Email is one of the most common and effective ways to communicate online,

especially when it comes to job applications and professional networking.

However, not all emails are created equal. How do you write a professional
email that stands out to employers and showcases your skills, personality, and
interest in the position? Here are some tips to help you craft an email that will
impress your potential employer and increase your chances of getting a
positive response.

Know your audience

Before you start writing your email, do some research on the company and the
person you are contacting. Find out their name, title, role, and preferred
communication style. This will help you tailor your email to their specific needs
and expectations, as well as show that you have done your homework and
care about their organization. Use a formal salutation, such as "Dear
Mr./Ms./Dr. Last Name", unless you know they prefer a more casual one. Avoid
generic or vague terms, such as "To whom it may concern" or "Dear Hiring
Manager", as they may come across as impersonal or lazy.

Write a clear and catchy subject line

The subject line is the first thing your recipient will see, and it can make or
break your email. A good subject line should be concise, relevant, and
informative, while also grabbing their attention and arousing their curiosity.
Avoid spammy or misleading words, such as "urgent", "free", or "guaranteed",
as they may trigger their spam filter or make them doubt your credibility.
Instead, use keywords that relate to the position you are applying for, the
reason for your email, or the value you can offer. For example, "Application for
Marketing Manager Position - John Smith" or "Follow-up on our conversation
at the Career Fair".

Keep it short and simple

Your email should be easy to read and understand, without unnecessary
details or jargon. Use short sentences and paragraphs, bullet points, and white
space to break up your text and highlight your main points. Avoid long or
complex words, slang, abbreviations, or emoticons, as they may confuse or
annoy your reader. Use proper grammar, spelling, and punctuation, and
proofread your email before sending it. A well-written email will show your
professionalism and respect for your recipient's time and attention.

Show your personality and enthusiasm

While you want to be professional and polite, you don't want to be boring or
robotic. Your email should reflect your unique voice and style, as well as your
passion and interest in the position and the company. Use a friendly and
positive tone, and express your appreciation and excitement for the
opportunity. Share something about yourself that relates to the job or the
company, such as your skills, achievements, goals, or values. Don't be afraid to
show some humor or creativity, as long as it is appropriate and relevant. A
personal and engaging email will help you stand out from the crowd and
connect with your recipient on a human level.

Include a clear call to action

The last part of your email should tell your recipient what you want them to
do next, and how they can reach you. This could be asking for an interview,
requesting more information, inviting them to check out your portfolio, or
thanking them for their consideration. Be specific and confident, but not pushy
or demanding. Provide your contact details, such as your phone number, email
address, or LinkedIn profile, and let them know when and how you will follow
up with them. A clear call to action will show your initiative and interest, and
encourage your recipient to reply to your email.

Follow up and follow through

Once you have sent your email, don't just sit back and wait for a response.
Keep track of your email and follow up with your recipient if you don't hear
back from them within a reasonable time frame, usually a week or two. Send a
polite and friendly reminder, reiterating your interest and value, and asking if
they have any questions or feedback for you. Don't spam them with multiple
emails, but don't give up too easily either. A timely and appropriate follow up
will show your persistence and professionalism, and increase your chances of
getting a positive response.