EXERICISE: 01

INTRODUCTION AND OF HONDA:-

 Sri Krishna Arts and Science College
Coimbatore – 641 008
Department of Commerce IT & E Com

Course Code: 22AEC58 Course Title: Capstone Project

Rubrics for REPORT/ESSAY
39-
Criteria and Weighting 100-70 69-60 59-50 49-40 Score
30
Knowledge and Understanding
(10%)
Research (25%)

Analysis (30%)

Discussion (25%)

Presentation, formatting,
referencing, bibliography (10%)

Total Marks
INTRODUCTION:

A multinational business, Honda is well-known for making cars, motorcycles, and power
tools. The business, which was established in 1948 by Sachiko Honda and Takeo Fujisawa,
has expanded to rank among the biggest automakers in the world. Honda is renowned for its
dedication to environmental sustainability, quality, and innovation.

Honda has established itself as a leading player in the automotive industry, with a strong
presence in both domestic and international markets. The company is known for its reliable
and fuel-efficient vehicles, which cater to a wide range of customers. Honda has also made
significant contributions to the development of electric and hybrid vehicles, showcasing its
commitment to sustainable mobility.

In addition to automobiles, Honda is renowned for its motorcycles, which are popular for
their performance and durability. The company's power equipment division produces a
variety of products, including generators, lawn mowers, and marine engines.

Overall, Honda is recognized for its technological advancements, emphasis on customer

satisfaction, and dedication to corporate social responsibility. The company continues to
innovate and evolve, striving to meet the changing needs of consumers and contribute
positively to society.

Soichiro Honda (1906–1991), the creator of Honda, had a lifelong passion for cars. He
modified automobiles and entered them in races while working as a mechanic at the Art
Shokai garage. In 1937, Honda established Tōkai Seiki (Eastern Sea Precision Machine
Company) to produce piston rings from the Art Shokai garage, thanks to funding provided by
his friend Kato Shichirō. Following some early setbacks, Tōkai Seiki was awarded a contract
to supply Toyota with piston rings; nevertheless, the deal was ultimately terminated because
of the subpar quality of their products.In After going to engineering school but not graduating
and touring Japanese companies to learn more about Toyota's "Five whys" quality control
procedures, by 1941, Honda had developed an automated method that could utilise even
inexperienced wartime labourers to create piston rings in large quantities that Toyota would
accept.

At the beginning of World War II, Tōkai Seiki was placed under the Ministry of Commerce
and Industry (renamed the Ministry of Munitions in 1943), and Soichiro Honda was demoted
from president to senior managing director following Toyota's acquisition of a forty percent
ownership in the company. Honda also contributed to the war effort by helping other
businesses automate the manufacture of propellers for military aircraft. Throughout the
postwar era, Honda's connections with employees at Toyota, Nakajima Aircraft Company,
and the Imperial Japanese Navy would prove to be crucial. The Yamashita facility of Tōkai
Seiki was destroyed by a strike by US B-29 bombers in 1944, and the Itawa factory collapsed
due to an earthquake on January 13, 1945. After the war, Soichiro Honda sold Toyota the
company's salvageable remnants for ¥450,000, using the money he received to establish the
Honda Technical Research Institute in October 1946.

They used a supply of 500 two-stroke 50 cc Tohatsu war surplus radio generator engines to
build and sell makeshift motorised bicycles. They employed 12 guys to work in a 16 m2 (170
sq ft) shanty. After the engines ran out, Honda started manufacturing their own Tohatsu
engine replicas and selling them to clients to mount on their bicycles.Because of the noise the
engine produced, this Honda A-Type was known as the Bata Bata. Honda Technical Research
Institute was sold for ¥1,000,000 in 1949 (about $5,000 US today); the proceeds were utilised
to establish Honda Motor Co., Ltd. Around the same time, Honda hired Takeo Fujisawa, a
marketing and business expert, and engineer Kihachiro Kawashima, whose technical
orientation was complemented by Kawashima's invaluable commercial knowledge. Soichiro
Honda and Fujisawa maintained their tight working relationship until their joint resignation in
October 1973.

The 1949 D-Type, the first Honda to bear the brand Dream, was the first complete
motorcycle with both the frame and engine built by Honda. In the 125 cc and 250 cc classes
in 1961, Honda won its first Grand Prix races and World Championships. By 1964, Honda
Motor Company had quickly expanded to become the leading motorbike manufacturer in the
world. In August 1963, Honda introduced its T360 compact pick-up truck as its first mass-
produced vehicle. It was categorised as a cheaper Kei automobile and had a tiny 356 cc
straight-4 petrol engine. The Honda S500 sports automobile went into production in October
1963, after the T360 as the company's second vehicle. The Honda's chain-driven rear wheels
indicated that it was once a motorbike.

Honda strove to diversify its product offering, business operations, and exports during the
ensuing few decades. In an effort to gain a foothold in the luxury automobile industry, Honda
launched the popular Acura brand in the American market in 1986. The Honda NSX supercar,
the first all- aluminum monocoque vehicle with a mid-engine V6 and variable valve timing,
was released in 1991.

In 1990, CEO Tadashi Kume was succeeded by Nobuhiko Kawamoto. Shoichiro Irimajiri,
who oversaw the establishment of Honda of America Manufacturing, Inc. in Marysville,
Ohio, was passed over in favour of Kawamoto. Irimajiri and Kawamoto shared a friendly
rivalry within Honda; owing to health issues, Irimajiri would resign in 1992.

Following the death of Soichiro Honda and the departure of Irimajiri, Honda found itself
quickly being outpaced in product development by other Japanese automakers and was
caught off-guard by the truck and sport utility vehicle boom of the 1990s, all which took a
toll on the profitability of the company. Japanese media reported in 1992 and 1993 that
Honda was at serious risk of an unwanted and hostile takeover by Mitsubishi Motors, which
at the time was a larger automaker by volume and was flush with profits from its successful
Pajero and Diamante models.

Kawamoto moved swiftly to alter Honda's corporate culture, rushing through market-driven
product development that led to recreational vehicles like the first-generation Odyssey and
the CR-V, and refocusing away from some of the numerous sedans and coupes that were
well-liked by the company's engineers but unpopular with the buying public. The most
shocking change to Honda came when Kawamoto ended the company's successful
participation in Formula One after the 1992 season.

Honda declared its ambition to market the world's first vehicle equipped with level 3 self-
driving technology in 2021.

Honda announced in March 2022 that it would partner with Sony to create a joint venture to
design and produce electric vehicles. The latter is slated to provide its image, sensing,
network, and other technology, whereas Honda would be in charge of the processes involved
in making cars. The business will officially debut at the end of 2022, with the introduction of
the first vehicles planned for 2025.

Honda and American automaker General Motors announced a partnership in 2023 to build
vehicles with a novel hydrogen fuel technology. The goal is to increase the number of
hydrogen-powered cells in their electric cars, trucks, construction equipment, and power
plants.
Due to a problem with the seat belts in the automobile not latching properly, Honda recalled
500,000 vehicles in the US and Canada in 2023. The 2017–2020 CR-V, the 2018–2019
Accord, the 2018–2020 Odyssey, the 2019 Insight, and the 2019–2020 Acura RDX were
among the vehicles recalled. The seat belts in the front seats, according to the recall, would
rip open on impact, increasing the risk of harm in an accident.