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Petra Lindemann-Matthies
Abstract
This study investigated which plants and animals Swiss children found most attractive and
evaluated the effect of an educational programme on children's preferences for species. More
than 4000 pupils (8–16 years old) from 248 classes participated in the study. Possible effects
of the programme were studied with the help of questionnaires using a pretest/posttest-design
with an experimental group that participated in the programme and a control group that did
not. Before the start of the programme most children found decorative or garden species
among plants, pets and exotic species among animals, most attractive. However, the more
wild plants and animals children noticed in their local environment and could name, the more
did they appreciate these organisms. Moreover, the more additional wild plants the children
noticed due to the programme, the higher was the increase in their appreciation of these
species. This supports the hypothesis that children may appreciate animals other than pets and
exotic species and even inconspicuous wild plants if they know them.
Introduction
How people perceive and value nature, in particular wildlife, has been extensively studied
(e.g. Kellert 1980, 1985, Schulz 1985, Kaplan and Kaplan 1989, Kellert 1991, 1993a, 1993b).
Research has shown that the particular physical and behavioural characteristics of organisms
shape people's attitudes towards them (Kellert 1993c, Wandersee and Schussler 2001). People
judge the value of organisms by their beauty, usefulness, or rarity, and the visual
or not. These attitudes have been found both in adults (Kellert 1993a) and children (Trommer
Children like animals, especially large mammals that are similar to humans in appearance and
behaviour such as apes, monkeys, and pandas (e.g. Morris and Morris 1966, Bell 1981,
Morris 1982, Ward et al. 1998), or, in the words of Kellert (1985) 'loveable animals'. Children
often describe animals as organisms which are large, terrestrial, and quadruped (Bell 1981).
Several studies in the US, and one in Germany, have found that many adults also particularly
like large animals, especially those with considerable intelligence and the capacity for social
bonding (e.g. Kellert 1980, Schulz 1985, Kellert 1993a). In contrast, adults, but also children
tend to avoid invertebrates like insects and spiders because they are small and
morphologically and behaviourally unlike humans (Morris and Morris 1965, Morris 1982,
Kellert 1993b).
Across all age-groups children, but also adults, are more interested in animals than in plants
(Wandersee 1986, Flannery 1991, Löwe 1992, Wandersee and Schussler 1999). As a
consequence, children are better informed about animals than plants (Ryman 1974, Hershey
1996, Lindemann-Matthies 2002a), prefer to learn about animals in school (Baird et al.), and
are more concerned about their conservation (Greaves et al. 1993, Ashworth et al. 1995). In a
British survey almost all participating adolescents were able to name one or more endangered
2
animals, whereas nearly 40% could name no endangered plant at all. The 'plants' most
frequently mentioned were 'rainforest' and 'rainforest trees' (Ashworth et al. 1995, also
There are several, not mutually exclusive, explanations for the observed bias in children's
attitudes toward plants and animals. It has been suggested that children's fascination by
movement is responsible for their greater interest in mobile animals than in sessile plants
(Wandersee 1986, Kinchin 1999). In addition, animals can make eye contact, communicate by
sound, and can thus, in contrast to plants, interact with humans (Wandersee 1986). Moreover,
animals can learn, and exhibit behaviours that attract attention and are often fun to watch
(Morris and Morris 1966). In contrast, non-flowering plants or plants with inconspicuous
flowers and a homogeneity of green leaves, i.e. the majority of plants during most parts of the
year, do not pop out chromatically from the background, blend in with their surroundings and
make edge-detection difficult (Wandersee and Schussler 1999, 2001). As a consequence, both
children and adults tend to perceive animals as individuals, whereas plants, if they are
recognised at all (see Schneekloth 1989), are simply perceived as part of the habitat of
animals (Greaves et al. 1993, Hershey 1996) or, in the words of Kellert (1993c, p.50), as
'static and lifeless environment'. Such 'zoochauvinism' (Flannery 1991) might also explain
why there are hardly any studies that have investigated children's preferences for plants
(Scherf 1988).
In view of the alarming loss of biodiversity and the recognition of its value (e.g. Heywood
1995) it is essential to educate people about the value of the diversity of organisms, including
less attractive ones like the majority of plants and invertebrates (Kellert 1996). Children in
primary schools are an important target group, because young children are particularly
interested in living organisms (Berck and Klee 1992, Löwe 1992). However, 6-10 year old
children were also found to be the most exploitative, unfeeling and uninformed of all children
3
in their attitudes towards animals (Kellert 1985). Thus, the transition from first to fifth grade
would seem to be the most opportune time for emphasising affective, emotional concern for
living species (Kellert 1985; see also Palmer 1993, Chawla 1998).
Recently, educational programmes and materials have been developed in European countries
Schweizerischer Bund für Naturschutz 1995, Cuche and Gigon 1996, Nagel 1997). These
programmes particularly address children's direct observation and investigation of local wild
plants and animals in the near vicinity of their schools. However, the effectiveness of such
programmes must be evaluated (Bennett 1988, Leeming et al. 1993, Stokking et al. 1995). At
present, hardly anything is known about the outcomes of biodiversity education. Previous
knowledge, attitudes, and behaviour (see reviews in Hines et al. 1986, Langeheine and
Lehmann 1986, Leeming et al. 1993, Leeming et al. 1997) or on the effect of taxonomy
an Austrian study, Pfligersdorffer (1984) showed that seventh graders who took part in a half-
day excursion to a forest and investigated plants and animals in their natural environment Obiamente,
demostrauta
daula gehio
learned more about forest organisms than students who received a theoretical two hour balioula
ikaskuntza
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classroom instruction on the same topic. In a German study with fourth graders, a three-hour ek entzute
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classroom instruction about common local plants combined with a field trip was more
effective than a classroom instruction only (Scherf 1985). Moreover, the more plant species
children got to know, the more did they develop conservational attitudes. However, both
studies included only few classes and did not focus on possible changes in children's
The aim of the present study was to investigate children's general preferences for plants and
animals, and to evaluate the effect of an educational programme called 'Nature on the way to
4
school' on their preferences for local species. More than 4000 children from 248 classes of
different grades (8-16 years old) participated in the study, which was part of a large project on
questions explored by the study were: (1) Which plants and animals do children like best, and
which organisms are especially valued by children on their way to school? (2) Did the
educational programme 'Nature on the way to school' change children's preferences for
species? (3) Did the age and sex of the children influence their preferences for species and did
Method
A focus of the 'European Year of Nature Conservation' in 1995 was to increase children's
awareness of plants and animals in their daily lives, and the promotion of interest in and
tolerance of local species. As a contribution the Swiss conservation organisation 'Pro Natura'
launched a new educational programme called 'Nature on the way to school' as an educational
supplement mainly for primary schools. The programme was designed to be implemented in
spring and summer (during the vegetation period). Between March and July 1995 more than
500 classes and 14000 pupils from all over Switzerland participated in the programme.
'Pro Natura' provided a brochure and a poster to help teachers and their pupils to investigate
nature and to take action in the area of nature conservation (Schweizerischer Bund für
Naturschutz 1995). The educational material gave instructions to teachers on how to engage
their pupils in active investigations of nature in the surroundings of the schools during normal
lessons, and on how to make observations during their daily walks to school. (Note that in
Switzerland primary school children usually live within walking distance of their school.) The
5
educational material included information on (1) the life of the sparrow, (2) snails, slugs, and
earthworms, (3) ladybirds, (4) insects on plants, (5) trees in the city, (6) climbing plants, (7)
life in cracks and crevices, (8) lichens and mosses, and (9) native and non-native plants
Highlight of the whole programme was the so-called 'Nature Gallery'. In May 1995 the
children placed a picture frame around a plant (or, if possible, animal) that they especially
valued on the way to school (therefore the name Nature Gallery). They took a great effort to
carefully select the object, to frame it with an often self-constructed frame and to present
some information about their chosen plant or animal. The children were encouraged to stay
with their frames for about one week, explaining to other children, parents, passers-by, and in
some cases also to the media why they had selected these particular objects. Thus, the
children tried to increase the awareness of adults for species and their diversity, with the hope
The programme was flexible. Teachers were free to select suitable topics and methods for
their classes. A questionnaire filled out by the teachers (see below) provided information on
the actual activities undertaken during the programme. Teachers engaged their students in
hands-on activities outside the classroom like the observation, identification, and study of
plants and animals, and the 'Nature Gallery' (two thirds of all reported lesson activities).
Pupils collected natural objects and presented them in the classroom, made drawings of plants
and animals, and kept animals like snails, slugs, and earthworms in the classroom for further
observation. Some children kept diaries in which they wrote down their observations of
All teachers who had ordered the educational material for the programme 'Nature on the way
to school' were asked to participate in the present study. Together with the material, they
6
received a questionnaire for teachers, a set of questionnaires for their pupils, a letter
containing an outline of the aims of the present study and detailed instructions on how to
carry out the evaluation. The anonymity of the participants was guaranteed, but in order to
match the corresponding questionnaires of classes and their teachers, each set of
experimental group and a control group. The classes of the experimental group took part in
the programme, whereas the classes of the control group did not participate, but also filled in
the questionnaires. The necessity of a control group was explained to the teachers and they
Teachers were asked to administer the questionnaires in the classroom. The pretest
questionnaires were completed just before the start of the programme, and the posttest and
teachers' questionnaires were completed immediately after the end of the programme. All
questionnaires for the children were identical except for a few additional questions about the
The instrument
The pretest questionnaires for the experimental and control group and the posttest
questionnaire for the control group consisted of 18 items, and the posttest questionnaire for
biodiversity in everyday life and their preferences for plants and animals. The teachers'
questionnaire consisted of 13 items, which asked for the activities undertaken during the
programme, the number of lessons spent, and teachers' assessment of the educational material
and the activities undertaken. (A set of questionnaires is available in English from the author)
A panel of four experts in environmental education evaluated the content validity of the items
in the questionnaires. Based on their comments, the final items were formulated and tested in
7
a pilot study. To test whether all children understood the questions, individual children were
asked to describe the meaning of each item and to comment on the language (see
recommendations in Friedrichs 1990, Presser and Blair 1994). The instrument was then tested
in four classes in a primary school that did not participate in the programme. During the trial
run, the teachers were asked to review the questions and to comment on the format.
The children were asked in both the pretest and the posttest to name the plant and the animal,
respectively, they thought to be most attractive. They were further asked to list and name as
many of the plants and animals encountered on their way to school as they could. Children of
the experimental group that had participated in the 'Nature Gallery' were asked to name the
object they had framed and to explain why they had framed their particular object. Children's
preferences in the 'Nature Gallery' were of course constrained by the occurrence of organisms
in their local environment. To investigate the general preferences of children for organisms,
they were asked to name the object they would have liked to frame if they had the choice
among all plants and animals of the world. The children were also asked to write down their
age (in years) and sex, and the teachers were asked to indicate the time (number of lessons)
spent on the programme. The other items in the questionnaires are of no interest for the
present publication.
The questionnaires were sent to 525 schools in Switzerland. The pretest questionnaires were
returned by 38%, and the posttest questionnaires by 31% of the schools. The data were
collected during a 5-month period (March through July 1995). Most of the pretest
questionnaires were returned by the end of April, and most of the posttest questionnaires by
mid June.
Only classes that participated in both the pretest and the posttest were included in the analyses
(248 classes from 146 schools). The experimental group consisted of 166 classes and the
8
control group of 82 classes. Because of bad weather or lack of time, some teachers did not
include the 'Nature Gallery' in their teaching. A total of 142 classes of the experimental group
Although the teaching material was mainly designed for primary schools, some secondary
schools also participated in the programme. (Note that in Switzerland students start secondary
school as seventh graders.) The mean age of children in the participating classes ranged from
8 to 16 years, but the largest group was 10 years old. Children in the experimental and the
control group were of very similar age (10.6 years vs. 10.9 years, p = 0.39). The proportion of
girls was 51% in the control group and 49% in the experimental group. Data on the time spent
Statistical analysis
The format of the questions on the children's most appreciated plant and animal was open.
Although only one answer was required, the number of responses varied. To avoid talkative
children weighing more than the laconic ones, only the first answer was used in the analysis.
Because of the hierarchical design of the study (classes in schools, children in classes), the
data on changes in species preferences were analysed by nested analyses of variance (Sokal
and Rohlf 1995). This type of analysis is necessary to avoid pseudoreplication, which is a
frequent problem in environmental education research (Leeming et al. 1993). The unit of
analysis for the effects of the mean age of children and of the educational programme was the
class, because the mean age of the children was known for each class, and the treatment
(participation in the educational programme) was applied to the individual classes. Individual
children in a class do not constitute independent experimental units, because they are all
taught by the same teacher and interact in various ways with each other. The effects of mean
age, treatment, and number of lessons spent on the programme were therefore tested against
9
the residual variation among classes, whereas the effects of the sex of the children and of the
Because of the hierarchical design, type I sums of squares were calculated (Scheiner and
Gurevitch 1993). All analyses were carried out with the programme SPSS for Windows 10.0
Results
Overall, about 50% of the children in a class appreciated a garden or decorative plant most,
whereas 26% especially liked one of the wild plants of Switzerland (table 1). Similar
tendencies were found for children's appreciation of animals. On average, more than half of
the children in a class especially appreciated a pet or an exotic animal, whereas 25%
particularly liked one of the wild animals of Switzerland. About 6% of children in a class
found no plant at all particularly attractive or were not sure about it, whereas only 1% of
children in a class found no animal particularly attractive or were not sure about it (see table
1).
There was a strong positive relationship between the type of organisms children noticed in
their immediate environment and their preferences for plants and animals (figure 1). The more
taxa of wild plants or animals the children in a class noticed, the greater was the proportion of
children in the class that especially appreciated one of these organisms (figure 1a, c).
Conversely, the more decorative or garden plants or pet animals were noticed by a class, the
higher was the probability that children particularly appreciated one of those organisms
(figure 1b, d). In contrast, children's appreciation of exotic animals was not related to their
10
perception of organisms on the way to school. The term taxon is used because the children
referred to plants and animals on different levels such as family, genus, or species.
Children's preferences for different types of plants were not influenced by age or sex (wild
plants: p = 0.46 and p = 0.22; garden or decorative plants: p = 0.17 and p = 0.22). In contrast,
children's preferences for different types of animals were influenced by age and their sex
(table 2). The mean proportion of children in a class that especially appreciated pets decreased
with age. A higher proportion of girls especially liked pets (48.6% vs. 40.0%), whereas more
boys particularly appreciated one of the wild animals of Switzerland (27.7% vs. 21.6%) or an
On average, the posttest was carried out 7 weeks after the pretest. Participation in the
programme 'Nature on the way to school' changed the children's preferences for wild plants of
Switzerland (table 3). From spring (pretest) to early summer (posttest) a greater proportion of
children in classes of the experimental group than in those of the control group (11.4% vs.
children's appreciation of decorative or garden plants, wild animals, and pets was not affected
The residual variation among classes within schools was significant (see table 3). Because of
the hierarchical analysis, this result shows that there were differences among the individual
classes in preference for species that could not be explained by differences among the schools
or in the mean age of the children or by effects of the educational programme. These
11
Teachers spent between 1 and 60 hours of lessons on the various activities of 'Nature on the
Way to School'. On average a class received 17 hours of lessons. The number of lessons
taught had a strong effect on children's preferences for both plants and animals. The more
lessons a class received, the greater was the additional proportion of children that most of all
appreciated one of the wild plants of Switzerland, and, conversely, the lower was the mean
proportion of children that appreciated a decorative or garden plant (table 4a; figure 2a, b).
Moreover, the more lessons that were taught during the programme, the greater was the
additional proportion of children that most of all appreciated one of the wild animals of
Switzerland, and, conversely, the lower was the mean proportion of children that appreciated
a pet animal (table 4b; figure 2c, d). The number of lessons taught did not influence children's
There was a positive relationship between changes in children's perception of local wild
plants due to the educational programme and changes in their preference for wild plants (table
5). The more additional wild plants the children noticed and thus could write down in the
posttest, the more did they change their appreciation for these plants (figure 3). In contrast,
changes in children's appreciation of garden or decorative plants, pets, and wild animals of
Switzerland were not related to changes in the number of taxa of these organisms noticed due
One main activity during the programme was the 'Nature Gallery'. In 144 classes of the
experimental group teachers included this activity into their lessons. During the 'Nature
12
Gallery' the children frequently framed dandelion and ivy, but also flowers they could not put
a name to (table 6). More than 50% of all objects framed were wild plants of Switzerland. The
children also tried to frame animals, although this proved to be more difficult than to frame
plants. The most frequently framed objects were anthills, spider nets, bird nests, and snail
shells. The proportion of children that framed one of the wild plants or animals of Switzerland
or a garden or decorative plant was similar in all age groups, and for boys and girls.
The children were asked to explain why they had framed their particular object during the
'Nature Gallery'. Most frequently, the children had chosen their object because they found it
beautiful (table 7). Typical answers included: 'because it is (very) beautiful', 'it is the most
beautiful plant (or animal) on my way to school'. Nearly as often the children stated that they
simply liked their chosen plant or animal. Typical answers included: 'because I like it (very
much)', 'I simply like it'. The children also framed objects because they liked their features.
They wrote, for instance: 'the colour of the flower is beautiful', 'the leaves have such a nice
colour', 'I like the shape of the flower'. A number of children felt that their particular object
was in an unusual place and thus framed it. Examples were plants growing out of walls or the
pavement, and animals living in cracks of walls. Typical answers included: 'because I found it
fascinating that grasses can grow in tarmac', 'I couldn't believe that trees can grow in cracks'.
Another group of children framed an object out of curiosity. They wanted to observe and
study it and wrote: 'it is great to watch the ants', 'because I wanted to study this plant', 'because
I wanted to learn the name of this plant'. Several children framed an object because they
wanted to draw the attention of other people to an inconspicuous plant or animal. Typical
comments were: 'because it is such an inconspicuous plant', 'normally people ignore ants, but
13
Although the reasons for children's choices of objects during the 'Nature Gallery' were
diverse, particular objects were often chosen for similar reasons (table 8). Stinging nettles,
lichens and ants, for instance, were in particular chosen because children found them
fascinating and suitable objects to study. In contrast, typical garden plants like pansies and
tulips were never chosen out of 'scientific interest', but for their beauty or out of a general
appreciation. The most frequently framed plant 'dandelion' was often growing in unusual
If children could have framed all plants and animals of the world, their choice of objects
would have been different. Nearly two third of all chosen objects would have been animals,
especially wildlife from countries other than Switzerland like dolphins, tigers, and lions (table
9). Only 8% of the chosen objects would then have been wild plants of Switzerland.
Discussion
Several studies have shown that children especially like 'loveable animals' such as pets and
exotic mammals (e.g. Morris and Morris 1966, Morris 1982, Kellert 1985, Ward et al. 1998).
Similarly, among the most frequently appreciated animals in the present study were pets like
cats, dogs, and horses, and exotic species like dolphins, tigers, and lions. These species were
also among the ten most frequently mentioned organisms that children would have liked to
frame during the 'Nature Gallery'. There are several, not mutually exclusive explanations why
(1) It has been suggested by evolutionary biologists that people's preferences for certain
species may be genetically based (Wilson 1984). Predisposition may therefore partly explain
14
children's liking for 'men-like' animals, i.e. fuzzy creatures with large round eyes, flat and
expressive faces, and the ability to sit upright, to skilfully handle objects with body parts and
to interact socially with humans (Morris and Morris 1966, Morris 1982, Katcher and Wilkins
1993) and, in contrast, aversion against others such as snakes and spiders which, in prehistoric
times, might even have been dangerous to humans (Morris and Morris 1965, Shepard 1997).
(2) Affection or dislike may also depend on the image of species, which people, influenced by
culture and tradition have generated by placing positive or negative attributes on organisms
such as the 'brave lion' (although a frequent carrion eater) and the 'cowardly hyena' (Katcher
and Wilkins 1993, examples in Shepard 1997). (3) Moreover, children's preferences for
animals may also be subject to fashion and strongly influenced by the presentation of
particular cute, anthropomorphic animal characters in the mass media (Hershey 1996), and the
use of large mammals as ‘flagship species' in conservation campaigns (Ashworth et al. 1995).
Preferences found in the present study are somewhat different from those found in a British
study, in which almost 40 years ago more than 4000 children aged 4 to 14 years were asked
about their favourite animal (Morris and Morris 1966). Then the most popular animals were
apes, monkeys, horses, bushbabies, and pandas, most of which were not among the animals
most favoured by Swiss children today. (4) Children may simply be ignorant of other, more
inconspicuous organisms in their immediate environment and thus of their (hidden) beauty,
appeal, or uniqueness. The results of the present study partly support this explanation (see
discussion below).
Across all age-groups, Swiss girls and boys differed in their preferences for particular
animals. More girls than boys particularly liked pets, whereas more boys than girls
particularly appreciated native and exotic wild animals. This is in line with previous studies
that have found a greater emotional affection of girls for large, attractive, primarily domestic
pet animals, and a greater interest in wildlife among male children (Kellert 1985, but see
15
Eagles and Muffitt 1990). In contrast to the results of other studies (Morris and Morris 1966,
Morris 1982) the popularity of pets decreased continuously with age in the present study.
However, neither age nor gender influenced Swiss children's preferences for plants. In the
pretest, most children found decorative or garden plants most attractive, i.e. showy, often
bright coloured plants which are readily to be seen in daily-life. Roses, for instance, were
particularly appreciated both in general and in the 'Nature Gallery'. In a German study
children also particularly liked roses and, more generally, appreciated plants for their flowers,
scent, and general beauty (Scherf 1988). Tunnicliffe (2001) observed in a Botanical Garden
that primary school children in Britain were mainly attracted by noticeable features of the
has been argued that the observed preferences for brightly coloured flowers or leaves may be
related to the fact that bright colouring signalled food sources for people throughout
In the present study, only about a quarter of the children particularly appreciated one of the
wild plants or wild animals of Switzerland. This may be due to a lack of awareness of local
organisms, because children could obviously only name organisms as their favourite whose
names they knew. Alternatively, children may only have learned and remembered the names
of species they found attractive, or had direct experiences with. For instance, squirrels are
well liked and were noticed frequently on the way to school (Lindemann-Matthies 2002b).
However, although stinging nettle is disliked very much, it is one of the best known plants
among children, because encounters with this plant are painful (Scherf 1988). However,
several studies have shown that children’s everyday-life perception and knowledge of local
organisms is poor (e.g. Hesse 1983, Demuth 1992, Lock 1995). As part of a large research
study on the environmental knowledge of school leavers in Germany, more than 3000 tenth-
graders were asked to name eight native wildflowers, five species of native butterflies, and
16
five migrating and non-migrating bird species (Demuth 1992). About 20% of the pupils were
not able to name any species at all, and less than 14% could list the requested number of wild-
flowers and butterflies. Undergraduate students of biology in their first year did not perform
much better (Hesse 1983). Only 15% of the students, for instance, were able to name ten wild-
flowers native to Germany. When 12-14 year old pupils in Britain were asked what living
things they would expect to find near their school, few made reference to plants or
invertebrates (Lock 1995). This illiteracy is not due to a general lack of opportunity for
children to see plants or animals in their immediate environment, it more reflects the lack of
opportunities for children to study and identify local organisms (Lindemann-Matthies 2002b).
In the present study I found a positive relationship between children's perception and
appreciation of species. The more wild plant and animal taxa children noticed in their local
environment and could name, the more likely did they especially appreciate one of these
organisms. This supports the hypothesis stated earlier that children may appreciate animals
other than pets and exotic species and even inconspicuous wild plants if they know them.
Because children's preferences are often restricted to pets (Morris 1982, Kellert 1985) and
showy garden plants (Scherf 1988), an important aim of biodiversity education is to increase
children's awareness and appreciation of local wild plants and animals (Kellert 1996). This
was also a main objective of the educational programme 'Nature on the way to school'
(Schweizerischer Bund für Naturschutz 1995). The programme was successful. Children that
participated in the programme increased their appreciation of wild plants. In contrast, the
programme had no overall influence on the appreciation of wild animals. The average time
spent on the programme (17 hours of lessons) might have been simply too short to
significantly change children's strong preferences for pet animals. This is supported by the
fact that the more lessons a class received during the programme, the more was their
17
Children's responses to the programme provide further support for the hypothesis that
perception and preferences are closely linked (Kaplan and Kaplan 1989). The higher the
increase due to the programme in the number of wild plants that children noticed was, the
higher was the increase in their appreciation of these species. In view of children's strong
preferences for animals, this result is especially remarkable. The responses to the programme
'Nature on the way to school' show that with the help of inspiring educational approaches
children can become more knowledgeable and fond of local wild plants, although most of
them are rather inconspicuous. In Switzerland, only 4% of the 3000 higher plant species
occuring have bright reddish flowers and 9% are slightly pink. More than 30% of all flowers
However, there are limits to what can be achieved by educational programmes. Asked which
organisms they would have liked to frame during the Nature Gallery, children still preferred
'loveable' animals, in particular mammals from countries other than Switzerland. A 'dande-
lion' can not compete with a lion! If children's preferences are indeed to a large extent
genetically determined (Wilson 1984), or are strongly influenced by cultural factors (Shepard
1997) and current fashion (Hershey 1996), biodiversity education can only aim to extend this
During the 'Nature Gallery' children particularly framed organisms because they appreciated
their general beauty, appearance, or simply liked them. It has been hypothesised that finding
beauty in nature is one major reason for people to preserve nature in its beauty (Trommer
1990, Ott 1993). However, some of the organisms most frequently framed by the children
were not primarily chosen for their visual attractiveness. Dandelion was mostly chosen
because it was growing in cracks or crevices, whereas stinging nettles, lichens and ants were
mostly chosen because children found them fascinating and wanted to study them. Children's
interest in stinging nettles, one of the most disliked plants (Scherf 1988) and ants, members of
18
one of the most disliked group of animals (Kellert 1985, 1993b) is encouraging. It has been
suggested that education in school should engender a greater appreciation of species other
than 'loveable ones' (Kellert 1993b), and that educational efforts might best focus on the
affective realm to raise emotional concern and sympathy for a broad range of species (Orr
1992, Mayer and Horn 1993, Kellert 1996). In the present study children's individualistic
choice of objects during the 'Nature Gallery' indicate that they developed a relation with a
particular plant or animal, and, in consequence, might become concerned about their well-
'What would happen if every elementary schoolchild chose a creature, whether an ant, a
bee, cricket, dragonfly, spider, waterstrider, snake, frog, fly, beetle, or bat, to study and
report on repeatedly during his or her first six years of school? The capacity for
In conclusion, the results of the present study are encouraging. Participation in the programme
'Nature on the way to school' increased children's appreciation of common local organisms, in
particular wild plants. The active search for plants and animals 'on the way to school', their
direct observation and investigation, and activities like the 'Nature Gallery' are successful
educational tools to help children to develop a relationship with local organisms, and to instil
concern about their well-being. Without knowledge of and relationships with organisms in
their local environment people might not notice what happens to them (Weilbacher 1993).
Primary school teachers should therefore be encouraged to engage their pupils more often in
the active investigation of local organisms outside the classroom and in small conservation
activities such as the 'Nature Gallery'. It has been suggested that school grounds or the near
vicinity of schools are excellent locations for children to experience nature at first-hand (e.g.
Feinsinger 1987, Harvey 1993, Feinsinger et al. 1997) which is supported by the results of the
present study. The programme 'Nature on the way to school' included a diversity of activities
19
and methods for outdoor nature education. Because the programme was flexible, teachers
could choose the number and length of activities, the most promising approaches for their
classes, and if necessary could modify them. As a result, there was a lot of variation in the
actual implementation of the programme and it is impossible to attribute the observed effects
on specific activities. Moreover, activities such as the 'Nature Gallery' are time-consuming
and it may not be possible to include them into normal education. Further research should
thus compare the effects of different, probably more conventional types of interventions on
children's interest in common local organisms. Whenever possible, study classes should be
randomly selected.
Although the educational material was mainly designed for primary schools and not for a
particular class level, children of the different ages benefited to a similar degree from the
programme. The positive effect of the educational programme increased with the number of
lessons taught, indicating that the efforts of teachers were rewarded. However, the
participating teachers in the present study are probably not representative of Swiss teachers in
general, and might thus represent a biased sample. It is likely that they are particularly
interested in nature education, because they voluntarily included the educational supplement
in their lessons. However, they may well have been representative of teachers actually making
evaluation of the effect of such programmes. Studies have shown that teachers who feel a
personal obligation to help solve environmental problems more often engage their pupils in
local environmental activities (Bolscho et al. 1990) and may promote environmental concern
among their pupils (Palmer and Suggate 1996). Educational programmes such as 'Nature on
the way to school' may raise children's interest in common local organisms and lead to a
greater appreciation of species other than 'loveable ones'. They might thus represent a small,
20
Acknowledgements
I like to thank all teachers and pupils for their time and effort in participating in the study, and
the Swiss conservation organisation 'Pro Natura' for their support. I also like to thank Diethart
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Table 1: Plants and animals Swiss children found most attractive. The plant and animal taxa
were grouped into broad categories. For each group, the mean proportion of children per class
that had named the respective organisms is given + 1 SE (number of classes = 248) and the
Plants
Animals
educational programme), age, and sex on the mean proportion of children per class that
especially appreciated certain groups of animals. The effects of school and age were tested
against the residual variation among classes. All other effects were tested against the residual.
Total 495
the educational programme) and sex on changes from spring (pretest) to early summer
(posttest) in the mean proportion of children in classes that especially appreciated wild plants
of Switzerland. The effects of school, age, treatment, and the interaction of age with treatment
were tested against the residual variation among classes. All other effects were tested against
the residual.
Source of variation df MS F
Total 495
educational programme, age and sex on changes in the mean proportion of children in classes
that appreciated certain groups of (a) plants and (b) animals. The effects of age, number of
lessons taught, and their interactions were tested against the residual variation among classes.
Source of variation df MS F MS F
Total 263
Source of variation df MS F MS F
Total 263
Note. * p < 0.05, **, p < 0.01, *** p < 0.001.
Table 5: Analysis of variance of the effects of differences from spring to early summer in the
mean number of wild plants noticed and of treatment (participation in the educational
programme) on the change in the mean proportion of children that especially appreciated wild
plants of Switzerland.
Source of variation df MS F
Total 247
Note. * p < 0.05, **, p < 0.01, *** p < 0.001.
Table 6: Plants and animals that Swiss children framed during the 'Nature Gallery'. The plant
and animal taxa were grouped into broad categories. For each group the mean proportion of
children that framed the respective organisms is given + 1 SE (number of classes = 144) and
Wild animals of Switzerland (e.g. anthills, spider webs, bird nests) 13.7 + 1.2
answers were grouped into broad motivation classes. The mean proportion of responses + 1
Gallery'. The listed taxa were framed by more than 1% of the 2636 children. For each taxon
the most frequently given reason for framing it, and the proportion of responses is indicated.
A dash indicates that for a specific object none of the children gave that reason.
'Nature Gallery' if they could have chosen among all living things of the world. The plant and
animal taxa were grouped into broad categories. For each group, the mean proportion of
children per class that had named the respective organisms is given + 1 SE (number of classes
= 164) and the most frequently named taxa are shown in parentheses.
Garden or decorative plants (e.g. rose, palm tree, tulip) 11.0 + 0.8
Other objects (e.g. rainforest, dinosaur, the whole world) 3.1 + 0.4
Figure legends
Figure 1. The relationship between the mean number of (a) wild plants, (b) decorative or
garden plants, (c) wild animals, and (d) pet animals that Swiss children in a class noticed on
their way to school, and the proportion of children that particularly appreciated one of these
organisms. Number of classes = 248. One data point can represent more than one case. Linear
Figure 2. The effect of the amount of time (number of lessons taught) teachers spent on the
educational programme ‘Nature on the way to school’ on changes from spring (pretest) to
early summer (posttest) in the mean proportion of children in a class that appreciated (a) wild
plants of Switzerland, (b) decorative or garden plants, (c) wild animals of Switzerland, and (d)
pet animals. Data on the number of lessons taught were available for 132 classes. A data point
can represent more than one case. Linear regression lines are shown. *** p < 0.001.
Figure 3. The relationship between changes from spring (pretest) to early summer (posttest) in
the mean number of wild plants listed by classes of the experimental group and changes in the
proportion of children in a class that particularly appreciated one of the wild plants of
Switzerland. The experimental group (166 classes) participated in the educational programme
'Nature on the way to school'. A data point can represent more than one case. Linear
r = 0.41*** r = 0.29***
80 80
wild plants (%)
60 60
40 40
20 20
0 0
0 2 4 6 8 10 0 2 4 6 8 10
Mean number of wild plants Mean number of decorative or
listed per class garden plants listed per class
r = 0.48*** r = 0.29***
80 80
wild animals (%)
60 60
40 40
20 20
0 0
0 2 4 6 8 10 0 2 4 6 8 10
Mean number of wild animals Mean number of pet animals
listed per class listed per class
Figure 1
(a) Wild plants of Switzerland (b) Decorative or garden plants
50 50
25 25
0 0
-25 -25
-50 -50
-75 -75
-100 -100
0.1 1 10 100 0.1 1 10 100
Number of lessons taught (log-scale)
75 75
r = 0.20*** r = 0.22***
favouring wild animals (%)
50 50
25 25
0 0
-25 -25
-50 -50
-75 -75
-100 -100
0.1 1 10 100 0.1 1 10 100
Number of lessons taught (log-scale)
Figure 2
Figure 3