Generic Strategy

A generic strategy is inclusive approach to placing a company within its industry. Executives
may concentrate on the essential components of their companies' business-level strategies and
avoid competing in the markets that other generic strategies serve better by focusing on a single
generic strategy. This paper used a Porter’s generic strategy; Cost leadership is minimizing the
expenses related to offering a client or customer value (a product or service). Differentiation is
the process of making one's services stand out from those of rivals in the market. Cost focus
refers to reducing expenses in a targeted market. Finally, the Differentiation Focus indicates to a
focus on differentiating oneself from rivals in a targeted market. This kind of strategy also
provides a hedge against other markets and product life cycles, allowing cash flow to pour in
even if certain items decrease while others grow or mature. Companies can achieve a
competitive advantage by either lowering costs or distinguishing their products from competitors
along the most significant client criteria in order to charge a higher price. Companies can gain a
competitive advantage by picking between a broad focus strategy of selling things to specific
market segments and a narrow focus strategy of delivering products to as many market groups as
possible through niche marketing.

COMPETITIVE ADVANDTAGE

COST DIFFERENTATION

COST
ENTIRE

LEADERSHIP DIFFERENTATION
MARKET SCOPE
to be the most be a distinct company that stays
competitive company in ahead of the competition
the market

A SEGMENT
COST FOCUS DIFFERENTATION
Be a cost competitive in a FOCUS
certain service offered
have distinctive services or a niche
market
Asialink Finance Corporation is currently utilizing a cost leadership and differentiation strategy.
Considering the key participants, Asialink Finance Corporation is an extremely dedicated
financial institution on assisting their customers. As the pandemic occurred and financial
institutions limited their activities, Asialink Finance Corporation has been able to assist their
customers. It was also in 2020 that Asialink adjusted its business loans providing, enabling
individuals to take out loans at a monthly interest rate based on the conditions and value of the
collateral. The loans were in handy for entrepreneurs who sought to relaunch enterprises that had
been severely harmed by the pandemic. They sought to assist business owners in recovering to
ensure that they could restart their operations. The demand for rapid loans has consistently been
high, and banks have been unable to meet all of the demands. Asialink bridges that chasm. The
majority of consumers will not be eligible for bank loans. So we overcome that gap by
collaborating with banks and financing to end customers. At the peak of the pandemic, demand
skyrocketed, and it shows no indication of slowing down. That's why Asialink has been
extending its financing sources to fulfill the demands of its increasing audience, which is served
across the country by its over 1,000 employees and thousands of freelance loan consultants.
Asialink is stretching its financial muscles in order to grow into a larger financial services
company, supported by the fact that the economy is improving and there is renewed interest
among individuals in micro, small, and medium-sized businesses in starting up or extend their
business activities. Asialink wants to be to serve them because as they expand, Asialink grows as
well. They are committed to ensuring accessible financial access. They hope to grow along to
their customers and assist them reach their goals. They meet an unfulfilled market want, and in
doing so they became a part of their path to success and development. The company has seen an
exponential expansion as the COVID pandemic fades into the distance, allowing numerous
sectors to get on the right track and seek capital to reinforce or extend their operations. The rising
market for second hand cars, where Asialink has carved such a financial sector. Asialink
expanded its branch network, grew its sales crew, and teamed with more car dealers. Non-bank
financial institutions, such as Asialink, have been critical in crossing the financial gap for micro,
small, and medium enterprises, which account for more than 99 percent of total industries in the
country.

https://opentextbc.ca/strategicmanagement/chapter/understanding-business-level-strategy-
through-generic-strategies/#:~:text=A%20generic%20strategy%20is%20a,served%20by
%20other%20generic%20strategies.
https://thebusinessprofessor.com/en_US/business-management-amp-operations-strategy-
entrepreneurship-amp-innovation/porters-generic-strategies
https://mb.com.ph/2023/8/13/asialink-reports-43-net-income-growth
https://business.inquirer.net/377392/asialink-eyes-bigger-share-of-consumer-financing-mart