SVKM’S NMIMS

School of Business Management, Bengaluru

Program: MASTER OF BUSINESS ADMINISTRATION – Batch: 11

Year: I Trimester: II

Subject: Business Communication II Marks: 40 (100% Weightage)

Date: 30th November, 2020 Time: 2:00 pm to 4:00 pm

COURSE DETAILS:

STUDENT DETAILS:
NAME OF THE STUDENT:

DIVISION:

STUDENT NO:

ROLL NO:

INSTRUCTIONS TO STUDENTS:
1. Answer ALL questions.
2. Each question carries 10 marks.
3. Follow the 7Cs of Communication and keep your answers concise and to the point.
4. Your responses can be submitted as a soft copy or a scanned copy of the handwritten paper.
5. Please submit your final answer paper in a pdf format clearly indicating the question numbers
against each response.
6. Please submit a plagiarism report along with your answer paper.
Permitted percentage is 15%. Plagiarism in excess of 15% will be awarded "F" grade.
Answer ALL questions. Each question carries 10 marks.

1. ‘Active Listening is a significant part of any communication process.’ In your Summer

Internship Placement Process, explain how you have implemented this (or not). Substantiate
with examples. (10 Marks)

2. Take a look at the two video clips (links given below) of two advertisements and respond to
the questions below:
https://www.youtube.com/watch?v=7I5OvEzLG6I&ab_channel=ETBrandEquity
https://www.youtube.com/watch?v=bcijcpbOpzA&ab_channel=mktgbrainstorm

a. What are the common elements of communication demonstrated in the two

advertisements? (2.5 Marks)
b. What according to you is uniquely different about each of the two advertisements? (2.5
Marks)
c. What about each advertisement resonates with you the most? (2.5 Marks)
d. If you were the Digital Marketing Head, what about these advertisements would you
present differently. (2.5 Marks)

3. You are required to participate in a group discussion as part of the interview process of XYZ
organization. The topic of discussion is “Should India join the Regional Comprehensive
Economic Partnership (RCEP)?”
What stand would you take and why? If you had the opportunity to summarize and conclude
the discussion, what would be your concluding points? (10 Marks)

4. ABC Inc., is a multinational manufacturing organization, headquartered in New York City, USA,
with branches across various countries, including Australia, Vietnam, Sultanate of Oman, and
Canada. This organization manufactures and distributes agricultural equipment to local and
international clients. It has about 6000 employees in five countries and more than a million
customers worldwide.
In recent years, the organization has been facing several communication related challenges
which only become a bigger challenge in the current pandemic.
Three of the key challenges are:

a. Ineffective use of social media for knowledge sharing

b. Lack of quality feedback from clients on ways to improve product quality and services
c. Misunderstandings and lack of trust based upon intercultural communication issues in
different contexts
Your manager has asked you to develop strategies and plans to improve communication at all
levels.
What would be your strategy to address each of these challenges? Specify the action plan,
example, and the intended outcome to address the challenge. (10 Marks)