Vision

We believe in an inclusive financial service that requires client advocacy and stewardship, a
passion for leading-edge solutions and the delivery of services that exceed customer
expectations.

Mission
Our mission is to help set the industry standard in Non-Bank Financial Services. We reach out to
all Small and Medium Enterprises and provide them with affordable and convenient Financial
Services tailored to their specific needs

Corporate values
We are committed to the highest standards of ethical conduct in all we do. We believe that
honesty and integrity engender trust, which is the cornerstone of our business. We abide by the
laws of the land and strive to be good citizens and take responsibility for our actions. We
recognize that our success as an enterprise depends on the talents, skills and expertise of our staff
and our ability to function as a closely integrated team. We appreciate our diversity and believe
that respect – for our employees, customers, partners, regulators and all those with whom we
interact – is an essential element of all positive and productive business relationships. We
understand the importance of our mission and the trust our customers place in us. With this in
mind, we strive to excel in every aspect of our business and approach, every challenge with a
determination to succeed.

3.1 Defining leadership

For maximum efficiency, organizations require strong leadership. Leadership, as we all know, is
a quality that may be inherited as well as learned. Human psychology and expert methods are
both addressed in organizational leadership. Organizational leadership focuses on the
development of cross-organizational leadership skills and capacities. It refers to an individual's
ability to persevere through difficult times in the industry and thrive as a result. It clearly
distinguishes between the leaders and the managers. The leader should be capable of
commanding a group of people.
Leadership and other qualitative qualities of a firm can be harder to value compared to
quantitative indicators that are frequently tracked and much easier to compare amongst
companies. Leadership can also refer to a more comprehensive approach, such as the tone set by
a company's management, or the culture established by management.
Executive positions such as CEO (chief executive officer), COO (chief operating officer), CFO
(chief financial officer), president, and chair are frequently held by people with great leadership
qualities in the business world.