what is machine

learning?

executive insights
"A breakthrough in Machine
Learning would be worth
ten Microsofts."

Bill Gates
 MACHINE
LEARNING
DEFINITION

"The field of study that gives

computers the ability to
learn without being
explicitly programmed."
Arthur Samuel (1959)
What Machine Learning has been around
since 1959? Yep! It's only recently that
we have reached enough warp speed
(computer power) to process large
volumes of unstructured data sets with
hundreds if not thousands of variables,
with results returned in minutes rather
than days or weeks!
 DIFFERENT
TYPES OF
ANALYTICS.

The top two areas "Descriptive" & "Diagnostic" are used heavily across most
industries, and the output are either spreadsheet based (snapshot / point in
time) or interactive visualisation (BI tools - Qlik, PowerBI, Tableau)
The bottom two "Predictive" & "Prescriptive" anticipate events that will happen
(looking further into the future) and provide the recommendations on what
actions to take. (Machine learning)
 DIFFERENT FLAVOURS OF MACHINE
LEARNING

Supervised Unsupervised Reinforcement

Learning Learning Learning

An algorithm that Finds patterns based only on This is the idea of learning
finds patterns (and input data. This technique is through trial and error. A
develops predictive useful when you’re not quite machine uses past actions
models) using both, sure what to look for. Often that brought success to
input data and output used for exploratory Analysis determine future actions
data. of raw data. that are likely to succeed.
IT'S IMPORTANT TO
BEGIN WITH THE
BUSINESS STRATEGY
UNDERSTAND THE BUSINESS DRIVERS

THEN MAKE THE LEAP

AND CREATE A DATA
STRATEGY
TO HELP HERE IS AN AWESOME TOOL!

INTRODUCING THE MACHINE

LEARNING CANVAS

WHERE THE CONVERSATION

STARTS BETWEEN THE
BUSINESS, TECHNOLOGY AND
DATA TEAMS
 AS AN EXECUTIVE WHAT DO I NEED TO
THINK ABOUT?
ASK THE RIGHT BUSINESS
QUESTIONS...
Ensure you work out what questions you
are asking yourself and don't forget the
"why" behind the question. It pays to kick
the tyres with your data scientists, as they
need to understand your business
challenges and what outcomes and
benefits you would like to achieve,
THIS WILL HELP UNCOVER
THE RIGHT DATA SETS
The technical and data teams will help
answer some fundamental questions.
Do you have the right data? In which
systems does it reside? What is the
level of quality? Do you need to clean
it? Do you need 3rd party data to
ensrich your internal data? Bring your
data togerher and don't live in silos!
 AS AN EXECUTIVE WHAT DO I NEED
TO THINK ABOUT?
COLLABORATION &
COMMUNICATION
Just as culture, teams need to come together
from the business, data and technology
functions to collaborate. If they don't
communicate effectively the new processes
that need to be implemented won't work, and
business outcomes won't be achieved. It's
clear that the internal silos need to be driven
out!
LEADERSHIP &
OWNERSHIP
We've heard the expression "walk the
walk" well leaders need to embrace this
wholeheartedly. They need to be
flexible in their approach, create a
lasting vision and drive passionate
engagement to bring people through
the changes.
AS AN EXECUTIVE WHAT DO I NEED
TO THINK ABOUT?

ENABLING THE RIGHT CULTURE

Introducing machine learning is a change process,
just implementing it won't cut the mustard!
People must be part of the transformation, new
skills are required, as well as a change in mindset.
Leaders need to drive the change!
EXAMPLES OF HOW MACHINE LEARNING IS
USED IN BUSINESS TODAY?
Retail Financial Services Marketing & Sales

Client Analysis Market & Customer Segmentation

Demand Prediction
Fraud Detection Customer Lifetime Value Prediction
Logistics
Credit Decisions Price Optimisation
Churn Prediction
Risk Assessment & Predicted Funnel Analysis
Personalised Offers
Management Upsell / X-Sell Analysis &
Sentiment Analysis
Personalised Experience Prediction
 WANT TO
KNOW MORE -
LET'S TALK

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Email Address
stasa@datazuum.com or
samir@datazuum.com