Brand building Training Exercise 1 – Simplify your

brand story/offer
Brand building framework
with Exercise

Vision Statement
We envision a greener Ethiopia where everyone
understands and values the importance of
plants through inspiring the desire and be a
perfect solution to our clients & their rising need
of organic and environmental friendly lifestyle.
We aim to grow as one of Africa’s most
respected and vibrant one-step ahead organic
gardening service providers.
Mission Statement
 To enrich and transform our clients’
environment, health and wellbeing with
plants through the principles of
biophilic design and inclusion of nature
in the built environment.
 To provide unsurpassed services and
products at competitive pricing which
consistently exceeds the expectations
of our clients.
 To give back solutions to communities
by educating industry leaders,
professionals and the public about the
benefits of plants.

Core Values – we live by at Garden Of Eden Organic Solutions

 We value healthy life style, access to healthy affordable foods and our personal relationships
with our clients.
 Professionalism - We do everything within reason and practice disciplined execution to ensure
our clients satisfaction.
 Accountability – We do the right thing; we take responsibility for our actions; we strive to
become the most productive, caring and successful team possible.
 Innovative – we offer new innovations and better solutions, backed by a strong commitment
and after-service support to ensure customer total satisfaction.
Business priorities
Organic gardening for government institutions

Organic gardening for hospitals

Organic gardening for private residences & real estate compounds

Customer service delivery strategies

1. Convenience of service requesting platforms

2. Creatively problem-solve
3. Personalized service
4. Going extra miles by being proactively helpful

Key behaviors and attitudes

 We have positive attitude on excellent customer-centric services.
 We allow members & staffs to participate in decision making and to consider the social and
community impacts of the decision.
 We are enthusiastic to help clients help themselves.
 We appreciate and care for our suppliers and business associates to be our valued partners,
working collaboratively to maintain mutually beneficial relationships.