VIYLINE COSMETICS

A.

Viy Cortez , 27 (born 23 July 1996) is a famous Filipino Youtuber, social media influencer, and a
businesswoman.

She is the middle child in a family of five, with two sisters. She’s also engaged to a famous
Youtuber-influencer, Lincoln Velasquez or alsoknown as “Cong TV”, they have a wonderful
1-year old son baby “Kidlat”.

Viy Cortez has a net worth of (approx) $900,000 - $950,000, and her income sources include
social media, her businesses, and more. She is the owner of a cosmetic and skincare brand
“ViyLine” and also owns a couple of franchise brand TeaTalk, DonC, and GlutaLipo.

B.

For her Educational Background, Viy Cortez still haven’t shared anything about it yet, but
considering her age, she must’ve graduated from college, unless she’s a dropout.

C-H

Before entering into the Business world, Viy Cortez is once a worker (a car dealer) from a car
company. Wayback 2016, After deciding to leave her corporate job, she started doing vlogs and
also started selling her product ViyLine Liptints.

She started her cosmetic business by selling Liquid Liptints. Being an Imitative Entrepreneur,
she also added a variety of products which is in trend like, Foundation, Loose Powder, Matte
Lipstick, Liquid Lipstick and also added a Skincare Line that sells Whitening Soap, Whitening
Lotion, and Skincare Set.

She mentioned in one of her vlogs that she had to borrow ₱10,000 from his partner, Cong TV, to
start up her business. She also mentioned that starting up a make up line business has never
been easy, she also shared that her first costumers when she was starting was only her friends
and her family. However, with the help of her partner and her unwavering passion and
commitment to make her firm succeed, word of her venture has been slowly spreading. She
utilized her platform as a vlogger to promote and market her product, which helped her business
expand and gain notoriety. Even though her cosmetics company is doing well, she also made
the decision to franchise the "TeaTalk." a milk tea company which also went well. It is at this
point that you can tell that she is a true entrepreneur who knows how to manage her finances
efficiently.

In one of her vlogs, She advised her fans who wants to launch a business to get started as soon
as possible.
"Kasi habangbata ka, mas okay na mag-start ng business, kasi kapag nagkamali ka, may
chance ka pang bumangon.” Viy said.

She still has challenges to overcome, though, one of which is the major controversy she had in
2019 after being reported by her merchants for her "ViyZaar" event.She remained unfazed by
the incident, which showed that her intentions were pure—supporting other small businesses
and she did nothing wrong. She got up and put

in more effort after using all the teachings. And as of this year, she already have her own
warehouse and main office for her cosmetic and skincare line. And she also has now over 3
branches of her franchised Business Tea Talk Milktea. She was also able to purchase her own
car and a house, and also built a home for her parents. All of her business are still going well
because of her determination, passion and entrepreneurial skills.