Contents

The Santa Suit ......................................................................... 1

Fitting Your Suit
Making Your Own Suit
Ready-Made Suits
Custom-Made Suits
Care and Maintenance
Resources for Santa Apparel
The Belt ................................................................................. 12
Belt Tips and Tricks
Resources for Belts
The Accessories ..................................................................... 15
Hats
Gloves
Spectacles
The Boots............................................................................... 19
Boots Tips and Tricks
Resources for Boots
The Makeup ........................................................................... 23
 Foundation
Blush
Setting the Makeup
Resources for Makeup
The Beard .............................................................................. 28
Style
Care and Maintenance
Resources for Beard Maintenance
Beard Lightening
Color Maintenance
The Mustache ........................................................................ 39
The Handlebar
The Hungarian
The English
Whitening Your Mustache
Resources for Mustache Products
Designer Beards and Wigs .................................................... 44
Selecting a Designer Beard
Applying Your Designer Beard
Maintaining Your Designer Beard
Resources for Designer Beards and Wigs
A Note from Santa Ed

This guide on how to create or customize your Santa Claus look is for all members

of the Worldwide Santa Claus Network and Facebook group who want to learn

about, create, upgrade, or customize their Santa Claus look to be as authentic and

professional as possible regardless of budget. As you know, there is a TON of

information on the Worldwide Santa Claus Network website and Facebook group,

and I wanted to bring to you the best of the best of that wealth of information in

one easy booklet.

As Santas, our physical appearance is the first thing people see and immediately

identifies us as the Jolly Old Elf. Whether you’re making your own costume,

buying ready-made, or having a custom suit designed just for you, you’ll find

dozens of tips and tricks that will help you to create your perfect Santa look. We’ll

cover beards, makeup, spectacles, belts, hats, gloves, boots, and, of course, the

famous Santa suit for every budget.

A note on the links in this booklet: Many products in the links provided are also

available through Amazon and other stores and outlets. These links are given here

simply to make it easy for you to read about the products so you can make the best

choices for your needs and budget. Be sure to check various sources for the best

pricing.
Much of this information came from our members, and while it’s not possible to

credit everyone’s names for all of the information and advice here, I acknowledge

and deeply appreciate your contributions to the entire Santa community every time

you comment, share, post, and participate in our worldwide community. A special

thanks goes to Bob Smith.

Ready to learn? Let’s get started!

 The Santa Suit

The most outstanding feature of Santa’s look, perhaps second only to his beard, is

the famous Santa suit. Whether red, white, brocade, green, or camouflage, the

Santa suit is by far the most defining feature of your Santa look. Santa suits can

range in price from a couple hundred dollars to several thousand dollars, so it’s

important to determine your needs, budget, and preferences before you spend any

money.

The traditional red Santa Claus suit has a fur collar and fur trim running down the

front and along the bottom of the jacket. Traditional black boots have fur trim

around the boot tops, as well. The Coca Cola Santa suit does not have fur running

down the front of the jacket, and it may or may not have a fur collar. (Some suits

have removable collars.) Suits with some kind of trim are traditional, but many

Santas, especially those with long, full beards, opt for a Coca Cola suit with no

collar so their beard is more prominent.

Many Santas like the addition of a waistcoat or vest to add a touch of elegance to

their overall look. This is an excellent option to replace a full jacket for events

where Santa might otherwise get too hot.

Parade coats and robes may also be part of a complete Santa wardrobe. These outer

garments add an extra layer of warmth and festivity for parades, tree lightings, and

grand entrances of any kind.

Page |1
Whether your Santa suit is ready-made, homemade, or custom-made, there are

several things to consider when choosing a suit, including fabric, fit, and cost.

Always consider where your events will be held—such as outdoors, at a mall, or in

a smaller space—because this will be a factor in choosing the fabric and thus your

comfort. As your business grows, you’ll probably want to add to your costume

wardrobe to suit a variety of events.

Fabric

Your choice of fabric will have a major impact on cost, comfort, look, and feel, and

each choice has its pros and cons. This may be the most important decision you’ll

make when creating your Santa suit, so take your time when choosing a fabric. If

you are having a suit handmade or custom-made, it’s a good idea to go to a fabric

store so you can see and feel these different fabrics for yourself before making a

decision.

Most natural fabrics tend to be breathable, soft, and comfortable (and more

expensive), while synthetics and blends are not usually as breathable although are

often more affordable. The following are just a few fabrics to consider.

 Velvet: Velvet is known for its luxurious look and feel and is very soft and

comfortable. True velvet is made of silk, although most velvets now are

made of various natural and synthetic blends, including silk, linen, cotton,

wool, and polyester. The blend of fibers impacts the fabric’s quality, price,

Page |2
 and breathability, so be sure to check this information when looking at

velvets. Velvet fabrics are generally delicate and must be carefully cared for.

To read more about the many types of velvet, visit

https://blog.treasurie.com/types-of-velvet/.

 Velveteen: Velveteen is similar in appearance to velvet and is often made of

a cotton blend. It has less sheen, is heavier, and has less drape than velvet,

but it makes a perfectly fine suit. It holds its shape well and is soft to the

touch. It is generally much more affordable than velvet.

 Velour: Velour is an affordable and durable choice, although it less

breathable and luxurious-looking than velvet, with a matte finish.

 Wool and wool-cashmere blends: Wool and wool-cashmere blends are light,

soft, and breathable, and, contrary to what many think, are not hot. These

fabrics are more expensive but make a gorgeous suit that will last a long

time when well cared for.

 Brocade: Brocade is typically synthetic, heavy, and sturdy. Its beautiful

detailing of woven patterns makes it a perfect choice for formal events. It

can be very expensive.

 Fleece: Fleece is soft, cozy, and warm. It is lightweight but may not hold its

shape well, and can pill over time. It is much more affordable than many

fabrics and, depending on the weight, can be quite warm.

Page |3
Trim

 Satin: Satin refers to the weave of a fabric and is what gives it the shiny,

elegant look it is known for. Satin is made in a wide variety of fibers and can

run from very affordable to very expensive. It makes for a luxurious-looking

trim or accent fabric.

 Faux fur: Faux fur is a popular choice for trim. It is affordable depending

on the quality and fiber content, and comes in a variety of colors and

textures.

 Real fur: Real fur is sometimes used for high-end suits, but it can be

controversial and is not a suitable option for everyone. It is also the most

expensive option for a fur look. If you do choose to use real fur, factor your

personal values and preferences into your decision.

The choices for trim are endless, especially if you’re having a suit custom-made.

 Tip: If you are making your own suit or having one custom-made, consider

using snap tape (a strip of cloth tape with snaps on it) to make for easy

removal of the fur trim. This will also allow you to easily replace the trim if

it becomes shabby.

Lining

A suit is often lined inside with a soft, breathable fabric to both protect your skin

from the suit material itself and keep you from getting too hot. Satins are a

Page |4
favorite, but do make sure the blend you choose is breathable. Fibers range from

polyester, rayon, and acetate to silk and cupro (a fabric made from tiny cotton

fibers too small to spin). The cost of satin varies widely and is dependent on fiber

content, weave, density, and overall quality. For the most comfortable suit, this is

one material that is worth paying as much as your budget allows.

Fitting Your Suit

No matter how you plan to acquire your suit, several factors go into ensuring a

good fit. Accurate measurements are crucial. To take your own measurements,

enlist the help of a friend or family member. You’ll need a long fabric tape measure

to bend around curves and a paper and pencil to record the measurements. A tailor

can also take your measurements, usually for a small fee.

If you plan to wear padding, such as a padded belly or shoulders, take your

measurements with the padding on for an accurate fit. Consider the length of the

coat and where it will fall when you sit, stand, bend over, and crouch, as Santa

doesn’t just lounge on a king chair all day!

 Tip: Wear a long-sleeved undershirt that matches the color of your Santa

suit in case the sleeves ride up.

Making Your Own Suit

Making your own suit is generally the most cost-effective way to create a

customized Santa suit. You have complete control over fabric, trim, lining, and all

Page |5
of the accessories, which gives you the most control over the total cost. If you have

the skill, you can make your own. If not, you can enlist the help of a skilled friend,

family member, or local seamstress. Here are a few key things to consider for a

homemade suit no matter who does the sewing.

Patterns

Santa suit patterns are widely available for purchase online and at fabric stores.

They vary widely in complexity, from a simple two-piece outfit, with a jacket and

elastic or drawstring pants, to a highly tailored suit complete with vest and cloak.

You must consider the skill of the person who will make the pattern to get the

result you want. McCall’s and Simplicity are two companies that make good suit

patterns.

Measurements

Before you buy a pattern, compare your measurements to those on the pattern.

Don’t just go by the given measurements; measure the pattern itself. Santa suits are

generally forgiving in size and fit, but look for a pattern that comes closest to your

measurements.

Preparing the Fabric

You have already learned about the wide range of choices for fabrics and have

chosen the fabric that best fits your needs. If you choose a washable red fabric for

the outer material, it is crucial that you first wash and dry the fabric before cutting
Page |6
it. This will help to set the dye, eliminate shrinkage, and prevent the red color from

bleeding onto trim or other clothing. You may need to wash it more than once

before it stops bleeding.

NOTE: If the fabric you choose is dry-clean only, DO NOT wash it.

Gather all the materials you need before you begin, including a large, flat surface;

scissors; pins; threads, and a cloth measuring tape. Put on some good music, and

enjoy the journey!

Ready-Made Suits

Store-bought suits range in quality and cost just as much as any other way to

acquire a Santa suit. Due diligence before purchase will pay off and help you avoid

ending up with a suit that is uncomfortable, too hot, and unreturnable. If your

budget is very small, buy the very best suit you can afford, and start now to save

for your next upgrade. It will be worth it, and you’ll see and appreciate the

difference.

Fabric

Apply what you learned in the previous Fabric section to help you choose among

the thousands of ready-made suits available. Pay close attention to the information

about the fabrics of both the outer material and the inner lining. The fabrics

generally dictate the suit’s cost and, just as important, comfort.

Page |7
 Measurements

Check the measurements of the suit and compare them with your own before

purchasing. Look for measurements in real numbers, and avoid suits that give only

a general description of small, medium, or large.

Beyond the standard waist size and pant size, look for coat length and sleeve

length. Keep in mind that sleeves and pant legs do not generally change in length

as the suit size increases. A drawstring or elastic waist on the pants will help hold

them in place. Choose a suit from a company with a warranty or an exchange

policy so you can return or exchange it if it doesn’t fit properly.

Custom-Made Suits

If you have the budget and desire, you may choose to have your suit custom-made.

This is by far the most expensive choice, but your options will be almost limitless

and your suit will fit your body beautifully.

There are many websites that offer custom-made suits. Apply everything you’ve

learned in the previous sections to create a list of questions to ask, and ask A LOT

of questions. Never rush the decision for your choice of tailor, and take your time

selecting the fabrics, patterns, and details that you want. Your custom-made suit

will last for many years and be a significant part of how you create your own Santa

persona.

Page |8
 Care and Maintenance

No matter how you acquire your suit, properly caring for and storing it will ensure

its beauty and use for many years. Most Santa suits should be drycleaned to

prevent damage to the materials and ensure longevity. When not in use, store your

suit in a cool, dry place to prevent damage from moisture and insects. It’s best to

store the suit in a garment bag or box to protect it from dust and light. Place layers

of acid-free paper between folds of fabric and between the fabric and trim to

prevent staining. For ready-made suits, follow the manufacturer’s instructions.

With proper care and storage, your Santa suit will last for many years.

Alternative Attire

If you attend different types of events throughout the year, there may be times

when you want to wear something different from your traditional red suit, such as a

Fourth of July event. For events in warm weather, opt for lighter, cooler outfits that

are appropriate for the event and still maintain the Santa spirit. Here are some ideas

to consider when building alternative Santa outfits:

 A red short-sleeved shirt with white trim

 Red shorts or pants with white trim

 Brown leather sandals or loafers

 A red baseball cap with white trim

 A red or green flannel shirt

Page |9
  Blue jeans or work pants

 Brown leather suspenders

 Brown leather work boots

 Fingerless gloves

While most people recognize Santa as the jolly red-suited person they’re used to

seeing, you can still put effort into different looks and be recognized. People love

to see Santa at work in different environments. And remember that random

sightings also create wonderfully fresh and authentic memories for everyone who

recognizes you, even when you’re incognito.

Resources for Santa Apparel

There are many reputable companies and custom tailors that offer professional

Santa suits over a wide range of prices. Here are just a few:

 Stuff for Santa: https://www.stuffforsanta.com/

 Planet Santa: https://planetsanta.com/

 Santa’s Tailor: https://santastailor.com/

 The Sewing Elves: https://thesewingelves.com/

 Rubie’s Costume Company: https://rubies.com/

 Adele’s of Hollywood: https://www.adelescostumes.com/

 Pro Santa Shop: https://prosantashop.com/

P a g e | 10
 Costumes for Santa: https://www.costumesforsanta.com/

 Santa Suits USA: https://www.santasuitsusa.com/

 Historical Emporium: https://www.historicalemporium.com/

 North Pole Trading Post: https://www.northpoletradingpost.com/

 Angie’s Originals Shop: https://www.etsy.com/shop/angiesoriginalsshop/

 Pro Knows: http://www.proknows.com/category_s/1514.htm

P a g e | 11
 The Belt

A great suit requires a great belt. Selecting the perfect belt and buckle for your look

can be quite involved, as there are so many stylish options to choose from.

Material

As with many of the items that create your complete Santa look, the cost of a belt

can range from inexpensive to quite costly. Most belts come with a buckle,

although you may want to choose your own buckle if you opt for a custom-made

belt. Choosing the right Santa belt and buckle can elevate your Santa costume to

the next level.

Synthetic: At the lower price range, a belt made of a synthetic material, such as

nylon or vinyl, is an affordable option, although it is not as durable as other

materials. Synthetic materials look less authentic and can fall apart or degrade

quickly.

Leatherette: Belts made of synthetic leather material, such as Naugahyde, mimic

the look of real leather and are more durable than nylon or vinyl. This is a perfectly

fine choice for a moderate price.

Genuine leather: Genuine leather belts are the preferred choice for many Santas,

as they are attractive, the most durable, and will last for years. Patent leather has a

shiny, glossy finish. Genuine leather belts are available in a wide range of prices.

P a g e | 12
  Handmade leather belts are the most durable and of the best quality, which

makes them the most expensive option. Handmade or custom-made belts are

crafted by skilled craftspeople and can be customized to fit your specific

measurements. Prices for these belts start at around $100 and can go up to

several hundred dollars.

Belt Tips and Tricks

Here are a few tips and tricks about Santa belts:

 The best spot for your belt to lay is just at or above the belly button.

 You may need to move the belt loops on your suit up or down for proper belt

placement.

 The most common ready-made Santa belt is four inches wide.

 Consider your budget, material preferences, and size needs.

 Consider how the belt will look on your body when worn your suit. The belt

should sit naturally and securely in place.

 Ensure that the belt loops on your suit are wide enough for your belt.

 Larger, thicker belts cost more, so keep this in mind when deciding on a size.

 If you choose a belt and buckle separately, ensure that the two are

compatible in size. Verify the size of your belt when purchasing the belt

buckle.

P a g e | 13
 Purchase from a reputable seller, and follow care instructions to maintain the

longevity of your belt.

 If you invest in a quality leather belt, you may want to set it off with a

beautiful belt buckle. Cast metal buckles come in a wide variety of designs,

from simple to ornate, and prices vary greatly.

Resources for Belts

 Pro Santa Shop: https://prosantashop.com/santa-belts-buckles/

 Santa Wade’s Santa’s Clauset: https://www.santasclauset.org/product-

category/belts-and-buckles/

 Santa’s North Pole Outlet:

https://www.santanpoutlet.com/BELTS___BUCKLES/cat3105206_2691247

.aspx

 Planet Santa: https://planetsanta.com/santacessories/Santa-Belts/

P a g e | 14
 The Accessories

No Santa costume is complete without accessories that help to complete your

unique Santa look. Hats, gloves, and spectacles add the final flair that polishes off

your look. Accessories can make one suit look different by just a change of glove

color, hat shape, or spectacles form.

Hats

Whether fur lined, polka-dotted, velvet, or green, your Santa hat is often the first

thing children see over the heads of others, and is a vital aspect of your overall

jolly appearance. Whatever fabric, bell, or fur trim you choose, every time you

plop your hat on your head, your transformation into Santa Claus will be complete.

 Tip: An ill-fitting hat, whether too large or too small, is a sure sign of an

amateur. Raise yourself to a professional standard by ensuring that your hat

fits properly. If too big, sew a piece of elastic to the inside at the back.

How you get your Santa suit may dictate how you get your hat, whether crafting

your own, purchasing a ready-made, or having it custom-made. But also consider

that you can collect several hats from a variety of sources to give your Santa suit a

change in appearance.

 The most budget-minded option is to make your own hat. Use the

information under Making Your Own Suit for fabrics, fit, and more. Search

P a g e | 15
 Google for easy patterns, or use the one that probably came with your store-

bought pattern.

 Ready-made hats are often one-size-fits-all and average around 22 inches

(56 centimeters). Some come with an adjustable ribbon or band around the

brim to adjust the fit. Measure the circumference of your head and compare

with the hat’s size information before purchasing, especially if you’re buying

online. If possible, try before buying to get the best fit. Remember to check

the source’s return policy.

 A custom-made hat is a good option for the Santa who knows exactly what

he wants and has the budget to have it made by a professional. Follow the

information under Custom-Made Suits.

The fabric you choose for your hat will depend on the desired look and feel, as

well as practical considerations such as cost, durability, and warmth. Most of the

fabrics listed in the section on suits can also be used for hats.

As a professional Santa Claus, your attention to detail and commitment to

authenticity will set you apart. Choosing a high-quality, well-fitting Santa hat and

properly caring for it will add to the magic and joy of every holiday season.

Gloves

Gloves come in a wide variety of fabrics, fit, and look. White gloves work well for

most costumes, although don’t shy away from trying green, black, or red as the

P a g e | 16
occasion inspires. Fingerless gloves are a good choice for warmer weather or

situations.

The least expensive gloves will generally have a relaxed fit and be made of

synthetic fibers. Good cotton or wool gloves are a little more expensive but may be

worth the cost for the comfort and appearance. If possible, try them on before

buying, or ensure that you can return them if the fit is not good.

Resources for Gloves

 Go Gloves: https://www.gloves-online.com/catalog/santa-claus-gloves

 Santa & Co. LLC: https://santacollc.com/catalog/santa-claus-gloves/

Spectacles

Whether you wear prescription glasses or not, your Santa spectacles add a unique

flair and style to your facial appearance. If the style of your prescription glasses

suits your Santa look, then you’re done! But if you want to get new frames or add

to your collection, you’ll want to factor in style, comfort, and fit.

 Online: There are dozens of Santa-themed glasses available online, where

specialized retailers sell a wide variety of spectacles in different styles and

prices. If you choose this option, be sure you can return them if the fit or

quality is not good.

P a g e | 17
 Local shops: Nothing beats being able to try on spectacles before you buy,

as you can see how they look and feel on your face. Check out local eyewear

shops, dollar stores, costume shops, and thrift shops. While the quality of

specs from these sources will not be on par with what an eyewear store

offers, you may be surprised to find out how bountiful the options are if you

look around.

 Prescription: If it falls within your budget to do so, you may want to order

spectacles with your prescription. Polarized or non-reflective specs are a

good choice for outdoor gigs, to minimize glare and optimize visibility. If

these options are not practical or within the budget, consider wearing contact

lenses with a pair of clear glass spectacles.

P a g e | 18
 The Boots

A good pair of boots truly completes your Santa look, and there is something for

every budget. However, when you invest in a good pair of boots, you will be

rewarded with a lifetime of comfort and style.

Materials

The material that boots are made of will have great impact on their cost.

Naugahyde: Naugahyde is the brand name for artificial leather. It is made of a

strong knit fabric covered with PVC coating. While affordable, boots made of

Naugahyde are not the best of options, as they do not hold up well under frequent

wearing.

Leather: Leather boots come in a wide range of quality and comfort and run from

around $150 for simple black boots to many hundreds of dollars for extra-fancy.

Leather boots come in an extraordinary range of styles, from biker boots to pirate

and old colonial styles, and next to a designer beard, boots may be your most

expensive investment. However, a good pair of leather boots will last you a

lifetime with good care and maintenance.

Boots Tips and Tricks

We could write a whole book on boots alone, but we’ll make do with this list of

tips and tricks about Santa boots.

P a g e | 19
 Ensure that your boots are always clean and polished to a sheen.

 When searching online for boots, use keywords such as pirate, renaissance,

motorcycle, or biker along with Santa, as they are often similar styles. You

may find the ideal boot without the premium “specialty boot” price, as Santa

boots are a niche market.

 When trying on or sizing Santa boots, take into consideration the socks you

will be wearing. If most of your events are indoors, a standard pair of

athletic socks may be fine. If you have several outdoor events in cold

weather, thick, warm woolen socks will keep your feet toasty, but they can

affect the comfort of your feet if they make your boots feel too small. You

may also want to consider a fur or faux fur lining for added warmth and

comfort.

 To keep too-short trousers inside boots, wrap the bottoms of the pant legs

around your bare legs and securely tape them. Pull your socks up over the

taped pant legs, then carefully pull your boots up.

 Use this same trick to keep any pant legs secure. If the pants are long,

simply fold the cuffs up your legs, then pull the socks over. Your

boots should slip right over the socks, securing the pant legs inside.

 You can also sew a piece of elastic onto either side of the pant leg and

nestle it under the arch of your foot to hold the pant leg in place.

P a g e | 20
  If you’re not ready to invest in expensive leather boots yet, boot toppers are

a great way to simulate Santa boots. Boot toppers are essentially the “leg”

part of boots and typically have faux fur or large pirate-like cuffs attached.

Simply slip them on with your existing shoes or boots.

 If your budget permits, you may want invest in a pair of custom-made Santa

boots.

 If you can’t afford your dream boots, don’t despair. There are many ways to

jazz up the boots you do choose to help you get the look you want.

At the end of the day, your comfort is the number one priority, as it certainly isn’t

worth wearing poorly fitting and uncomfortable boots of any style or cost. How

can Santa smile and ho-ho-ho when his feet are pinching and sore?

Resources for Boots

 Custom Santa boots at School4Santas:

https://www.school4santas.com/santas-custom-boots/

 CustomBootCo: https://custombootco.com/Santa-boots/

 Fugawee Historical Footwear: https://www.fugawee.com/

 Ottoman Shoes (special-order custom boots):

https://www.etsy.com/shop/OTTOMANSHOES

P a g e | 21
 Ride Tecs Engineer Boots: https://www.tractorsupply.com/tsc/product/ride-tecs-mens-16-

in-black-engineer-biker-boot

 Medieval/Renaissance Brown Boots:

https://www.amazon.com/dp/B089RXW7WV/

P a g e | 22
 The Makeup

Nothing lights up a room quite like Santa in his red suit, white beard, rosy cheeks,

and cheery smile. Using makeup to enhance those rosy cheeks and red lips is an

easy and affordable way to complete an authentic Santa look. This is particularly

true when you’re going to be professionally photographed.

Not every Santa needs or wants to wear makeup. Whether you choose to or not,

your confidence and look are key, and whatever makes you feel your best will help

you to show up as your best. There are plenty of YouTube videos on how to apply

makeup, so do watch one or two if you’re new to wearing makeup.

Foundation

Foundation, also called base, is a skin-colored product that gives your skin a warm,

even tone. It also provides a base for the blush to adhere to. You’ll need a good-

quality makeup sponge to apply it in a nice, even layer. Solid, water-activated

foundations are best, as they are long-lasting and easy to work with.

Application

 Start by applying a light moisturizer all over the skin. This step is important

because it protects the skin, provides a surface for the foundation to smooth

over, and will help keep the foundation from clogging your pores.

 Dampen a makeup sponge and squeeze out excess water. Swirl the sponge

around on the foundation to pick up enough product for the first layer.
P a g e | 23
  Tip: Two or three thin layers is better than one thick one.

 Apply the foundation by gently blotting the sponge from the nose outward in

a sunburst pattern. You’re not smoothing yet, just transferring the product.

 Starting at the nose, go back and pat-pat-pat the sponge outward, patting it

into the creases beside the nose, cheeks, forehead, eyelids, and any other

exposed skin. Avoid getting product in your nice white beard!

 Pat-pat-pat until the foundation is evenly distributed and smooth.

 Tip: Avoid rubbing or stroking with the sponge, at this makes streaks and

results in an uneven finish.

 Wait a minute or two for the foundation to dry, then apply a second layer.

With a little practice, you’ll determine just the right amount of product to use and

how to gently pat the sponge for the best finish. Your skin is now ready for blush.

Blush

Blushes come in powder, cream, and water-activated paint. Pressed powder comes

in a compact, is very easy to control, and can be layered on depending on the

intensity of the color you want. It is good for working close up with people and for

those with very oily skin. Creams and water-based face paints are vivid, long-

lasting, and last all day. They work well for outdoor events and long photography

sessions.

P a g e | 24
Powder application: Powders are typically applied with a soft, rounded makeup

brush.

 Gently swipe the brush across the surface of the powder three or four times.

 Make a big smile, then lightly brush the powder onto the rounded apples of

your cheeks with a circular motion.

 Brush a bit onto the tip of your nose and the temples—wherever you would

blush if you were outside in the cold North Pole weather.

 Tip: Avoid covering your whole face with blush; keep it to specific areas

for an authentic Santa look.

 Repeat the application as many times as needed to build up the color for the

desired effect.

Cream and face paint application: Creams and paints are typically applied with a

makeup sponge.

 Dampen the sponge and squeeze out excess water.

 If the blush is in a tube, squeeze a small amount into your palm and warm it

up by swirling with your middle finger, which has a more sensitive touch.

Pick up the color with the damp sponge. If the blush is in a jar or compact,

circle the sponge over the surface to pick up the color.

 Make a big smile, then gently pat the blush onto the apples of the cheeks.

P a g e | 25
  Tip: Don’t rub the blush, just keep patting it.

 Use the sponge to pat-pat-pat one cheek at a time as you carefully blur the

edges. Stay on the apples of the cheeks. You may want to apply a second

layer after the first one dries.

 Pat the remainder on the tip of the nose and, if desired, the lips and forehead.

Experiment to see what you like.

With a little practice, you’ll have a perfect winter blush every time!

Setting the Makeup

A good finishing spray to set the makeup will help keep it from smearing, sweating

off, or transferring to clothing.

Application: Hold the spray at least ten inches from your face.

 Close your eyes and spray in a sweeping motion from top to bottom down

the center of your face.

 Turn to one side and sweep the spray from the outer cheek toward the nose.

You can hold your other hand over your ear to avoid getting spray in there.

Repeat on the other side.

 Apply a second coat if desired. Finishing sprays go a long way, so

experiment with your particular product.

P a g e | 26
 Resources for Makeup

 Mehron Paradise Makeup AQ: https://www.mehron.com/paradise-makeup-

aq/

 Ben Nye base, blush, and setting spray: https://www.bennye.com/

 ProFACE Santa Makeup Kit:

http://www.proknows.com/Santa_Makeup_Kit_p/sc_kit.htm

 Kryolan Aquacolor (long-lasting):

https://us.kryolan.com/product/aquacolor#30ml-G83

P a g e | 27
 The Beard

Oh, goodness me, beards. We could talk beards all day—and sometimes do! The

ability to grow a full, lush beard is largely up to genetics. If you’re lucky enough to

have such a beard, you probably already know that the information on the care and

feeding of your beard alone could fill a whole manual!

If you’re not blessed with the genes to grow your own beard, don’t despair. There

are many wonderful alternatives for beards, from economical synthetic hair options

to extremely expensive real-hair beards. Please note that much of the information

in the following section applies to designer beards, too.

Style

The style of your Santa beard, as with the rest of your look, is based on your

personal preferences and the nature of your beard hair. The following information

will help you to create and maintain your beard.

Whether you choose to have a wide, curly, rounded beard; a smooth, straight,

pointed beard; or anything in between, you can use various tools, including your

palms to mold the beard into shape.

 Tip: One of the coolest tips from beard pro Tom Sheerin is the technique of

adding strips of designer beard hair to your own to fill out or change the look

of your beard.

P a g e | 28
  Classic Full Beard: This is the most traditional and iconic Santa beard style.

It is a full, bushy beard that covers the entire chin, jawline, and cheeks.

 Trimmed Full Beard: This is a more polished version of the classic full

beard. It is still full and bushy, but the hair is trimmed and shaped to create a

more streamlined and tidy appearance.

 Goatee: A goatee is a small beard that is trimmed to cover only the chin and

upper lip. It can be paired with a distinctive mustache for a more traditional

Santa look.

 Long Beard: A long beard is a popular choice for the Santa who wants to

create a more rugged or rustic look. It can be styled in a variety of ways,

such as a single braid, multiple braids, loose waves, and curls.

Beard Split: Many men have beards that tend to split in the middle at the chin,

presenting a challenge to creating a full beard. To minimize a beard split, try

braiding a small section of hair down the middle of the beard, taking hair from

both sides of the gap. Let the hair air dry, then undo the braid and gently use your

fingertips to loosen the hair. A strong-hold beard wax or hairspray may help to hold

the split together. You can also try making a very narrow braid just under the

surface hair, then leave it and use the outer hair to cover the braid, again using wax

to hold it in place.

P a g e | 29
Brush: If you want a smoother, straighter beard, use a brush to gently detangle and

lengthen it. Use the palms of your hands to shape the perimeter, then follow with a

beard oil or hairspray to smooth it down and keep it in place. (See Beard

Conditioning.)

Curl #1: One way to create a festive, curly beard is to use a curling iron. Using this

styling tool takes skill and practice, so have someone help you if you are not

proficient. To avoid burning the hair, don’t hold the curling iron on a single strand

for more than six or seven seconds.

 On a completely dry beard, section off a one-inch square of hair just below

the ear. Clamp the tip of the strand in the curling iron, then carefully spiral it

up toward the roots. Stop at least one inch away from your face to prevent

burns.

 Repeat with one-inch sections of hair, working toward the chin. Do the same

on the other side, starting at the hair below the ear. If you can, reverse the

direction of the curls for each side.

 If desired, carefully apply a drop of oil to each curl, wrapping the curl

around your finger as you do so to keep its shape.

Curl #2: You can also use curlers to create long-lasting, soft, springy curls.

 On a damp beard, section the hair as described in Curl #1 for each curler.

P a g e | 30
  Smooth the section to make a ribbon shape, then starting at the tip, smoothly

roll the ribbon of hair up to the skin (or as high as you prefer).

 Tip: Don’t just hold the end and wrap it around the curler without

smoothing the flat ribbon around it. You’ll end up with a twisted mess.

 Let the hair air dry (you can sleep in soft curlers!)

 Starting with the underneath curlers, carefully unwind each curler,

maintaining the flat ribbon shape.

 If desired, apply a small amount of wax or balm to each curl as you go.

 Leave in ringlets, or use your fingers to gently separate the curls as desired.

Care and Maintenance

Good care and maintenance of your beard takes time and patience, but the results

of a soft, shiny, attractive beard are well worth it. Buy the best products you can

afford, and look for alcohol-free products when possible.

Shampoo

Just as you take care to wash the hair on your head (if you’re lucky enough to still

have it), you may want to wash your beard with a good-quality beard shampoo.

Your beard hair is probably different from your head hair, so a beard shampoo can

provide more softness and control than a regular shampoo.

 Thoroughly wet the beard all the way to the skin.

P a g e | 31
  Spread a teaspoon or so of a good beard shampoo between your hands, the

apply the shampoo from underneath first, close to the skin. Apply a little

more to the front of the beard, again starting close to the skin.

 Begin to lather by gently massaging the hair, paying particular attention to

the beard hair near the skin. Gently work your way down to the ends. Repeat

this motion several times, until your beard has been fully covered.

 Rinse, rinse, rinse with warm water. Be sure to get all of the shampoo near

the skin out to avoid irritation later.

Conditioners and Balms

Follow your shampoo with the best beard conditioner, oil, or balm you can afford.

Beard hair is often wiry, rough, and uncontrollable. A good beard conditioner is an

excellent way to get and keep your beard soft and shiny. Many of them have

wonderful fragrances that are not overpowering or offensive. Keep in mind that

many people are sensitive to fragrances, so a fragrance-free choice is sometimes

the best option. You may want to be a little more adventurous at outdoor events.

To make your own beard oil, buy a base oil such as jojoba, argan, or borage oil,

available at health food stores. Add a few drops of essential oil, such as

frankincense or sandalwood, to a tablespoon of the base oil. You could even try

cedar, pine, or clove essential oil to evoke a wonderful Christmas scent.

P a g e | 32
 Resources for Beard Maintenance

 Blu Atlas Beard Shampoo: https://bluatlas.com/products/shampoo

 Scotch Porter Moisturizing Beard Wash:

https://www.scotchporter.com/products/moisturizing-beard-

wash?variant=7525541571

 Mountaineer Brand Beard Wash:

https://www.mountaineerbrand.com/products/beard-wash-4-oz

 Jack Black Beard Wash: https://www.getjackblack.com/Beard-Wash.aspx

 Braveheart Beard Oil: https://www.braveheartbeardoil.com/braveheart-for-

santas

 Viking Revolution Beard Balm:

https://vikingrevolution.com/products/beard-balm?variant=39452689858699

 Honest Amish Beard Balm: https://honestamish.com/collections/balms

 Grave Before Shave Bay Rum Beard Balm:

https://www.gravebeforeshave.com/products/grave-before-

shave%E2%84%A2-beard-balm-3-pack

 Bossman Jelly Beard Oil: https://bossmanbrand.com/products/jelly-beard-oil

 Tom Ford Conditioning Beard Oil: https://www.tomford.com/oud-wood-

conditioning-beard-oil/T3EX-01-0001.html

P a g e | 33
Trim

While you may want your beard to be as long as possible, it’s still important to trim

it to keep it neat and create a pleasing shape. To keep split ends at bay, trim your

beard every month or two with small, sharp facial shears, or better yet, go to a

professional with experience working with beards.

Beard Lightening

Beards have all kinds of textures, colors, and thicknesses. If you’re lucky enough

to have a naturally white beard, maintenance is relatively easy. If your natural

beard is not the snowy white beard that Santa is known for, there are several ways

to whiten it. A nice, white beard is achievable for almost anyone who wants to put

in the time and effort. There are many ways to lighten your beard, from permanent

bleach to temporary powders that coat the hair. Let’s take a deeper look at

bleaching.

Bleaching

Lightening the beard with bleach is the most effective and permanent way to create

as light a color as possible. There are several pros and cons to this approach, so

let’s take a closer look.

Pros

 Once it is lightened, the bleached hair will stay lightened, although some
maintenance is required to keep the color bright between touch-ups.
P a g e | 34
  You can learn to do it yourself or have someone help you, which is a very
economical choice.
 You can choose how frequently you want to bleach the new growth.

Cons

 Bleaching is a high-maintenance option. New growth will need to be

lightened every three or four weeks to maintain an all-white effect.
 The chemicals can be damaging and drying to the hair and irritating to the
skin when not done properly (especially DIY bleaching).
 If you do it yourself, the end result may be blotchy and uneven in color.

You can either bleach your beard at home or have a professional do it for you.

 Do it yourself: Buy hair bleach at a beauty supply store, and have a clerk

help you choose the best product. Have someone help you if you can.

 Tip: Consider having a professional bleach the first time you go white,

then learn to do it yourself.

 Professional: While it can be a very expensive option, having a professional

bleach your beard is the best and safest way to go, as they have the skill and

expertise to deal with all types of hair texture and color.

Bleaching Products

Here are some recommended products for bleaching at home. Consult someone at

a beauty supply store to help you select the best product for your hair type and

color.

P a g e | 35
IMPORTANT NOTE: All bleach products require a second product called a

“developer” to activate the bleach. Developers come in “volumes” of strength. Use

extra caution when using a developer of 30 or 40 volume, as it can be especially

irritating to the skin.)

 Trionics Developer: This product is a favorite among Santas, as it is easy on

the hair and much less damaging than many developers.

https://trionicshaircare.com/collections/color-developers

 Tip: You do not have to use the developer that comes with some

packages of bleach.

 Manic Panic Flash Lightning Hair Lightening Kit:

https://manicpanic.com/products/flash-lightning%C2%AE-bleach-kit-30-

volume-cream-developer

 Wella Blondor Multi-Blonde Lightening Powder:

https://www.wella.com/professional/en-US/hair-color/blondor/multi-blonde-

powder#/?_k=ovz98v

 L’Oreal Quick Blue Powder Bleach: https://www.amazon.com/LOreal-

Quick-Blue-Powder-Bleach/dp/B000OBCRHY

 Schwarzkopf BlondMe Color Powder Bleach Premium Lift:

https://www.amazon.com/Schwarzkopf-BlondMe-Powder-Bleach-

Premium/dp/B00TRFNG5A

P a g e | 36
  Salon Care Prism Lites Blue Powder Lightener:

https://www.amazon.com/Salon-Care-Prism-Lites-

Lightener/dp/B004OKG7HM

Color Maintenance

Whether natural white or bleached, your beard will discolor over time simply by

being exposed to the elements. To keep it snowy white, try one or more of

the following options. Some of the products are easily applied with a toothbrush.

 Purple shampoo: Purple shampoos, available at beauty supply stores,

neutralize yellow tones in the beard. Use it weekly or as often as directed.

 Clairol Shimmer Lights Conditioning Purple Shampoo for Blonde & Silver:

This is a professional-brand purple shampoo that tones brassiness and

neutralizes yellow.

 Lemon juice: Lemon juice is a natural bleaching agent that can lighten hair

and prevent yellowing. Mix the juice with water and apply for a few minutes

before rinsing.

 Rootflage Touch-Up Powder: https://www.rootflage.com/ This temporary

hair color can help conceal strands of dark beard hair. Dab it on where

desired. It washes out with shampoo.

P a g e | 37
 Mehron Hair White: https://www.mehron.com/hair-white-hair-silver/ A

water-washable liquid for the temporary appearance of gray or white hair.

Brush it on in thin layers to achieve desired look. It is best used for photo

sessions, parades, and audiences at a distance.

 Ben Nye Snow White Hair Color: https://www.bennye.com/product/special-

fx/hair-and-color/snow-white-hair-color/ This temporary hair color

effectively covers all beard colors to create a snow-white beard.

P a g e | 38
 The Mustache

The mustache is an iconic part of Santa’s look. Mustache style depends on several

factors, such as the direction the hair grows, how thick or wispy it is, and how

curly or straight it is. Most importantly, though, your style of mustache, just like

your beard, is a matter of personal taste and preference.

Whatever style you choose, be sure that it allows your lips and teeth to show when

you smile. This will ensure that all of your Santa spirit and warmth continue to

shine through all that hair!

Mustaches require their own maintenance, and as with styling your beard, choosing

the right style and products for your mustache can make all the difference. Follow

the styling with a dab of wax to hold the shape in place.

Let’s take a look a few different styles and how to get them.

The Handlebar

The handlebar mustache is a classic Santa shape. It is typically trimmed to the lip

line in the center and curls dramatically at the tips. Use the following tricks to

create a cheery, natural-looking handlebar that will last all day.

Style

Invest in a good mustache comb and trimmer.

P a g e | 39
  Shape: Comb the hair downward and outward above the upper lip. Apply a

firm-hold wax to the outer hair, and shape the ends to a point. Using your

fingertips, shape the curls upward as desired. You may be able to train the

tips into curls if the hair is so suited.

 Trim: Use a mustache or beard trimmer with the smallest width to carefully

trim hairs above the upper lip. Use small, sharp facial shears to carefully

trim split ends off the tips as needed, taking care to angle the cut to maintain

a pointed shape.

The Hungarian

The Hungarian mustache is big and bushy. It starts at the center of the upper lip

and is brushed out to the sides, with a slight upturn at the corners.

Style

 Split the hair apart at the center, then firmly brush the hairs toward each

cheek. (Remember, we want to see those lips and teeth when you smile!)

 Carefully blow-dry each side as you firmly brush the hairs in a gentle curve

down and out. Point the blow-dryer from the center of the lips toward the

cheek so the air flows almost parallel to the hairs. Continue with each side

until dry.

P a g e | 40
  Using your thumb and index finger, use a sweeping motion to curl the

handles up as much as you desire. Avoid twisting the tips.

 Apply a firm-hold wax and a mustache comb to continue to shape into the

desired curve.

 Use small, sharp facial shears to maintain the desired shape every few weeks

or as needed. Brush the hairs downward, then trim the tips.

Maintain its neatness and shape with a good mustache comb or brush and strong

wax. Be sure to smooth the center hairs away to show as much upper lip as

possible.

The English

The English mustache is another classic and is easy to grow and maintain for most

men.

Style

 Split the hair apart at the center, then firmly brush the hairs toward each

cheek.

 Carefully blow-dry each side as you firmly brush the hairs. Point the blow-

dryer from the center of the lips toward the cheek so the air flows almost

parallel to the hairs. Continue with each side until dry.

P a g e | 41
  Apply a firm-hold wax to hold in place.

 Gently blow-dry again as you comb the hairs in place, maintaining a split at

the center.

Whitening Your Mustache

While some of the techniques for whitening the beard may be used on the

mustache as well, this area requires extra caution since it is so close to the nostrils,

lips, and mouth. Bleaching close to these areas is not the best choice. Try the

following for temporary whitening of the beard:

 Mehron Hair White: https://www.mehron.com/hair-white-hair-silver/ A

water-washable liquid for the temporary appearance of gray or white hair.

Brush it on in thin layers to achieve desired look.

 Ben Nye Snow White Hair Color: https://www.bennye.com/product/special-

fx/hair-and-color/snow-white-hair-color/ This temporary hair color

effectively covers all beard colors to create a snow-white beard.

Resources for Mustache Products

Mustache wax tends to have a much firmer hold than beard wax. A good-quality

firm-hold wax will help your mustache stay in place, whatever the style.

 “The Stache” Mustache Wax (strong hold):

https://www.reuzel.com/products/mustache-wax

P a g e | 42
 Clubman Moustache Wax, Neutral (strong hold):

https://www.clubmanonline.com/clubman-moustache-wax-neutral-0-5-

oz.html

 Primary - Daily Hold Moustache Wax (medium hold; good for handlebars):

https://www.canyouhandlebar.com/products/natural-hold-moustache-wax-

primary6

 Proraso Moustache Wax Wood & Spice (light hold): https://proraso-

usa.com/products/moustache-wax

 göt2b Glued Styling Spiking Hair Glue: https://www.amazon.com/Got2b-

Styling-Spiking-Ounce-Count/dp/B07DRRBD87

P a g e | 43
 Designer Beards and Wigs

There are many reasons to opt for a designer beard over a real beard, ranging from

the type of job one has to the inability to grow a full beard, and every reason

between. Many men simply don’t want to wear a beard all year, every year. There

is a lot to know about designer beards, but we’ll make this section as concise as

possible.

 Tip: Much of the information under the Beards section applies to designer

beards.

Selecting a Designer Beard

A designer beard may be the most expensive part of creating your Santa look,

although it doesn’t have to be. Whether synthetic or yak hair, the quality of the

hair and the beard’s construction will dictate much of the expense. Let’s look at

each option.

(Note: Much of this information is used by permission from Thomas Sheerin, an

expert on designer beards. Please check out his video on the Worldwide Santa

Claus Network by searching “Working with Designer Beards with Thomas

Sheerin.”)

Synthetic Hair

Synthetic hair, such as acrylic and polyester, is generally the least expensive

option for a designer beard, although higher-quality synthetics can cost more.
P a g e | 44
Some pros and cons of synthetics are as follows:

Pros

 Durable and easy to maintain

 Permanent curl

 Includes a mustache

 Reasonably priced

Cons

 Often does not look as natural as other fibers

 Gets hot

 Doesn’t photograph well

Yak Hair

Yak hair is sourced from yaks, which are native to the Himalayas and Tibet. Yaks

are ox-like animals and have long, silky hair; a horse-like tail; and a full, bushy

mane. Yak hair is structurally similar to human hair, so it responds in much the

same way as human hair in terms of styling and coloring. High-quality yak beards

are hand-tied, meaning the hairs are sewn by hand onto a lace base.

Pros

 Typically less expensive than human hair or mohair

 Makes a natural-looking beard

P a g e | 45
  Coarse and durable

 May be styled with heat on a low setting

 Lasts for years with good maintenance

 Photographs well

Cons

 May discolor or yellow over time or from repeated use of heat

 There really aren’t many cons to choosing yak hair!

Applying Your Designer Beard

Once you have your beard, you’ll need to learn how to apply it so it looks natural

and stays on all day. The easiest way to learn is to watch Thomas Sheerin’s

outstanding YouTube video he made for ZM Hair at this link:

https://www.youtube.com/watch?v=wF3O9rLKMNI&t=406s. If you need or want

a wig, Thomas Sheerin covers much of this info in the video, as well.

If you’re a member of the Worldwide Santa Claus Network, you can watch his

excellent video mentioned earlier.

Adhesives

Some type of adhesive is required to attach both a beard and wig, and there are

many types to choose from, such as spirit gum, silicone adhesive, and toupee tape.

Any adhesive product may cause a severe adverse reaction on your skin, so it is

wise to do a patch test before you apply your beard or wig.

P a g e | 46
Patch test: To test your sensitivity to an adhesive product, wash and dry an area

below an ear. Apply a bit of the adhesive to the cleaned area, then leave it

overnight. If there is no redness, itchiness, or rash, you may safely use the product.

If you do have a reaction to the product, DO NOT use it. Try a different product

instead. Reactions can become worse over time if you continue to use a product

that your skin negatively reacts to.

Toupee tape: Double-sided toupee tape is a quick and easy option, although it may

not be as secure as other methods. It can be tricky to work with, but there are some

good brands that work quite well.

 Walker Tape: https://walkertapeco.com/product/ultra-hold-tape-contours-

1000pc-bag/

Spirit gum: Spirit gum is a liquid that creates a strong bond and can last for hours.

It requires a solvent to remove, so you must have some on hand to remove your

beard.

 PPI Spirits (spirit gum):

https://www.ppipremiereproducts.com/products/ppi-spirits-gum-adhesive

 Mastix P Spirit Gum and Cleaner: https://us.kryolan.com/product/spirit-

gum-p#50ml-default

Silicone adhesive: This option is the most secure and long-lasting, but it also

requires a solvent.

P a g e | 47
  PPI Telesis 8 Silicone Adhesive (long-lasting):

https://www.ppipremiereproducts.com/products/telesis-8-silicone-adhesive

Maintaining Your Designer Beard

Your designer beard and wig will last a long time with proper care and

maintenance. Take the time to treat your beard and wig with great care, and your

investment will pay off for years.

Some beards may need regular washing, conditioning, and styling. Carefully

follow the manufacturer’s directions to keep it in optimal shape and avoid

damaging the fibers or lace base. Use maintenance products that are compatible

with the fibers of your beard and wig.

Resources for Designer Beards and Wigs

There are hundreds if not thousands of websites to search for the perfect designer

beard and wig. The following sources are just a few, so be sure to do due diligence

before committing to this important purchase.

 ZM Hair, Designer Santa Claus beards and wigs: https://www.zmhair.com/

 Rubie’s Santa wigs: https://rubies.com/

 The Custom Wig Company: https://customwigcompany.com/santa-beards-

wigs/

P a g e | 48
Style and Maintenance

 All kinds of information on designer beards, wigs, and mustaches:

https://www.youtube.com/@ZMHair-Maggie.

 Caring for your wig: https://customwigcompany.com/caring-for-your-santa-

wig/

P a g e | 49
Whether you’re just starting out or you are a seasoned Santa, I hope you found the

information here valuable and applicable. It is my great joy to inspire and help

others to create and enhance their personalized Santa Claus look. May you live the

spirit of love, hope, and joy all year long.

~Santa Ed Taylor

P a g e | 50