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Marketing Interoduction
ASSIGNMENT
Psychology: Psychology is the science of mind and behavior. Psychology is all about how
assessing human behavior, mind process and brain functions.
Needs: Needs are the most basic requirements present in a human instinct. Needs are the most
primary instinct and it further covers the stages of wants and desires.
Motivation is an internal state of human nature giving directions to our thoughts our needs are
also generated and directed by motivation to fulfill them. When one primary need is fulfilled
individuals switch towards more secondary and tertiary needs.
Physiological Needs
Security Needs
Social Needs
Self-Esteem
Self-Actualization
Each
need when fulfilled to an extent provokes the sense of fulfillment of other. This is how
eventually an individual progresses from physiological needs to Self-Actualization
PHYSIOLOGICAL NEEDS: These are the most basic and primary biological needs which are
essential for human survival.
Food
Water
Shelter
Warmth etc.
These needs are seek by each and every organism present in this world.
Without physiological needs fulfilment people will no longer be able to sustain their life and if
not fulfilled they may lead a person to various disorders and even death.
SECURITY NEEDS:
Security needs are essential for survival as one enjoys his life if he has a
sense of security in his environment and surrounding. It is the right of every individual to be
secured Physically, Financially and Emotionally.
job security
shelter
improved law and order situations,
Health security or it might also be stability within a territory.
Without the security needs people won’t be able to conduct their daily life chores and won’t be
able to operate their business, investments and jobs.
SOCIAL NEEDS:
Social needs are of core importance as an individual attains primary needs he
gets motivated to fulfill social needs. As we know that man is a social animal it is difficult for
him to survive without assistance of other humans this is how the cycle of needs revolve. Every
Getting love
Affection
,parenthood
relations with parents friendship
Trust and acceptability.
It is essential for a person to live in a society and to be a part of it so social needs are worthy.
SELF-ESTEEM:
Self-esteem is all about having a positive perception about our own self. It is
the degree to extent that how much we value our abilities and are confident about it. A person
with high self-esteem tends to know that his opinion is much worthy to him.
Example:
SELF-ACTUALIZATION:
The need to satisfy self-actualization is that an individual is able to find his purpose of life that
what he was created for and how his goals are defined.