Agency Competition

Meet Brand Belles PR

Stephanie Parra Mylene Figueroa Adriana Samantha Cynthia Borromeo

Chavez Tran De La Cruz
 WHO WE ARE
Brand Belles PR is a team of skilled
professionals committed to providing
personalized and ethical public relations
services.

Our industry experience helps businesses to

excel in the current competitive market. We
strive to deliver exceptional outcomes and
build long-lasting relationships with our
clients.
 Background
Make A Wish

Mission Statement: “Together, we create life-changing wishes for

children with critical illnesses”

Thousands of volunteers, donors and supporters advance the

Make-A-Wish vision to grant the wish of every child diagnosed
with a critical illness. In the U.S. and its territories, a wish is
granted every 34 minutes.
SWOT ANALYSIS
Strengths Weaknesses

● 2022 - 247 wishes granted ● Backlog of wish requests

● Hosted in-person fundraising
events and efforts
● Despite the ongoing pandemic,
still adapted and continued
wish-granting efforts
● Pandemic safety
concerns
● Resource allocation

Opportunities Threats

● Partnering with local ● Other wish-granting

businesses to host events organizations
● Asking parents of sick ○ A Kid Again
child & child to share their ○ A Special Wish
real-life experiences Foundation
● Resources for
events/fundraisers may
be scarce
 PEST ANALYSIS

Political Economic Social Technological

● Lifestyles matter, ● Able to stay up to date
● 501(c)(3) non-profit ● Inflation and rising costs
most donations come with technology
organizations that in society could
from people who advancements, shows
allows it to benefit jeopardize the jobs of
know or experienced efforts on wanting to
from tax exemptions people who work at
people around them succeed.
● Changes in non-profits.
with critical illnesses. ● Data analytics are
government power ● A plan is needed to keep
● Demographics are important to analyze
can affect legislation donations coming in
important for trends within an
that impacts when inflation is high.
fundraising and organization to see
nonprofits directly
donations. what areas need
● Nonprofits mainly rely
● Areas with no chapter improvement.
on donations to
have less donations ● Tasks being managed
operate
from that region. more efficiently.
PROBLEM STATEMENT

A lack of volunteer awareness

surrounding the Make-A-Wish
OC/Inland Empire chapter.
 RESEARCH: Demographics
Based on data taken from survey questionnaire

FEMALE MALE
74% of women 26% of males

LOCATION
78% in OC/Inland Empire
 RESEARCH: AGE
College Students Millennials
(Ages 18-26) (Ages 27-42)
● Choose preferred task(s) ● Motivated by service,
● Positive emotions, rather community, and
than sense of obligation socialization
or duty ● Altruism increases as
● Families earning one ages
>$100k/year ● Life-course approach
● Humanities/social ● Connect volunteer
science majors goals to personal
● More likely to volunteer in goals
groups
Van Volkom, M., & Stapley, J. C. (2022). Volunteering motivation among college students: Quarterly journal. S.A.M.Advanced Almog-Bar, M., Ashkenazi-Anor, M., Hersberger-Langloh, S., Compion, S., & Butcher, J. (2022). Age is but a number? an
Management Journal, 87(2), 17-26. Retrieved from exploration of age differences in episodic volunteering. Voluntas, 33(3), 483-496.
https://www.proquest.com/scholarly-journals/volunteering-motivation-among-college-students/docview/2708412392/se-2 doi:https://doi.org/10.1007/s11266-022-00491-6
 KEY AUDIENCES
PRIMARY
College Students Ages (18-26)
Millennials (27-42)
Baby Boomers (59-77)

SECONDARY
Local Business
Potential Sponsors
Corporate Companies
GOAL
Our goal is to increase awareness surrounding
volunteer opportunities with the Make-A-Wish
OC/Inland Empire Chapter to support all areas,
including wish-granting and fundraising efforts.
 KEY MESSAGES
Key Messages to Primary Audience
College Students (18-26), Millennials (27-42), and
Baby Boomers (59-77)
“Volunteers make wishes come true.” This message
invites individuals volunteers to play a crucial role in
making wishes come true for children.
“Volunteers make a local impact.” Make a meaningful
impact right here in your community. Highlight that
volunteers can directly contribute to their local area.
“Flexible opportunities for all.” Whether you're a
Millennial or a Baby Boomer there are volunteer
opportunities that can fit your schedule and lifestyle
Key Messages to Secondary Audience
Local businesses and corporate companies
“Local Empowerment.” Contribute to the well-being of
children and families right in your community..”
“Employee Engagement Opportunities.” Engage your
employees in volunteer activities, fostering a positive
workplace culture.”
“Corporate Social Responsibility Made Easy:”
Demonstrate your commitment to Corporate Social
Responsibility by supporting a local cause.
 RESEARCH: Make-A-Wish Survey
● In a survey we conducted taken by 80 participants to
gather information on college students’ volunteer history
and aware of Make-A-Wish, we found that an
overwhelming majority had heard of Make-A-Wish, with
51% of takers noting that they heard of the foundation
through social media, followed by 24% reporting that they
heard of it through television ads.

● 65% of participants reported that they were not aware of

the foundation’s volunteer opportunities, which
highlighted a problem in the lack of awareness
surrounding the efforts. Following this trend, only 6%
reported that they had volunteered before and 82%
stating that they have not thought about volunteering, and
11% highlighting that they have considered it.

● In regards to social media and being contacted about future

potential volunteer efforts, 47% of participants preferred to
be contacted via social media platforms while 43%
preferred emails.
 OBJECTIVES

1 2
OBJECTIVE OBJECTIVE
Increase the pool of volunteer Create 10,000 impressions
signups to 200 by Dec. 31 to through 4 placements in local
support all areas, including print outlets and social media
wish granting, admin tasks that mention volunteer
and fundraising. outreach by Dec. 31.

Launch community support

3
OBJECTIVE campaign from Oct. 1-Dec.31,2023
to raise awareness about
Make-A-Wish OC/IE volunteer
opportunities.
 IMPLEMENTATION
Objective 1: Increase the pool of volunteer sign-ups to 200, whose ages range between 16-25
by Dec. 31st. 2023 to support all areas of operation, including wish granting, fundraising
events, and administrative tasks.

Strategy: Have current volunteers share their experiences to local colleges, universities, and
community organizations to attract diverse volunteers. This event can serve as an opportunity
to network with potential volunteers who attend to support and learn more about the
organization.

Tactics: Reach out and partner with local colleges, universities and community organizations to
set up information booths, and distribute brochures on campus. We will host virtual and
in-person volunteer information sessions to provide prospective volunteers with insights into
the organization's mission and volunteer opportunities and have current volunteers share their
experiences.

Tools: Send out press releases to the Orange county and Inland Empire communities.
Distribute brochures. Post on social media.
 IMPLEMENTATION
Objective 2: Create 10,000 impressions through 4 placements in local print outlets and
Instagram social media that mention Make-A-Wish volunteer outreach by the end of the
campaign on December 31st.

Strategy: By utilizing social media and print outlets, we plan to create a social media campaign
surrounding the personal stories of wish kids along with handmade stars to generate a fundraiser.

Tactics: By securing media placements in well-known and local news outlets, the
Make-A-Wish Orange County/Inland Empire Chapter will gain more traction by those living in
and around the county that read and follow the media outlets. Further, by utilizing Instagram
through trending hashtags, audio and trends, it will garner more attention and attraction to the
Instagram page from younger ages of 16-25 years old.

Tools: Email, Media alert, Press release, Pitch letter, Instagram, Canva, Adobe programs, UGC
videos and content
 IMPLEMENTATION
Objective 3: Engage the community by launching a “Wish Garden” campaign from October 1
through December 31, 2023, to raise awareness about Make-A-Wish Orange County and the
Inland Empire Chapter where people can plant flowers or herbs, each representing a wish or
message. As more wishes are added, the garden flourishes and becomes a visual representation
of community support.

Strategy: Brand Belles will reach out and partner with East Anaheim Community Garden to
create the “Wish Garden”. The community and supporters can donate to Make-A-Wish Inland
Empire/Orange County Chapter, between October 1-December 31, 2023 and receive a chance to
plant a flower or herb in support of the children of Make-A-Wish.

Tactics: We plan to reach out to East Anaheim Community Garden to reserve 3 20’ x 16’ plots
during the campaign timeline. In the event that the “Wish Garden” will need more room to plant,
we will continue to buy plots in East Anaheim Community Garden and reach out to Tequesquite
Community Garden to continue the “Wish Garden”.

Tools: Email, Pitch Letter

 MEASUREMENT TOOLS
Objective 1: Increase the number of volunteers by Dec. 2023
● Track number of volunteer applications submitted between Oct. 1 - Dec. 31 2023
● Compare volunteer applications to volunteers that show up to their assigned shifts
● Evaluate each volunteers ability to complete tasks with check-ups from supervisors and leaders on
shift

Objective 2: Reach 10,000 impressions via print and social media analytics between Oct. 1 - Dec. 31
2023
● Track Instagram analytics each month between Oct. 1-Dec. 31
● Interact with comments and DMs to increase engagement
● Use relevant hashtags and tags to increase engagement
● Track press clippings and media impressions

Objective 3: Create a community-support campaign - “Wish Garden”

● Track the amount of donations to volunteer support during the campaign Oct. 1 - Dec. 31
● Goal of at least 200 new volunteer sign-ups during the “Wish Garden” campaign
 TIMELINE
Task Date

Client meeting with Make-A-Wish 10/1/23

Produce PR plan to client 10/16/23

Curate a content calendar Oct-Nov 10/18/23

Make graphic designs for social media posts & 10/22/23

stories

Share a graphic post to Instagram 10/23/23

Curate email to contact/email news outlets 10/25/23

Post on social media about event 10/28/23

Meeting with client to update progress of 10/30/23

campaign

Start planning collaboration “Wish Garden” 11/2/23

campaign at Anaheim Community Garden and
Tequesquite Community Garden

Share Make-A-Wish Star Fundraiser post on 11/13/23

social media
 TIMELINE
Post on social media about event 11/15/23
Curate content calendar Dec.

Team meeting before “Wish Garden” event day 11/16/23

Track press clippings/social media posts 11/18/23

First day of “Wish Garden” Campaign! 11/18/23

Share Make-A-Wish Star Fundraiser post & 11/22/23

stories on social media

Post on social media about event 11/27/23

Meeting with client to update progress of 11/27/23

campaign

Track media engagement and analytics 12/1/23

Share Make-A-Wish Star Fundraiser post & 12/5/23

stories on social media

Share a collab post with Make-A-Wish & 12/7/23

Starbucks

First Day of Make-A-Wish Star Fundraiser with 12/10/23

Starbucks!
 TIMELINE
Team meeting to evaluate “Wish Garden” 12/20/23
campaign so far

Evaluate Final Results and final meeting with 12/29/23

client

Campaign Ends 12/31/23

 BUDGET
Labor Oct Nov Dec Proposed Total Cost
Cost
PR Tasks

Client Meetings 5 hours 5 hours 5 hours $15/hour $225

Research and 10 hours 15 hours 9 hours $15/hour $510

Strategy
Development

Team Meetings 9 hours 9 hours 6 hours $15/hour $360

Planning 10 hours 10 hours 5 hours $15/hour $375

Writing 10 hours 5 hours 4 hours $15/hour $285

Media

Creating Content 8 hours 8 hours 8 hours $15/hour $360

 BUDGET CONT. AND ADDITIONAL COSTS
PR Event
Management

Outreach to 5 hours 10 hours 7 hours $15/hour $330

Starbucks

Creating, Setting 25 hours 25 hours 20 hours $15/hour $1,050

Up, and
Managing Events

Data Collection

Reviewing Social 2 hours 3 hours 4 hours $15/hour $135

Media Analytics

Reviewing Event 2 hours 4 hours 4 hours $15/hour $150

Analytics

Subtotal 86 hours 94 hours 72 hours $3,780

SOCIAL MEDIA CONTENT - STORY SERIES
 SAMPLE PITCH FOR DONATION COLLABORATION
To: press@starbucks.com

Subject: Make a Wish OC/Inland Empire Chapter - Opportunity for Donation Collaboration

Dear The Starbucks Foundation Team,

I am excited to share with you an upcoming partnership opportunity with Make-A-Wish, a nonprofit organization committed to
granting wishes to children with critical illnesses. We will be hosting a series of fundraiser events with the OC/Inland Empire
Make-A-Wish chapter between October 1 - December 31, 2023, and request participating Starbucks’ locations in the OC and Inland
Empire areas to help ask customers to donate to Make-A-Wish causes.

The requested partnership will take place starting in October through December and individuals will have the opportunity to donate
to Make-A-Wish at time of purchase and sign up for future volunteer events.

Thank you for considering our organization and the Make-A-Wish OC/Inland Empire Chapter in partnership with Starbucks. We
believe that our approach to increase Make-A-Wish donations and volunteers will positively impact the OC/Inland Empire chapter
and the community .

I hope to hear back from you soon. If you have any further questions please feel free to contact me at samantha@brandbellespr.com
or (562) 213-6687.
 SAMPLE MEDIA PITCH
To: local@ocregister.com

Subject: Make a Wish OC/Inland Empire Chapter - Opportunity for Coverage

Dear OC Register Team,

To: local@ocregister.com

Subject: Make a Wish OC/Inland Empire Chapter - Opportunity for Coverage

Dear OC Register Team,

I am excited to share with you an upcoming event by Make-A-Wish, a nonprofit organization committed to granting wishes to children with critical
illnesses. We will be hosting a series of fundraiser events with the OC/Inland Empire Make-A-Wish chapter and one in partnership with Starbucks.

The events will take place starting in October through December and individuals will have the opportunity to donate to Make-A-Wish and sign up
for future volunteer events. We are excited to showcase one of our fundraising events in partnership with Starbucks and we’ll also be inviting some
of our amazing volunteers to participate in the Starbucks partnership.

Thank you for considering our organization and the Make-A-Wish events as a potential feature for your publication. We believe that our approach
to increase Make-A-Wish donations and volunteers will positively impact the OC/Inland Empire chapter and the community .

I hope to hear back from you soon. If you have any further questions please feel free to contact me at stephaniesparra@brandbellespr.com or (562)
213-6687.
“WISH GARDEN” FLYER
 REFERENCES
Almog-Bar, M., Ashkenazi-Anor, M., Hersberger-Langloh, S., Compion, S., & Butcher, J. (2022). Age is but a number? an
exploration of age differences in episodic volunteering. Voluntas, 33(3), 483-496.
doi:https://doi.org/10.1007/s11266-022-00491-6

Duke Haddad, Ed. D. (2023, March 9). The effect of inflation on charitable giving. NonProfit PRO.
https://www.nonprofitpro.com/post/the-effect-of-inflation-on-charitable-giving/#:~:text=As%20costs%20rise%2C%20the%20i
ncome,Changes%20in%20demand

How does the government operate as a nonprofit organization. UpCounsel. (n.d.).

https://www.upcounsel.com/how-does-the-government-operate-as-a-nonprofit-organization#:~:text=All%20nonprofit%20orga
nizations%20are%20subject,to%20each%20state%27s%20governmental%20agencies

Manulife Financial. (2010). Building the Bridge to Baby Boomer Volunteers. Our history. Make-A-Wish America. (n.d.).
https://wish.org/about-us

Membership Application. East Anaheim Community Garden. (n.d.). https://eacg12.com/membership/

Rampton, J. (2017, October 17). Different motivations for different generations of workers: Boomers.
https://www.inc.com/john-rampton/different-motivations-for-different-generations-of-workers-boomers-gen-x-millennials-gen
-z.html

Van Volkom, M., & Stapley, J. C. (2022). Volunteering motivation among college students: Quarterly journal. S.A.M.Advanced
Management Journal, 87(2), 17-26. Retrieved from
https://www.proquest.com/scholarly-journals/volunteering-motivation-among-college-students/docview/2708412392/se-2
THANK YOU
BrandBellesPR@gmail.com
+714-345-0987
BrandBellesPR.com

@BrandBellesPR