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  • Copywriting Webinar

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    hannahpanaligan7
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    The document provides tips on creating effective web and blog content for a brand. It suggests including an introduction, benefits, tagline, team value, mission/vision, and contact info for web content, while blog content should be informal and focus on educating the audience. It also gives tips for writing catchy titles and descriptions, using an inverted pyramid structure, considering the audience experience, and creating a content plan. Social media content should be bite-sized and enticing in the first 160 characters.

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    Copywriting webinar

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    The document provides tips on creating effective web and blog content for a brand. It suggests including an introduction, benefits, tagline, team value, mission/vision, and contact info for web content, while blog content should be informal and focus on educating the audience. It also gives tips for writing catchy titles and descriptions, using an inverted pyramid structure, considering the audience experience, and creating a content plan. Social media content should be bite-sized and enticing in the first 160 characters.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    13 views6 pages

    Copywriting Webinar

    Uploaded by

    hannahpanaligan7
    The document provides tips on creating effective web and blog content for a brand. It suggests including an introduction, benefits, tagline, team value, mission/vision, and contact info for web content, while blog content should be informal and focus on educating the audience. It also gives tips for writing catchy titles and descriptions, using an inverted pyramid structure, considering the audience experience, and creating a content plan. Social media content should be bite-sized and enticing in the first 160 characters.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 6

    It tells something about your brand

    It allows your brand to engage with your audience

    It increases audience retention about your brand.

    Your blog is your voice

    Website – location in the www , formal, its has pages, focuses on product and services

    Blog – information and seeks to educate. Online publication, informal, focuses on products and services,
    Issues of your target audience and industrt, updated,

    WEB CONTENT

    1. Intro about your brand


    2. The benefits you offer
    3. The brand tagline
    4. Your team’s value
    5. The people behind the brand
    6. Your mission and vision
    7. The services you offer
    8. Contact information (also blogs)

    BLOG CONTENT

    Informal because you communicate as human,


    Notes:

    Short Attention Span of Audience

    Show what your offer (be specific but keep it simple in accordance to your tone)

    Notes:

    Informative and engaging

    It can access anyone as well

    Research!

    Spell out acronyms

    Web Content sells your brand

    Blog Content Can show your brand’s expertise


    Inverted Pyramid

    Write the most important information on top.

    2nd paragraph should contaung support details with the least important at he end part

    START with WHY to know what you have to share

    How to make Content Scannable – when customers are just interested in your content

    1. Give an overview of what the content is about on the 1st paragraph


    2. Use nu, bullet points, subheadings

    Always considered the Audience’s reading experience

    Writing Titles

    1. Be specific
    2. Keep it simple yet compelling
    3. Consider sear terms
    4. Odd no. attract more when writing top recommended features

    Writing Article Description 160 characters only

    Be specific

    Keep it simple

    Consider search terms

    It should have CTA

    Content Plan

    ARTICLE 300-500 characters

    Do not spam words in a blog content max na yung 5. Nakalagay sa ibag sentence.

    When creating content make sure na interested ka to make


    August 27, 2020

    Copywriting

    SOCIAL MEDIA CONTENT

    By: Jenny Jimenez

    Its your voice to a more targeted audience

    The one na nag like ng page mo ang one na interested say o.

    SOCMED- bite size content (microblogging)

    First 160 Characters must be enticing and compelling

    Make them WOW


    If we are a business na ang target crowd ay middle class and selling a pricey item. Yung content po ba is
    need na pang classy yung copy?

    If you have a blog or website , you can use the content there for your social media content just scan
    select scatter

    Is it okay to post irrelevant topics on our page like memes, breaking news, challenges etc. just to collect
    engagement and likes from the audiences.

    What are your top 3 soc med platform to use when selling items related to fashion?

    LinkedIN

    How did you start your business?

    What tips?

    Post something that the audience can relate to


    It takes time to gather lot of likes

    Frequency of posting depends sa dami ng likers mo

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