Term 1 (Entrepreneurship Term) Project

(1st Interaction)
Name of the Student – Yashasvi Dalvi
LCBS Batch 15

XYZ
PERSONALIZED WELLNESS

Industry- Health & Wellness

Segment- Service
Name of the brand- xyz

Description: -
Personalized wellness is an approach to health and well-being that takes into account an
individual's unique needs, preferences, and circumstances. Rather than using a one-size-fits-
all approach, personalized wellness considers factors such as lifestyle, environment, and
medical history to create a customized plan that supports optimal health and wellness.
We place a strong emphasis on preventive care and education, helping clients adopt healthy
habits and behaviors to avoid illness and injury.
The goal is to empower individuals to take an active role in their own health and well-being
by providing them with the tools, knowledge, and support they need to make informed
decisions and lifestyle choices.
By addressing the unique needs of each individual, personalized wellness can help improve
quality of life.

Services: -

 Nutritional Consultation,
 Stress Management Counselling,
 Physical Activity Recommendations,
 Spa & Aesthetics Treatments
USP’s of the Product: -
1. Tele Consultations & In-person Consultations
2. Personalized care: The clinic provides personalized care, tailored to the individual
needs and goals of each patient.
3. Soft copy of the Diet/Nutrition chart and Recall sheets
4. No medicines/ supplementations prescribed
5. Monitoring progress of Body Composition Parameters including Body Fat Percentage,
BMI, etc.
6. Comprehensive health assessments: That go beyond just physical health,
incorporating assessments of mental well-being, lifestyle factors, and environmental
influences.
7. Focus on prevention: The clinic places a strong emphasis on preventive care and
education, helping patients adopt healthy habits and behaviors to avoid illness and
injury.
8. Wellness memberships or packages: The clinic offers membership programs or
packages (Weekly/Monthly) that provide a range of services and benefits to
individuals seeking ongoing wellness support.
9. Community-oriented: The clinic fosters a sense of community and belonging, offering
group classes, workshops, and events to help clients connect with others and build
supportive networks.
10. Sustainability- usage of eco-friendly products, recycle, and reduction of energy
consumption.

Target Audience: -
Age Group- All age groups
Gender- Male, Female & Others
Income Group- High Income Group

Resources: -
People (Team of Employees): -
1. Registered Dietician/ Medical Nutritionist
2. Psychologist
3. Physiotherapist
4. Skin Specialist/Medical Aesthetician
5. Trained Therapist
6. Receptionist
7. Janitor
8. Office Boy
Money: - Approx. 25-30 lakhs

Product Price (in rupees)

Interiors & Furniture 8,00,000
Rent & Utilities 1,00,000
Electronic, Clinical Equipment 5,00,000
Staff Salary 2,00,000
Spa & Aesthetic Products & Supplies 4,00,000
Others (Technology, License, Legal, Marketing etc.) 5,00,000
Total 25,00,000