o Our brand is committed to embracing the Gen Z

and alte community through our unique tire-

inspired jeans.

o We're considering the name "WILL", derived from a

personal connection.
o Our vision is to establish ourselves as a leading entity in the
street style fashion industry.“

oThe subsequent trio of slides will guide you through a

selection of our outstanding designs.
For our brand creation, we must focus on:

o Crafting a website

o Designing a logo- We're still exploring logo options, but

the final slides will showcase some that I believe are just
right.

o Setting prices-we'll factor in all costs before setting the

final prices.
For our brand creation, we must focus on:

o Defining our aesthetics - Especially as a brand ;i would be

using my main Instagram handle to promote it

o Identifying ur target market - Gen z’s and Alte ( Male and

Female )

o Allocating a budget- We’ll split the 4M budget for ads,

materials, making the clothes, and influencer marketing.
For our brand creation, we must focus on:
o Devising a marketing strategy - in terms of releasing hot
videos and other aesthetics. Below is a link

o https://youtu.be/YKaiXY7zHxk?si=_Vo4RygKp1PkQVim

o https://youtu.be/YBSxJQGYQAc?feature=shared
o we will explore outsourcing in China for cost-
effectiveness or find a designer in Nigeria.