Planning a Product Launch

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Theme:
Plans and Projects
Pre-lesson activities

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Lesson objectives
In this live part of the lesson, you will:
• prepare and present a launch plan for a product
• focus on the use of linking words in presentations

Highlighted skills:
Speaking (live class) and reading (before the lesson)
Language focus:
Vocabulary: Linking words and signposting phrases
Functional language: pausing, discussing and developing ideas

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Lead-in
Order these products from the least to the most interesting, then compare your
answers with a partner.

• Glasses with internet access

• Watches with phone features
• Pens with a tiny camera
• See-through plastic bags
• Vitamin C infused T-shirts
• Earrings with a built-in radio

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Language Focus 1
Before the lesson, you listened to a presentation about a product launch. What do you
remember? Fill in the missing word(s).
1. Before_____ we begin, let me just show you our new and improved Toast Master with a
built-in alarm!
2. So, let’s start by_____ talking about design.
3. Right, the next thing_____ I want to discuss is price.
4. Okay … _moving on to____ the most important point, the technology.
5. First_____ you set the alarm, depending on how early or late you want to get up!
6. ___When__ it goes off, press the snooze button.
7. _Then____, the Toast Master will cleverly start toasting, and _as soon_as_ it’s done, you’ll hear another
signal.
8. Alright, I’ll give you a demonstration, __later___ you’ll have a chance to ask questions …
What is the function of these words/phrases? Can you think of more?

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 Task
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Task Preparation
Prepare a launching plan for a product. Use this framework to help you.

Product name /
background information

Instructions to use

Launching date and place

Launching day schedule

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Task
Present your ideas to the other pairs/groups. When you’re listening to the other group
presenting, use this table to take notes and give them feedback:

Positive points

Negative points

Suggested changes

Which of the products do you think will be the most profitable? Why?

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Feedback

I want to present you my new product - I would like to present a new product
The product was launched - tense - will be launched
We already are seeing the stores congest who want to purchase the product - crowded
The stores are already crowded because of the popularity of the product
With a solar energy - ‘a’ is not required
I need charge 5 hours - It needs to be charged for 5 hours
What category of customer will be buy your product - who is your target audience

For the launching it may be take a while - It may take a while to launch the product
Do you have a garden of your home - house
First you wore the vest - first, you wear the vest
You jump by window - jump through the window

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Review

In the Chat, please share:

3 new words you want to remember from today’s lesson

2 activities you liked in today’s lesson

1 thing you will do after class to revise what you learned today

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Lesson materials

Make sure you have

• downloaded the *.pdf with this
presentation
• saved the Zoom Chat

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How can you make more progress?
Complete the Progress activities online.

Review the language rule we have practised today.

https://www.britishcouncil.my/three-key-presentation-tips

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What’s next?

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