1.

- Example of needs: Food, place to sit, security

- Example of wants: free beverages and snacks, comfortable sits, entertainment, channels, free
wi-fi, free sending and receiving of e-mails in the air
- Example of demands: legroom, flatter recline position, leather sits, LCD entertainment system,
latest movie or customers’ favorite show, comfort lounge area, restaurants, stores, children’s play
zone.
- Jet Blue's Strategy retains customers and grow their business. As they provide significant
amenities, they gain customers’ satisfaction and loyalty.

2.- Jet Blue’s product is customer service, which satisfies all of their customers’ needs and is
even better than their expectations. When the customers book the tickets classified by their low
price, Jet Blue will supply the service. When they arrive at the terminal, the services are
continually provided. For example, on the airplane, there is outstanding customer service as
variety of drinks, juices, and snacks, and the staff’s help whenever they need something. Those
staffs even took care of the customers before they felt thirsty or hungry. They also built the new
state-of-the-art T-5 that has the most security lines in the country to upgrade customers’ airline
experience. Overall, Jet Blue really created successful customer-managed relationships.
- Jet Blue’s transaction exchanged value. Customers’ satisfaction became profits for them. By
that, they built strong relationships with customers and obtained what they wanted - loyal
customers. These customers recommended Jet Blue to others. Then, Jet Blue can gain more new
customers and profits.
3.

- The Marketing concept is the best management concept for Jet Blue.
- They focused on understanding and supplying the needs, wants and demands of the target
customers and provided those with services that even surpassed their customers’ satisfaction.
They had really made their customers’ experience marvelous as unlimited snacks, drinks and
juices, advanced entertaining system, high-quality security …
4.

Jet Blue offers enhanced customer service which gives their customers’ a chance to value it
greatly.

5.

If they can maintain the ability to satisfy their customers’ wants and needs with high-quality
customer service while keeping the prices low. Then, customers will continue to find value in the
company’s product and become loyal customers. They may also support in long-term for Jet
Blue, which will convert into profits for them.