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CAREER MANAGEMENT- CDEV 8130/8131/8132

ASSIGNMENT 1: MY CAREER PROFILE AND CAREER NETWORK

Academic year 2023-2024

Worth 25% of the Final Grade

Individual Assignment

Due: This assignment is due by the end of module 5. See Instructional Plan for exact due dates.

Submit to: Assignment 1 submission folder. Submission folders can be accessed by selecting

Course Tools and then Assignments on the course navigation bar.

Description

During the first four modules of this course, you participated in a series of activities that assessed

your skills and values. These were used to identify examples of past accomplishments that

demonstrate competencies in your industry and develop techniques to create a social media

brand. In module 5, you outlined and completed job search activities that informed you about the

labour market and where to find career opportunities. This assignment asks you to demonstrate

your understanding of career management, the value proposition, accomplishment statements,

and how to effectively carry out job search activities.

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Rationale

1. Creating a career profile will allow you to gain the career clarity you need to be able to

communicate your skills and value to employers. This will be done through your cover

letter, resume, and interviewing as you search for employment opportunities.

2. Identifying people in your network, along with preparing an effective job search strategy,

will enable you to find your place in the labour market.

This assignment will evaluate the following course learning outcomes:

1. Interpret the results of comprehensive self- assessments to identify one's personality profile,

values, transferable skills, interests that can be matched to appropriate job and career

opportunities.

2. Research the labour market and future trends to identify employment opportunities and

prospective employers that align with one’s career goals.

3. Develop networking strategies to meet new contacts, build relationships and uncover the

hidden job market.

How Your Assignment Will be Graded

A rubric has been created and can be found attached to the submission folder. Submission folders

can be accessed by selecting Course Tools and then Assignments on the course navigation bar.

Late Policy - The School of Interdisciplinary Studies Late Policy states that you will be

deducted 10% per day for each day your assignment is late. After 7 days, you will be assigned a

0% for the assignment. See the School of Interdisciplinary Studies Late Policy for further

guidelines.
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IMPORTANT NOTICE: Artificial Intelligence (AI) Assessment Statements for Students:

Use of any form of generative artificial intelligence (AI) is strictly forbidden throughout all

stages of this assessment, including brainstorming, idea generation, outline formation, etc.

Generative AI may include (but is not limited to) chatbots, coding tools and image/art generating

tools, or other technologies that produce work for you. Using AI in any capacity throughout the

assessment process will be in violation of Conestoga’s Academic Offences policy under the

category of Unauthorized Aids and Assistance (Cheating) or Copying from Others or Self

Copying. The consequence of this violation is that an academic offence will be filed, with the

severity of the penalty dependent on previous offences. In cases where you are unsure if

something is considered generative AI, always ask your professor before using.

List of activities:

MODULE 1: ELEVATOR PITCH DISCUSSION POST VIDEO

Ensure you have uploaded your elevator pitch in the discussion post section of module 1 and

provided feedback to at least two of your peers. The elevator pitch should be between 45-60

seconds in length.

MODULES 1-2: REFLECTION QUESTIONS

In the first and second module, we reviewed Lois Sarah Marshall’s (2022) definition of career:

“A career is a fluid process, not stagnant or simply a job. It is a process that must be nurtured -

constantly grown and managed” (p. 7). Now that you’ve had a chance to consider this definition

of career, it’s time for you to put some thought into your definition of Career Management.
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Think about what key factors will be important as you manage your career over your lifetime?

Write down two of the factors you considered and explain briefly why each will be important

when managing your career long-term.

Key Factors Why is this important when managing my career long-term?

1. Networking and Building a strong professional network can provide opportunities for

Relationship mentorship, collaboration, and job referrals throughout your career

Building journey.

2. Goal Setting and Setting clear career goals and developing a strategic plan helps you

Planning stay focused, motivated, and on track to achieve your desired

outcomes.

MODULE 3: MY VALUE PROPOSITION, ASSETS & ACCOMPLISHMENT STATEMENTS

In module 3, we explored the importance of delivering a concise, consistent, and compelling

message to the potential employer. This message is your value proposition. Your value

proposition should answer the employer’s question of “why should we hire you instead of the

other candidates?”. If you do not know the answer to this question, it cannot be communicated

throughout the job search process. Using the example in module 3 to guide you, identify the key

elements for your value proposition by completing the table.

My Value Proposition
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Context (e.g., Graduating Global Business Student) – Graduating Global Hospitality

Management Student.

Buying Motivators (how might an employer in my industry benefit long term from

employing me) –

An employer in the hospitality industry can benefit from employing me long-term because I

bring a unique blend of international and local hospitality experience. With a strong

foundation in front office and concierge roles, I understand the importance of exceptional

guest service. My education in Global Hospitality Management complements this practical

experience, allowing me to apply industry-specific knowledge to improve operations and guest

experiences.

Supporting Qualifications (what skills, credentials and experience do I have to offer in my

industry that makes me a competitive candidate) –

I hold a bachelor’s degree in Hotel Management and Catering Technology, and I am currently

pursuing a Global Hospitality Management program at Conestoga College. I have over 2.5

years of experience in the hospitality sector, including front desk, customer service, and event

security roles. Additionally, I have certifications in Smart Serve, Food Handling, and WHMIS,

ensuring I meet industry standards for safety and service.

Added Value (what else can I offer that is not required, but would be an asset as a candidate

in my industry) –

In addition to my formal education and work experience, I bring a passion for event planning

to the table. I aspire to transition into an event planning role within the hospitality industry,

and my diverse background in hospitality operations positions me to excel in this creative and
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detail-oriented field.

Why should an employer hire you?

Based on the information you have already provided in the table, write a brief summary of

why you should be hired in your industry. This is the beginning process of writing your

qualifications summary in the resume. Aim for 2-3 sentences.

An employer should hire me because I offer a unique blend of practical experience in

hospitality operations, formal education in hospitality management, and a strong desire to

excel in event planning. I have a track record of delivering exceptional guest service and have

consistently demonstrated my ability to adapt to changing environments. With a passion for

creating memorable experiences, I am committed to contributing positively to the growth and

success of any hospitality team.

My Assets (education, training)

When applying for positions, it is essential to match your assets to the requirements of the job.

This process was started in module 3 and will be highlighted in the cover letter and resume. In

the table below, identify 2 of your assets that will be included in your resume and indicate why

they are relevant/applicable in your industry.

Asset Institution When Relevance to Hospitality Industry

obtained

Bachelor of Hotel Gyan Vihar July 2016 - Provides a foundational understanding of

Management and University, November hotel management and catering,

Catering Technology India 2020 demonstrating knowledge and

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qualifications for roles in this industry.

Global Hospitality Conestoga Currently Ongoing program that ensures up-to-date

Management College, Pursuing knowledge and skills, highlighting your

Program Waterloo commitment to adapt to changing

industry trends in hospitality.

Accomplishment Statements

Accomplishment statements demonstrate key competencies in your resume. These statements are

formed from past experiences or your stories. Employers hire candidates who produce results.

This is great news because you have achieved accomplishments! Rather than telling potential

employers what to believe, you must indicate what you have achieved. In the tables below

formulate two accomplishment statements. Indicate a job position that you would apply for and

write two statements that demonstrate key competencies required for the position. These should

relate to your field of study or industry and be based on real experiences.

Name of the Job Title (e.g., Data Analyst) – Guest Relations Executive

Accomplishment statement 1

Starting the statement – Initiated and implemented a comprehensive customer service

Write how you might begin improvement program.

the accomplishment

statement (Ensure the

statement starts with an

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action verb).

Add action details – Briefly Conducted a thorough analysis of customer feedback and

indicate the actions taken to service gaps, collaborated with the team to identify areas for

carry out this task. improvement, and designed a program to address these issues.

Results from the story - The program led to a 20% increase in guest satisfaction scores

Summarize what the result within six months, resulting in improved online reviews and

was when the task was increased repeat business. This experience taught me the

completed, and/or what you importance of proactive customer service and the impact it

learned from this experience. can have on a hotel's reputation and revenue.

Using the information Initiated and implemented a comprehensive customer service

indicated in the 3 rows above, improvement program by conducting thorough feedback

write your Final polished analysis, collaborating with the team, and designing targeted

accomplishment statement solutions, resulting in a remarkable 20% increase in guest

(in one concise statement). satisfaction scores within six months and a significant boost in

online reviews and repeat business.

Accomplishment Statement 2

Starting the statement – Revamped the check-in and check-out process to enhance

Write how you might begin efficiency and guest satisfaction.

the accomplishment

statement (Ensure the

statement starts with an

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action verb).

Add action details – Briefly Analyzed existing procedures, identified bottlenecks, and

indicate the actions taken to collaborated with the team to implement process

carry out this task. improvements, including digital check-in options, and

streamlined guest communication.

Results from the story - The revamped process reduced check-in and check-out times

Summarize what the result by 15%, resulting in improved guest satisfaction scores and

was when the task was positive feedback. This experience reinforced the value of

completed, and/or what you continuous process improvement in delivering exceptional

learned from this experience. hospitality services.

Using the information Revamped the check-in and check-out process to enhance

indicated in the 3 rows above, efficiency and guest satisfaction by analyzing existing

write your Final polished procedures, identifying bottlenecks, and implementing

accomplishment statement improvements, leading to a 15% reduction in processing times

(in one concise statement). and notable gains in guest satisfaction and positive feedback.

MODULE 4: MY BRAND STATEMENT AND SOCIAL MEDIA PLATFORM

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In module 4, brand statements and social media were discussed. We know that developing your

personal brand is a comprehensive process that takes time.

For this activity, you will review LinkedIn to better identify the features and benefits of this

platform. You will also indicate what key components of your brand you would want to highlight

on this platform. Research will be required to complete this activity. You must cite and

reference your work using APA.

Social Media Platform: LinkedIn

Features and 1. Professional Networking: LinkedIn allows users to connect with

benefits of using professionals, colleagues, and potential employers, expanding their

this social media professional network (Kohler, 2022).

platform 2. Profile Showcase: Users can create a comprehensive profile showcasing

(research their education, work experience, skills, and accomplishments.

required here). 3. Job Search and Opportunities: LinkedIn is a valuable tool for job seekers,

offering job postings, job alerts, and the ability to apply directly through the

platform.

4. Content Sharing: Users can share articles, updates, and insights,

positioning themselves as industry thought leaders (YEC, 2022).

What 1. Hospitality Expertise: Emphasize my education in Global Hospitality

components of Management and my diverse work experience in the hospitality industry.

my brand do I 2. Customer Service Skills: Showcase my track record of providing

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want to highlight exceptional customer service and resolving client conflicts.

on my LinkedIn 3. Leadership and Adaptability: Highlight my leadership skills, ability to

profile? thrive in fast-paced environments, and adaptability to changing customer

demands.

4. Event Planning Aspiration: Communicate my passion for event planning

and my goal to transition into this field within the hospitality industry

(YEC, 2022).

Potential risks I 1. Privacy: Protect personal information and be cautious about sharing

may encounter sensitive data (Kaspersky, 2023).

and need to 2. Professionalism: Maintain a professional tone and avoid controversial or

manage when unprofessional content.

using this social 3. Negative Feedback: Address any negative feedback or comments

media platform diplomatically and professionally.

to manage my 4. Inconsistent Branding: Ensure that my LinkedIn profile aligns with my

brand. overall brand image and messaging.

5. Overexposure: Avoid over posting or spamming connections with

excessive content (LinkedIn, n.d.).

MODULE 5: MY LABOUR MARKET RESEARCH

Identifying yourself in the labour market, along with other people in your network, will enable

you to execute a successful job search. Complete the table below to indicate industries of

interest, the best locations to find employment, and the salary range for positions that you might

pursue. For the first choice, use the industry relevant to your current program of study. The
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second choice may be taken from another industry of interest. APA citations are required for

all research in this section.

First Choice: Industry and location Second Choice: Industry

(eg. Healthcare, Waterloo) (eg. Construction, Vancouver)

Industry: Hospitality and Tourism Location: Industry: Healthcare Location: Edmonton,

Toronto, Ontario, Canada Alberta, Canada

Reasons for this industry and location choice Reasons for this industry and location choice

based on labour market information/facts. based on labour market information/facts.

1. LMI for location – Toronto is a major hub 1. LMI for location – Edmonton has a robust

for the hospitality and tourism industry in healthcare sector with numerous hospitals,

Canada, offering numerous job opportunities. clinics, and healthcare facilities.

2. LMI for industry - LMI indicates a growing 2. LMI for industry - LMI indicates a

demand for event planners in Vancouver, consistent demand for healthcare

driven by the need for well-organized and professionals in Edmonton due to the aging

memorable events. population and healthcare infrastructure

development.

Job titles that appeal to me in this industry Job titles that appeal to me in this industry

and the salary range. (e.g., Personal Support and the salary range.

Worker - $37,000-$40,000 annually) 1. Registered Nurse - $70,000 - $90,000

1. Event Coordinator - $40,000 - $55,000 annually

annually
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2. Guest Relations Manager - $50,000 - 2. Software Developer - $90,000 -

$65,000 annually $120,000 annually.

Websites where I can find employment Websites where I can find employment

information and opportunities for these job information and opportunities for these job

titles. titles (indicate different websites from

1. Event Coordinator: industry 1).

 LinkedIn Jobs (www.linkedin.com/jobs) 1. Registered Nurse:

 Eventbrite Careers  Alberta Health Services Careers

(www.eventbrite.com/careers) (www.albertahealthservices.ca/careers)

2. Guest Relations Manager:  Workopolis (www.workopolis.com)

 Hospitality Jobs 2. Software Developer:

(www.hospitalityjobs.com)  LinkedIn Jobs (www.linkedin.com/jobs)

 Indeed (www.indeed.com)  Dice (www.dice.com)

Networking

An important aspect of labour market research and networking is identifying persons who have

valuable experience in your industry. Talking with these persons can provide insight into what

working in that profession truly entails. This aspect of field research is called an informational

interview.
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Complete the table below to identify who you might contact from you direct and indirect

network. What would be your strategy to contact these persons to gather labour market

information about your industry? What questions might you ask?

For this activity, select one individual from your personal network and one individual that you do

not know but who you are either referred to or would contact by other methods (social media,

calling the company). Both persons must have experience in your industry of interest. Complete

the table below.

Direct Contact Direct Contact (person you know): Name of the contact: Hritik

(person you know) Kodwani Position title of the contact: Front Office Manager Company

they work with: Holiday Inn Banff How do you know, or how did you

meet this person? I know him because he was a senior during my

graduation.

Questions to Ask:

1. What key skills and qualities do you believe are essential for

success in the front office management role at a hotel like

Holiday Inn Banff?

2. Can you provide insights into the daily responsibilities and

challenges you face in your position as a Front Office

Manager?

3. How do you see the future of the hospitality industry evolving,

especially considering recent global events? Are there any

emerging trends or changes that job seekers should be aware

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of?

4. Could you share your experience with networking and job

searching in the hospitality industry? Are there any specific

resources or strategies you found particularly helpful in

advancing your career in this field?

I chose these questions because they cover a range of topics that would

provide valuable insights into the industry, the role of a Front Office

Manager, the evolving landscape of hospitality, and practical advice

for someone looking to pursue a career in this field.

Indirect Contact Name of the contact: Sarah Johnson Position title of the contact:

(person you do not Director of Human Resources Company they work with: Fairmont

know) Hotels & Resorts

Method(s) to contact this person: I would use LinkedIn to send her a

personalized connection request and a follow-up message to request an

informational interview.

Questions to Ask:

1. Can you share insights into the current state of the Canadian

hospitality industry and any notable trends or changes that are

shaping the industry's future?

2. What advice do you have for someone looking to break into the

hospitality field in Canada, especially in terms of networking

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and accessing the hidden job market?

3. As a Director of Human Resources at Fairmont Hotels &

Resorts, what are the key qualities and experiences you look for

when hiring new talent for your team?

4. Can you provide recommendations or resources for someone

interested in pursuing a career in human resources within the

hospitality sector, including potential career advancement

opportunities?

I chose these questions because they cover industry insights, career

advice, and practical guidance for someone interested in the Canadian

hospitality industry, with a focus on human resources. These questions

aim to provide a comprehensive understanding of the industry and

career prospects.
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References

Indeed.com. (2023). Event Coordinator $40000 Jobs in Air Canada Center.

https://ca.indeed.com/Event-Coordinator-$40,000-jobs-in-Air-Canada-Center,-ON

Kaspersky. (2023, April 19). LinkedIn privacy concerns. www.kaspersky.com.

https://www.kaspersky.com/resource-center/preemptive-safety/linkedin-privacy-

concerns#:~:text=Data%20breaches%3A%20Depending%20on%20how,LinkedIn

%20data%20scraping%20or%20theft

Kohler, C. (2022). Here are the 7 reasons why LinkedIn is important. TopResume.

https://www.topresume.com/career-advice/why-linkedin-is-important#:~:text=Because

%20it%20hosts%20more%20than,in%20any%20industry%20these%20days

LinkedIn. (n.d.). The corporate security risks of being on LinkedIn.

https://www.linkedin.com/pulse/corporate-security-risks-being-linkedin-jennifer-bridges

YEC. (2022, November 9). Council post: Three reasons why you need a powerful LinkedIn

profile. Forbes. https://www.forbes.com/sites/theyec/2021/04/12/three-reasons-why-you-

need-a-powerful-linkedin-profile/