BUSINESS PLAN

(COMPANY LOGO)

(COMPANY TAGLINE)

(COMPANY NAME)

(COMPANY ADDRESS)

(COMPANY TELEPHONE NUMBER)

(COMPANY EMAIL)

(NAME OF WRITER)

(DATE OF SUBMISSION)

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Executive Summary

The purpose of the executive summary is to provide a quick and concise overview of
your business. Although this section appears first, it should be written last.

Paragraph 1

Introduce your business name, nature of business, business ownership and

business objectives. Describe your product and its uniqueness.

Paragraph 2

Describe your marketing strategies; target customers and market size. Describe
how you plan to attract customers and your advantages compared to competitors.

Paragraph 3

Describe your operational strategies; product suppliers and distribution, key

operational processes and key resources required.

Paragraph 4

Describe your financial strategies; total implementation cost, sales forecast, initial
capital and profit projections.

Table of Contents
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This page lists the main chapters and topics in the business plan according to the
page numbers

1.0 Introduction

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1.1 Business/Company Description

Company name :

Nature of business :

Business ownership :

Company address :

Phone number :

Email address :

Date of registration :

Registration number :

Date of :
commencement

Name of bank :

Bank account :
number

Facebook/ :
Instagram/ Website
address

1.2 Background of Business Owners/Partners

Name of owner :

Telephone number :

Date of birth :

Academic
Qualification :
Skills :

Capital contribution :

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2.0 Industry Profile
2.1 SWOT Analysis

A SWOT analysis has been performed as a strategic planning tool to identify the
strengths, weaknesses, opportunities and threats for the business and products.

Strength Weakness
1) 1)

2) 2)

Opportunities Threats
1) 1)

2) 2)

2.3 PESTEL Analysis

Upon a thorough analysis, the external factors that can influence the business
are summarized in the table below.

Politics

Environmen
t

Social

Technology

Economy

Legal

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3.0 Background of the Proposed Project

Your company name has chosen name of location as the location for selling its
products and services. The following section will explain the details of the chosen
location.

3.1 Online Store/Physical Store Location

We are located around Bandar Baru Bangi. Our online customer can reach us in
multiple social media such as ……………………………….. We are available 24/7 and we
cater our delivery service nationwide.

3.2 Distance from the source of raw materials

We chose Bandar Baru Bangi because its proximity to both road and rail location,
where the cost of production and transportation can be at minimum level. The
sources of our raw materials are located in Klang Valley and Bandar Baru Bangi are
apart of Klang Valley. Therefore, we can ensure that our stocks are made available
between a relatively short distance and at minimal cost.

3.3 Distance from customers

Our business is selling product online, therefore the distance of the customers will
be not an issue because we are open to deliver our product nationwide throughout
shipping delivery. Cash on delivery only available for area that have distance around
20 km from our base location.

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4.0 Administration/Organizational Plan

4.1 Company’s logo

Our company’s logo is inspired by …………………………………………………….

Figure 1.1 Company Logo

4.2 Company’s vision, mission and objectives

Vision

Mission

Objectives 1)
2)

4.3 Organizational Structure

The organizational structure for our company will cover all aspects of the
management as a business entity. Figure 1.3 illustrates our proposed structure.

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 Figure 1.2: Organizational structure of _____company name_________.

4.4 Manpower planning

The personnel involved in company name are summarized in the table 1.1
below.

Table 1.1 Position and number of managing personnel in your company name

Position Number of personnel

4.5 Schedule of task and responsibilities

The tasks and responsibilities for each personnel in company name have been
identified as in the table 1.2 below.

Table 1.2 Schedule of task and responsibilities of employees.

Position Tasks/Responsibilities

4.6 Remuneration Plan

The remuneration plan for each employee in company name is summarized in

the table 1.3 below.

Table 1.3 Remuneration Plan

Position No Monthly EPF SOCSO Total
salary (RM) Contribution (2%) (RM)
(12%)

Total

4.7 List of office equipment and supply

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 The list of office equipment and supply that company needs is presented as
table 1.4 below.

Table 1.4 List of equipment and supplies

OFFICE EQUIPMENT AND SUPPLIES
No. Type of Equipment Quantity Price/Unit Total Cost
(RM)
1. Personal Computer
2. A4 Paper
3. Office Supplies

Total

4.8 Administrative budget

The administrative expenses for company name are summarized in the table 1.5
below.
Table 1.5 Administrative expenditure
Item Fixed expenses Monthly expenses
(RM) (RM)

Total

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5.0 Marketing Plan

Marketing is an organizational function for creating, communicating and delivering

value to customers. The marketing plan describes the marketing strategies for
company name. This includes identifying the target customers, market size,
competitive advantages and marketing mix.

5.1 Description of Product(s)/Service(s)

The details of products/services offered by company name are:

Product/Service Description Price

5.2 Pictures of product

Product photos

Figure 1.3 The pictures of our product, __________

5.3 Product Unique Selling Propositions

The unique selling propositions (USP) for this product are:

USP 1

USP 2

USP 3

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5.4 Target market

Company name’s products are targeted for …………………

5.5 Market size

Upon performing marketing research in targeted business location, the market

size for company name is summarized in the table 1.6 below.

Table 1.6 Market size

Segment Total size Target % Market size

5.3 Competitor analysis

The competitive advantage that company name has as compared to its

competitors are summarized in the table 1.7 below.

Table 1.7 Competitor Analysis

Factor Name of Name of Own company
Competitor A Competitor B

5.5 Market share

Actual market share for this market are quite ambiguous because they are many
of competitors that sell similar product. Therefore, we have taken out our market

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share as _% of the number of the population in the age of ___ who live in ____ and
the surrounding areas particularly in Klang Valley.

5.6 Sales Forecast

Sales forecast for three consecutive years of your company name is shown in
Table 1.8.

Table 1.8 Sales Forecast for three consecutive years

Month Sales forecast for 3 Consecutive Years
RM
Quantity sold Price per unit Total sales
January
February
March
April
May
June
July
August
September
October
November
December
Total Year 1
Total Year 2
Total Year 3

5.7 Marketing strategy

The marketing strategy for company name is summarized in the table 1.9 below.

Criteria Description
Product/ Branding
Service
Strategy

Quality
Labelling
After sales services (if
applicable)
Delivery services
Pricing Competition Based

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 Strategy Pricing/Bundle
Pricing/Penetration
Pricing/Cost Based
Pricing/Skimming Pricing/
Value-Based Pricing/
Premium Pricing (Choose
only one or mixed)
Place/ Which channel that you
Distribution choose – example
strategy
Fourth Channel (miss will
explain in class)
Promotion Advertising
strategy

5.8 Marketing budget

The administrative expenses for company name are summarized in the table
1.10 below.

Table 1.10 Marketing expenditure

Item Fixed expenses Monthly expenses
(RM) (RM)

Total

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6.0 Operational Plan

The operational plan focuses on the business operations which involves the
processing of inputs into products/services. The operational plan for company name
includes the operational process, production schedule, materials and machine
requirements and budget.

6.1 Operational process

The operational process for company name is illustrated below.

Figure 1.4 Process flow chart

6.2 Production schedule

The production schedule for company name is summarized in the Table 1.11
below, based on sales target and capacity planning.

Table 1.1 Production Schedule

Month Initial Stock Cost (RM) Target Sales (RM)
stock added quantity sold

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6.3 Material requirement

The materials needed for company name are listed in the Table 1.12 below.

Table 1.12 Material requirement

Item Price per unit Monthly Total cost
(RM) quantity (RM)

Total

6.4 Machine and equipment requirement

The machine and equipment required for company name are listed in the Table
1.13.

Table 1.13 Machine and equipment requirement

Item Price per unit Quantity Total cost
(RM) (RM)

Total

6.5 Product suppliers

Materials for company name will be provided by trusted suppliers as summarized

in the Table 1.14.

Table 1.14 Product suppliers

Type of material Name of supplier Address of supplier

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6.6 Operational budget

The administrative expenses for company name are summarized in the Table
1.15.

Table 1.15 Operational expenditure

Item Fixed expenses Monthly expenses
(RM) (RM)

Total

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7.0 Financial Plan

A financial plan is important for a company to maintain a sound financial condition.

The financial plan for company name consists of four financial statements; namely
implementation cost, sources of finance, cash flow statement and profit and loss
statement.

7.1 Project implementation cost

The cost for setting up the business for company name is summarized in the
project implementation cost below.

Item Fixed cost (RM) Monthly cost (RM)

Administration expenses
Marketing expenses
Operation expenses
Subtotal
Total
Contingency cost (10%)
Grand Total

7.2 Sources of finance

The sources of funds to finance the business implementation cost for company
name are summarized in the table below.

Sources Amount (RM)

A. Equity/ Own Contributions
Cash
Assets
Subtotal (A)
B. External sources
Loan
Hire Purchase
Grand total

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7.3 Cash flow statement

The projected statement of company name’s cash inflow and outflow is

summarized in the table below.

Month 1 2 3 4 5 6 7 8 9 10 11 12
A. CASH INFLOW
Owner’s Capital
(Cash)
Loan
Sales
TOTAL CASH
INFLOW
B. CASH
OUTFLOW
Fixed expenses
Administrative
Expenses
Salaries
EPF & SOCSO
Admin Overhead
Marketing
Expenses
Promotion
Operation
Expenses
Stock/ Raw
material
TOTAL CASH
OUTFLOW
CASH INFLOW-
CASH OUTFLOW
OPENING
BALANCE
CLOSING
BALANCE

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7.4 Profit and loss statement

The profit and loss statement summarizes the projected revenues and expenses
for company name, and the resulting profit or losses after a period of 6 months.

YOUR COMPANY NAME

PRO FORMA INCOME STATEMENT
FOR THE YEAR END 31 DECEMBER 2023
Item RM RM
Sales xxxxxx
Less: Cost of sales (Good Sold) xxxx
Gross Profit xxxxxx
Administration expenditure xxx
Marketing expenditure xxx
Other expenditure xxx
Total Expenditure xxxxx
Net Profit/ Loss Before Tax xxxxx
Tax
Net Profit After Tax xxxxx

8.0 Conclusion

Summarize your business plan by:

 Restating your company name and business nature

 Highlighting your product and its USP
 Emphasize what sets your business above your competitors
 Justify the potential of the business and outline the future expectations

9.0 Appendices

All relevant documents that support the business plan should be included in this
section.

 Business model canvas

 Promotional brochures

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 Evidence of market research – population data/ competitors price list/
recent topics, articles, information on product

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