DIGITAL COMMERCE INDUSTRY

GROWTH OPPORTUNITY
● According to Accenture Song’s report, “The Next Billion Consumers: A
Fast-growing Opportunity for Digital Commerce,” this next generation of
consumers presents a significant opportunity for global companies, particularly
because digital commerce eases some of the traditional barriers to entry in these
markets.
● Spanning three generations—Gen Alpha, Gen Z and Millennials—these four core
segments of digital shoppers are already spending significant time online when
discovering, considering and making a purchase.
● Four core digital shopper archetypes were identified from 3,000 digital
consumers surveyed across the eight countries. They are digital native
purchasers, digitally savvy millennials, digital native content creators and digital
alpha influencers.

● The digital commerce market is being driven by the change in consumer

preferences, rise in population, and surge in affordability of internet connections
&mobile phones across the globe.

WORKFLOW
 Digital commerce is a part of e commerce and involves the basic workflow of e
commerce industry .
Although there is a decent amonut of difference between digital commerce and
e-commerce .
Ecommerce is focused specifically on buying and selling products online, while
digital commerce encompasses all aspects of the consumer journey and
leverages digital technologies to provide a seamless customer experience across
all touchpoints.
Given below is a basic workflow of e-commerce :

Digital commerce workflow will include various components and trends along with the
given workflow .
1. Personalized content : It’s critical to conduct research on the consumers we’re
targeting. It includes finding out what makes our audience tick, learn their buying
patterns, and centering our content around this.
2. Subscription commerce : When customers sign up to receive goods on a
recurring schedule, it falls under the subscription ecommerce market category.
Subscription commerce has emerged as a popular choice in a wide range of
industries, including food and drink, beauty, health and wellness, spirituality,
fitness, and literature.
3. Content and commerce : By blending content and commerce, media companies
can monetize their audiences without relying solely on basic ads. After reading
product highlights, the consumer can click an affiliate link or go directly to a
client’s website to make a purchase.
4. Customer analytics : Customer analytics can assist businesses in understanding
the ever-changing behaviors of today’s consumers.

COMPETITIVE ANALYSIS BETWEEN AMAZON AND EBAY

AMAZON VS EBAY
PARAMETERS AMAZON EBAY

Competition for Comparatively more Ebay facilitates only

sellers because it sells own third party sellers
products with its own and does not sell
brand with its own brand
name

Active users 300 million 159 million

Product range Less in comparison to More due to less

ebay restrictions on what
products to sell and
what not to sell

Selling methods Simple selling method Auction style selling

and process

Selling fees Higher referral fees More complex and

expensive

Shipping and order Various options such as International

fulfillment FBA (Fulfillment by Shipping Program
Amazon) and FBA and managed
(Fulfillment by delivery launched
Amazon)and free two 2020
dayy shipping

Advertising and pay-per-click (PPC) Promoted Listing

marketing program in which you pay eBay Sponsored
each time your Products
customers click through Markdown Manager
an ad link eBay
Amazon provides you Terapeak(market
with other tools to trends analysis )
enhance advertising
results and marketing
efforts, such as Amazon
demand-side platform or
Amazon A+ Content.

Seller support and 6 sources you can take eBay Help Center
resources as learning hubs when eBay Community
joining Amazon eBay for Business
 1Amazon Seller Guide Podcasts
2 Amazon Seller
university
3 Ecommerce business
guide
4 Amazon support team
5 Seller FAQs
6 Amazon for brands

PROBLEMS WITH ONDC’S ORGANIZATIONAL STRUCTURE

The Ministry does not clearly explain how the ONDC network will be held
accountable and how transparency will be maintained. Similar governance
issues were witnessed with National Payment Corporation of India (NPCI),
which was registered as a “not for-profit” company.

Additionally, although ONDC is the newest arrival in India’s Digital Public

Infrastructure (DPI), it still remains owned/ controlled by banks and
industrialists. Further, given that ONDC is a Section 8 company and not a
public authority, it falls outside the ambit of the Right to Information (RTI)
Act, 2005.

ONDC is not backed by govt through some legislation.The Delhi Metro Rail
Corporation (DMRC) is a good example of a public sector company which
has legislative backing and comes under the ambit of the RTI Act, thus
increasing public trust.