Job Code

KEY PERFORMANCE
Date Prepared March 1, 2021
INDICATIOR
Date Revised

Job Summary
Job Title Marketing Manager

Job Grade TBC

Sector (1) Retail – Jeddah Food Company (JFC)

Division (2) Private Label and Import / Export

Department (3) Marketing

Section (4)

Unit (5) TBC

Reports to: (Job Title) Direct Reports: (Number)

TBC
Reporting
Relationships CEO (Chief Executive Officer) Indirect Reports: (Number)
TBC

Marketing Manager KPIs

List of KPIs:

1. Sales Growth
Starting to measure the marketing’s effect on sales growth, it will initially take some adjusting to weed out the
marketing that does drive sales. Measuring the sales growth is, however, vital to the long-term health of the
company. Not only does it serve as a good indicator when it comes to strategic planning, but it also allows for
identification of growth trends.

2. Leads
The more leads we get, the more sales opportunities we have and the more sales opportunities we have, the
better our chances of sales growth.

3. Cost of Customer Acquisition (COCA)

The cost of customer acquisition is the cost associated in convincing a prospective customer to buy Private Label
products.

4. Sales Team Response Time

Urgency and importance to the prospect increases the chances of winning the deal. Keeping on top of this sales
metric ensures the best opportunity of converting leads.

5. Social Media Research and Engagement

Social media strategy is a huge part of inbound marketing efforts because it allows to distribute product content
and interact with the current and potential customers

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 Job Code
KEY PERFORMANCE
Date Prepared March 1, 2021
INDICATIOR
Date Revised

6. Email Marketing Performance

Email marketing strategy is essentially the lifeline to the customer, aside from social media. As such, every email
marketing campaign should be judged, analysed, judged again and further analysed

7. Product Management / Product Development

Creation of new products and initiates marketing plans, branding, profit/revenue objectives, product
improvements, and market positioning across the company’s array of Private Label products.

 New Product Approval Cycle Time – Average number of days from the moment the new product concept
is conceived up to the time it is introduced to the market.
 Average Number of Revisions – Average number of modifications of a new product concept from the
moment the concept is introduced up to the time it is authorized for development
 Number of New Products Launched – Total number of new products introduced to the market in the
preceding year
 Time to Market – The amount of time passed from the ideation of a new product up to the time the
product is ready for purchase by the people
 Average Revenue per Customer – The average profit produced by one client relationship for particular
merchandise or service over a determined time period
 Market Penetration – An approximation of the possible amount of money that could be generated on a
merchandise or service (prospective clients and market share x selling price x yearly consumption

8. Marketing Research and Analysis

The marketing research team is in charge of connecting the needs and problems of consumers with the
marketing plan of the company and evaluate the efficacy of marketing efforts.

9. Marketing Programs & Campaigns (Qualitative)

Means of Direct Marketing Campaigns – Direct Marketing Campaigns Channels.
Direct Marketing Functions – Yes/no metric showing profitable sections within direct marketing.

10. Field Sales

Number of Employees – Total number of staff members engaged in planning or performing marketing tasks in the
field

11. Brand Awareness Objectives

Brand awareness aims to increase how well your brand is known amongst its target audience. Its goal is to
improve market share and market traction to convert customers, drive sales, and increase the company’s bottom
line. Measuring these metrics determine whether the company is meeting its brand awareness goals.

 Improve sales growth metrics – The sales growth metric measures your sales team’s ability to increase
revenue over time. This is an essential metric to measure as, without growth in revenue, your company
is at risk of stagnating and being overtaken by its competition
 Improve lead generation numbers – Lead generation is defined as the process of attracting and
converting visitors into a lead, or an individual who has expressed an interest in your brand’s products or
services. The greater the number of leads your brand generates, the higher the potential for customer
conversions and sales growth

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