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BEST PRACTICES AND CHALLENGES OF

COMMUNITY-BASED TOURISM IN APEC


RURAL AREAS

Carolyn Childs
CEO, Strategist, Futurist
Founder of MyTravelResearch.com, Australia
Board Member and Regional Tourism Ambassador
Australian Regional Tourism
Outline
Tourism as a living and dynamic system

Across the APEC region our rural areas


share challenges in developing tourism

Some principles we can apply to make


tourism work for regional communities

Designing CBT in rural areas – common


themes
This complexity and
dynanism is both a
challenge and an
opportunity

Source: Tourism for a better future Queenstown Lakes


Region
ACROSS APEC REGION COMMUNITIES IN OUR RURAL AREAS SHARE CHALLENGES IN
DEVELOPING TOURISM - 1

VULNERABLE SOCIAL AND REVENUE LEAKAGE


ECO-SYSTEMS CULTURAL
DISRUPTION
ACROSS THE APEC REGION COMMUNITIES IN OUR RURAL AREAS SHARE CHALLENGES IN
DEVELOPING TOURISM - 2

ACCESS TO UNREALISTIC UNREALISTIC


FUNDING EXPECTATIONS (1) EXPECTATIONS (2)
ACROSS THE APEC REGION COMMUNITIES IN OUR RURAL AREAS SHARE CHALLENGES IN
DEVELOPING TOURISM - 3
AND THE CHALLENGES EVERY TOURISM BUSINESS FACES ARE OFTEN MORE EXTREME IN
RURAL COMMUNITIES
Impacts of tourism on places

Council for the Environment and Infrastructure (2019). Desirable Tourism: Capitalising on Opportunities in the Living Environment. The
Best All communities are
different and there is
Practice no one standard
approach to CBT
or assessment and
planning
Good Source:https://www.apec.org/docs/default-source/Publicati
ons/2010/6/Effective-Community-Based-Tourism-A-best-p

Practice?
ractice-manual-for-Peru-June-2010/210_twg_EffectiveCo
mmunityBased-Tourism_PeruVersion.pdf
APEC/STCRC framework still has much to recommend it

Source:https://www.apec.org/docs/default-source/Publications/2010/6/Effective-Community-Based-Tourism-A-best-practice-manual-for-Peru-June-201
0/210_twg_EffectiveCommunityBased-Tourism_PeruVersion.pdf
We need to design CBT within our boundaries

Sources: Doughnut Economics, Kate Raworth 2017, Penguin Random House


https://www.resilience.org/stories/2020-10-08/an-indigenous-maori-view-of-doughnut-economics/
By asking ourselves 4 questions...

Source: DEAL, doughnuteconomics.org


Aiming for a net positive gain

This is the
approach
Flinders Island
in Australia is
using
a showcase
example in
Australia's
THRIVE 2030
strategy
A simple 3-step framework
In assessing what you have...

Don't overlook the beauty of your


everyday
Common themes

Community and
Think holistically/
place are at the
in systems
heart of its
design

Ensure the
Don't rush it &
environment is
think long term
right

Know your why? Resource it


properly
Common themes

Know yourself
Resource it
and your
properly
customer

Measure
Make it a source
progress
of pride

Have a plan

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