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  • Service Marketing Midterm Exam Undergrad 2023

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    This document provides information about a midterm examination for a Service Marketing course being held on March 21, 2023 from 10:00-12:00. Students will have to answer 5 of 10 questions. Any cheating is not acceptable and answers must be submitted to a Google Drive folder created by the class chairperson. The questions cover topics like how technology is changing customer service, reasons for customer loyalty, the role of culture in service marketing, the impact of Covid-19 on consumer behavior in tourism and hospitality, and using a service blueprint and STP approach to create and market a new service offering.

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    This document provides information about a midterm examination for a Service Marketing course being held on March 21, 2023 from 10:00-12:00. Students will have to answer 5 of 10 questions. Any cheating is not acceptable and answers must be submitted to a Google Drive folder created by the class chairperson. The questions cover topics like how technology is changing customer service, reasons for customer loyalty, the role of culture in service marketing, the impact of Covid-19 on consumer behavior in tourism and hospitality, and using a service blueprint and STP approach to create and market a new service offering.

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    2 views1 page

    Service Marketing Midterm Exam Undergrad 2023

    Uploaded by

    zn6szdwmxw
    This document provides information about a midterm examination for a Service Marketing course being held on March 21, 2023 from 10:00-12:00. Students will have to answer 5 of 10 questions. Any cheating is not acceptable and answers must be submitted to a Google Drive folder created by the class chairperson. The questions cover topics like how technology is changing customer service, reasons for customer loyalty, the role of culture in service marketing, the impact of Covid-19 on consumer behavior in tourism and hospitality, and using a service blueprint and STP approach to create and market a new service offering.

    Copyright:

    © All Rights Reserved
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    Department of Management, Faculty of Economics and Business

    Universitas Bengkulu

    Midterm Examination

    Course Title: Service Marketing


    Lecturer: Prof. Lizar Alfansi, PhD
    Date: March 21, 2023
    Time: 10.00-12.00

    You have to answer 5 of the following questions. Any cheating is not acceptable. Please
    submit your work to a folder midterm exam in Google drive that your class chairperson
    created.

    1. How is technology changing the nature of customer service and service offerings?
    2. Think about a service organization that retains you as a loyal customer. Why are you
    loyal to this provider? What are the benefits of staying loyal and not switching to
    another provider? What would it take for you to switch?
    3. What is the role of culture in service marketing?
    4. Explain the impact of Covid-19 on consumer behavior in tourism and hospitality
    services.
    5. Create a new service offering. Use a service blueprint to explain your product. Use
    STP (segmentation, targeting, and positioning) approach to market your new
    product.

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