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Journal of Architectural and Planning Research
26:1 (Spring, 2009) 70
Kemal Yildirim
Aysu Akalin
This study aims to discover the user satisfaction concerning curved areas in the main living rooms of
apartment housing. For this purpose, a total of three apartment buildings that have differently scaled and
differently located curvilinear forms in the main living room and that are occupied by upper-middle
socioeconomic status dwellers from three suburban sites in Ankara, Turkey, which were previously
threatened with squatter housing, have been studied. The use of the space, the users' perception of the
curved form, and the way it has been decorated and used have been examined with the help of a detailed
questionnaire. The aim of the study is to question the functionality of such curved areas, which differed in
scale and location. It is assumed that problems would occur related to the size of the curved areas.
According to the results, most of the users believed that the curved area was aesthetically pleasing. On the
other hand, complaints also varied depending on the size and usage patterns of the curved area. Compared
to female respondents, male respondents found the three different types of curved areas more favorable.
Additionally, older respondents gave less favorable ratings than younger respondents.
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Journal of Architectural and Planning Research
26:1 (Spring, 2009) 71
INTRODUCTION
Buildings can have meaning both as a result of their perceptual character (their overall
of symbolic associations made with particular structures (Widmar, 1984). As perceptual
can offer interesting and engaging forms that draw people in and offer some sense of mys
Kaplan, 1982), or they can be overwhelmingly simple, stark, and uninteresting. The p
example, balconies and recessed alcoves, or surface treatments with heavy ornamentatio
projecting members, can serve to give a structure a more detailed, complex, and intere
exterior appearance of buildings can also have symbolic value that is derived from the a
have with the style of the building (Widmar, 1984). According to Chan (2000), if a set o
occurs repetitively in a number of products, a "style" emerges. Duncan (1973) has dem
importance of "environmental cues" in home exteriors with regard to people's preferen
styles of single-family homes. Venturi, et al. (1972) identify two basic types of building
relationship between perceptual and symbolic functions. Their distinction, proposed be
decorated shed architecture can be interpreted in terms of fixed and semi-fixed element
fixed elements to communicate its meaning; a decorated shed relies on semi-fixed an
ments. It is a well-known fact that the associated meanings of ducks arise from the deve
for the popular market.
Research has consistently shown that architects differ from the public in their archite
(Canter, 1969; Groat, 1982; Hersberger and Cass, 1974; Leff and Deutsch, 1973; N
(1978) and Devlin and Nasar (1987) have argued that architects prefer "high" styles (d
tects for peer values) and reject "popular" styles planned by developers for the popul
1978). It is the realization that designers and users are very different in their reactions to
for environments, partly because their schemata vary. According to Rapoport (1982), d
react to environments in perceptual terms (which are their identities), whereas the lay pub
react to environments in associational terms. This article deals with the associational
precisely, the meaning the environment has for people. It will look at how these meanings
However, it should be noted that perceptual and associational aspects are linked, i.e.,
necessary condition for the latter. Before any meaning can be derived in associational te
has to be presented by the designer.
Space as a basic outcome of the discipline of architecture is a fact produced and consum
practices, requiring a framework for changing consumption activities. Accordingly, the
architecture and consumption has two related dimensions. In the first, space is part of a ge
system where objects that are produced and consumed within social practices are mostl
unstable ground of fashion systems (Öden, 2004). Besides being an object of consump
potential to organize and direct consumption patterns more actively. The exercise of con
free act of individuals. Rather, it is under the constraints of productive forces, which p
necessity patterns. As explained by Baudrillard (Featherstone, 1991:15), consumption
manipulation of signs. This becomes central to late capitalist society where sign and
together to produce the commodity sign. Within the context of contemporary culture, per
an object of consumption rather than an architectural product has become a dominant te
of the housing market, "image and symbolic values" seems to be more important than t
archetypal sheltering image of house is now replaced by the postmodern images of disp
Thus, since the 1980s, through creating image-dependent products, the housing advertis
metropolitan towns of Turkey has been in the service of creating new kinds of tastes
collective identities promise "a different look." Either images in the forms of the past
traditionalist or neo- vernacular attitude) or images of different cultures (mostly Western
been constructed and offered to claim a better future in the social network of consump
housing typologies, and even some architectural terminologies have been consumed. T
house production, however, is formed by the builders, especially the merchant builders,
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Journal of Architectural and Planning Research
26:1 (Spring, 2009) 72
In terms of resembling traditional Turkish housing, the curved main living room of apartment housing
might actually be considered a popular style planned by developers for the popular market. The feature
might be evaluated as novelty, and as Wohlwill (1976) has suggested, novelty may play a role in prefer-
ence. However, this is a real interpretation of vernacular housing, and the Turkish public seems to be
genuinely fond of the feature simply because it feels familiar. In fact, according to Lewicki, et al. (1988),
through repeated encounters over time with different (or similar) examples, a predominantly non-con-
scious learning process may start to take place. On the basis of this process, the individual constructs a
mental representation of these regularities together with the ranges of values typically associated with
such attributes and relationships (Purcell and Nasar, 1992). These structures have been variously referred
to as "schémas," "frames," "scripts," or, more generally, "knowledge structures" (Purcell, 1987). As
Purcell and Nasar (1992) have suggested, fitting existing knowledge structures is associated with the
"warm glow" of familiarity. Imamoglu (2000) has explored the role of complexity in preference for and
familiarity with two-story vernacular and modern house facades. Results from this study indicated that
respondents' differential familiarity might influence their perceptions of both complexity and preference,
suggesting a relationship where preference appeared to be positively associated with familiarity.
Vernacular architecture, designed by small contractors and prospective owners, affords the opportunity to
develop and use a set of symbols that have shared meanings within the community. In the analyses of three
modern British house types, Brown and Steadman (1987) have shown how a feature like a bay window in
the living room was popular. Especially for the private semi-detached English house of the early 20th
century, the two-story bay became a regular and indispensable attachment to the front of the suburban
U.K. house. Similarly, in a traditional Turkish house, the reception room is more valuable than others with
respect to its location and usage (Cagdas, 1996). Bay windows are sometimes added to these rooms to
provide more daylight and aeration, or to improve the shape of these rooms where guests are entertained
and the head of the house spends his time. The reception room is different from the other rooms in terms
of its upholstery, size, and usage. It has a position that expresses the respect demonstrated and the comfort
offered to the guest. Traditional low sofas called sedir usually surround three sides of this room, which is
generally reserved as a sitting area. Another feature of such traditional Turkish reception rooms is that
they are not furnished with moveable furniture. That is, heavy furniture such as tables, chairs, wardrobes,
cupboards, or coffee tables are not used. Instead, fixed and non-movable structures such as closets and
traditional sedir sofas are used. With such properties, the reception room of the traditional house has a
simple appearance with no sign of ostentation, but at the same time is also a privileged and cared-for place
(see Figures 1 A-C).
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Journal of Architectural and Planning Research
26:1 (Spring, 2009) 73
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Journal of Architectural and Planning Research
26:1 (Spring, 2009) 74
Among the two curved form types, only the last alternative, where the curved form is reflected in the
interior space, has been considered in this research, where the perception and usage of the curved form in
the main living room has been questioned. Similar to the traditional Turkish house, the reception room in
apartment housing is more valuable than the other rooms in the house, i.e., the most important and cared-
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Journal of Architectural and Planning Research
26:1 (Spring, 2009) 75
RESEARCH CONSIDERATIONS
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26:1 (Spring, 2009) 76
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Journal of Architectural and Planning Research
26:1 (Spring, 2009) 77
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26:1 (Spring, 2009) 78
RESEARCH METHODS
Respondents
Environmental Settings
The first apartment building researched was called Menekse ("African Violet"). This apart
consists of eight floors and contains a total of 32 flats, i.e., four flats on each floor. The f
with one main living room and four bedrooms. Curved areas exist in the corner and on bo
main living room (in total, there are three curved areas). A large curved projection, the o
this study, is situated at the corner part of the main living room. The diameter of this p
meters and its depth is 2.10 meters. Due to its deep extension, the projection seems almost
part from the main living room (Figures 4A-B).
The second apartment building researched was called Görkem ("Splendour"). This building
floors and contains 40 flats, i.e., four flats on each floor. Each flat is planned to include
room and three bedrooms. Unlike the previous example, the curved projection is not at th
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Journal of Architectural and Planning Research
26:1 (Spring, 2009) 79
Procedure
FIGURES 6A-B. The Camlik apartment building. The curved areas in the main living rooms of
three different flats in three different apartment
buildings included in the study have been evaluated in two ways by their users: (1) Functional Q
(usage of the main living room and the curved area, and organization of the furniture in the curved
and (2) Perceptual Quality of the curved area (properly located/badly located, roomy/cramped, attra
unattractive, well proportioned/badly proportioned). The users of each space were asked to describ
ideal environment and to rate visual displays on these scales. In the design of this questionnaire,
technique of altering the sets of items from positive to negative was utilized, as previously carried
Eroglu, et al. (2003), Fiedler (1985), and Imamoglu (1975), to reduce the probability of respon
simply marking the scale on either of the extremes. The respondents then had to evaluate the impo
of each of the bi-polar semantic differential items on a Likert-type scale from one (completely agr
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Journal of Architectural and Planning Research
26:1 (Spring, 2009) 80
The statistical differences among the problems faced by curved area users were analyzed with ANOVA. Accord-
ing to these results, the differences among the problems faced by curved area users were statistically significant
when arranging their furniture (F= 13.635, df= 2,p = 0.001). In other words, there are differences according
to the difficulties stemming from the architectural features of the space, and those differences appear while
placing furniture in the curved parts of the main living rooms. Evaluation of each of the three types of curved
areas is statistically different for the dependent variables (evaluation of the encountered difficulties). The order-
ing of the curved areas for those variables while arranging furniture is as follows, from the most positive value
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Journal of Architectural and Planning Research
26:1 (Spring, 2009) 81
to the most
side (Camli
(Görkem)
(Menekse).
Perceptual
Area in Ma
The statistica
spondents' h
who had ex
Turkish ho
grown up in
the users' p
in main livi
with ANOV
sults, the d
dents' housi
found to be
FIGURE 7C. all the semantic differential items:
Sitting (Görk
"properly located/badly located" (F =
1.301, df = 1, p = 0.257), "roomy/
cramped" (F= 1.631, df= ',p = 0.205), "attractive/unattractive" (F = 1.462, df= 1 9p = 0.230), and "well
proportioned/badly proportioned" (F = 1.828, df= I, p = 0.180). For this reason, for the rest of the
statistical analysis the respondents' housing experiences were not considered as an independent variable.
In this section, the statistical relationship between the users' perceptual quality regarding three different
curved areas in main living rooms was studied. The differences among the semantic differential items,
including the perceptual quality of the users, were tested with ANOVA (Table 1).
According to the ANOVA results given in Table 1, the differences among the semantic differential items,
including the perceptual quality of the various curved areas, were found to be statistically significant (at a
level of /? < 0.01). Consequently, it can be said that the differences among the curved areas have a signifi-
cant influence on perceptual quality. A Tukey HSD test was carried out in order to perceive the semantic
differential items belonging to the sources that were significant in the variance analysis. To compare the
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Journal of Architectural and Planning Research
26:1 (Spring, 2009) 82
Moreover, the ordering of the curved areas within the well proportioned/badly proportioned item is as
follows: small curved side (Görkem) > large curved side (Camlik) > small curved corner (Menekse).
Briefly, it has been found in the homogeny test that there are statistically significant differences at the level
of p< 0.01 among the perceptual quality of the various curved areas.
The statistical differences between age and gender groups with users' perceptions of three different curved areas
in main living rooms were analyzed. Table 3 shows age groups' (younger, older) and gender groups' (male,
female) perceptions of three different curved areas in main living rooms. From the evaluation of the means, it
can be seen that both younger and male users had a more positive perception of three different curved areas in
main living rooms than older and female users.
These results of differences between age and gender groups in users' perceptions of curved areas in main
living rooms for semantic differential items were analyzed with ANOVA. According to these results, the
differences among users of different age groups were found to be statistically significant (at a level of p<
0.05) for the following semantic differential items: "properly located/badly located" (F = 6.156, df= 1 ,p
= 0.015), "roomy/cramped" (F= 4.215, df= 1 ,p = 0.043), and "well proportioned/badly proportioned" (F
= 5.073, df = ', p = 0.027), confirming the study's expectations regarding the effect of age on users'
perceptions of curved areas in main living rooms. In addition, the differences among users of different
gender groups were found to be statistically significant (at a level of p < 0.05) for the following semantic
differential items: "properly located/badly located" (F = 3.967, df= 1 ,p = 0.049) and "well proportioned/
badly proportioned" (F = 5.810, df= 1, p = 0.018). Therefore, based on the results regarding the effect of
gender on users' perceptions of curved areas in main living rooms, those attributes noted for their percep-
tual quality items are supported.
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Journal of Architectural and Planning Research
26:1 (Spring, 2009) 83
TABLE 3. Means and standard deviations of the perceptual quality of age and gender groups.
M1 ŠĎ2 M ŠĒ> M SD M ŠĎ
Properly located/badly located 1.943 0.63 2.37 1.00 1.93 0.50 2.26 0.99
Roomy/cramped 2.33 0.66 2.65 0.83 2.32 0.56 2.57 0.86
Attractive/unattractive 3.66 0.96 3.91 0.81 3.69 1.05 3.81 0.78
Well proportioned/badly proportioned 3.14 1.14 3.68 1.10 3.04 1.21 3.61 1.03
DISCUSSION
Today no one can deny that it is the era of "flexible accumulation" (Harvey, 1995), and co
is ready to digest what will be offered to them. In the case that no architectural identity is c
consumer, architecture that has some connection to history or looks different from what peo
most likely be preferred. As a result, in different social classes of a society, historical, tr
cultural values might be co-modified in the name of creating an identity. As mentioned earlie
the curved form produced and constructed by some small construction companies is very
days in Turkey as a kind of commodity sign , giving the impression of "a distinct lifestyle."
a detail solution might resemble an earlier example such as a tradition, or it might be an
from a different culture. In either case, the popularity of a design usually depends on its fun
a resemblance of traditional Turkish architecture, the projection is the main part of the recep
must please its users both aesthetically and functionally. An aesthetically pleasing design m
at first sight as a commodity sign , but if it is found functionally deficient by its users,
developer may alter the design in size, shape, or both. In some cases, the design can be com
or removed from consideration. In terms of the results of the three examples studied in
differences between the functional difficulties faced by those users having a variety of cu
statistically significant (at a level of p< 0.01). Consequently, most of the users of those flats
curved corner projection in the main living room (Menekse) mentioned that they face difficu
ing their furniture. This problem decreases in the other examples (Görkem, Camlik) when
is much wider, integrating more into the main living room area.
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Journal of Architectural and Planning Research
26:1 (Spring, 2009) 84
The findings of this research have explained the influence of differences in the perc
related to the size of the curve in those flats where the curved areas were reflected
research has shown that there can be problems stemming from the interior space of
the aesthetic concern of having a curve. Some of the users seem to organize the curv
living rooms by using seating elements, plants, or flowerpots. The usage patter
seemed to change according to the size of the curve. When the curve was rather
nized their furniture as if there were not a curve because they could not find furnit
so they either put plants and flowerpots in this curved area, or left it bare. When t
it was organized with seats and coffee tables because the users considered this are
living room.
The findings of this study clearly present a consistent picture of the effects of differences both in gender
and age on users' perceptions of curved areas in main living rooms. In fact, female and older users seemed
to be more critical than male and younger users about the semantic differential items. Therefore, based on
the results regarding the effect of age and gender on users' perceptions of curved areas in main living
rooms, those items noted for their perceptual quality are supported.
The results of this work prove the dissatisfaction with a small curved corner projection in the main living
room, both functionally and perceptually. However, this does not imply dissatisfaction with an overall
established tradition. Features like projections in main living rooms can change over time due to changes
in social context, economics, convention, custom, and personal preferences. At the moment, curved pro-
jections are still a member of a set of prominent forms repeatedly used by designers and developers,
especially in certain areas of developing Ankara, just because the style still keeps its popularity. However,
regarding the results of this work, the alternative with a small curved projection (3.50 meters wide and
2.10 meters deep) should be least preferred by designers and developers.
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ACKNOWLEDGMENTS
We would like to thank Gazi University for the financial support of this study by the research fund under Gra
2 1 . The authors are also indebted to the generosity of Christopher Wilson from the Architecture Department of Izm
Economics, Izmir, who gave his time and intellectual capacities to read drafts of this work and make correctio
AUTOBIOGRAPHICAL SKETCHES
Kemal Yildirim is currently Associate Professor in the Faculty of Technical Education, Department of Furniture
Gazi University, Ankara, Turkey, where he also received his M. A. and Ph.D. in Interior Design. His main resear
the analysis of interior space and user satisfaction in connection with the visual perception of space. His other
include interior design, environmental psychology, store image, user behaviors, and statistical data analysis.
Aysu Akalin is currently Associate Professor in the Faculty of Engineering and Architecture, Department of A
University, Ankara, Turkey. She received her M. A. in Restoration from Middle East Technical University, Ank
in Architecture from the University of Manchester, School of Architecture. Her research interests inclu
psychology, user satisfaction in connection with the visual perception of space, flexibility in mass housing, way
sensation and perception, corporate image, and computer-aided architectural design.
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