of
new rivals is not a barrier. (Stevens, Mitchell L2001)

Customer loyalty
Given that tutoring centres all have essentially the same infrastructure—two or three shoddily
furnished rooms in a rented space—clients tend to form very few connections with the
settings. Therefore, their loyalty is frequently focused on a few tutors rather than the tutoring
centre itself. Since the student who is now about to start tutoring still has no preferences for
the tutors and there is a large turnover of students in this market, this factor also does not
operate as a barrier to the entry of new competitors.

Product Differentiation
Differentiation of Products
All of the centres provide the same services, such as homework assistance, tutoring in the
same topics as mine, but only after school; before school tutoring is not offered. Because it is
so simple to reproduce what already exists, this point also does not serve as a barrier to the
entry of new competitors. Something fresh and creative from the competitors.

Cost of leaving market

The cost of exiting the market is extremely low because this tutoring business only has a few
rooms that are rented, equipped with chairs and tables, and a small number of books, but
lacks other equipment and materials that are appealing to children. This leads me to believe
that my business will be very interesting because I will offer all the educational materials that
support all areas of development.
Word-of-mouth promotion

Word-of-mouth advertising
Is a powerful tool for attracting new customers and even strengthening relationships with
current ones. Your finest source of new customers is happy parents and students because they
are likely to be knowledgeable about what you have to offer and have connections to other
students who could require your tutoring services.
A strong emphasis on customer service will guarantee that my agency obtains a good
reputation in the community. Customers who receive excellent service frequently speak for

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me on their own, but you could also provide rewards like discounts in exchange for an open
review that you might post on my website or on social media.

Whether I post on my blog once a week, once a month, or whenever it fits me, it is a good
idea to get people to sign up to receive updates through email. I'll have their information this
way and will be able to send them updates on my services and information about what I have
to offer. They will also occasionally be reminded about my company to keep it top of mind.

Face to Face Networking

Attending business networking events is one method I establish a presence in my
neighbourhood. Meeting other local businesses can lead to a number of marketing
opportunities, especially if the other company is in the educational sector. Collaborations
such as partnerships, sponsor possibilities, and other forms of cooperation can all help your
organization's visibility in my neighbourhood.
Developing a paid advertising approach is the most effective way to get my instruction in
front of more parents. My advertisements might show up in Google search results, on social
networking platforms like Facebook, Instagram, and LinkedIn, as well as on other websites.

Social Media Marketing

One of the most effective tools and most important online marketing methods for making my compa
ny known to others is social media marketing. If used wisely, popular social networking platforms lik
e Facebook, Instagram, and Twitter can offer my tutoring business a huge boost. 

Social media is a popular place for students of all ages, so I made a business page to promote my tut
oring service and update content frequently. 

Post your services along with educational news and study advice. Knowing when and where to publis
h is essential for effective social media marketing, such as early on weekdays or before major holiday
s (in the case of tutoring companies, the run up to exam season).

THE STATE OF INDUSTRY

The registered growth in this industry in Kang has been slow, which leads to a bigger rivalry
between competitors.

SWOT ANALYISIS
In the above SWOT analysis, I took into account as strengths those qualities that I want my
company to have and as vulnerabilities those qualities that I believe could emerge in the
future. The traditional approach is used since the external environment affects both the
opportunities and the hazards.

STRENGTH

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 • Excellent study spaces with centres for science, reading, and the arts, among others.
The paucity of study spaces will be addressed by the project I'm developing because it
has good facilities and a study area.
• The expense to the firm of having good facilities, cutting-edge technology, and a
study area. Despite the financial difficulties, the consumer frequently views quality
and differentiation as a plus value, which can make the product worthwhile to own.
• The project will be distinguished from other services once it has been elaborated to
incorporate Good Facilities, Advanced Technology, Study Place, and Cafeteria
Service. Given that there are fewer and fewer teachers in schools today, the time they
have to assist pupils outside
• Advanced Technology that will be of use when delivering services to the students like
You tube for online tutoring, computers etc.
• Cafeteria Service where children will be served with food they want as this will also
make my business to have more customers.

WEAKNESS
 Corona Virus (Covid 19) have affected many businesses even today because people
are afraid that they will get infected so they don’t event go to the shops because of
this pandemic which means that this have affected many business since they have few
customers which the business is moving slowly and make less profit than before this
pandemic arrive since 2020
 I believe that this could affect my business because people are not ready to go outside
their homes as this could make my business to grow slowly since I will a have few
customers.
 Demand Fluctuations during the day-The demand fluctuations during the day are at
part connected with the absence of study places, because with a study place it is
possibly to combat these fluctuations by having students in the centre all day

OPPORTUNITIES
• There isn't much differentiation in the services that are provided, and there aren't any
study spaces, which is crucial because there aren't many individuals who can aid
students when they need it in the classroom.
• Customers may initially find this project a little confused because it contains a
cafeteria service, study space, and tutoring centre. This project's visitors set
themselves apart from the competition with good facilities, cutting-edge technology, a
study space, and cafeteria service.

THREATS
• Lack of Conceptual Understanding – A lack of Conceptual Understanding might exacerbate
a lack of Confidence. When customers are asked to take a chance on an experience, a lack of
confidence combined with the financial crisis may cause them to hesitate.
• A lack of confidence may cause clients to stop visiting this centre and choose for one where
they feel more at ease. Since schools have fewer professors now that some of them are out of

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work, the specificity of some courses can be addressed, and I can hire them to teach at the
Centre.

SECTION 3: MANAGEMENT AND

ORGANIZATIONAL STRUCTURE.

SCHOOL PRINCIPAL

DEPUTY SCHOOL HEAD

ACCOUNTANT OFFICER TEACHERS

SECURITY OFFICERS TECHNICIANS

CLEANERS COOKS

Qualifications of management team and staff.

1. SCHOOL PRINCIPAL
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Degree in Primary Education

2. DEPUTY SCHOOL HEAD

Degree in Primary Education

3. Accountant officer
Degree in Finance and accountancy
4. STAFF
Diploma of Primary education and of Early childhood Education

TECHICIAN
Degree in Information and technology (IT)

5. SECURITY OFFICER
Certificate of Security management

6. CLEANERS
BGCSE certificate

ROLES OF THE FOLLOWING PEOPLE;

1. SCHOOL PRINCIPAL

BUDGETING AND BUYING

• Responsible for keeping financial records and ensure that all the finance is used
appropriated
• Before buying he/she make a list of all the items needed in the school so that he/she
and ensure that the budget is being followed to avoid mismanagement of money and
• Ensure that all the money collected from student’s school fees or funds belongs to the
school have an accounting system

STUDENT CONTROL AND SUPERVISION

• Ensure that the students follow the school rules and regulations since he/she is the one
who control their actions and also shows them that if they don’t do that they will be
punished through suspension or expelled from the school.
• Insist that the pupils should dress according to their school attire and they should
always look presentable
• Vision-set goals that they want to achieve in the school as a way of motivating the;
learners to work very hard in order to achieve the predetermined goals e.g.: like make
the hay while the sun rise’.

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 ENSURE THE AVAILABILITY OF
RESOURCES
• It is very important like classroom available meet the number of students,
toilets, chairs, tables
• Ensures that all the special needs students are being catered or considered in
the classroom settings

SUPERVISE THE STAFF AND EVALUATION

• A principal is the one who have being given the authority and power to
encourage the teachers to attend their work on time and not miss their lessons
unless there are some reasons for doing so and also to ensure that they do their
work properly; Like an organized teacher who will ensure that he/she have
lesson plan and scheme of work since the principal check if they do keep their
records and follow the syllabus.

2. DEPUTY SCHOOL HEAD

• To develop and put into action a strategic plan that outlines goals and targets
for ensuring that students attain high standards and make progress, boosting
teachers' effectiveness, and securing school improvement in collaboration with
governors, staff, parents, kids, and the head teacher.
• To help the head teacher in achieving the objectives of the school.
• To support the head teacher in encouraging the growth of teamwork and a
shared responsibility for putting policy into action.
• To support the head teacher in ensuring that policies and practices take into
account data and research findings from the national, local, and school levels.
• To support the head teacher in assessing the results of policies, priorities, and
targets.
• To support the head teacher in establishing a setting and behavioural code that
encourages quality instruction, efficient learning, and high standards of
behaviour and achievement.
• To support the head teacher in organizing and putting the curriculum into
practice.
• To aid the principal in observing and assessing the standard of teaching.

• To support the head teacher in keeping track of student and learning standards
Achievement.

• To support the head teacher in keeping an eye on the school's assessment and record-
keeping policies and procedures.

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3. ACCOUNTANT OFFICER
• Maintaining accurate financial data, including accurate monthly
statements and monitoring financial performance.
• Maintaining accurate financial data, including accurate monthly
statements and monitoring financial performance.
• Producing written monthly financial accounts.
4. TEACHERS
• Support the education, development, and advancement of students
• Establish a curriculum and demonstrate academic proficiency in the
relevant subject(s).

• Continue to approach student learning and teaching practice with a

growth mind-set.
• Promote problem-solving through the use of critical thinking
techniques and a curious mind.

• Effectively work with parents and the organization to raise student

achievement.

• Assisting pupils in understanding important ideas, particularly those

covered in class.

5. TECHNICIAN

• Setting up and preparing the equipment

• Provide teachers and students with technological assistance.
• Keeping the equipment in good working order and making sure that
the software is installed so that teachers and students can use it
simply
• Keep the school network running.
• Ensuring the security of internet systems especially from
pornography.
• Maintain and develop the school website.

SECURITY OFFICER
• Purpose Protect the general welfare of students, instructors, and staff
• Purpose Protect the general welfare of students, instructors,
• Assist in stopping trespassers from trying to enter classrooms or other facility
grounds.

5. CLEANERS,

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 • Renovating specific areas of the school's campus.
• Vacuuming areas with carpet and wasting flooring
• Vacuuming, emptying, and cleaning trash cans
• Restocking the supply of toiletries and cleaning the restrooms and desks
• Alerting the manager or caretaker as soon as possible to any flaws or
hazards.

6. SECURITY OFFICER
SECTION 4 OPERATIONAL PLAN
LOCATION OF THE BUSINESS
• Even though certain clients, especially those who live far from the mall or other
services, will need transportation, my business will be situated in an area that is easy
for them to access.
• It will be close to both elementary schools so that pupils may readily attend their
after-school classes.
• Due to the high population density in Kang Village, which indicates that it is a
bustling neighbourhood, my business will be there. I plan to draw more clients there
by offering discounts and hosting free events.
• I'll also differentiate myself in terms of discounts by observing how my rivals provide
service to the public, particularly in terms of specials or discounts.
• I will also become unique in terms of discount which means and will also look at how
my competitors offer service to the customers especially in terms of specials or
discount in order to have more customers.( Scott, W. Richard and John W.
Meyer1994)

DESCRIPTION OF PHYSICAL
RESOURCES-/PREMISES &EQUIPMENT NEEDED
 Classrooms-Three classrooms will be enough for the number of three segment that I
need for the school(elementary, primary and high school students) because it will
depend on the small group that attend their class since normally tutoring schools takes
5-10 students in groups.
 Science lab-Three science labs will also be enough since I want each students to have
their own space
 Computer lab
 Toilets/resting rooms
 Staffroom-All the management team in the school will have their offices/spaces
 Storeroom-Two storerooms For storing all the stationeries
 Toys
 Equipment needed :tables,chairs,shelves etc(they will be of children size and height)
 Fire extinguisher

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 TECHNOLOGY FOR PRODUCTION OF
GOODS/DELIVERY OF THE SERVICES
 Computers
Learners will use it to play computer games
Teachers and students will use it for typing and doing some research especially if they
want to expend their level of understanding.
Tutors can also use it for teaching online students
 Printers
 Calculators
 Online tutoring which will require us to use You tube, zoom especially for students
who still adhere to the rules and regulations of covid 19

DAILY OPERATION OF BUSINESS-OPENING

HOURS, DELIVERY OF SERVICE
OPENING HOURS
From Monday at 7:00 AM to 18:00 PM- Friday

CLOSING HOURS
During the weekends the school will be closed

DESCRIPTION OF PRODUCTS/SERVICES (technical

specifications, drawings, photos, sales brochures)

BRIGHT FUTURE TUTORING AGENCY

;
1. ELEMENTARY 2.PRIMARY SCHOOLS
3.SECONDARY SCHOOLS

ABOUT US;
ASSISTANCE IN MAKING ASSIGHMENTS
PROJECTS 10

OTHER RELATED SCHOOL WORK

SUPERVISED BY QUALIFIED TEACHERS WITH CONSIDERABLE NUMBER OF EXPERIENCE;
MATHS

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SPECIAL DISCOUNT FOR MORE INFOR

STARTING FROM 25TH SEPTEMBER 2022 CONTACT US; +276 72784437
DESCRIPTION OF THE LEVEL OF
QUALITY/UNIQUE PROPRIENTARY FEAUTURES
OF THE PRODUCT/SERVICE
 Emphasize student strengths while minimizing weaknesses to boost
success.
 Permits social activities like class discussions and group projects.
 Put an emphasis on providing students with emotional, social,
physical, linguistic, and cognitive assistance.

 Fostering independence in learning: A learner is said to be

independent when they have "an awareness of their learning, are
motivated to take responsibility for their learning, and collaborate
with others to structure their learning environment."

 individual peculiarities being respected

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  Put more effort into enhancing other students' performance to aid in
their academic success.( Nicholas 1999)

SECTION 5 MARKETING PLAN

DESCRIPTION OF THE MARKET SEGMENTATION
• Market segmentation must first be understood before it can be carried out. In order to
do that, I conducted a brief investigation of the educational system in the village of
Kang
• Kang, which has one secondary school (forms 1 to 3) and one college (Matsha, from
forms 4 to 5), each with 1500 students. Kang also has two primary schools (1st to 7th
grade) with 1800 pupils and one elementary school (5th to 9th grade) with 50
students. 4650 pupils between all of these institutions makes for a pretty intriguing
figure for my company. Although Kang doesn't have a university, I separated it into
three parts anyway.
• Classify Primary School Students
• Classify Elementary School Students
• Segment Students in Secondary Schools

COMPARISON OF COMPETITORS
PRODUCTS/SERVICE WITH MINE
 They offer the following services as mine:
 After school tutoring
 Offer homework help
 Spelling and grammar
 Additional supports within subjects student may struggle with
 Art Enrichment

HOW BRIGHT FUTURE DIFFER WITH THREE

COMPETITORS:
PROMOTION OF THE PRODUCT/SERVICES

• Every year, I'll throw a learning carnival complete with games, popcorn, and surprise
pop quizzes, and I'll give my pupils promotional gifts like personalized pencils or
calculators as prizes.

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 • Opening Day is a free day for anyone to visit the Bright Future Centre Tutoring
Agency to observe how everything operates, including the tutoring sessions, the study
centre, and the lunch service.
• At the end of each month, I offer a promotion or discount to both new students and
returning patrons in an effort to draw in more patrons to my school.
• Unlike my three competitors, I conduct price giving (parties) to show my appreciation
for my pupils' academic progress.
• Explain the concept of my Business; Make the company known promote the
experience for people to come to the place and see how part of it works, once
nowadays the exigencies at school start earlier.

Advertising
Regarding advertising, I'll hand out flyers in Kang's shops, hand out flyers in Kang's schools
and speak to the students in their classes, hand out flyers in Kang's streets and explain the
idea behind the firm, and make brochures and t-shirts with the company's emblem.

Experiences and Events

A free event to commemorate the inauguration will allow me to explain and promote my
company model.

Electronic communication

In terms of digital communication, I'll concentrate on three competitors: a website that is

straightforward, aesthetically pleasing, simple to use, and convenient for scheduling tutoring
sessions; a Facebook page that is active and provides information on contests and events; and
finally, a newsletter that will provide regular updates. Be delivered to clients, but only once
each month, as anything more would be considered spam.

WORD OF MOUTH MARKETING

• Investments in communication will suffer after the initial goal, which is to get the
company known, as the "message" will be disseminated by word of mouth by the
consumers themselves, as soon as they understand how much quality the service has
to provide.
• The secret to making this sort of communication feasible and advantageous is to build
a strong relationship with the client and keep it that way so that it develops into a real
salesperson of the business, assisting in the growth of sales to new clients.

PRICE STRATEGIES

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 • Value for Money is the accepted pricing strategy. People will assume that the offered
service is worth the money because it is of high quality and stands out from its rivals
by having a larger customer base.
• With the advantage that customers will be able to perceive more value in the services,
I will base my prices on the average price utilized by competitors. When I set prices
that are close to those already in place in the market but have a service that sets me
apart from rivals, then is when I will be taking a risk with a double pricing strategy.

PRICE POLICY
I've made the decision to choose a pricing approach depending on the rivals. Be delivered to
clients, but only once each month, as anything more would be considered spam.
Be delivered to clients, but only once each month, as anything more would be considered
spam. I’ll establish diversity within the scope of the service.

SEGMENTATION OF THE MARKET DESCRIPTION

Students in elementary, primary, junior high, and senior high are the students I am focusing
on. Although they aren't the major emphasis of my business, they can nonetheless have a big
impact.

DISTRIBUTION OF THE PRODUCT

I'll hand out flyers in Kang's shops, schools, and classrooms, and talk to the children there; I'll
also hand out fliers in Kang's streets and explain the idea behind the company. The
company's branding on t-shirts, and print brochures

REFERENCES
Nicholas 1999 The Big Test: The Secret History of American Meritocracy. New York:
Farrar, Straus and Giroux. Livingstone, David W., Doug Hart and L.E. Davie.
2003 Public Attitudes towards Education in Ontario 2002: The 141h OISE/UT Survey.
Toronto: Orbit. MacDonald, Gayle, Caroline Alphonso, Ingrid Perutz, and Andrew Willis.
2003 Globe and Mail, February 8: Fl-2.McDonough, P. A.
1994 "Buying and Selling Higher Education: The Social Construction of the College
Applicant." Journal of Higher Education. 65(July-August): 427-446.Molnar, Alex
1996 Giving Kids the Business: The Commercialization of America's Schools. Boulder, CO:
Westview. Nelson, Joel, and I.1995 Post-Industrial Capitalism: Exploring Economic
Inequality in America. California: Sage Publication Inc.
Rosenbaum, James2001 Beyond College for All: Career Paths Jar the Forgotten Half. New
York: The Russell Sage Foundation.
Scott, W. Richard and John W. Meyer1994 "The Rise of Training Programs in Firms and
Agencies." Chapter 11 in Institutional Environments and Organizations: Structural
Complexity and Individualism. Edited by
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Stevens, Mitchell L2001 Kingdom of Children: Culture and Controversy in the Home-
schooling Movement. Princeton: Princeton University Press.
Stevenson, David Lee and David P. Baker1992 "Shadow Education and Allocation in Formal
Schooling: Transition to University in

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