PSY514(Consumer Psychology)

Assignment 1 Solution
Abdul Qadeer
BC200204406

SPRING 2023 EDUA630 PROJECT

Submitted by: Abdul Qadeer

Submitted to: Miss Ayesha Farooq

Student ID: BC200204406

Date: 15-11-2023
S Example Identificactio Justification
no. n
1 Zahid is a frequent Price sensitive 1. Zahid’s unwavering determination to
shopper at a high- end customer constantly pursue sales and discounts
clothing store. He loves provides a comprehensive view of his
the quality and customer meticulous approach to financial prudence,
service but is always on revealing a continuous and tenacious drive
the lookout for sales and to uncover economic benefits and an
discounts. Whenever a unwavering commitment to making
competitor offers a judicious, penny-wise decisions that
similar item at a lower maximize the utility of his spending.
price, he doesn't
hesitate to switch his 2. A clear testament to his fiscal acumen,
shopping destinatio Zahid’s unflinching willingness to
seamlessly switch loyalties to a competitor
offering a product of comparable quality but
at a significantly lower price serves as an
illustrative example of his penchant for
smart decision-making. Here, the leitmotif of
his choices is underscored by the
inexorable influence of financial
considerations, underscoring a decision-
making paradigm that carefully balances
cost and value.

2 Ahmad has been buying Loyal 1. Ahmad’s continued loyalty to the same local
his coffee from the customer coffee shop for half a decade not only
same local cafe for the signals habitual patronage, but also
past five years. He not suggests a deep and abiding level of
only enjoys the quality satisfaction. His engagement goes beyond
of their coffee but also mere routine, developing into a genuine and
feels a strong heartfelt kinship with the establishment, an
connection to the emotional resonance that elevates his
friendly staff. He never patronage beyond transactional.
even considers going to
other coffee shops 2. The palpable and symbiotic connection he
shares with avant-garde staff goes beyond
conventional customer interactions and
delves into the subtle realm of emotional
connection—the hallmark of individuals who
not only value products or services, but also
cultivate deep-rooted relationships within
themselves. An intricate tapestry of their
preferred devices.
3 Hamza regularly orders Value driven
office supplies from a customer
particular vendor. While
he's moderately
satisfied with their
service, he often checks
out competitors for
better prices. Recently,
he noticed a competitor
offering the same
products at a lower cost
and decided to swi
4 Eman had a terrible Detractor
experience with an customer
airline when her flight
was delayed for hours,
and her luggage was
lost. She took to social
media and wrote a worst
review about the airline,
warning everyone she
knows to avoid it. She
even started a hashtag
campaign against the
airline's poor service
1. Hama’s systematic and methodical
involvement in the careful evaluation of
competitive offers with regard to higher
economic value underlines strategic
thinking. Here, constant and conscientious
assessment of alternatives becomes a
deliberate and calculated means of
optimizing financial returns and extracting
maximum value from each consumer
transaction.
2. The recent shifts in loyalty, triggered by the
discovery of an equivalent product at a
more economical price, not only clarify
Zahid’s strong inclination towards financial
discrimination, but also underline his distinct
preference for a value-oriented approach in
his consumer decision-making. This
transition reflects a dynamic response to
market dynamics where the calculus of
value is central to the complex dance of
consumer preferences.
1. Emar’s eloquent and loud expression of the
negative review, coupled with a warning
notice to the airline, serves as a vivid and
powerful expression of her displeasure. This
statement underscores the key role that
customer feedback plays not only in
identifying service deficiencies, but also in
illuminating potential avenues for quality
improvement within services.
2. Launching a hashtag campaign against the
airline represents a proactive and strategic
effort by Emar not only to complain in the air
but also to amplify its adverse experience.
This aligns seamlessly with the
characteristic patterns of behavior of a
dissenter, someone who seeks not only to
register discontent but also influence
through vocal dissent in the digital realm.
5 Samra recently had an Promoter
amazing experience customer
with an online shopping
website. Not only did
she receive her order
faster than expected,
but the product quality
exceeded her
expectations. She's
been admiring about
this website to all her
friends and family,
urging them to give it a
try.
1. Samra’s eloquent and full admiration for this
website, coupled with her active and fervent
encouragement of friends and family to
participate in this immersive experience, not
only conveys a deep and undiluted sense of
satisfaction, but also lays the groundwork
for potential organic growth through positive
and word of mouth is contagious.
2. The bright and glowing nature of her
positive feedback, particularly emphasizing
prompt delivery and excellent product
quality, resonates with the typical and
archetypal behavior of a promoter. Here,
her testimonials not only portend a high
likelihood that she will highly recommend a
product or service, but also portend a
potential domino effect of positive sentiment
reverberating in an ever-expanding social
sphere.