Group 7- Mindful Marketing

Adina Chandoo 816027538

Britney Anjali Bissambhar* 816033285

Kevyn Reverand 816017531

Nadia Ali 816029797

Pettal Bartlett 816025853

Sanaa Chattergoon 816030670

Strengths
Diversification: to keep up with the market they
began allowing customers to customize the bottle via
labels. While they set up to mainly cater to the soft
drink industry, Perez glassworks was able to expand
further into the food industry by providing for
cottage.
industries, they also expanded into the
pharmaceutical Industry all of which experienced
significant growth despite economic problems.
Just in time production: this allows for companies to
order bottles as they need, especially in I stances
such as Christmas as many local small and cottage
industry business produces traditional and seasonal
drinks.
Chemical composition of glass: this does not allow
for any chemicals to leech into the product as it
follows a rigorous production process. Glass unlike
plastic is made from silica mineral and not petroleum
which provides customers a bit more security in
relation to the chemical makeup.
Opportunities
Growing Packaging Industry: Despite challenges, the
local packaging industry is experiencing steady
growth due to a robust economy, increased
urbanization, and rising incomes.
Customization Services: There is an opportunity to
further expand the customization services, such as
labeling, to cater to the increasing importance
consumers place on the overall appearance of
packaging.
Innovation in Glass Packaging: Exploring and
investing in innovative glass packaging solutions to
make them more cost-effective and competitive in
the market.
Export Opportunities: Leveraging the reputation for
quality to explore export opportunities in markets
where glass packaging remains popular.
Weaknesses
Increased seasonal production:Christmas time was
highlighted as the busiest time for the company
however it shows.
Manufacturing cost: while Perez did purchase local
raw materials the cost of manufacturing over heads
increased.
Price: with an increase in manufacturing cost
presented Perez glassworks with a problem.
Absorbing cost changes themselves or passing it to
customers. Perez did absorb the cost for a while
before increasing the prices of their products.
Unable to gain support in local industries: increased
demand in foreign products caused products to
arrive in the country pre-packed and shrinking the
demand for local products.
Weight: customers have also complained that the
glasses were too heavy and was not reliable in the
packaging sector, it was soon seen as second to PET
plastic
Threats
Substitute Materials: The increasing popularity of
substitute materials like PET bottles, aluminum, and
Tetra cartons poses a significant threat to the
demand for glass bottles.
Price Wars: The need to be cautious when raising
prices to avoid giving competitors an opportunity to
undercut prices and steal market share can lead to
intense price wars.
Consumer Trends: Shifting consumer trends towards
foreign brands and alternative packaging materials
may continue to impact the demand for glass bottles.
Competitive Pressure: The competitive pressure from
other packaging materials providers, especially those
offering cost-effective and innovative solutions, can
impact market share.
Question 2:

Shift to Alternative Materials:The increasing popularity of alternative packaging

materials, such as plastic (PET) bottles, poses a significant threat to traditional glass bottles.:

Perez Glassworks must address consumer preferences for alternative materials, finding ways

to maintain relevance and competitiveness in the market.

Price Sensitivity and Profit Margins: Consumer and industry price sensitivity, coupled

with the erosion of profit margins due to increased costs, poses a threat to the company's

financial sustainability. Balancing the need for profitability with competitive pricing is crucial

to avoid losing market share while ensuring the company's economic viability.

Consumer Trends and Quality Perception: Changes in consumer preferences towards

imported products and an emphasis on packaging appearance may impact the perceived

quality of glass bottles.Perez Glassworks needs to adapt to evolving consumer trends by

enhancing the visual appeal of its products and communicating the quality benefits of glass

packaging.

Competition and Industry Trends: Intense competition from alternative materials and

the growing popularity of plastic (PET) bottles, particularly in sectors like soft drinks and

pharmaceuticals. The company must devise strategies to differentiate itself, potentially

through innovation, customization, or marketing, to counter the competitive threat.

Research and development expenditures: Invest in R&D to improve glass packaging

with the goal of making it more affordable, eco-friendly, or customizable. This can entail

making glass bottles that are more visually pleasing, robust, or lighter. Adapting to

technological innovations and operational changes in the industry to stay competitive.

Global Economic Conditions:Fluctuations in global economic conditions impacting

the costs of raw materials, transportation, and overall market demand. Perez Glassworks
needs to implement agile strategies that can respond to economic uncertainties, potentially

exploring international markets to diversify risk.

Question 3

Perez Glassworks should take several specific actions to improve relationships with

its business-to-business (B2B) clients. Understanding the needs of the customer is the first

step. Market research and ongoing communication with B2B clients might help achieve this.

Perez Glassworks can tailor its offerings to meet the specific requirements of its clientele by

gaining a comprehensive understanding of their preferences, difficulties, and packaging

requirements.

After learning about the needs of its customers, Perez Glassworks should

subsequently provide customized solutions and value-added services. This can entail creating

custom bottle designs, offering labeling services, or looking into other packaging materials to

satisfy consumer preferences. By offering customized solutions that meet the unique

requirements of each B2B client, Perez Glassworks can position itself as a trustworthy and

recognized partner.

Maintaining quick, high-quality service is critical to gaining the trust of B2B clients

and maintaining long-term relationships. In addition to offering high-quality products, Perez

Glassworks should ensure fast delivery of packaging requirements. By consistently exceeding

customer expectations and providing great service, Perez Glassworks may create a solid

reputation for dependability and expand to become the chosen packaging provider for its

business-to-business (B2B) clients.

Perez Glassworks can also proactively educate B2B customers about the benefit of

using glass packaging, mainly in terms of product preservation, the quality and most

importantly, sustainability. With the growing environmental concerns, Perez Glassworks can
educate customers on the recyclability of glass as well as promote eco-friendly practices

within and out of their company.

Lastly, creating a strong relationship with customers is critical for long-term success,

this can be achieved by customer relationship management (CRM). Perez Glassworks should

invest in a robust CRM system to track interactions, buyer behavior and patterns, which can

be used to foster consistent communication, personalized interactions, and exceed client

expectations. By developing trustworthy relationships with B2B customers, Perez

Glassworks can promote loyalty and lessen the possibility of customers choosing to use other

packaging providers.