SYREN ANGEL F.

LAURIO
BSHM 3B

MODULE 1
BASICS OF HOSPITALITY MARKETING

Learning Activity 1: CASE STUDY

1. The reality is rather hard to bear; at some stage, you will receive a negative
TripAdvisor review. You must:
*Resist temptation
*Don't leave it too long
*Say “thanks”
*Say sorry
*Resolve the problem.

2. The travelers, usually the naturalist or environmentalist, interested on Vancouver

Island’s west coast. The site is very catchy and captivating. It’s very pleasing to the eyes.

3. The inn has a comprehensive revenue management and pricing plan that includes
packaging and promotions for all seasons. The pricing reflects offering value to guests,
while confidently staying at the higher end of the scale.

4.
*Make It Unforgettable - Hotel & Conference Packages

*Direct Booking Perks - Parksville Resort - Flexible Policies & More

*Tofino Storm Watching Special - Book Direct and Save 25%

*WICKANINNISH INN - UPDATED 2022 Hotel Reviews

 Learning Activity 2: INTERNET RESEARCH
Choose three restaurant or hotel companies you have found on the internet. Based on
the information provided in each company’s Website:
A. Describe how each of these companies tries to satisfy a customer’s wants.
#1 Marriott International Inc. (MAR)

One of the main principles of millennial brand love is being wildly useful.
Companies must use technology as an operational brand driver to boost
marketing and improve customer experience.

Marriott has a healthy brand with the elasticity to achieve much more if it
would re-imagine its authority to enhance what happens prior

#2 Hilton Worldwide Holdings Inc. (HLT)

#3 InterContinental Hotels Group PLC (IHG)

B. How does each of these companies create value for the customer?
#1 Marriott International Inc. (MAR)

#2 Hilton Worldwide Holdings Inc. (HLT)

#3 InterContinental Hotels Group PLC (IHG)

C. Do companies segment the market by offering pages for a specific segment?

For example, a hotel may provide information for meeting planners, and a restaurant
may provide information for customers who are concerned about nutrition or
families.
D. Select the company you would purchase from and state your reason why.