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SUMMER INTERNSHIP PROJECT REPORT AT
"FUTURE GROUP"

Under the Supervision of

Dr. Syed Haider Ali

Department of Business Administration

Session 2023-24

Submitted to: Dr. Syed Haider Ali Sir

Submitted by: Akash Yadav
Course: BBA (Vth Semester).
Roll No. : 2103152063.
Enrollment No.: A-7115
 Declaration
I hereby declare that this project work entitled “Future
Group” has been prepared by me during the year 2023 – 24
under the guidance of Prof. Dr. Syed Haider Ali
Department of Business Administration, Khwaja
Moinuddin Chishti Language University Lucknow in the
partial fulfillment of BBA degree prescribed by the college.

The data mentioned in this report were obtained during

genuine work done and collected by me. The data obtained
from other sources have been duly acknowledged.

I also declare that this project is the outcome of my own

effort, that it has not been submitted to any other university
for the award of any degree.

Date: Akash Yadav

Place: Lucknow Roll no. 2103152063

 Acknowledgement
I would want to convey my heartfelt gratitude to Prof.
Dr. Syed Haider Ali , my mentor, for his invaluable
advice and assistance in completing my project. He was
there to assist me every step of the way, and his
motivation is what enabled me to accomplish my task
effectively.

I have pleasure in submitting this project report andI

would also like to thank all of the other supporting
personnel who assisted me by supplying the equipment
that was essential and vital, without which I would not
have been able to perform efficiently on this project. This
curriculum has given me a unique opportunity to be in
association with Future Group.

I would like to thank my friends and parents for their

support and encouragement as I worked on this
assignment.

Akash Yadav
BBA Vth semester
Roll no. 2103152063
 Preface
This Project Report has been prepared in partial
fulfilment of the requirement for the Course BBA Vth
semester. Research provides a corporate or real world
platform to learn practically. So research provides a great
learning experience about concept and it's application.
This project entitled Future Group aimed to studying the
supply chain management for any company supply chain
management plays important functions to grow the
company. This project was undertaken as a part of the
curriculum of BBA course, which is compulsory for each
students to have the research in organisation to their
respective specialization, as to gain knowledge about
specific group. This exposure enables the trainees to learn
effective and efficient ways and means to solve the real
problem faced by the organization and also to understand
it's dynamic.
 Table of Content
S.No. Topic Page no.
1 Introduction of the company 8-10
2 Industry Overview 11-24
• Sector composition
• Market size
• Key trends
• Contribution to economy
• Sustainability pillars
3 Company overview 25-32
• History
• Company roles & composition
• Company’s market share
• Products offered
• Existing competitors
• Overview of different Departments
4 Business policy of the Future Group
• R&D
• CSR 33-41
• HR
• Marketing policies
• Financial policies
5 Analysis of Business Strategy
• Strategy followed
42-51
• Marketing mix (7Ps)
• PESTLE
• SWOT Analysis

52-54
6 Conclusion & Recommendation
7 Screenshots of data procurement 55-57
8 Bibliography 58
9 Glossary 59
 List of Charts

Sr. No. Topic

1. Market size of Future Group

2. Sales Growth & Profit Growth

3. Contribution to National Income

 Executive Summary
Future Group is an Indian conglomerate, founded by Kishore
Biyani and based in Mumbai. The company is known in Indian
retail and fashion sectors, operating supermarket chains Big
Bazaar and Food Bazaar, lifestyle stores Brand Factory and
Central, integrated foods and FMCG manufacturing sectors.
Future Retail Limited and Future Lifestyle Fashions Limited are
two operating companies whose assets are among the top retail
companies listed in BSE, with market capitalization among the
highest on the National Stock Exchange of India.

Future Group, established in 1987 by Mr. Kishore Biyani, stands

as a cornerstone of India's retail landscape. With a mission to
deliver innovative and value-centric retail experiences, the
conglomerate operates across diverse verticals.

From the ubiquitous Big Bazaar offering a spectrum of products at

affordable prices to the fashion-forward outlets like Pantaloons
and Brand Factory, Future Group has woven an extensive tapestry
in the retail sector. The Food and Grocery segment, featuring
Foodhall and Easyday, caters to varied consumer needs.

In the realm of technology and innovation, Future Group remains

a pioneer, leveraging analytics and e-commerce trends to enhance
the retail journey. The company's commitment extends beyond
commerce to impactful Corporate Social Responsibility (CSR)
initiatives, emphasizing education, healthcare, and community
development.

Guided by the visionary leadership of Mr. Kishore Biyani, Future

Group continues to earn recognition for its contributions to the
industry. This executive summary provides a snapshot of Future
Group's dynamic journey, emphasizing its commitment to value,
innovation, and societal impact.

7
Introduction of Future Group

8
Future Group
Future Group is India‟s leading business group that caters to the
entire Indian consumption space. Led by
Mr. Kishore Biyani,
theFuture Group operates through six verticals: operates through
sixverticals: Retail, Capital, Brands, Space, Media and Logistics.
Apart from Pantaloon Retail, the group‟s presence in the retail space
is complemented by group companies, Indus League Clothing,
whichowns leading apparel brands like Indigo Nation, Scullers and
UrbanYoga, and Galaxy Entertainment Limited that operates Bolwing
Co,Sports Bar and Brew Bar and
The group‟sjoint venture partners include French retailer ETAMgroup,
US-based stationary products retailer, Staples and UK-basedLee
Cooper. Group Company, Planet Retail, owns and operates
thefranchisee of international brands like Marks & Spencer,
Next,Debenhams and Guess in India.
The group‟s Indian joint venture partners include
, Manipal Healthcare, Talwalkar‟s, Blue Foods and Liberty
Shoes.Future Capital Holdings, the group‟s financial arm, focuses on
asset management and consumer credit. It manages assets worth over
$1billion that are being invested in developing retail real estate
andconsumer-related brands and hotels. The group has launched
aconsumer credit and financial supermarket format, Future Money
andsoon plans to offer insurance products through a joint venture
withItalian insurance major,Generali.
The group is currently developing over 50 malls and
consumptioncenters across the country and has formed a joint venture
companyfocusing on mall management with Singapore-based Capita
Land.

9
one of Asia‟s largest property companies Future Group‟s vision is
to,“deliver Everything, Everywhere, Every time to Every Indian
Consumer in the most profitable manner.” The group consider
"Indian-ness‟ as a core value and its corporate credo is-Rewrite
rules, Retain values."Future”
the word which signifies optimism, growth,achievement, strength,
beauty, rewards and perfection. Futureencourages us to explore
areas yet unexplored, write rules yetunwritten; create new
opportunities and new successes. To strive fora glorious future
brings to us our strength, our ability to learn,unlearn and re-learn
our ability to evolve.The motto of Future Group, to not to wait for
the Future to unfolditself but
create future scenarios in the consumer space and facilitate
consumption because consumption is development. Thereby,it will
effect socio-economic development for their customers,employees,
shareholders, associates and partners.

Their customers will not just getwhattheyneed, but also get them
where, how and when they need. They are not just
postingsatisfactory results, they are writing
success stories.

10
Industry overview
Future Group provides a network of operations, ranging from
procurement to retail and distribution systems.
Rewrite Rules, Retain Values – this simple idea has been at
the core of our business since the inception of Future Group.
Today, a wide portfolio of brands in food, FMCG and
fashion, complement the country’s pioneering modern retail
networks. More than 600 million customer visits are recorded
across the 2,000 Future Group retail stores, covering over 24
million square feet of space in over 400 cities and towns.
Millions more interact with group’s brands and businesses
through ecommerce sites, social media and mobile apps like
FuturePay and EasyDay Club. In fashion, our manufacturing
facilities produce garments designed and sourced by a talented
team of trend-spotters, designers and merchandizers. Brands
like Lee Cooper, John Miller, CoverStory, Indigo Nation,
Scullers, Knighthood, DJ&C, Bare, UMM, and Ancestry are
some of our key brands. The flagship retail brand Big Bazaar
is ranked among the most valuable Indian brands
(Interbrand), and among the most trusted brands (Nielsen).
Leading department store network, Central, smart prices
retailer, Brand Factory, and popular fashion destination FBB
are also a part of the group, along with a growing chain of
small neighbourhood stores, EasyDay and Heritage Fresh,
and convenience stores WH Smith and 7-Eleven

11
Sector composition of Future Group

The Future Group operates across various sectors within the

retail and consumer-focused industries. Here's a breakdown of
the sector composition of Future Group:

1 Retail:
Big Bazaar: A hypermarket chain offering a wide range of
products, including groceries, electronics, and household items.
•FBB (Fashion at Big Bazaar): A fashion destination providing
affordable and trendy apparel and accessories.
•Brand Factory: A discount retail chain offering major fashion
brands at discounted prices.
•Pantaloons:* A leading fashion and lifestyle retail chain with a
diverse range of clothing and accessories.
•Foodhall: A premium lifestyle food destination offering a
curated selection of fresh and gourmet foods.
•Easyday: A neighborhood convenience store chain catering to
daily needs with a focus on quality and convenience.

2.Fashion and Lifestyle:

Through brands like Pantaloons and FBB, Future Group has a
significant presence in the fashion and lifestyle retail sector.

3. Food and Grocery:

Future Group addresses the food and grocery sector through
brands like Big Bazaar, Foodhall, and Easyday.

12
4.Technology and Innovation:
Future Group actively incorporates technology and innovation in
its retail operations, including the integration of e-commerce trends,
data analytics for personalized marketing, and technological
advancements in supply chain processes.

5.Corporate Social Responsibility (CSR):

Engaging in CSR initiatives, Future Group contributes to sectors
such as education, healthcare, and community development,
reflecting a commitment beyond traditional retail operations.
This diversified sector composition showcases Future Group's
extensive presence across different segments of the retail industry,
from hypermarkets and fashion to food and grocery, all while
integrating technology and emphasizing social responsibility.

Joint ventures and associate companies:

Fab Furnish
In July 2015, the brand announced a strategic restructuring,
introducing Ashish Garg and Ankita Dabas as the new leaders. In
April 2016, FabFurnish became a Future Group company.[3][4] On
13 April 2017, the Times of India reported that Future Group was
likely to close FabFurnish.[5]
Generali Group
Generali is an Italian insurance company, operating in India through
a joint venture with Future Group under the brand name Future
Generali Insurance. Future Generali operates in India via two
Generali India Life Insurance Co. Ltd. (Life Insurance) and Generali
India Insurance Co. Ltd. (Non-Life Insurance).[Primary 1]

13
Staples Inc
Staples Inc., a United States-based office supply retailer, has a
presence in over nine cities in India under a joint venture with
Future Group.[Primary 2][7] As of April 2013, Future Group had a
60% stake in the partnership.[8]
Skechers
Skechers entered India through a JV with Future Group in 2012.
Skechers ended the joint venture in February 2019 by buying 49%
them out.[9]
Celio
French fashion Celio entered India in 2008 through a 50:50 joint
venture with Future Group's then retail hand, Pantaloons Retail
India Ltd (now Future Retail Ltd).[10] In November 2013, Celio
hiked its stake in the joint venture to 65%.[11]
Clark
C&J Clark International Ltd. is a UK-based footwear and
accessories retailer. Future Group entered into a 50:50 joint
venture to form 'Clarks Future Footwear Ltd'. The JV launched its
first (1,600 sq ft.) stand-alone store in Connaught Place, Delhi on
19 April 2011.[12]

14
Market Size of future group

15
Retailing sector can be divided into various categories, depending
on the types of products serviced. It covers diverse products such
as food, apparel, consumer goods, financial services, and leisure.
Growth in the Indian retail industry has been driven by the
country's economic fundamentals over the past few years.
India is a fast-evolving and dynamic consumer market which
necessitates the retails industry to be constantly innovative to stay
relevant in the market. The growing population and continuous
demand are witnessing significant opportunities in the retail
industry. Indian markets have been witnessing a change from a
need-based industry to fashion, style, and fitness-oriented industry
and it has also got the potential to increase its global market share
in export. With changing lifestyles and increasing affluence,
domestic demand is projected to grow at a faster rate.
The retail industry is also expected to witness intense competition
from innovative digital platforms.
Below are some of the key financial parameters for a retail sector
stock Future Retail :
1. Sales growth and revenue per square feet: You can look at the
historical sales growth of the company in order to forecast the
future sales of the company. Sales for the current year of
Future Retail is Rs 6,261.04 Cr. The compounded sales
growth of the past three years of Future Retail is -30.28 %
2. Operating Margin: This will tell you about the operational
efficiency of the company. The operating margin of Future
Retail for the current financial year is -8.63 %.

16
Current Ratio: This is the working capital ratio that will tell
you whether the company is generating enough cash for the
working capital requirements. The current ratio of Future
Retail is 0.81 as of this year.
Return Ratios such as Return on Assets (ROA), Return on
Equity (ROE) of Future Retail is -15.83 % and -136.16 %
respectively for the current year. 3-year average ROE is
-38.03 %.
Dividend Yield: - It tells us how much dividend we will
receive in relation to the price of the stock. The current year
dividend for Future Retail is Rs 0 and the yield is 0 %.

17
18
Key Trend

Future Group was founded on a simple idea: Rewrite rules, retain

values. This fundamental belief created a new kind of marketplace,
forever transforming Indian retail. Today future core values
continue to guide how we do business and improve the quality of life
of the people we serve.
At Future Group we are committed to being a catalyst of positive
change in the communities, societies and business sectors in which we
operate. We envision India’s transformation into the legendary 'Sone
Ki Chidiya' (golden bird), taking wings once again to reach greater
heights.
We take pride in our Indianness. Our belief in inclusiveness for long-
term sustainable growth and economic prosperity evokes trust
among consumers, employees, suppliers, partners, shareholders and
the community.
We share the vision and belief that our customers and
stakeholders shall be served only by creating and executing
future scenarios in the consumption space leading to economic
development.
We will be the trendsetters in evolving delivery formats, creating
retail realty, making consumption affordable for all customer
segments – for classes and for masses.
We shall infuse Indian brands with confidence and renewed
ambition.
We shall be efficient, cost- conscious and committed to quality in
whatever we do.
We shall ensure that our positive attitude, sincerity, humility and
united determination shall be the driving force to make us
successful.

19
Indianness: Believing in the Indian way and in oneself
Leadership: In thought and in business
Respect & Humility: In dealing with everyone within & outside
the organization
Introspection: For continuous learning, self-development and
personal excellence
Openness & Adaptability: Open to new ideas, knowledge and
proactive in meeting challenges emerging from changing
business scenarios
Valuing and Nurturing Relationships: With customers,
business associates, stakeholders, communities and society
Simplicity & Positivity: To foster innovation, speed and
imagination
Adaptability: To be flexible and adaptable, to meet challenges.
Flow: Learn and be inspired from the universal laws of nature

20
Contribution to Economy
The Future Group in India has made significant contributions to the
economy, particularly in the retail sector. Founded by Kishore Biyani,
the group has played a key role in shaping India's modern retail
landscape. Future Group's diverse business interests include retail,
fashion, food, and consumer goods.

1. Retail Expansion: Future Group has been a pioneer in introducing

organized retail to India. Brands like Big Bazaar, Pantaloons, and
Central have become household names, providing a wide range of
products under one roof. This has not only enhanced consumer
choices but also contributed to the growth of the retail sector.

2. **Job Creation:** The group's expansion has led to the creation of

numerous job opportunities across various sectors, from retail
operations to supply chain management, contributing to employment
generation in the country.

3. **Supply Chain Innovation:** Future Group has focused on

building efficient supply chain networks, implementing modern
inventory management systems, and exploring innovative distribution
strategies. This has positively impacted the overall supply chain
ecosystem in India.

4. **Promotion of Indian Brands:** Future Group has been

instrumental in promoting and showcasing Indian brands, including
its own private labels. This has not only supported local
manufacturers but also contributed to the 'Make in India' initiative.

21
5. Consumer Impact: By offering a diverse range of affordable
products, Future Group has played a role in improving the
standard of living for many Indian consumers. This accessibility
to a variety of goods has contributed to changing consumption
patterns.

However, it's important to note that Future Group has faced

challenges, including financial issues and legal disputes, which
have impacted its operations. These challenges underscore the
complexity of the business environment in India.

22
Supply Chain Management

High logistics costs in India (7%-10%) exceed the global average

(4%-5%), impacting retail margins. Improving logistics could boost
retail profits by 3%-5%. Logistics encompasses planning,
implementing, and coordinating merchandise movement for cost-
effective delivery. It integrates functions like order processing,
transportation, warehousing, customer service, and inventory
management. Efficient logistics reduces stockouts, improves customer
service, and lowers inventories simultaneously. Modern retail stores in
India, like Hypercity and Food Bazaar, maintain lower inventories
than traditional stores. This highlights the potential for improvement
in supply chain and logistics practices to enhance efficiency and reduce
holding periods.
Future Group's logistics and supply chain management focus on its
flagship company, Pantaloon Retail (India) Limited, operating over 5
million square feet through 450 stores in 40 cities. Key retail formats
include Pantaloons, BigBazaar, Central, Food Bazaar, Home Town,
EZone, Depot, Health & Beauty Malls, and online retail via
www.futurebazaar.com.

The group emphasizes vendor and logistics network development,

identifying 40 anchor vendors for economies of scale, aiming for
turnovers of US$45 million. They support smaller vendors in reaching
turnovers of US$1 million with a 40% annual growth rate. Future
Group strives to bring its 1,200 vendors online, similar to Wal-Mart's
approach.

In India, Future Group leverages economies of scale with over 170,000

products. Strong supplier relationships in a partnership mode and IT-
enabled back-end operations enhance reliability and efficiency in
supply chain management.

23
As part of the operation, Future Group is also undertaking to reduce
its warehousing coststhrough a consolidation process. In a country
like India, where most retail stores are located inthe heart of the
city²where rents are high and storage space is scarce²supply
chainmanagement has even more serious business implications.
Future Logistics now handles 30million SKUs a day. Even with 98%
accuracy, some 600,000 pieces will not be deliveredcorrectly,
resulting in an estimated sales loss of more than Rs 4 crore a day.The
biggest driver in consumer logistics is going to be zero defectin
managing the supply chain.While infrastructure, technology,
automation, processes and people will all play an importantrole, zero
defect can only be achieved through vertical integration across the
entire supplychain²from raw material supply, production, wholesale
and retail. The different parts of thesupply chain will no longer be
able to work in silos as they do today.
Supply Chain Management has developed expertise in Supply Chain
Management of consumer product categories such asFashion, Food,
Home and General Merchandise. The company operates from 60
strategicallylocated hubs, servicing more than 2600 retail outlets
spread across the hand breadth of thecountry. Its network of
facilities and specialized expertise enable it to managethan 3million
SKUs. This requires 30 distinct supply chains to be managed
simultaneously, each
withtheinownspecificrequirementsthatneedcustomizedsolutions.

It is basically categorized into two broad categories Perishable and

non Perishable

24
Company Overview :

Future Group is an Indian conglomerate, founded by Kishore

Biyani and based in Mumbai. The company is known in Indian
retail and fashion sectors, operating supermarket chains Big
Bazaar and Food Bazaar, lifestyle stores Brand Factory and
Central, integrated foods and FMCG manufacturing sectors.
Future Retail Limited and Future Lifestyle Fashions Limited are
two operating companies whose assets are among the top retail
companies listed in BSE, with market capitalization among the
highest on the National Stock Exchange of India.

Nearly all of its businesses are managed through sector-focused

operating companies.
The group promotes its fashion and sports brands Indigo Nation,
Spalding, Lombard, and Bare, and FMCG brands Tasty Treat,
Fresh & Pure, Clean Mate, Ektaa, Premium Harvest, Sach. Other
operating companies address internal financial matters and
consulting. The company is attempting to reduce debt to avoid
insolvency, according to industry sources.
The company's operations also include hotels, restaurants and
food courts, and family entertainmentcenters; mall development;
furniture, home furnishing and decor, and home services retail;
creating,developing, managing, acquiring, and dealing in
consumer-related brands and intellectual property rights;mobile
telephony services.
transportation and warehousing services; communication, data
and voice storage, and other relatedproducts retail; and business
process

25
 About the Company
History

In May 2012, Future Group announced a 50.1% stake sale of its

fashion chain Pantaloons to Aditya Birla Group in order to reduce its
debt of around ₹8,000 crore (equivalent to ₹150 billion or US$1.9
billion in 2023).To do so, the Pantaloons fashion segment was
demerged from Pantaloons Retail India Ltd, which was then merged
into subsidiary Future Value Retail Ltd and later renamed Future
Retail Ltd.
On 21 November 2014, Future Consumer Enterprises Limited
acquired 98% of Nilgris from Actis Capital and other promoters.
With that, Nilgiris is a wholly-owned subsidiary of Future Consumer
Enterprises Limited (FCEL).
In May 2015, Future Group acquired Bharti Retail in a deal worth
around ₹500 crore (equivalent to ₹755 crore or US$94 million in
2023). Bharti Retail operated 216 convenience stores, supermarkets
and hypermarkets under the brand name Easyday. Following the
acquisition, Bharti Enterprises received 9% stakes in Future Retail
Limited (manages retail operations) and Future Enterprises Limited
(manages infrastructure, investments and assets).

In August 2019, Amazon acquired a 49% stake in Future Coupons,

and indirectly obtained a 3.5% minority stake in Future Retail, ahead
of an option to buy all or part of the promoters' holding in the
company

26
In August 2020, it was announced that Reliance Retail had
reached an agreement with Future Group to acquire the latter's
retail and wholesale businesses and its logistics and warehousing
businesses for $3.4 billion.
The merger between Reliance Retail and Future Group was halted
in October 2020, after Amazon filed a plea in the High Court for
enforcement of EA awarded by the Singapore International
Arbitration Center. In August 2021, the Supreme Court of India
upheld Amazon's plea to restrain the merger. In December 2021,
the CCI withdrew its approval for Amazon's acquisition of a
minority stake in Future Coupons, stating that Amazon had
misled the regulator about the purpose of its investment in the
Future Group company.
1. Founder: The Future Group was founded by Kishore Biyani
in 1987. Kishore Biyani is a prominent figure in India's retail
sector.
2. Diversified Business Operations:
Retail Chains: The group operates a variety of retail
chains, including Big Bazaar, a popular hypermarket
chain; FBB (Fashion at Big Bazaar), a fashion retail chain;
and Food Bazaar, focused on grocery and food products.
Other Formats: Future Group has explored various retail
formats, including specialty stores and outlets catering to
specific consumer needs.
3. Expansion and Acquisitions:
The company has expanded its presence across India, with
a focus on tier I and tier II cities.
Future Group has been involved in strategic acquisitions
and partnerships to strengthen its position in the market.

27
 1. Challenges and Financial Issues:
As of my last update, the Future Group faced financial
challenges, including debt concerns and legal battles. It
was involved in a high-profile legal dispute with Amazon
regarding the sale of Future Retail to Reliance Retail.
2. Vision and Innovation:
Kishore Biyani, the founder, has been known for his
innovative retail strategies and understanding of Indian
consumer behavior. The Future Group has been at the
forefront of introducing new retail formats and concepts
in India.
3. Expansion and Diversification:
The Future Group has been focused on expanding its
footprint in various retail segments and exploring new
business avenues to stay competitive in the market.
4. Reliance Retail Merger (Update as of 2022):
The Future Group entered into an agreement with
Reliance Retail for the latter to acquire the retail,
wholesale, logistics, and warehousing businesses of the
Future Group. This was subject to regulatory approvals
and legal proceedings.
Please note that developments may have occurred since my last
update in January 2022, and it's advisable to check the latest
sources for the most current information on the Future Group.

28
Future Group is a corporate group and nearly all of its
businessesmanaged through its various operating companies based on
the targetsectors.[] For e.g., retail supermarket/hypermarket chains Big
Bazaar, FBB, Food Bazaar, Food Hall, Hometown etc. are operated
by its retail hand, while its fashion outlets Brand Factory, Central,
Planet, Sports etc. are operated via another of its subsidiaries, Future
Lifestyle Fashions.With these many fashion outlets and supermarket,
the group also promotes respectively, its fashion brands like Indigo
Nation, Spalding, Lombard, Bare etc., and FMCGs like TastyTreat,
Fresh & Pure, Clean Mate, Ektaa, Premium Harvest, Sach etc.1 It also
has operating companies to caterspecifically to internal financial
matters and consulting within its group of companies.

29
 Growth and Present Status

The organized retail market is growing at 35 percent annually

whilegrowth of unorganized retail sector is pegged at 6 percent. The
Retail Businessin India is currently at the point of inflection. Rapid
change with investments tothe tune of US $ 25 billion is being
planned by several Indian and multinationalcompanies in the next 5
years. India has topped the A.T. Kearneys annualGlobal Retail
Development Index (GRDI) for the third consecutive
year,maintaining its position as the most attractive market for retail
investment. TheIndian economy has registered a growth of 8% for
2007. The prediction for 2008is 7.9%. The enormous growth of the
retail industry has created a huge demandfor real estate. Property
developers are creating retail real estate at anaggressive pace and by
2010, 300 malls are estimated to be operational in thecountry.With
over 1,000 hypermarkets and 3,000 supermarkets projected to
comeup by 2011, India will need additional retail space of
700,000,000 sq ft(65,000,000 m
2
) as compared to today. Current projections onConstruction point to
a supply of just 200,000,000 sq ft (19,000,000 m
2
), leavinga gap of 500,000,000 sq ft (46,000,000 m
2
) that needs to be filled, at a cost of US$1518 billion.According to
the Icrier report, the retail business in India is estimated togrow at
13% from $322 billion in 2006-07 to $590 billion in 2011-12.
Theunorganized retail sector is expected to grow at about 10% per
annum withsales expected to rise from $ 309 billion in 2006-07 to $
496 billion in 2011-12.

30
 Future of the company
Indian market has high complexities in terms of a wide geographic
spreadand distinct consumer preferences varying by each region
necessitating a needfor localization even within the geographic zones.
India has highest number of outlets per person (7 per thousand)
Indian retail space per capita at 2 sq ft(0.19 m
2 person is lowest in the world Indian retail density of 6 percent
ishighest in the world. 1.8 million Households in India have an
annual income of over 45 lakhs.Delving further into consumer
buying habits, purchase decisions can beseparated into two
categories: status-oriented and indulgence-oriented.CTVs/LCDs,
refrigerators, washing machines, dishwashers, microwave ovens
andDVD players fall in the status category. Indulgence-oriented
products includeplasma TVs, state-of-the-art home theatre systems,
iPods, high-end digitalcameras, camcorders, and gaming consoles.
Consumers in the status categorybuy because they need to maintain
a position in their social group. Indulgence-oriented buying happens
with those who want to enjoy life better with productsthat meet their
requirements. When it comes to the festival shopping season, itis
primarily the status-oriented segment that contributes largely to the
retailerscash register.While India presents a large market
opportunity given the number andincreasing purchasing power of
consumers, there are significant challenges aswell given that over
90% of trade is conducted through independent localstores.
Challenges include: Geographically dispersed Population, small
ticket

31
Future Group Top Competitors

32
R&D

Research and Development (R&D) refers to the systematic

process of creating new knowledge, developing innovative
technologies, or improving existing products, processes, and
services. It is a strategic investment that organizations
undertake to stay competitive, foster innovation, and adapt to
changing market demands.

Here's a breakdown of the key components of R&D:

1. Research:

Basic Research: Involves exploration and investigation to

expand scientific understanding without specific practical
applications in mind.

Applied Research: Focuses on using existing knowledge to

develop new products or processes.

2.Development:
Product Development:Involves turning the results of research
into a tangible product or service.

Process Development:Refers to improving or creating more

efficient methods and systems.

R&D is essential for companies across various industries,

including technology, pharmaceuticals, manufacturing, and
consumer goods, as it helps them stay innovative and
responsive to market changes. The outcomes of R&D efforts
often lead to the creation of new products, improved efficiency,
and a competitive edge in the marketplace.
33
 CSR: Corporate Social Responsibility Policy :

At Future Group, corporate social responsibility, inclusive growth and

sustainability are at the core of our strategy and business practices.
This reflects in our commitment to the community, environment and to
every stakeholder in building a stronger foundation for our long-term,
sustainable growth.
We believe modern organized retail has the power to strengthen the
economy, create grass root employment and contribute significantly to
social inclusion. As India’s premier retail player and one of India’s
leading home-grown business houses, Future Group is present across
the consumption value chain. Through millions of customers and
thousands of suppliers, we are conscious of the economic, social and
environmental impact of our activities.
We believe the challenges of inequity in our robust and growing
domestic economy need to be tackled through sustainable
development. Consequently, our principles are focussed on two main
areas: integrating sustainable development into business activities and
promoting sustained economic development for the country.

34
Objective of CSR:

The main objective of CSR policy is

 to lay down guidelines to make CSR a key business process for
sustainable
development of the society.
 to directly/indirectly undertake projects/programs which will
enhance the
quality of life and economic well-being of the communities in and
around our
plant and society at large.
 To generate goodwill and recognition among all stake holders of
the company

Monitoring & Reporting :

The CSR Committee will be responsible for the monitoring CSR
activities and report
to the Board from time to time. The CSR Committee has the
powers to :
1. Seek monitoring and implementation report from the
Organisations receiving
funds.
2. Delegate a designated company official to co-ordinate with the
Organisation receiving funds to inspect the activities undertaken
and ensure information in a timely manner.
Additionally, the Committee may empower the Managing
Director / Joint Managing Director /Whole Time Director / CFO
to spend such amount as they think appropriate for some other
strategic CSR contingencies that may arise during any financial
year. The amount spent as above shall be put up for ratification of
the Committee at its next meeting and shall report to the Board of
Directors accordingly.

35
OUR RESPONSIBILITIES:
A) Towards our communities
We will involve communities surrounding our operations to
bring about a positive
change in their lives through holistic, sustainable and integrated
development.
B) Towards our Customers:
We will build gainful partnerships with the customers to
understand their needs and provide right product and service
solutions. We will adopt and actively encourage the best and fair
business practices and shall endeavour to build solid bonds with
them.
C) Towards our Business Partners:
We will support our suppliers to cultivate ethical and fair
business practices and give preference over other to those who
demonstrate this.
D) As a Corporate Citizen:
We reaffirm our commitment to conduct our business with
environmental
accountability. We will endeavour to adopt environment-
friendly technologies and energy efficiency in our operations
while continuously monitoring and reducing emissions.
E) Responsibilities toward our Employees:
We will foster a work culture with high ethical principles and
standards and encourage our employees to perform with total
integrity, commitment and ownership. We will do all we can to
support their professional growth and recognise high achievers.
We recognise that our employees and contractors deserve to
work in safe and healthy work environment and will make it our
responsibility to ensure zero harm to people.

36
 Human Resource:
HR stands for Human Resources. It is a crucial function within
organizations that deals with managing and optimizing the human capital
—employees. The HR department is responsible for a variety of tasks
related to personnel, policies, and workforce development. Key aspects of
HR include:

1. Recruitment and Staffing: Involves attracting, selecting, and onboarding

new employees, as well as managing workforce planning.

2. Employee Relations: Focuses on maintaining positive relationships

between employees and the organization, handling disputes, and
promoting a healthy work environment.

3. Training and Development: Involves identifying skill gaps, organizing

training programs, and fostering professional growth for employees.

4. Compensation and Benefits:Encompasses designing and managing

salary structures, benefits packages, and other incentives to attract and
retain talent.

5. Performance Management: Includes setting expectations, evaluating

employee performance, and providing feedback to enhance productivity
and career development.

6. HR Policies and Compliance: Involves creating and enforcing company

policies, ensuring compliance with labor laws, and addressing issues
related to workplace regulations.

7. Employee Engagement: Focuses on strategies to enhance employee

satisfaction, motivation, and commitment to the organization.

The HR department plays a critical role in shaping the organizational

culture and ensuring that the company's workforce is aligned with its goals
and values.
37
Marketing:

Future Group is a conglomerate with diverse businesses, including

retail. Marketing strategies for Future Group would likely vary
across its subsidiaries and business units. Generally, marketing
efforts in the retail sector involve a mix of traditional and digital
strategies to promote products, enhance brand visibility, and
attract customers.

Common marketing aspects for retail businesses, including those

under Future Group, might include:

1. Advertising: Utilizing various channels such as television, radio,

print, and digital platforms to promote products and build brand
awareness.

2. Digital Marketing: Leveraging online platforms for digital

advertising, social media marketing, influencer collaborations, and
e-commerce.

3. In-Store Promotions: Creating engaging promotions, displays,

and events within physical retail spaces to attract and retain
customers.

4. Customer Loyalty Programs: Implementing loyalty programs to

reward repeat customers and encourage brand loyalty.

5. Product Positioning: Developing strategies to position products

effectively in the market, including pricing strategies and
identifying unique selling propositions.

38
Market Research: Conducting research to understand customer
preferences, market trends, and competition to inform
marketing strategies.

For the most accurate and current information about Future

Group's marketing initiatives, I recommend checking the
company's official website, press releases, and recent marketing
campaigns. Additionally, business news and industry analyses
may provide insights into the company's marketing strategies
and activities. of body text

39
Financial Policy

Financial policy refers to a set of guidelines, principles, and rules

that an organization establishes to govern its financial management
and decision-making processes. These policies help ensure that
financial resources are allocated, utilized, and managed effectively
to achieve the organization's goals. Financial policies typically
cover various aspects of financial management, including:

1. Budgeting: Guidelines for creating, monitoring, and managing

budgets to allocate resources efficiently.

2. Capital Expenditure: Policies regarding the acquisition of long-

term assets and investments in projects with a significant financial
impact.

3. Financial Reporting: Guidelines on the preparation and

disclosure of financial statements and other reports for internal and
external stakeholders.

4. Cash Management: Strategies for managing cash flow, working

capital, and liquidity to meet operational needs and financial
obligations.

5. Debt Management: Policies related to borrowing, debt issuance,

and managing the organization's debt portfolio.

6. Risk Management: Guidelines for identifying, assessing, and

managing financial risks, including market risk, credit risk, and
operational risk.

40
7.Dividend Policies:
Decisions on how profits will be distributed to shareholders,
including dividend payout ratios and dividend reinvestment
plans
8.Investment Policies:
Strategies for managing the organization's investment portfolio,
including guidelines for investment decisions and risk tolerance.
Financial policies are crucial for maintaining financial stability,
ensuring compliance with regulations, and providing a
framework for transparent and accountable financial practices.
These policies are often developed by financial managers,
reviewed by senior management or the board of directors, and
updated periodically to adapt to changing economic conditions
or organizational priorities.

41
Analysis of Business Strategy:

Analyzing a business strategy involves assessing various

aspects of how a company plans to achieve its goals and
objectives. Here are key components to consider

Certainly! Let's delve a bit deeper into a few key aspects of

business strategy analysis:

1. Market Positioning:
Assess the company's target market and how well it addresses
the needs of its customers. Examine the unique value
propositions that differentiate the company from competitors.

2. Operational Efficiency:
Look into the cost structure to ensure it supports profitability.
Evaluate the effectiveness of the supply chain in delivering
products or services.

3. Marketing and Sales:

Analyze the marketing strategy in terms of promoting
products or services. Consider the distribution channels and
sales strategies employed by the company.

4. Financial Performance:
Understand the revenue model and how the company
generates income.Evaluate the overall financial health and
profitability of the business.

42
Risk Management:
Identify potential risks and evaluate how the strategy addresses and
mitigates them.Assess the adaptability of the strategy in the face of
changing market conditions.

6. Implementation and Execution:

Examine the clarity and feasibility of the action plan for
implementing the strategy. Look at monitoring and evaluation
mechanisms to track the strategy's success.

7. Feedback Mechanisms:
Consider how the strategy incorporates customer feedback for
continuous improvement.
Assess the company's ability to adapt based on feedback from the
market.

This deeper analysis helps in understanding the nuances of each

aspect and provides a more detailed perspective on how well a
business strategy aligns with the company's objectives and the
dynamic market environment.

43
Marketing Mix 4P's

Marketing Mix of Future Group analyses the brand/company

which covers 4Ps (Product,Price. Place. Promotion) and explains
the Future Group marketing strategy. The articleelaborates the
pricing, advertising & distribution strategies used by the company.
Let us start the Future Group Marketing Mix:

Product:
The product strategy and mix in Future Group marketing strategy
can be explained as follows:
Future Group is one of the leading retail conglomeratesIndia.
Future group's retailbusinvery popular. It's hypermarket chain Big
Bazaar among the top 3brandsin India. Future Group has a variety
of retail chains such as Central which is a departmentalstore chain,
Brand factory which is an outlet store chain, Home town and
Ezone which arehome improvement and consumer durables chain.
Planet Sports, a sportswear chain andFood Bazaar, convenience
stores chain also comes under the Future group. The
productstrategy in the retail chain's markemix isfollows. Their
hypermarket andsupermarket business like Big Bazaar. Food
Bazaar, fbb. Foodhall, KB's ConvenientlyYours and Easyday are
led by Future Retail Ltd whereas Central, Brand Factory and
Planetsports are led by Future Lifestyle fashion.
Future group also provides end to end supply chain and Logistics
services in India throughFuture Supply Chain Solutions Ltd. Large
corporations in Food and FMCG, Apparels,Automotive seek their
assistance in supply chain problems. It also has a financial
servicesbusinesses called the Future Capital. Future group has over
21 products in the food andFMCG sector. Their products range
from juices, frozen vegetables to oats, dairy and personal care
products

44
Price :

Below is the pricing strategy in Future Group marketing

strategy:

Future Group has different businesses in which various

products are priced according to thesegment they are targeted
at. The pricing strategy for Future Group's products &
offeringsin its marketing mix is as follows. Future group
believes in empowering the customers andin serving them
better with each initiative. They understand the importance
of customerretention and that's why they have joined hands
with PAYBACK, India's largest and Europe's leading multi
partnered loyalty program. Big Bazaar, Central, Ezone, Food
bazaar,Home Town, Future Bazaar and Brand factory are
part of this program. They have otherloyalty programs like
T24 program and Big Bazaar Profit Club.

Future group sells the best and the cheapest groceries which
are available everywherethrough their stores. The value
proposition of big bazaar is that the products are low
priced.It started a unique "#decideyourprice" initiative on
twitter where it announced a list ofbestseller products and
offered a price drop of one rupee with every retweet in a
given timeframe. Future Group has launched its own digital
wallet named Future pay so that thecustomers get the best
price in the future outlets. There is a "Price Match feature in
whichthe app credits the price difference to the customer, if
the customer shows a bill withproduct and a competitor's
advertisement with the same product with a cheaper price.

45
Place:

Following is the distribution strategy of Future Group:

Future group follows an omni channel strategy in its

marketing mix. Future Group hasvarious permutations and
combinations of purchases and delivery of the goods.
Customerscan order online, at the shop and pick up the
deliveries from another store or get it deliveredat their homes.
Distribution channel is a very obvious advantage for future
group. It retailsall its FMCG products through its stores and
hypermarkets. Future retail has a pan Indianetwork which
extends to 100 cities. Big bazaar has 150+ stores, Food bazaar
has 25+stores and Fbb and Home Town has 30 stores each.

Future group have also teamed up with Paytm so that users

can buy goods from big bazaar

on PayTm and then get the goods delivered. Future Group has
used technology to itsadvantage. It has made smooth
transition to SAP EEC 6. Future Retail has also won theBest
Run Award in IT.

Infrastructure and backend services are managed by Future

Enterprises Limited.

46
 Promotion:
The promotional and advertising strategy in the Future Group
marketing strategy is asfollows:

Over the years Future Group has come up with various

advertisement campaigns like GreatIndian Home Festival,
Maha bachat etc. Future group has conceptualized various ad
filmswith celebrities like Varun Dhawan, M S Dhoni, Katrina
Kaif and Asin. Future Group has atie up with Sachin
Tendulkar for its brand Sach. Future Group have also
invested in digitalmedia for creating interactive multimedia
campaigns.

Big Bazaar mainly applies the selling concept of marketing. It

displays all its products for theconsumer to buy. There are all
some or the other schemes going on to promote somebrands
like buy one get one free etc. There are salesperson roaming
around in the store tohelp the customers. The creative
communication of Future Group's casual wear brand,DJ&C,
is done by Pickles. The creative communication includes
banners and posters etc.They have invested around Rs. 8 to 10
crore in the past for marketing the brand. body text

47
 Pestle Analysis:

PESTEL analysis is a framework used by organizations to

understand and analyze the external macro-environmental factors
that can impact their operations. The acronym PESTEL stands for
Political, Economic, Social, Technological, Environmental, and
Legal factors. Here's a brief explanation of each component:

1.Political: Examines the impact of government policies, stability,

and political trends on the business. This includes factors such as
government stability, taxation policies, trade tariffs, and
regulations.

2. Economic: Focuses on economic conditions and how they affect

the organization. Factors like inflation rates, exchange rates,
interest rates, and overall economic growth are considered.

3. Social: Looks at societal factors and their influence on the

business. This includes demographics, cultural trends, social
attitudes, and lifestyle changes.

4. Technological: Considers the impact of technology on the

organization. This involves assessing innovation, automation,
research and development, and the rate of technological change.

5.Environmental:Takes into account environmental concerns and

sustainability issues. This includes factors like climate change,
environmental regulations, and the organization's ecological
footprint.

48
Legal:
Examines the legal framework and regulations that might affect the
business. This involves understanding laws related to employment,
consumer protection, health and safety, and other relevant legal
considerations.

By systematically analyzing these factors, organizations can gain

insights into the external influences that may affect their strategies,
decision-making, and overall business environment. This analysis is
valuable for strategic planning and risk management.

PESTEL analysis is a widely used strategic planning and

management tool. It is an acronym for political, economic, social,
technological, environmental and legal factors that shape the
macro business environment. Future Group s Reorganisation
Strategies. operates in a complex and dynamic environment
characterized by regulatory changes, growing environmental
activism, collective social trends, technological changes and
evolving legal system.

The application of PESTEL analysis can help Future Group s

Reorganisation Strategies. identify the major external
environmental forces that shape the strategy and competitive
landscape and support its strategic decision making process. As
Future Group s Reorganisation Strategies. looks to expand and
leverage its competencies and core capabilities, conducting the
PESTEL analysis is imperative for developing effective strategies
and achieving long-term growth objectives.

49
Future Group SOWT Analysis

Future Group is one of the leading brands in the lifestyle and

retail sector. Future Group SWOT analysis evaluates the brand
by its strengths & weaknesses which are the internal factors along
with opportunities & threats which are the external factors.

Quick Glance:
Strengths
Weaknesses
Opportunities
Threats.
Future Group Strengths
1. Wide presence in India covering almost all major cities and
towns
2. Efficient ,cost conscious committed quality service
3. High brand equity in evolving market
4. Variety of products under single window increasing the
chances of customer time and choices
5. Has an employee base of over 35,000
6. Everyday low prices, which attract customers, and has a
Huge investment capacity.
7. It offers a family shopping experience, where entire family
can visit together.
8. Available facilities such as online booking and delivery of
goods.

Above are the strengths in the SWOT Analysis of Future Group.

The strengths of Future Group looks at the key internal factors
of its business which gives it competitive advantage in the market
and strengthens its position.

50
Future Group Weaknesses:

1. Dependent heavily on India, and is susceptible to foreign

players
2. Stiff competition from global players means market share
growth is limited
3. Extremely popular means heavily crowded during
festive/discount seasons
These were the weaknesses in the Future Group SWOT Analysis.
The weaknesses of a brand are certain aspects of its business which
it can improve.

Future Group Opportunities:

1. Evolving customer preference in recent year

2. Organized retail is minute in India
3. Global expansion and tie-ups with international brand
Above we covered the opportunities in Future Group SWOT
Analysis. The opportunities for any brand can include prospects of
future growth.

Future Group Threats:

1. Global players trying to enter into Indian market

2. Low priced product could be perceived as low quality product
3. Government policies are not well defined in country like India
The threats in the SWOT Analysis of Future Group are as
mentioned above. The threats for any business can be external
factors which can negatively impact its business.

51
 Conclusion
These are the activities completed successfully upto the interim time of
the summer internship program. In my program i found importance of
hr management operations My targets like sales at big bazaar it is
opportunity to know the how to interact the customers. In that time i
know the customer different type of mentality.this s.i.p is useful in so
many ways this helps to have a extent growth in practical world.

Human resources can be a formidable weapon to achieve competitive

superiority.
FUTURE Group focuses on building high quality human resources
with expertise and professional skills adopting the human resources re-
engineering and development plant was a view to creating and excellent
clientele service environment for ultimate achieving of sustain profit
growth making no comprising with the quality assets creation.

The company human resources development strategy is too built up

quality manpower with conceptual managerial knowledge skills
through designing of continuous in house and outside training
program. The arrange in house, customized special training at for fresh.
entrained to build up quality manpower and suitable placing them in
productive channel.

FUTURE Group offer challenging professional opportunities to young

persons who can give sustained and focused hands on performance in
the field of marketing, accounts, finance.

FUTURE Group offer attractive salaries and benefits in line with top
industrial employers Scope of advancement is strictly performance
based. They have mobilized adequate distributors to serve all parts of
the

52
 RECOMMENDATION
As stated in the questionnaire the respondent stated their views
regarding the improvements needed in the marketing strategy
programme & service same of these suggestions and
recommendation are proceed regarding the marketing strategy
programme are listed

below.

These should be an increase in number of marketing strategy

programme for employees of different departments so that
apart from improving their out put they start believing the
organization is making an effort to improve their condition on
the whole.

• A regular pre-employment marketing strategy has to be a part

of comprehensive programme of employee's entertainment.

• More interaction between the managerial staff and employees

to be encouraged and each supervision to give a report on the
employees under his supervision.

• The personnel department should give more consideration on

the lowest employee cadre for their social and economical
development.

• The essentially like certificates for the marketing strategy

done to be given so that a employee's ego is also satisfied.

54
The old employee who are master in their work should give sufficient
time with new ones so that loss factors

• Start of monetary and non monetary regards to be given to improve

better cordial relation between the management and workers.

Such marketing strategy programme should be held at regular intervals

so that employees could update & review the marketing strategy
activities.

• Proper function of audio/ visuals aids should be provided by the

dependents.

• Pre information & suggestion regarding the marketing strategy

should be given & taken respectively from the concerned trainees.

55
Screenshots of Data Procurement

56
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 BIBLIOGRAPHY

1 Research Methodology CR Kothari

2 Akan, O., Allen, R.S., Helms, M.M., and Spralls II, S.A. (2006). „Critical Tactics
for Implementing Porter"s Generic Strategies". The Journal of Business Strategy, 27,
43-53.

3 Alexander, L.D. (1985), „Successfully Implementing Strategic Decisions", Long

Range Planning, 18,91-97.

4 Allio, M.K. (2005), A Short, Practical Guide to Implementing Strategy" Journal of

Business Strategy, 26, 12-21.

5 Bantel, K.A. (1997). „Performance in Adolescent, Technology-Based Firms:

Product Strategy, Implementation, and Synergy". The Journal of High Technology
Management Research, 8, 243-262.

6 Beer, M., and Eisenstat, R.A. (2000). „The Silent Killers of Strategy
Implementation and Learning". Sloan Management Review, Summer, 29-42

1. Newspaper

Times of India
Economic Times

2 Magazines:

Business Today

Business world

3 Website:

www.Google.com

• Futuregroup.com

• Moneycontrol.com

• Bse.com

• Economic Times

59
 Glossary of terms

Term
Definition
Allocation
Allocation defines the amount of resources
assigned to factors of production.
Compounded
interest
Interest is calculated on the initial amount as well as on .
the interest of previous periods of a loan
Fixed costs

Costs that do not change, when the number

of production output changes.
Cartel

A cartel is a contractual agreement between companies,

that stay independent
Exchange rate

An exchange rate is the price of a foreign currency.

Outsourcing

Outsourcing includes the act of obtaining goods or

services from outside suppliers.
Variable costs

Costs that change according to the amount of

goods produced.

60