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From the following ethical issue Gap Inc.

and 25 other retailers found themselves embroiled in


accusations of contracting with sweatshops, with one such facility located on the island of Saipan in
Southeast Asia. Customers were deceived by retailers, including Gap Inc., through misleading labels
claiming "Made in the USA," while the products were, in fact, manufactured in Saipan and other
sweatshops. Numerous human rights violations surfaced, revealing a stark reality within these
sweatshops. From the absence of clean drinking water to restroom restrictions, sexual harassment by
supervisors, employees forced to sweep factory floors in scorching conditions, unpaid overtime,
mandatory pregnancy tests, and the firing of those attempting to form unions, the reported abuses
were extensive. Additionally, child labor and long working hours were prevalent issues. In response
to employee protests, Gap Inc. disowned its workers by asserting they were employees of an
independent company. Furthermore, the company resisted the idea of hiring a third party to oversee
operations at the Mandarin plant, showcasing a reluctance to address labor concerns transparently.
Failures to prominently display Gap Inc.'s Code of Conduct at various retailers' locations raised
questions about the company's moral and social responsibility towards its suppliers. Despite the
Code of Conduct explicitly prohibiting the employment of children under 14 years of age,
investigations revealed that several retailers associated with Gap Inc. were employing children in
violation of these guidelines. Repeated visits by a third party proved futile, highlighting a lack of
business ethics and transparency on Gap Inc.'s part, especially concerning reports of abuse at the
Mandarin Plant. Job advertisements further exacerbated the situation, deceiving potential
employees with promises of "well-paid jobs in the USA" when, in reality, these positions were
situated in Saipan. Additional human rights issues emerged, including employment contracts
restricting employees from marriage, political or religious activities, seeking increased salaries,
alternative employment, or engaging in union activities. Workers, who migrated for jobs at Gap Inc.-
contracted retailers, found themselves living in deplorable conditions, further emphasizing the
gravity of the ethical concerns surrounding the company. Outline the strategies needed to address
the situation, identify the persons who will be responsible for implementing the strategies identified
and hat are the expectations once the strategies are implemented, what are the consequences if the
strategies are not implemented
Focusing on the following eight (8) key areas for the strategies to Address the Ethical Issues:

1. Transparent Supply Chain Audits: Conduct thorough and transparent audits of all

suppliers, including unannounced visits to manufacturing facilities. Implement a

third-party auditing system to ensure objectivity and independence.

2. Strengthen Code of Conduct Enforcement: Revise and reinforce the Code of

Conduct, making it more explicit and stringent. Ensure that the Code of Conduct is

prominently displayed at all retail locations.

3. Eliminate Child Labor and Improve Working Conditions: Establish a zero-

tolerance policy for child labor and ensure strict adherence to age-related employment

guidelines. Implement immediate corrective actions to address and improve working

conditions in line with international labor standards.

4. Commitment to Union Rights: Acknowledge and respect workers' right to form

unions. Encourage an environment where employees feel free to express their

concerns without fear of retaliation.

5. Supplier Accountability and Collaboration: Hold suppliers accountable for human

rights violations, and establish consequences for non-compliance. Collaborate with

other retailers and industry stakeholders to create industry-wide standards for ethical

sourcing.

6. Ethical Advertising and Job Recruitment Practices: Ensure truthful and

transparent advertising and job recruitment practices, clearly stating the actual job

locations and conditions. Eliminate deceptive promises in job advertisements to

attract workers.

7. Engage in Dialogue with Stakeholders: Establish open communication channels

with employees, NGOs, and advocacy groups to address concerns and gather
feedback. Engage with local communities affected by the company's operations to

understand their perspectives and needs.

8. Employee Training and Empowerment: Provide comprehensive training programs

for employees on their rights, ethical practices, and the avenues available for reporting

grievances. Empower employees to be aware of and report any violations without fear

of reprisal.

Persons Responsible for Implementation:

1. Corporate Social Responsibility (CSR) Department: Oversee supply chain audits,

Code of Conduct enforcement, and engagement with suppliers.

2. Human Resources Department: Implement and enforce ethical advertising and job

recruitment practices. Develop and conduct employee training programs.

3. Legal Department: Ensure legal compliance with international labor standards and

regulations. Address any legal consequences arising from the implementation of

strategies.

4. Public Relations and Communications Team: Communicate openly with

stakeholders, addressing concerns and sharing progress. Manage the company's public

image during the implementation of ethical strategies.

Expectations Once Strategies Are Implemented:

1. Compliance with Ethical Standards: Suppliers and the company must adhere to

ethical standards, as outlined in the Code of Conduct and international labor

regulations.

2. Improved Working Conditions: Significant improvement in working conditions,

including the elimination of child labor and addressing other reported abuses.
3. Transparent Reporting: Regular and transparent reporting on supply chain audits

and the progress made in addressing ethical issues.

4. Stakeholder Satisfaction: Positive feedback from employees, advocacy groups, and

local communities, indicating satisfaction with the implemented strategies.

Consequences if Strategies Are Not Implemented:

1. Legal Action: Legal consequences for failure to comply with international labor

standards and regulations.

2. Reputation Damage: Damage to the company's reputation, resulting in loss of

customer trust and loyalty.

3. Boycotts and Protests: Increased likelihood of consumer boycotts and protests by

advocacy groups.

4. Financial Penalties: Potential financial penalties imposed by regulatory authorities or

industry bodies.

5. Loss of Business Partnerships: Termination of contracts and partnerships with

suppliers and retailers unwilling to adhere to ethical standards.

It's important to note that these strategies and expectations should be dynamic and subject to

continuous improvement based on feedback, changing circumstances, and evolving ethical

standards. It is essential for Gap Inc. to diligently implement these strategies, fostering a

culture of ethical responsibility and accountability throughout its operations. Continuous

monitoring and adaptation of these strategies will be crucial for long-term success in

addressing the ethical concerns outlined.


Implement the solutions by outlining the strategies needed to address the situation, identify the
persons who will be responsible for implementing the strategies identified and hat are the
expectations once the strategies are implemented, what are the consequences if the strategies are
not implemented. Gap Inc. faced various ethical concerns across its operations which need to
be addressed. Tackling these concerns involves a multifaceted approach that includes
implementing policies, fostering a culture of ethical responsibility, and engaging
stakeholders. The following are the recommended workable solutions for Gap Inc.: Enforce
and Strengthen Supplier Standards and Monitoring: Establishing ethical guidelines is a
cornerstone in managing a supply chain that reflects a company’s commitment to ethical
practices. Gap Inc. should ensure all suppliers meet ethical and labour standards by
implementing stringent supplier codes of conduct. Though it was acknowledged that Gap Inc.
would send a representative to inspect a new factory before they signed their code of conduct,
this would not be sufficient. Regular audits and monitoring systems should be used to track
adherence to these standards, promoting fair wages, safe working conditions, and
environmental sustainability. Transparency and Reporting: Increase transparency by
regularly reporting on the company's social and environmental impacts. This could involve
publishing annual sustainability reports detailing progress, challenges, and goals in areas like
labor practices, environmental impact, and community engagement. Ethics Training and
Education: Implement comprehensive ethics training programs for employees at all levels.
These programs can raise awareness about ethical issues, company values, and proper
conduct, empowering employees to make ethically sound decisions. Collaboration and
Stakeholder Engagement: Engage with stakeholders, including NGOs, local communities,
and advocacy groups. Collaborate on initiatives that promote ethical practices, seek feedback,
and address concerns in a transparent and inclusive manner. Diversity, Equity, and Inclusion
(DEI) Initiatives: Foster a diverse and inclusive workplace culture. Implement policies that
promote equal opportunities for all employees, irrespective of gender, race, ethnicity, or
background. This can include diverse hiring practices, mentorship programs, and employee
resource groups. Environmental Sustainability: Commit to reducing the environmental impact
of operations. Implement sustainable sourcing practices, reduce waste, and invest in
renewable energy. Setting clear sustainability goals and tracking progress is key. Ethical
Marketing and Advertising: Ensure that marketing campaigns and advertising practices are
honest, respectful, and do not promote unrealistic ideals or stereotypes. Uphold truthfulness
and integrity in all promotional materials. Corporate Governance and Accountability:
Strengthen corporate governance structures to ensure accountability at all levels of the
organization. This can involve establishing oversight committees, appointing independent
board members, and implementing mechanisms for whistleblowing and reporting unethical
behavior. Continuous Improvement and Adaptation: Regularly review and update policies and
practices to adapt to evolving ethical standards and societal expectations. This involves
staying informed about emerging ethical issues and best practices in the industry. Public
Advocacy and Leadership: Take a proactive stance on ethical issues within the industry and
beyond. Using their position and influence, companies like Gap Inc. can advocate for policies
that promote ethical practices in the broader business community.
Strategies for Addressing Ethical Concerns at Gap Inc.:

1. Enforce and Strengthen Supplier Standards and Monitoring:

 Responsible Parties: Supply Chain Management, Ethical Sourcing Team

 Expectations: Regular audits and monitoring to ensure suppliers meet ethical

and labor standards, promoting fair wages, safe working conditions, and

environmental sustainability.

 Consequences: Termination of contracts with non-compliant suppliers,

reputational damage, and potential legal consequences.

2. Transparency and Reporting:

 Responsible Parties: Corporate Communications, Sustainability Department

 Expectations: Regular reporting on social and environmental impacts through

annual sustainability reports, detailing progress, challenges, and goals.

 Consequences: Loss of stakeholder trust, negative media coverage, and

potential regulatory scrutiny for lack of transparency.

3. Ethics Training and Education:

 Responsible Parties: Human Resources, Training and Development Teams

 Expectations: Implementation of comprehensive ethics training programs for

all employees to raise awareness about ethical issues, company values, and

proper conduct.

 Consequences: Employee misconduct, potential legal issues, and erosion of

corporate culture.

4. Collaboration and Stakeholder Engagement:


 Responsible Parties: Corporate Affairs, Stakeholder Engagement Team

 Expectations: Actively engage with NGOs, local communities, and advocacy

groups, collaborate on ethical initiatives, seek feedback, and address concerns

transparently.

 Consequences: Damaged relationships with stakeholders, negative public

perception, and potential protests or boycotts.

5. Diversity, Equity, and Inclusion (DEI) Initiatives:

 Responsible Parties: Diversity and Inclusion Department, Leadership Team

 Expectations: Implementation of policies promoting equal opportunities,

diverse hiring practices, mentorship programs, and employee resource groups.

 Consequences: Lack of diversity, discrimination claims, and a negative

impact on corporate reputation.

6. Environmental Sustainability:

 Responsible Parties: Sustainability Department, Operations Management

 Expectations: Commitment to sustainable sourcing, waste reduction, and

renewable energy. Set and track clear sustainability goals.

 Consequences: Environmental damage, negative brand image, and potential

legal and regulatory consequences.

7. Ethical Marketing and Advertising:

 Responsible Parties: Marketing Department, Ethics Compliance Team

 Expectations: Ensure honesty, respect, and avoidance of unrealistic ideals or

stereotypes in marketing campaigns.


 Consequences: Consumer backlash, loss of credibility, and potential legal

action for false advertising.

8. Corporate Governance and Accountability:

 Responsible Parties: Board of Directors, Ethics Oversight Committee

 Expectations: Strengthen governance structures, appoint independent board

members, establish whistleblowing mechanisms, and ensure accountability at

all levels.

 Consequences: Regulatory scrutiny, legal repercussions, and erosion of

shareholder trust.

9. Continuous Improvement and Adaptation:

 Responsible Parties: Ethics Committee, Compliance Teams

 Expectations: Regularly review and update policies to align with evolving

ethical standards and societal expectations.

 Consequences: Outdated practices, non-compliance with emerging standards,

and increased ethical risks.

10. Public Advocacy and Leadership:

 Responsible Parties: Corporate Leadership, Public Relations Team

 Expectations: Proactive stance on ethical issues, advocacy for industry-wide

ethical practices.

 Consequences: Loss of industry leadership, missed opportunities for positive

influence, and potential reputational damage.


Implementing these strategies collectively will contribute to a comprehensive ethical

framework, fostering a culture of responsibility and accountability at Gap Inc. Failure to

implement these strategies may result in legal consequences, damaged reputation, loss of

stakeholder trust, and potential operational disruptions.

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