SURVEY QUESTIONNAIRE

Note of Confidentiality: The information you will provide will be used for our research
entitled; “Evaluating the Effectiveness of Social Media Advertising in Selected Small
Businesses in Sariaya, Quezonof Awareness” The questionnaire is a self-assessment
tool. Rest assured that all the information that you will provide will be taken with utmost
confidentiality.

Part I. Demographic Profile

Instructions: Put a check mark (/) inside the parenthesis that best corresponds to your
answer.
1.1. Age
( ) 18 years old and below
( ) 19 to 28 years old
( ) 29 to 38 years old
( ) 39 years old and above
1.2. Sex

( ) Male
( ) Female

1.3. Social Media Platform used

( ) Facebook
( ) Tiktok
( ) Instagram
Part II. Survey Proper

Instructions: Read the following statements carefully and put a check mark (/) on the
column that corresponds to your answer. You can use the given response code on the next
page.

Descriptive Scale 4 3 2 1

Descriptive Value Strongly Agree Disagree Strongly

Agree Disagree
 4 3 2 1

CUSTOMER ENGAGEMENT (SA) (A) (D) (SD)

In terms of customer engagement,

1. Social media platforms give the chance to

interact with my customers and develop
relationships.
2. The feedback of my customers can be utilized
to improve product and services.
3. Social media advertising can enhance my
audience relationships and comprehension of
their needs and preferences by engaging with
followers through comments, messages, and
posts.
4. Engaging with my customers on social media
can have a significant impact on my brand’s
reputation, customer retention and overall
success.
5. Co-creation will engage my customers by
making them feel important.
6. Posting on a regular basis will engage the
customers.
7. Targeting its audience through specific social
media platforms will engage the customers.

4 3 2 1

BRAND POPULARITY (SA) (A) (D) (SD)

In terms of brand popularity,

1. I should choose a social media platform to be

more effective and to make my business
brand better known.
2. I believe social media advertising is more
effective to increase my business brand
popularity.
3. I think social media advertising has a more
significant impact on my brand’s popularity
compared to traditional advertising methods.
4. I believe social media metrics such as like,
comment and shares are accurate indicators of
brand popularity.
5. I believe using social media platforms can
Validated & Approved by:

Ms. Khyla Marie Gamil Mrs. Regine Verana

Subject Specialist/Research Adviser Research Statistician

Mr. Emmanuelle D. Badiola

Grammarian/Research Adviser