Introduction

Introduction is the first complex information about a scholarly work, its aim, contents
and structure. Introduction refers particularly to scholarly work subject, includes brief and
apposite description of the issue, characterizes the state of recognition or praxis in the field
in question, and familiarizes with scholarly work importance, aims and intentions. In the
introduction author accentuates the reasons why the scholarly work is important, and why
he (she) decided to deal with the subject in question. Introduction as a chapter title is not
numbered and its extent is usually 1-2 pages.

1
1 Current state of dealt problems in inland and abroad

In the section “Current state of dealt problems in inland and abroad” the author lists
available information and knowledge concerning the subject in question. The title should
reflect the topic of the final thesis and may contain some of the keywords defined in the
Abstract. The sources used for compilation include current published works of domestic as
well as foreign authors.

This part of the thesis could be otherwise called “the literature overview”. The share
of this part of the work should be about 30% of the work.

Recommended font style is Times New Roman, size 12. Recommended page
adjustment: interline spacing 1.5, left margin 3.5cm, right margin 2cm, top and
bottom margin 2.5cm, orientation to portrait (height of the page is greater than its
width), A4 template.

The thesis must be written following the current linguistic rules of the language
that it is written in and has a standard arrangement which respect formal and
quotation criteria and principles concerning references to primary and secondary
literature.

1.1 Citation method

Ethics and method of quoting are important factors of quoting. Ethics of quoting
determines the way of fulfilment of ethical standards in relation to ideas and results of
other people being included in other documents and in literature used. “Method of quoting”
means the clear designation of facts taken over, their source, and it is precisely identifying
the source from which it is being taken over.

Method of quoting follows the practice in the field of science in question, respecting
relevant standards. The same method of quoting must be used in the whole thesis.

If the scientific discipline in question has no specified method of quoting, it is

recommended to follow the standard ISO 690.

1.1.1 Standard ISO 690:2010(E)

Standard ISO 690:2010(E) Information and documentation – Guidelines for

bibliographic references and citations to information resources; examples of record of

2
literature used – see web page http:stella.uniba.sk/texty/690-2010_priklady.pdf. or
http://congress.cimne.com/IAMU2018/frontal/doc/How-to-cite-references.pdf

Statements in a text should be linked to the bibliographic details of the information

resources which support those statements. In the text of the thesis this is called a citation.
Thera are 3 possible methods of citation:

a) Name and date system (Harvard system)

Example in text: (Kotler et al., 2019, p. 32). In Bibliography: KOTLER, P. et al.
Marketing management. Pearson UK, 2019. ISBN 9781292248462.
b) Numerical system
Example (23, p. 32) 23 is always the same author and to find in the Bibliography
under the number 23 KOTLER, P. et al. Marketing management. Pearson UK,
2019. ISBN 9781292248462.
c) Running notes (in Footnotes)
Example: Text text text12 = citation is than in the footnote: 12
KOTLER, P. et al.
Marketing management. Pearson UK, 2019, p. 32. In Bibliography: KOTLER, P.
et al. Marketing management. Pearson UK, 2019. ISBN 9781292248462.

Note: you can use just one method in the whole thesis text. It is not possible to combine
different methods.

1.2 Body

Body is the main part of the thesis and is divided into chapters, subchapters,
paragraphs, etc., being numbered in ascending order.

Segmentation of a scholarly work body is determined with thesis type. In scientific

and technical works a body usually includes the following main sections:

a) Current state of dealt problems in inland and abroad,

b) Aim of the scholarly work,
c) Methodology and research methods,
d) Results of the work,
e) Discussion.

3
 1.3 Current state of dealt problems in inland and abroad

In this section the author lists available information and knowledge concerning the
subject in question. The sources used for compilation include current published works of
domestic as well as foreign authors.

1.4 Extend of the final Thesis

Edit your work in chapters and subchapters. The numbers of chapters and subchapters
(second and third levels) are quoted in the text as follows:

... in Chapter 1 we have already stated that ...; ... see 2.1 ... etc. ...

Recommended extent of a bachelor’s thesis is usually a minimum 30 – 40

standard pages (54,000 – 72,000 signs, including spaces), recommended extent of a
master’s thesis is 50 – 70 standard pages (90,000 – 126,000 characters, including
spaces) and recommended extent of a dissertation thesis or licentiate thesis is 80 – 120
standard pages (144,000 – 216,000 characters, including spaces). Adequacy of thesis
extent is considered by advisor or consultant.

Only the main text, i.e. j. Introduction, chapters, Conclusion and List of used
literature. More important than the scope of work is the quality of work and the level of its
processing. When writing, it is important to pay attention to the balance (proportionality)
of individual parts of the work.

4
2 Aim of the scholarly work

This second chapter clearly, concisely and accurately characterizes the subject of
solution and includes also partial aims in progress, determining the achieving of the main
aim. Chapter 2 The aim of the work can be merged with Chapter 3 Methodology of work
and research methods and thus create one chapter.

2.1 Partial aims of the scholarly work

Optional but highly recommended and required in case of dissertation thesis.

5
3 Methodology and research methods

The part “Methodology and research methods” usually includes the following main
sections:

3.1 Characteristics of examined object

3.2 Working methods

3.3 Method of data obtaining and sources used

3.4 Used methods of evaluation and interpretation of results

3.5 Statistical methods

„Aim of the scholarly work“ and „Methodology and research methods“ can be merged into
one chapter of the scholarly work.