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Product:- Product is any item or service your sell to serve a customer;s need or want. A
Product is a bundle of benefits that satisfy the customer’s need. A Product have some physical
identity. When raw materials get processed and it become the finished goods is known as
Product.
E.g. Food and beverages, cloths, furnitures etc
Characteristics of Product:-
● Intended for customer.
● Created to provide benefits to customers or consumers.
● Exchanged to value.
● Time and Place of Product.
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Production Management:- Production management is the process of Planning, Organizing,
Directing and Controlling the activities of Production Function.
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Production Management refers to the application of management features in Producing goods
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and services is known as Production Management.
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Functions of Production Management:-
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❖ Design and development of Production Process.
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Cost Analysis.
Economies of scale.
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★ Creates Utilisation.
★ Boost economy.
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Objectives of Production Management:-
(A) Long Term Objectives.
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(B) Short Term Objectives.
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(A) Long Term Objectives:-
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1. Produce at pre-established cost.
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can be seen, touch, smelled etc.
● A Product might be damaged, it can be returned to the Producer.
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● A product have some physical and intrinsic value.
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● Due to tangibility of the product it have some rightsanbd authority also. Whose
ownership can be transferred in selling and buying process.
● Services can be tailored at any point of time according to the need of customer. Some
services are Hospitals, Restaurants, Cinemas, Gym etc.
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o. Comparison
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Production Management Decision:-
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The decision making process in a production system deals with a lot of problems and
opportunities. We have to make a choice of best use of available resources to make product at
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lowest cost.
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The decision making process involves some basic steps:-
● Clearly recognise the problem.
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● Collect the information and possible use of alternatives.
● Choose and implement most feasible alternative.
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A) Strategic Decision or Long term decision:-
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● Product Selection.
● Process Selection.
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● Plant Location.
● Facility or plant layout.
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● Capacity planning.
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● Quality Assurance.
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Plant Location:- Plant location decisions are strategic, Long-term and non-repetitive in nature.
It is the function of determining where the plant should be located. Suitable location for the plant
is most challenging decision which has to be face by entrepreneur. Location decisions are
affected by many factors i.e. internal and external.
A selection on pure economic considerations will ensure an easy an regular supply of Raw
material, Labour force,Layout of facility and cost reduction etc.
Need for selection of a location:-
1. It may rise whena new plant is to be established.
2. When the existing plant needs expansion.
3. New economic, social, legal, or political factor could suggest.
4. When lease expires and land lord does not renew it.
5. When decentralisation of industry is fruitful from a specific area.
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❖ Factor Rating Method.
❖ Point Rating Method.
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❖ Qualitative factor Analysis.
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❖ Locational Break-Even Analysis.
❖ Center of Gravity Method.
X Y X Y
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Skilled Labour 4 7 6 28 24
Proximity of supplier 5 3 4 15 20
Water Available 1 9 6 9 6
Quality of education 3 6 7 18 21
Suitability to climate 2 7 3 14 6
Transportation 100 50 50
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Soil and topography 100 20 80
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Living Conditions 100 40 60
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Total Score 500 220 280
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(3) Qualitative Factor Analysis:-
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A B A B
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Environment 0.20 60 70 12 14
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Total Score 59 63
(4) Locational Break-Even Analysis:- The conversion process from inputs and output
involves two types of cost i.e. Fixed Cost an Variable Cost. the fixed cost remain
constant irrespective of the volume of production. As the Production increases the
variable cost also increases.
Total Revenue (TR) is the money that comes by selling of the product.
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If TR>TC= Profit If TR<TC = Loss
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Total Cost (TC) = Fixed cost per annum + Variable Cost x Quantity
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Location FC/Year VC/Year
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X 20000 35
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Y 40000 25
Z 80000 20
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A 30000 75 120
B 60000 45 120
C 120000 25 120
Quantity Produced = 2000 units/year.
Ans.
TC of A=FC of A+VC of A*Q TC of B=FC of B+VC of B*Q TC of C=FC of C+VC of C*Q
= 30000+75*2000 =60000+45*2000 =120000+25*2000
=30000+150000 =60000+90000 =120000+50000
=180000 =150000 =170000
A 30000 180000
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B 60000 150000
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C 120000 170000
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TC of A = TC of B TC of B = TC of C
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30000 + 75x = 60000+45x 60000+45y = 110000+25y
75x-45x = 60000-30000 l 45y-25y = 110000-60000
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30x = 30000 20y = 50000
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X = 30000/30 = 1000 Units Y = 50000/20 = 2500 Units
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Center of Gravity Method:- In this method we analyse that our plant should at that proper
location from where we can easily get or reach the required market or raw material or any other
factor which we require.
Note:- No numerical required for this method.