FORCES FOR

CHANGE
marsha, izzah, afdal, qawiem, adilla
 INTRODUCTION

There are six forces that act as the stimulants to

organisational change; nature of the workforce, technology,
economic shocks, competition, social trends and world
politics.
 FORCES
• More cultural diversity
Nature of the
• Aging population, older workers
workforce • Many new entrants with inadequate skills

• Faster, cheaper, and more mobile computers

Technology • On-line music sharing
• Deciphering of the human genetic code
 FORCES
• Rise and fall of dot-com stocks
Economic • Stock market collapse
• Low or high interest rates

• Global competitors
Competition • Mergers and consolidations
• Growth of e-commerce
 FORCES

• Internet chat rooms

Social • Retirement of Baby Boomers
• Rise in discount and big “big box” retailers /
Trends supermarkets
• Rise of online business / online marketplace
 FORCES

• Iraq–U.S. war
• Opening of markets in China
World
• War on terrorism following 9/11/01
Politics • Syirian War
• Russian – Ukraine War 2022
 MANAGING PLANNED
CHANGE

Change is making things different. Organisational

change is considered as the adoption of new idea
or behaviour by an organisation for the effectivess
of the organisation’s operations.
Planned Change are activities that are intentional and
goal oriented. Most of the times, planned change is done
by the managers of an organisation as they planned for
the strategic or tactical plan for their organisations.

Change Agents are the persons who act as catalysts and

assume the responsibility for managing change activities.
Most of the times, managers will play the role as the
catalyst or the change agents as their position in the
organisation allows them to make decision on the
changes that are going to take place.
 GOALS OF PLANNED CHANGE:

Improving the Changing the To be more competitive

ability of the behavior of organisation in
organization to individuals and response to the global
adapt to changes groups in the business
in its environment. organization environment.
Thank You