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MAPre 7 Performance Management Systems Here are eight reasons why organizations must be intentional about it.

UNDERSTANDING PERFORMANCE MANAGEMENT 1. Drives financial gain

Performance management, quite simply, refers to the process of Without pretense, the primary aim of any organization providing goods
monitoring an organization’s activities to ensure that employees meet set and services is to make a profit. At the end of the day, employees must be
goals and objectives. paid, shareholders rewarded for their investment, and opportunities for
expansion realized. If the company’s human capital is at maximal
It encompasses priority setting, employee training, continuous functional capacity (not overworked or underutilized), it will have a direct
supervision, offering consistent, yet constructive feedback, performance implication on raising levels of profit.
reviews, and suggesting remedial measures. Oftentimes, our view of
performance management has been restricted to the end-of-the-year For example, when a salesperson hits their target, or the advertising team
appraisal and feedback process. However, it has become apparent that comes up with a campaign with good conversion rates, there is no doubt
each human resources (HR) team must understand that the scope of that this will increase income flow and improve the bottom line.
performance management goes beyond this.
2. Encourages and motivates employees via recognition and rewards
One primary challenge to providing an all-inclusive performance
A key benefit of performance management is that it arouses the
management definition is that it covers multiple activities for an even
employees’ desire to do more. From C-level executives, through middle
greater variety of organizations, their models, and structures. To answer
management, individual contributors, and support staff, everybody has a
the question, ‘What is performance management’, Michael Armstrong
need to be recognized for their value. When this is done, employees are
and Angela Baron (1998) offer a very concise definition, which states that
spurred on to do more.
it is: “a systematic process for improving organizational performance by
developing the performance of individuals and teams. It is a means of 3. Prevents overlapping roles
getting better results from the organization, teams, and individuals by
Most people function best in a defined and safe environment. A
understanding and managing performance within an agreed framework of
company's human resource performance management must enable this.
planned goals, standards, and competence requirements.”
It should be clear to every worker what his or her objectives are, how they
At the heart of this definition lies the crucial link connecting the ability of fit into the big picture, and why things must be done in a particular way.
an organization to achieve its goals and the performance of the human
When more than one employee is assigned to a task, they must be
capital. This holds true irrespective of the type, structure, or size of an
equally informed so that they are equipped to work together, achieving
organization.
the set target while avoiding interpersonal conflicts. On the other hand,
Finally, performance management can be described as the system smaller goals and objectives should be assigned to individual members of
through which organizations set work goals, determine performance the team. This provides a deep sense of purpose and responsibility,
standards, assign, and evaluate work, provide performance feedback, allowing him or her to work comfortably in their niche.
determine training, and development needs, and distribute rewards.
4. Increases employee engagement and productivity
(Briscoe and Claus, 2008)
The importance of a performance management system lies in that it
WHY IS PERFORMANCE MANAGEMENT IMPORTANT?
enhances engagement and productivity in employees. What does this
mean? Engagement in this context refers to how much the employee Performance management makes training targeted rather than
interacts with the company and its structures. Productivity defines itself in generalized, and most importantly, employee potential is optimally
terms of increased outcomes and Return On Investment (ROI). utilized to the advantage of everyone involved.

Consider a scenario where the HR manager shows interest in what the 7. Enables proper documentation and record-keeping
social media manager does only at the end of the year. Compare it with
We are witnessing a rapid shift from paper and filing cabinets
how much more of a concerted effort the social media manager would
documentation systems to faster, easier, and less burdensome digital
put in when promoting the company under a modern performance
ones. There are several digital performance management solutions that
management system. The company's vision, aims, and goals will be
help track every aspect of HR.
evident in each piece of content posted online in the second scenario.
These HR management tools provide a clear documentation process that
Employee engagement should cut across every aspect of work, even
can be stored and revisited when needed. It means you have a record of
down to whether people contribute to team meetings or not. In fact,
each employee's past performance at your fingertips. Promotions are
employees whose managers are actively involved in performance
scheduled and timely rewards are given, and even a history of errors with
management are three times more engaged than others.
administrative action is documented.
5. Makes room for idea generation
What Are the Objectives of Performance Management?
In a fast-tracked world, we can’t underestimate the importance of
Performance management is a strategy used in human resource
generating new ideas. A company’s sole aim might be to provide
management. There are several objectives of performance management
affordable housing. However, if there is no steady and inspiring stream of
systems. When these are met, it creates a successful strategy, which
ideas to sell to the public, there will be a plateau and eventual decline in
results in benefits for all involved. The objectives of performance
sales.
management include:
Now, with a functional performance management system, the burden of
1. Defining the organization’s goals and objectives
idea generation no longer rests solely on the owner or product
management team. Ideas can flow more easily, and in the right direction, Goal setting has proven to be a highly rewarding methodology in
because every worker knows that their inputs are welcome. Amazingly, organizations. The importance of goal setting goes beyond its impact on
this is not just limited to consumer products. Idea generation could also the employee but also affects management and the organization at large.
benefit the company, such as suggestions for a better working system, etc. In setting goals, an effective performance management system must
ensure that realistic, achievable, and cost-effective goals are set. It takes
6. Creates a platform for employee development
into consideration the strengths and weaknesses of the people involved.
A consistent performance management system invariably results in an
FROM THE EMPLOYEES’ PERSPECTIVE, GOAL SETTING:
active form of employee development. Discussing each employee’s role,
past performance, current efforts, strengths, and weaknesses gives you an Keeps them focused on the major objective/s
accurate understanding of what each employee can do. When combined
with a agile HR technology, it creates opportunities to steer employees in Maximizes individual performance and abilities
a direction best suited to their abilities and the company’s goals. Merges employee and organization goals
Identifies priority tasks 4. Facilitating worker training and development of new job skills

For the organization, goal setting is essential for: A good performance management system highlights the abilities and
weaknesses of each employee and provides targeted training aimed at
Identifying flaws and weaknesses when goals are not met
benefiting both the employee and the organization.
Budgeting
A good way to go about this involves employees in the process from start
Conducting performance appraisal to finish. Ask them what skills they lack to perform their jobs optimally.
Figure out how these fit into the budget and training programs. Discuss
Reviewing general performance the benefit and application of these new skills and redefine set goals to
2. Clarifying expectations for employees and managers accommodate these skills.

It is imperative that every organization makes its expectations known to 5. Identifying barriers to achieving organizational goals
all involved. For example, expectations of monthly pay, working hours, An effective system shows the weakness of existing structures in the
benefits, days off, etc., should be clearly defined. Beyond this, setting business. With constant monitoring, this can be detected early enough,
expectations far above an employee's performance ability will only lead to and intervention plans can be created.
disappointment and burnout. However, there should be room for growth
and consistency. This clearly demonstrates the importance of a For example, in an organization where the delivery of products is
performance management system. outsourced, there are likely going to be some delays, mix-ups, and
damaged goods. Overall, daily delivery goals may not be met. Over a
When setting expectations: month, and with proper monitoring, this discrepancy can be reported, the
Define what is expected of the employee. There should be no confusion transportation barrier identified, and practical solutions offered.
or ambiguity. 6. Creating an administrative framework for decision-making
Document these expectations for easy reference. Without an adequate, well-documented performance management
Explain how beneficial it will be to both the employee and the system, organizational heads will keep running in circles in the dark.
organization if those expectations are met. This may be learning a new However, when an effective system is put in place, there is a better ability
skill, undergoing training, improving workflows, increasing sales, etc. to make informed decisions, set strategic goals, and implement effective
policies for the good of all.
3. Setting performance standards
7. Boosting employee performance through an effective reward
One of the objectives of a performance management system is to set mechanism
performance standards. This can be done on a rolling basis, based on
previous employee performance, or based on the company's A primary objective of a performance management system is to achieve
expectations. Performance standards are necessary for proper work growth and to ensure that employees are encouraged and motivated. This
evaluation. It's the backdrop against which employee work output can be can easily be accomplished by establishing an effective reward system.
compared fairly. Without it, human resource performance management Logically, monthly remuneration should be enough motivation. However,
might overlook suboptimal input, or may not recognize exceptional when exceptional performance is especially rewarded, it drives the entire
performance, simply because there is nothing to compare it with. team to try to exceed such standards.
8. Increasing job satisfaction and employee retention key elements of a performance management system. Having at least five
of these is a good indicator of a successful outcome.
Few things come close to the frustration of having to hire new employees
every three months for the same tasks. It results in constant sub-optimal 1. Longevity and consistency
output because of all the time wasted in getting new hires up to speed.
Before making your performance management strategies public, some
Sound performance management will result in increased job satisfaction,
vital questions must be answered.
and the best employees will stay on. This means that you will have a fine-
tuned selection of capable, skilled, and loyal employees in your
organization.
CAN THIS SYSTEM BE SUSTAINED OVER THE NEXT FIVE YEARS?
9. Inspiring new ideas and suggestions
WILL THIS APPLY TO EVERY EMPLOYEE WITHOUT BEING PARTIAL?
Oftentimes, the best ideas come from unexpected sources. Of course,
there may be employees, product managers, marketing teams, and others IS IT WITHIN THE YEARLY ALLOCATED BUDGET?
responsible for idea generation. Sometimes, an employee in a different Consistency is a primary element of performance management. An
department, such as the sales team or UI/UX developers, might have a employee should know what to expect annually. There should be no
revolutionary idea for the organization. sudden changes or discontinuity in the strategies applied. In addition, the
Performance management sets the stage for this. A worker who knows importance of treating each employee equally cannot be over-
that his contributions, no matter how small, are valued, will be unlikely to emphasized. Why should one team be reprimanded more harshly than
hoard ideas or be hesitant to express them. Effective human resource the other? Or another be rewarded more for similar output? Nothing
performance management results in idea generation. demoralizes your staff more than a biased system.

10. Encouraging friendly competition 2. Outcome management

In a world where everyone receives the same treatment irrespective of Your human resources performance management system must be
effort, there will be a massive decline in productivity. One of the equipped to manage outcomes. Tasks will not always be accomplished,
objectives of performance management is to encourage friendly and goals will remain unmet. Depending on the expertise/learning
competition among teams and individuals. It all boils down to a reward garnered across the process, these results may serve as stepping stones to
and recognition system. No one wants to be left out, or constantly improved performance.
reprimanded, and while some people may shy away from the spotlight, 3. Planning and goal setting
everyone enjoys recognition. Implement all the elements of a good
performance management system to instill healthy competition amongst Goal setting is an essential element in performance management. Goal
co-workers. setting begins with company leadership, then moves downward to annual
and quarterly objectives, then to the department and team goals, and
What Are the Elements of Performance Management? eventually to individual tasks. These tasks must be in line with the
The essential elements of performance management are the features that employees’ job description and abilities, and yet make room for creativity,
every performance management system must display. We will look at the learning, and growth.

4. Communication
Communication, feedback, and regular reviews are a key aspect of Leaderboards
performance management. It also includes communication of goals and
Bonus pay
strategies. It is necessary for a proper understanding of organizational
objectives, which will determine if personal objectives are aligned to Gift items
achieve the desired result.
Increased holiday length
5. Employee reviews
Better insurance package
Feedback and reviews go hand-in-hand in performance management. One
is coming from the bottom to the top, the other from top to bottom; Better working environment
however, both are assessing performance and giving ideas on a better Gift cards
management strategy. Teams should be able to anonymously send in
reviews of their supervisors, etc. This way, there can be improved Shares in the company
leadership and a smoother relationship between co-workers. A system Promotions
where employees’ ideas are implemented is one where everyone wants
to contribute something useful. 8. Regular monitoring and feedback

6. Development and training Traditional human resource management involves an annual performance
assessment. In contrast, regular monitoring at weekly, monthly, or
Another element of performance management is the training and quarterly intervals ensures that no aspect of employee performance is
development of employees. This covers job skills such as software overlooked. It provides both a holistic understanding of an employee’s
management, providing courses, sending them for conferences and abilities and an in-depth appreciation of their performance. Regular
training programs, etc. As trained and experienced workers climb up the monitoring goes hand-in-hand with feedback.
leadership ladder, they need to be replaced with newer employees. This
might create a period of reduced outcomes. A good way to minimize the WHAT IS THE ROLE OF PERFORMANCE MANAGEMENT IN AN
effect felt in the overall organization is the role of mentorship and one-on- ORGANIZATION?
one training. Most of all, a well-documented workflow should be made
The role of performance management in human resources is intrinsic to
available to each employee coming into a new role in the organization.
the success of an organization. In fact, a study shows a strong positive
7. Employee recognition and rewards correlation between performance management and high-performance
organizations. There are several roles of performance management in an
Your employees are like your primary customers. The same logic behind organization:
bonuses, discounts, freebies, and other attractive packages offered to
customers works perfectly inside the organization. 1. Improving employee performance

We all want to feel appreciated, especially for stellar performances. There Without performance management, there will be a progressive reduction
is no single approach to a rewards and recognition system in in effort on the side of employees. An effective system plays the role of
performance management. It could be in various forms, such as: spurring employees to greater performance heights.

Recognition in front of peers and leadership In every mix of individuals, one or two will always shine more brightly
than others. One of the roles of performance management in human
resources is to recognize, identify, and cultivate high-quality Most high-performance employees will not remain comfortable at the
performance/employees. When this is done, these employees can be same career level for years. Career progression is becoming more
assigned more detailed tasks that have a direct effect on the company’s important now than ever. Defining career plans, and how they can be
growth. achieved, falls under the scope of performance management and must
not be overlooked. Remember that if a high-performing employee is not
2. Developing strong leaders
provided with opportunities for career growth, they will be tempted by
Leadership is a quality that is both inbuilt and acquired. Where there is a greener pastures.
well-developed performance management process, leadership qualities
6. Motivating and coaching employees
such as team management, goal setting, accomplishment, harmonizing
work efforts, etc., will be brought to light. This way, an organization can be Performance management in human resource management must make
a self-sufficient system that empowers its employees to become leaders sure employees are motivated and coached. This is the role of
and places responsibility on them with a guarantee of high performance. departmental managers and team leaders. However, the only way to
know if the head of a department has a significant impact on the
3. Removing weak links
motivation of his members is through reviews and appraisals.
Another unpleasant yet necessary role performance management aims to
This is part of the role the performance management system is meant to
accomplish is the removal of the weak links in an organization. According
accomplish. A good performance management system guides how to give
to Billy Graham, “A chain is only as strong as its weakest link." This applies
feedback, encouragement, and criticism, and motivate different types of
equally to a team or an organization.
employees.
Performance management helps to identify the one employee who keeps
7. Improving the organization’s bottom line
pulling the rest of the team down. Once identified, they can then be
provided constructive feedback, and training and development of Lastly, performance management plays the role of improving the
necessary skills can be provided, among other corrective measures. If company’s balance sheets by encouraging and ensuring better
these measures prove futile, the performance management system in use performance. As ideas flow and productivity rises, as non-performers are
provides an objective indicator of that fact. At that time, human resource coached or exited from the company, the overall system starts to function
management is responsible for lawfully terminating the contract of such better, which has a direct impact on revenues.
an employee. Failure to do so puts organizations at greater risk.
PERFORMANCE MANAGEMENT FRAMEWORK
4. Ensuring employee engagement and satisfaction
A performance management framework is a structured approach to set
Performance management systems are as much about the employee as organizational goals, chart plans, and assign targets to employees such
the employer. Employee engagement is a buzzword in human resource that it becomes a systematic process to achieve said goals.
performance management because of its proven benefits. Keeping your
Performance management frameworks are a way to incorporate all your
workers actively engaged brings about productivity. Also, employees
performance management practices within your HR operations in the
should be kept as satisfied as possible. This includes job and remuneration
most structured way possible.
satisfaction and better working conditions.
Five major types of performance management frameworks and how they
5. Providing employees with a defined career path
can help an organization achieve success and growth.
Employee performance management includes: The performance management cycle gives you a better idea of how
employees can achieve their goals systematically, and the role
 Planning work and setting expectations
managers/HR can play in this process. There are four stages in the
 Continually monitoring performance
performance management cycle. In order, they are:
 Developing the capacity to perform
 Periodically rating performance in a summary fashion 1. Planning
 Rewarding good performance.
In the planning phase, the goals to be achieved in that performance
L2. PERFORMANCE MANAGEMENT PLANNING AND IMPLEMENTATION management cycle are clearly defined. These goals must be in line with
the primary vision of the company, its value proposition, and its overall
WHY NEED TO PLAN? objectives.
1. sets performance expectations and goals for the individuals and groups, After outlining the goals for that cycle, management breaks it down into
2. keeping pace with organizational objectives. achievable components. This is where each employee is assigned a
specific objective and goal to achieve. Proper communication of these
3. explain what employees need to do to accomplish their jobs goals is essential. The ‘why’ of that goal and ‘what’ it is meant to
successfully accomplish, and ‘how’ it benefits the organization in the long run, should
Performance Management Process also be communicated to employees.

A performance management process monitors employees to ensure goals When planning the goals for a performance management process, each
are achieved at the end of that performance cycle. goal should be a SMART goal meaning they should be Specific,
Measurable, Achievable, Relevant, and Timebound.
The performance management process is continuous and repeated,
usually over a fixed period. Traditionally, the performance management 2. Monitoring
cycle covered the entire fiscal year. However, research has shown that The monitoring phase is a vital phase in the performance management
about 63% of workers prefer to receive performance reviews throughout cycle. Without this phase, it is impossible to have an efficient
the year rather than at the end of the year. performance management process. Monitoring could be done monthly,
What Is an Ideal Performance Management Process? quarterly, or even biweekly. There is no hard and fast rule except that it
must be frequent, precise, and useful when making decisions.
If you decide to implement the expansive process of setting up a
performance management system, then you must aim for the best Examples of decisions that may be taken during the Monitoring phase
possible outcome. This is quite achievable once the right steps are taken. include:
First, we must examine and understand the expected outcome of an ideal Continuing with the already set goals without making any changes
performance management process.
Increasing or fast-tracking the goals for a particular team or employee
An ideal performance management process is one that creates a positive
and creative atmosphere where employees can take goal-driven Extending the time given to an employee to achieve their objectives
initiatives, produce stellar results, and ultimately get job satisfaction. Changing or augmenting set goals
Increasing the budget allocation organization. Fairness as a component of an ideal performance
management process means that rewards, goals, opportunities, or
3. Reviewing
corrections, as the case may be, must not be influenced by race, gender,
The reviewing phase comes towards the end of the cycle and depends on personal opinions, etc.
the information gathered during the monitoring phase. Examples of what
3. Have multiple feedback sources
to check for include: How well did the development team achieve its
goals? Was the PR team able to mitigate any damages? Was every A great performance management process acknowledges human error. A
transaction documented? good way to eliminate this error when making assessments is to have
more than one individual involved in some part of the review and reward
Goals must be reviewed to assess the general performance of teams and
phase of the performance management cycle.
individuals.
4. Encourage overachievers
4. Rewarding
Plateauing is a phenomenon that may arise in a performance
The rewarding phase is the driving force of the performance management
management system. But this is far from ideal. An ideal performance
process. Employees must be appreciated for a job well done. Teams
management process in human resource management gives room for
should be recognized for leading the board. An exemplary manager, team,
additional goals, expressions of creativity, leadership skills, etc., that some
or employee should be applauded and rewarded as deemed necessary.
employees may have. In other words, it does not place a limit on the
This kind of system puts more pressure on workers to do better in the
workforce but encourages workers to climb high and climb fast.
next cycle. Ultimately, it will result in the organization topping the charts.
WHAT TO CONSIDER DURING
Outcomes of a well-managed performance management process
PERFORMANCE PLANNING PROCESS?
An ideal performance management system is one that focuses on the
future while learning from the past. A good performance management RESULTS Refer to what needs to be done or the outcomes an employee
process must: must produce.

1. Drive accuracy Consideration of results needs to include the key accountabilities or broad
areas of a job for which the employee is responsible for producing results.
When creating or revising your performance management plan, you have
This information is typically obtained from the job description.
to make sure the results reflect the true picture of your organization. A
performance management plan that does not take real-time income, BEHAVIOR How a job is done thus constitutes an important component of
expenditure, available manpower, etc. into consideration is not accurate the planning phase.
and cannot yield the expected results.
DEVELOPMENT PLAN - an important step before the review cycle begins is
2. Ensure fairness for the supervisor and employees to agree on a development plan.

An ideal performance management system should be fair for all involved. At a minimum, this plan should include identifying areas that need
Sentimentality on the part of the HR manager or performance manager improvement and setting goals to be achieved in each area.
should not creep in when making evaluations. Each worker must be
treated fairly according to their capabilities and purpose in the
DURING THE PERFORMANCE PLAN EXECUTION STAGE, WHAT FACTORS After strategies are set and plans are made, management’s primary task is
SHOULD BE PRESENT? to ensure that these plans are carried out or, if conditions warrant, that
the plans are modified. This is the critical control function of
1. Commitment to goal achievement
management. Since management involves directing the activities of
2. Ongoing performance feedback and coaching. others, a major part of the control function is making sure other people
do what should be done.
3. Communication with supervisor.
The management literature is filled with advice on how to achieve better
4. Collecting and sharing performance data control. This advice usually includes a description of some type of
5. Preparing for performance reviews measurement and feedback process:

Then after identifying the factors, • The basic control process, wherever it is found and whatever it is
found and whatever it controls, involves three steps:
WHAT IS NEEDED TO CONTINUOUSLY IMPROVE?
(1) establishing standards.
Although the employee has primary responsibilities for performance
execution, the supervisor also needs to do his or her share of the work. (2) measuring performance against these standards. and

Supervisors have primary responsibility over the following issues: (3) correcting deviations from standards and plans.

1. Observation and documentation. 1. A good management control system stimulates action by spotting the
significant variations from the original plan and highlighting them for the
2. Updates people who can set things right.
3. Feedback 2. Controls need to focus on results.
4. Resources This focus on measurement and feedback, however, can be seriously
5. Reinforcement misleading. In many circumstances, a control system built around
measurement and feedback is not feasible. And even when feasibility is
L3: THE CONTROL FUNCTION OF MANAGEMENT not a limitation, use of a feedback-oriented control system is often an
inferior solution. Yet, good controls can be established and maintained
What is the controlling function of management? Also referred to as
using other techniques.
'change management,' control management sets standards, measures
performance and takes corrective action. Control management is dynamic What is needed is a broader perspective on control as a management
– it responds to change and keeps company goals front and center. function: this article addresses such a perspective. The first part
summarizes the general control problem by discussing the underlying
The controlling function of management generally means organizational
reasons for implementing controls and by describing what can realistically
control. That is, it is a process by which an organization (through its
be achieved. In the second part, the various types of controls available are
managers) influences its sub-units and members in the process of
identified. The last part discusses why the appropriate choice of controls
attaining organizational goals and objectives.
is and should be different in different settings.
The Control Function of Management
Why Are Controls Needed? add up to the yearly goal. Measuring performance is also a step that
needs to be planned for during the first phase of the management
If all personnel always did what was best for the organization, control —
process. How will I keep track once I begin my plan?
and even management — would not be needed. But, obviously,
individuals are sometimes unable or unwilling to act in the organization’s Monitoring performance might include creating a dashboard to monitor
best interest, and a set of controls must be implemented to guard against performance indicators, but it might also include periodic check-ins with
undesirable behavior and to encourage desirable actions. members of the organization to see how they are handling the
implementation of the plan. Step three simply means comparing the
One important class of problems against which control systems guard may
actual performance to the standard. Step four is a reboot to the planning
be called personal limitations. People do not always understand what is
phase. In our sales analogy, let’s say that the yearly goal is a 14%
expected of them nor how they can best perform their jobs, as they may
improvement. By the fifth month, the sales manager checks the progress
lack some requisite ability, training, or information.
and sees that progress is slow, and they are only at 4%. The sales
https://sloanreview.mit.edu/article/the-control-function-of-management/ manager decides that to reach the goal, they recommit marketing
resources to increase advertising. The progress was not up to the
OTHER REFERENCES : standard, so an adjustment is necessary. The flipside of step four is that
1. See H. Koontz, C. O'Donnell, and H. Weihrich. Management, 7th ed. even if progress is made toward the goal, adjustments might still need to
(New York: McGraw-Hill, 1980). p. 722. be made. Back to our sales analogy – five months in, and good progress is
made. The sales team has done well, and the organization has made 9%
2. See W. D. Brinckloe and M. T. Coughlin, Managing Organizations towards the 14% goal. Even though progress is being made, a handful of
(Encino, CA: Glencoe Press. 1977). p. 298. salesmen are burnt out. The manager decides that the team could use a
CONTROL PROCESS breather and decides to take all of the salesmen to an MLB baseball
game, and dinner and wine to celebrate the small victory towards the
One of the fundamental elements of the control function of management goal. The salesmen are making progress, but they need an emotional
is to monitor progress. Monitoring progress implies that you need a break. The manager recognizes this and commits resources (organizing)
standard against which to judge whether you are making progress. There to motivate (leading) the sales team to keep pushing. In this way, the
is a specific process that allows you to do this, known as the control control function cycles back to the other functions of management.
process.
Timing of Control
The Four-step Control Process
We just reviewed that one of the main elements of control is to monitor
The control process begins with the standard or goal to reach. This progress and make adjustments. The second major component of the
portion of the control process is done during the planning phase of control process is to guide the progress. This guidance can happen at
management. The standard could be to improve sales by 14%, reduce different times of the game plan you are pursuing. Control mechanisms
turnover in Q1 by 1%, improve our season win total by 4 games, reduce can be planned prior to implementation, during the implementation, and
batch rejection rates on manufacturing output, etc. This standard afterwards, as a means to help future progress.
includes both the end goal and more complex goals that require mileposts
along the way. For example, a 14% improvement in sales over the course Feedforward control is putting in guiding rails prior to the implementation
of a year means that monthly sales targets should also be monitored that of the game plan. Bateman and Snell (2013) define this as a control
process used before operations begin, including policies, procedures, and
rules designed to ensure that planned activities are carried out properly. control is that we want to make sure we are on track and to guide the
An example of a feedforward control mechanism is a manager who plan. Most control processes under this framework are formal
requires hard hats, harnesses, and safety protocols during the mechanisms, meaning management puts specific processes in place that
construction of an office building. These are policies that help ensure the everyone can see and track. These would include bureaucratic and
game plan will be carried out properly. This might also include a market control processes. However, some control processes are
commitment to nets outside of scaffolding in addition to requiring considered informal, known as clan control.
harnessing for office construction.
Bureaucratic control is an official policy or rule implemented in the
Concurrent control is a change you make during the implementation of organization that is derived from the legitimate authority of the manager.
the game plan. In many ways, concurrent control is a mini version of the Bureaucratic controls would include examples such as requiring daily
control process itself, done in a much shorter timeframe. This can include reports on progress or inventory reconciliations. It could include
serious issues, like stopping production when you see a leak in the tank, establishing sales revenue projections and implementing reward systems
to fine-tuning that you might do as you are harvesting a field like adjusting around this metric. It would include establishing protocols regarding the
the speed of the combine. In our road trip analogy, this is the slight safety of heavy equipment operation or floor manufacturing at a factory.
turning of the wheel as the road curves, or completely taking a detour Many of these safety processes are established by governmental
because your GPS says an accident is ahead. Reconciling your budget in organizations such as OSHA or the EPA.
real-time as expenses come in is an example of concurrent control as you
Market control is the use of external information to serve as a standard or
make small adjustments to spending as a result.
metric against which to measure internal progress. Consider the following
Feedback control uses information from previous results to make example. The marketing firm of an organization has designed a new
adjustments as you plan for future game plans. This is the core of product and the goal is to garner 15% market penetration in the first year.
learning within an organization. This is the reason why NFL teams watch Prior to launching the product, they decided to bring in a consumer focus
game films the day after a game. This means reviewing what you did well group to provide feedback on the design. This feedback compels the
so you can keep doing it, to understand where you failed and what caused team to make some minor tweaks prior to the product launch. This team
it. Some organizations require a post-mortem analysis for every major has used an external element, that is the opinions of consumers, to make
project they finish. What went wrong? How did we perform? The Wall sure they progress towards their goal of a successful launch. Finance and
Street Journal reported in 2010 that Foxconn installed safety nets outside trading organizations regularly used external controls around which to
of their Hebei, China factory after 10 employees jumped to their deaths. make decisions on which assets to divest, and in which assets to invest.
Reports indicate that employees live in dorms outside the plant in terrible This would include a trading strategy that establishes a standard that if
conditions. This represents a feedback control process because their nets the price of oil falls 25%, the company should liquidate their position in
were an attempt to curb the death problem. This is a good example of commodities to minimize losses.
feedback control, but not necessarily good management.
Clan control consists of any form of informal influence that an
Types of Control organization has on an individual that directs them toward the goals of
the organization. Clan control can derive from the cultural values and
We have reviewed that control has a specific process to follow, and that
beliefs of the organization that influence behavior. Clan control can also
process can be executed at several stages during the execution of the
be a more direct influence in the form of peer pressure. Consider the
game plan. What needs to be further explored are the types of control
example of an organization that places high value on integrity. Jane is an
processes that managers have at their disposal. The basic definition of
accounting professional within the organization that refuses to violate a Controlling Consists Of The Following Steps:
small section of the tax code in an area where the language of the tax
Performance Standards
code is gray. She decides to act on the conservative side and behave with
integrity because she knows that her decision aligns with the personal • Step 1 : . The standards should be in the form of goals and
values of her team leader, and if her integrity were questioned, she would objectives. These should flow from the organization's mission and vision.
be less esteemed by her peers. One final note on clan control is that it The standards should be capable of assessment – specific and
can wield either a positive or a negative influence on members of the measurable.
organization.
Measure Standards
Too Much Control?
• Step 2: to measure performance. The method for measuring
There is a final aspect of the control process that needs to be explored. At performance will vary based on what type of performance is being
what point does a manager put too many control mechanisms in place? measured. When measuring performance based upon types of metrics:
There is a range of control mechanisms that can be used – too few and
the manager would not be successfully monitoring or guiding progress, Leading metric: serves to predict the direction of the company in terms of
too many and the employees will feel like they are being micromanaged. performance.
Research shows that a manager who uses too few controls limits Pacing Indicator -- shows that the company is on track to meet its
creativity, innovation, and organizational learning (Bligh, Kohles, & Yan, identified standards.
2018). This makes sense if the manager’s main role is guiding the
progress. Members of the organization don’t have the guidance and Lagging Indicator -- demonstrates where performance has failed to meet
feedback that foster these ideals. A manager who puts too many control expectations.
processes in place exposes the organization to lower levels of A common form of comparison is an audit - the examination and
commitment, higher turnover, and more job stress among members of verification of records and supporting documents. Two common forms of
the organization (Bozeman, et al., 2001). audit include:
A manager has to appropriately balance the use of too much control and
not enough control. If we return to Socrates and the Sordite’s Paradox,
we can see that the extremes probably lead to negative outcomes. There A budget audit provides information about where the organization is with
is a gray area that managers might consider a reasonable level of control. respect to what was planned or budgeted for.

CONTROLLING CONCERNS MONITORING AND INFLUENCING SEVERAL A performance audit might try to determine whether the figures reported
TYPES OF PERFORMANCE: are a reflection of actual performance.

Individual - measured by efficiency and effectiveness. L4: MANAGEMENT CONTROL ALTERNATIVES AND THEIR EFFECTS

Group - Measured not by efficiency and effectiveness alone - but also to Management control is important for organizations because failures in
determine whether interactivity reaches the level of team function. management control can lead to large financial losses, reputation
damage, and possibly even organizational failure.
Organizational- This concerns economic (financial, operational), social,
and environmental (non-financial) goals and objectives. Control systems have two basic functions:
Strategic control: the process of monitoring as to whether to various Lack of direction
strategies adopted by the organization are helping its internal
Employees do not know what the organization wants from them.
environment to be matched with the external environment. It allows
managers to evaluate a company's program from a critical long-term Motivational problems
perspective. (external focus)
Individual and organizational objectives do not naturally coincide:
Management control: includes processes for planning, organizing, individuals are self-interested.
directing, and controlling program operations. (internal focus)
Employee fraud and theft are the most extreme examples of motivational
Management controls are necessary to guard against possibility that problems.
people will do something the organization does not want them to do or
fail to do something they should do (behavioral orientation). Personal limitations

FORM OF CONTROL & FACTORS THAT LEAD MANAGER TO CHOOSE ONE They may be caused by a lack of requisite intelligence, training,
OF THE OBJECT OF CONTROL experience, stamina, or knowledge for the task at hand.

• Result control – focused on results produced Some jobs are not designed properly.

• Action control – based on action taken CHARACTERISTICS OF GOOD MANAGEMENT CONTROL

• Personnel and cultural control – focus types of people employed and Good control means that management can be reasonably confident that
their shared norms & values no major unpleasant surprises will occur. It must be future driven and
objectives driven.
RESULT CONTROL
Out of control describes a situation where there is a high probability of
• Pay-for-performance poor performance.
• Employees will be concerned about the consequences of their actions Perfect control would require complete assurance that all physical control
or decisions, encouraging employee empowerment. systems are foolproof and all individuals on whom the organization must
rely always act in the best way possible. Control loss is the cost of not
• Effective motivator – vs – greed & short-termism
having a perfect control system. Optimal control can be said to have been
• Reward – sometimes beyond monetary compensation  job security, achieved if the control losses are expected to be smaller than the cost of
promotions, autonomy implementing more controls. Assessing whether good control has been
achieved must be future-oriented (no unpleasant surprises in the
• Meritocracies rewards are given to the most talented and hardest
future)and objectives-driven (because the goals represent what the
working employee rather than the longest tenure or the right social
organization wants). But still it is difficult and subjective to determine
connections.
control as ‘good’.
• Incentive is used to performance
CONTROL PROBLEM AVOIDANCE
CAUSES OF MANAGEMENT CONTROL PROBLEMS
There are four avoidance strategies (to eliminate the possibility of control
The causes can be classified into three main categories: problems):
Activity elimination The implementation of effective financial control policies should be done
after a thorough analysis of the existing policies and future outlook of a
Managers can sometimes avoid the control problems associated with a
company. In addition, it is important to ensure the following four
particular entity or activity by turning over the potential risks, and the
processes are completed before implementing financial control in a
associated profits to a third party. Transaction Cost Economics: whether
business:
specific activities (transactions) can be controlled more effectively through
markets or internally. 1. Detecting overlaps and anomalies

Automation Financial budgets, financial reports, profit & loss statements, balance
sheets, etc., present the overall performance and/or operational picture
The use of computers, robots, expert systems, and other means of
of a business. Hence, while formulating financial control policies, it is very
automation to reduce their organization’s exposure to some control
important to detect any overlaps and/or anomalies arising out of the data
problems. Automation can provide only a partial control solution at best.
available. It helps in detecting any existing loopholes in the current
Limitations are: feasibility, cost and the replacement of control problems
management framework and eliminating them.
with others.
2. Timely updating
Centralization
Financial control is the essence of resource management and, hence, the
Centralize decision-making in some areas of their companies at specific
overall operational efficiency and profitability of a business. Timely
points in history to improve control.
updates of all available data are very important. In addition, updating all
Risk sharing management practices and policies concerning the existing financial
control methods is also equally important.
Sharing risks with outside entities can limit the losses that could be
incurred by inappropriate employee behaviors. Risk sharing can involve 3. Analyzing all possible operational scenarios
buying insurance to protect against certain types of large, potential losses
Before implementing a fixed financial control strategy in an organization,
the organization might not be able to afford. Or share risks with an
it is important to thoroughly evaluate all possible operational scenarios.
outside party is to enter into joint venture agreement.
Viewing the policies from the perspectives of different operational
CONTROL ALTERNATIVES scenarios – such as profitability, expenditures, safety, and scale of
production or volume – can provide the necessary information. Also, it
If control problems cannot be avoided, management controls must be helps establish an effective financial control policy that covers all
implemented. operational aspects of the organization.
WHAT ARE FINANCIAL CONTROLS? 4. Forecasting and making projections
Financial controls are the procedures, policies, and means by which an While implementing a financial control policy, forecasting and making
organization monitors and controls the direction, allocation, and usage of projections are very important steps. They provide an insight into the
its financial resources. Financial controls are at the very core of resource future goals and objectives of the business. In addition, they can help
management and operational efficiency in any organization. establish a financial control policy in accordance with the business
Required Processes objectives and act as a catalyst in achieving such goals.
IMPORTANCE OF FINANCIAL CONTROLS Placing certain qualification restrictions and employing only certified,
qualified financial managers and staff working with the formulation and
1. Cash flow maintenance
implementation of financial management policies
Efficient financial control measures contribute significantly to the cash
Establishing an efficient, direct chain of communication among the
flow maintenance of an organization. When an effective control
accounting staff, financial managers, and senior-level managers, including
mechanism is in place, the overall cash inflows and outflows are
the CFO
monitored and planned, which results in efficient operations.
Periodic training sessions and information sessions among accounting
2. Resource management
staff, etc. to ensure being updated with the changing laws and evolving
The financial resources of an organization are at the very core of any business environment concerning business finance
organization’s operational efficiency. Financial resources make available all
Periodic, thorough financial analysis and evaluation of financial ratios and
other resources needed for operating a business. Hence, financial
statements wherever fluctuations are significant
resource management is crucial in order to manage all other resources.
Effective financial control measures hence are crucial to ensure resource Delegation of financial duties in a segregated and hierarchical fashion in
management in an organization. order to establish a chain of operation and efficiency via specialization

3. Operational efficiency 2. Cash inflows

An effective financial control mechanism ensures overall operational Stringent credit reporting policy for all customers before entering into a
efficiency in an organization. creditor-debtor relationship with them

4. Profitability Periodic reconciliation of bank statements to the general ledger in


addition to annual reporting for more efficient financial control
Ensuring an organization’s overall operational efficiency leads to the
smooth functioning of every organizational department. It, in turn, Establishing a periodic review policy with all existing customers that the
increases productivity, which comes with a direct, positive relationship business establishes a creditor-debtor relationship with. It ensures the
with profitability. Hence, establishing effective financial control measures ongoing creditworthiness of customers and eliminates the probability of
ensures the improved profitability of any business. bad debts

5. Fraud prevention Support files and backups for all financial data in a separate secured
database with access only permitted to senior management staff
Financial control serves as a preventative measure against fraudulent
activities in an organization. It can help prevent any undesirable activities 3. Cash outflows
such as employee fraud, online theft, and many others by monitoring the
Automatic/subscription payments to be monitored and requiring proper
inflow and outflow of financial resources.
authorization in order to control extravagant business expenditure
Examples of Financial Controls
Maintaining a vendor database with detailed purchase records with
1. Overall financial management and implementation restricted access in order to monitor cash outflow efficiently

Periodic reconciliation of bank statements to the general ledger


Clear and precise expense reimbursement policy to be maintained,
including detailed expense reports and receipt verifications in order to
curb extravagant business expenses and employee fraud.

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