Marketing Problem/Opportunity

The rapid technological change and growing consumer demand for better ways to reduce their
energy costs and manage their consumption exceeds the capacity of clean energy sector
regulators ("About CanSIA", 2021).

Market Research Objectives

Following are the market research objectives:

 To recognize and act towards various prospects regarding renewables, storage and other
energy conservation strategies in the Ontario and Alberta electricity sectors.
 To develop a strategy including regulatory reform and market design to expand investment
opportunities and increase acceptance rate.
 To focus on retail sales opportunities in sectors like clean portfolio sales, scaling firm
capability etc. ("ENERCON Canada Inc. - Environmental Health Safety and Quality
(EHSQ) Director (Montreal, QC) - Canadian Renewable Energy Association", 2021).

Sources:

 Benitti Lorenzett D, da Silva Wegner R, Pentiado Godoy L, Kreutz Rodrigues M.

Strategic Planning: Perceptions about the Importance of This Management Tool.
Brazilian Journal of Management / Revista de Administração da UFSM. 2020;13:1353-
1372.Retrieved 2 June 2021,from: https://search-ebscohost-
com.gbcprx01.georgebrown.ca/login.aspx?direct=true&db=bth&AN=150181272&site=b
si-live&scope=site.
This source elaborates and explains the concept of strategic project planning and provides the
required information to become fluent in the aspects and concept of strategic planning which
provided the basic idea about this project.
The limitation of this source is that knowledge shared by it is not specific to the issue but can be
seen as in more of a general form due to which it is not recommende to be directly applied to the
research as it can lead to false results. Although the basic concepts and derived knowledge is
applied where-ever suited the most.

 Flyvbjerg, B., Holm, M. S., & Buhl, S. (2002). Underestimating Costs in Public Works
Projects: Error or Lie? Journal of the American Planning Association, 68(3), 279.
https://doi-org.gbcprx01.georgebrown.ca/10.1080/01944360208976273.
This source really explains the research methodology and design for implementing in the
strategic project and the various misinterpretations attached to it thus clarifying the project
details.
The limitation of this study is in regard to its budgetary constraints, as it differs on the grounds
from the original study it does not completely apprehends the true figure one researcher would
set regarding the concepts.
 About CanSIA. Canadian Solar Industries Association. (2021). Retrieved 25 May 2021,
from https://www.cansia.ca/about-us.html.
This source enumerates everything about the client, their background, history, environmental
interests, present scenario, and future prospects.
The limitation is that the study is not a direct case study and not enough mentioning about the
projects has existed over the years, so inference from the project can be different in different
situations which can lead to in appropriate results in diverse situations.
 ENERCON Canada Inc. - Environmental Health Safety and Quality (EHSQ) Director
(Montreal, QC) - Canadian Renewable Energy Association. Canadian Renewable Energy
Association. (2021). Retrieved 25 May 2021, from
https://renewablesassociation.ca/enercon-canada-inc-environmental-health-safety-and-
quality-ehsq-director-montreal-qc-2/.

This study explains the strategic report and the various aspects attached to it with regards to the
client that we are facing in this project and also explained the limitations of the previous two
sources.

Lastly the inability to explain the strategic management aspect and the problems faced regarding
the explanation of marketing problem section also considerably adds to the difficulties of a
researcher to totally rely on the results of the project.

Insights:
The sources provides us valuable insights on the basics of strategic planning with providing a
clear idea of the overall topic. Also it helps in understanding of the research methodology and
design for the strategic project as well as clears some misconceptions which rose during some of
theinitial steps. Along with it it gives an insight about the whereabouts of the client and
Also to mention about their backgrounds, prospects, and a lot of essential information that is
essential for the research to be fruitfull. We also get quite important insight regarding previous
strategic reports conducted by clients in the past. Therefore all the insights are specifically drawn
from research and definitely help solve our objective.
 References

 About CanSIA. Canadian Solar Industries Association. (2021). Retrieved 25 May 2021,

from https://www.cansia.ca/about-us.html.

 Benitti Lorenzett D, da Silva Wegner R, Pentiado Godoy L, Kreutz Rodrigues M.

Strategic Planning: Perceptions about the Importance of This Management Tool.

Brazilian Journal of Management / Revista de Administração da UFSM. 2020;13:1353-

1372. Retrieved 2 June 2021,from: https://search-ebscohost-

com.gbcprx01.georgebrown.ca/login.aspx?direct=true&db=bth&AN=150181272&site=b

si-live&scope=site.

 ENERCON Canada Inc. - Environmental Health Safety and Quality (EHSQ) Director

(Montreal, QC) - Canadian Renewable Energy Association. Canadian Renewable Energy

Association. (2021). Retrieved 25 May 2021, from

https://renewablesassociation.ca/enercon-canada-inc-environmental-health-safety-and-

quality-ehsq-director-montreal-qc-2/.

 Flyvbjerg, B., Holm, M. S., & Buhl, S. (2002). Underestimating Costs in Public Works

Projects: Error or Lie? Journal of the American Planning Association, 68(3), 279.

https://doi-org.gbcprx01.georgebrown.ca/10.1080/01944360208976273.