Age Distribution

France has a significant elderly population, with a growing number of individuals aged 65 and older. This
aging demographic has specific construction needs, including retirement housing, senior care facilities,
and home modifications for aging in place.

Urbanization

Urban Population: France is highly urbanized, with approximately 80% of its population residing in urban
areas, including cities and metropolitan regions.

Rural-Urban Migration: Like many developed countries, France has experienced significant rural-to-
urban migration over the years. This trend has led to the expansion and development of urban areas,
creating a demand for various construction projects, including residential and commercial buildings,
transportation infrastructure, and public amenities.

Migration and Immigration

Internal Migration: France has a history of internal migration, with people moving from rural areas to
urban centers in search of better economic opportunities and a higher standard of living. Construction
marketing can target regions experiencing population growth due to internal migration.

International Immigration: France is a diverse and multicultural country with a significant immigrant
population. Immigration can influence construction demand, especially in areas with high immigrant
concentrations. Construction companies may consider marketing strategies that cater to the preferences
and needs of culturally diverse communities.

Income

France is characterized by income inequality, with varying income levels across different regions and
demographics. Therefore, marketing for luxury real estate projects will differ from marketing for
affordable housing developments.