Post Covid-19 Tourism

Trends and Why Community

– based Tourism?

Dr. Le Thi Thu Phuong

PhD, Principal Lecturer
Faculty of State Administration of Social Sciences
National Academy of Public Administration
 01 Impact of the Covid-19 pandemic on tourism

TABLE OF 02 The trend of tourism recovery after the Covid 19 pandemic

CONTENTS
03 The practice of developing community-based tourism in
Vietnam
 • According to a report by the World Tourism Organization:
2020 was the worst year ever recorded for the global
tourism industry when international arrivals dropped by
73%.

• In 2021, as vaccination rates increase and countries

gradually relax travel restrictions, the global tourism
industry has slightly recovered. However, the spread of the
1. Impact of Omicron variant has dealt a massive blow to the industry,
the Covid-19 causing the global tourism industry to struggle.

pandemic • In 2022, the covid epidemic has not ended, many tourism
experts are optimistic. According to the data of the World
Tourism Organization, the number of international tourists
globally in the first month has increased by 130%
compared to January 2021. However, the number of
international visitors globally in January 2022. still 67%
lower than before the pandemic.
 • Show this many national family considers tourism to be an
in the following methods for the purpose of realizing 17
United Nations development goals
• The trend of traveling to places with a destination's natural
environment is more and more fresh, ensuring safety is
more and more, they are even willing to pay higher when
1. Impact of using such tourism products.
• It is forecast that the tourism recovery process will take
the Covid-19 place in the following stages:
1) Loosening travel restrictions;
pandemic 2) Domestic tourism recovers;
3) Flight routes are restored;
4) The retail market recovers;
5) The market of tourists traveling in large numbers recovers
 (1) Trend of safe and
friendly destination
tourism.

(7) Trend of short-term,

short-term travel in (2) Trends in travel
small groups to rural, to be more secure in
mountainous, and island terms of insurance
2. The trend of areas. and healthcare.

tourism recovery Prioritize

community (3) The Trend of tourism
after the (6) Tourism trend is
tourism shifts from international
tourism demand to
flexible in using
covid-19 services.
domestic tourism
demand.

pandemic
(5) Trends of application
of information technology,
(4) Trends of using
artificial intelligence,
internet to learn more package tourism
before the trip. products.
 Trends of short-term, short-term travel, small groups
and families to rural, mountainous, island, and
low-population areas

Choose a safe destination with ample natural space and

beautiful countryside landscapes or mountains and
Community tourism islands.

development trend
Visitors can experience the traditional cultural values
of the localities

The current inevitable trend of tourism development is

sustainable, responsible tourism.
 The positive impact of
community tourism
• They contributed to increased income for local
communities, especially in rural areas with high
poverty rates.

• Contributing to the community, especially those who

do not have the conditions to participate in tourism
services directly, benefit from the development of
tourism infrastructure.
• Contributing to creating job opportunities for the
community.
• Actively contribute to the restoration and promotion
of traditional cultural values, traditional crafts.
• It will create conditions to promote cultural and
economic exchanges between regions and peoples
around the world.
3. Practical development
of community-based
tourism in Vietnam
• There are over 300 community-based tourist
attractions nationwide, especially in the
northern mountainous areas and the central
coast.

• There are more than 5,000 homestays with a

capacity of nearly 100,000 guests.

• Community tourism products are pretty

diverse, with many fascinating experiences
about the natural landscape of the
countryside and local traditional culture.
Favorable
• There is the attention and direction of the State,
branches, and localities.

• The attraction of natural tourism resources

combined with indigenous cultural values.

• The success of some models of community-based

tourism in the country and the world.

• Active participation of domestic and foreign

NGOs, tourism businesses, and tourism training
institutions in consulting, financial support, and
human resource support in community tourism
project implementation.

Image source: author

Difficult

Image source: Author

• The capacity of the community still needs to be improved, not matching the
central role in community tourism development activities.
• Pressure for immediate economic benefits, affecting conservation and
sustainable development
• Environmental sanitation and food safety issues in remote and isolated
areas, areas with difficult living conditions;
• The linkage between stakeholders, especially between the community and
tourism businesses, in developing community tourism still needs to be
improved.
• There are many limitations in terms of resources for investment in
developing community-based tourism products and in propaganda,
promotion, and promotion of community-based tourism.
 Image source: Author

Difficult

• Confusion in tourism activities with community participation is now considered

relatively common in tourist destinations throughout the country:
• Inadequate awareness of the community about the benefits and obligations when
participating in tourism activities;
• The community's right to know about planning and management regulations in
tourist areas and attractions have not been thoughtfully implemented;
• The system of policies to create favorable conditions for the community to change
jobs and participate in tourism activities to stabilize their lives still has
shortcomings;
• The community does not have adequate support (capital, skills, information, ...) to
develop suitable services in the long term;
• The effectiveness of state tourism management in tourist areas and spots still
needs to meet the requirements.
Some solutions to support Developing community-based tourism after the
community-based tourism Covid-19 pandemic

and develop Vietnam's

tourism after the Covid-19 Developing Vietnam's tourism after the Covid-19
pandemic. pandemic
 • Raise social awareness, especially among managers.

• Create favorable conditions for the community to participate in the planning

process and supervise the implementation of tourism development planning in
places associated with the community's life.

• Raise community awareness about the benefits of tourism and community

responsibility when participating in or self-organizing tourism service
activities.
Developing
community-based • Enhancing dissemination and explanation of current regulations on tourism in
terms of protecting tourism resources and the environment to the community.
tourism after the
• Develop mechanisms/policies suitable to local characteristics to ensure that a
Covid-19 pandemic part of tourism income in general in the area will "return" to support
community development.

• Continue to build community-based tourism models and specific mechanisms

suitable to the community's socio-economic characteristics and living habits in
different geographical regions to create the most favorable conditions for
community tourism development.
 Some comments:

• Vietnam has diverse and rich potential for tourism resources,

many of which are valuable at regional and international
levels. However, this advantage is at risk of being reduced
Developing Vietnam's along with the degradation of tourism resource values under
tourism after the the impact of socio-economic development activities.

Covid-19 pandemic • Although Vietnam's tourism has made remarkable

developments, policies for tourism development are still
lacking and inconsistent.

• Human resources remain a significant "bottleneck" of

Vietnam's tourism.
 • The policy of investment from the budget for tourism
infrastructure development.

• Next, a complete visa policy aligns with international

practices and integration trends in tourism.

Some policies should • In addition, the policy encourages tourism businesses to

build and develop products with specific national, regional,
pay attention developed and local characteristics.
and implemented in
• Moreover, the policy encourages the active and full
practice participation of the community in tourism development to
ensure sustainability.

• Finally, the policy of strengthening tourism development

links to ensure tourism links come into reality, bringing
practical effects.
 Summary
• Difficulties for the global tourism industry are still
piling up. However, the recent adaptation efforts of
tourism in many countries, including Vietnam, are
optimistic signals and are expected to contribute to
"thawing" and helping to restore the world economy. In
the face of the significant impact of the COVID-19
pandemic

• In addition to the challenges posed by the COVID-19

pandemic, this is an opportunity for the tourism
industry to look back and develop a more realistic and
sustainable tourism strategy. At the same time, create a
national brand, "Safe-Green-Clean," to attract
international visitors when the epidemic is under
control worldwide.
VIET NAM
Thanks for your attenntion!

Dr. Le Thi Thu Phuong Contact me

Lecturer at Vietnam National (+84) 083 602 8888
Academy of Public Administration phuongnapa73@gmail.com