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PitchDeck
Milestone 1
Who we are
Name of your Venture:Jardi’s
Why ?
Explain why do you want to pursue this Business Idea.
We want to pursue food and services business because we are passionate about cooking, enjoy
hospitality, want to be creative, see profit potential, value community impact, have culinary
expertise, and desire entrepreneurship. These business offer a unique blend of personal
fulfillment, creativity, and profit potential.

What ? Your goal when

Provide a brief on what does your venture do.
answering this slide should
Our food and service business provide food-related products and services to customers. We
prepare and serve food, offer dining experiences, cater events, sell groceries, or provide food- be to create enough interest
related products. Essentially, we meet people's food needs, through catering or various other about your venture.
avenues within the food industry.

How ?
Explain how your venture solves the problem and make its revenue.
Our Food and services business solve problems and generate revenue by providing quality
products and services, effective marketing, efficient operations, menu innovation, cost
management, and adapting to customer preferences and market trends. We focus on delivering
value to customers and managing their operations effectively to increase sales and profitability.
Problem/Opportunity
CONTEXT
When does the problem occur?
- Food and service industries face various challenges such
as starting up, operations, customer service, supply chain
disruptions, regulatory compliance, marketing, financial
management, staffing, seasonal variations, and external
factors.
CUSTOMERS
Who has the problem most often?
- In food and service businesses, problems most
often affect both customers, who experience issues
with food quality or service, and business owners,
who grapple with challenges such as staffing, cost
control, and competition.
PROBLEM
What is the root cause of the problem?
- Food and service businesses often face issues due to poor
management, inadequate quality control, staffing challenges,
cost management, competition, regulatory compliance
failures, supply chain disruptions, and customer relations
problems, which must be addressed effectively.
EMOTIONAL IMPACT
How does the customer feel?
- Customers' feelings in food and service businesses can vary
widely based on their experiences. They may feel satisfied,
delighted, frustrated, or disappointed depending on the
quality of food, service, and overall experience provided by
the business.
QUANTIFIABLEIMPACT
What is the measurable impact (include units)?
Revenue (USD): Reflects the financial performance.
Customer Satisfaction (e.g., Net Promoter Score):
Measures customer happiness and loyalty.
Food Cost Percentage (% of Sales): Evaluates cost
efficiency in food preparation.
Labor Cost Percentage (% of Sales): Assess staffing
expenses.
Online Reviews (e.g., Yelp Ratings): Indicates
customer opinions and influences new customers.
Table Turnover Rate (per hour): Measures restaurant
efficiency and capacity utilization.
Place your
logo here
ALTERNATIVES
What do customers do now to fix the problem?
- Customers can help fix problems in food and service
businesses by providing feedback, speaking with
management, leaving honest online reviews, seeking refunds
when appropriate, recommending alternatives, and
supporting ethical practices.
ALTERNATIVE SHORTCOMINGS
What are the disadvantages of the alternatives?
High Competition: Increased competition can make it
challenging to stand out and attract customers.
Operational Complexity: Running a food business involves
intricate logistics, from sourcing ingredients to managing staff.
Regulatory Compliance: Stricter health and safety regulations
require businesses to invest in compliance efforts.
Staffing Challenges: Recruiting and retaining skilled staff can
be difficult, leading to service quality issues.
Cost Fluctuations: Price fluctuations for ingredients and labor
can impact profitability.
Customer Expectations: Meeting evolving customer
expectations for quality, variety, and convenience is demanding.
Economic Vulnerability: Economic downturns can lead to
reduced consumer spending on dining out.
Supply Chain Disruptions: External factors, such as supply
chain disruptions, can affect ingredient availability and prices.
Problem Interviews And Surveys Results Place your
logo here

• How many customers did you interview?

Answer: 10

• What was the interview mode?

Answer: Informational Interview

• How many of them agree this is a problem and wants a

solution?
Answer: 9

• How many of them said they don't need a new solution?

Answer: 1
Market Size Estimation Place your
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How to calculate market size?

1. Start with Total Addressable market- Php 600.00
TAM TAM refers to the total market demand for a product or service.
If you’re entering a pre-existing space (like small business banking) you can research it and
provide credible sources or reference points on how you arrived at the TAM. If you’re
creating a new product or space (like Slack), you can estimate the number of customers that
SAM would want your product and approximate how much you could charge them.

2. Take your target market (SAM), within that TAM, which varies depending on geography
and other logistical factors. Determine the penetration potential of your target market. This
is the portion of the market you can reasonably compete with.
. - We can potentially penetrate through our target market in a way of making our product
price affordable for them.

SOM 3.By conducting research with existing competitors, distributors etc., understand the likely
penetration rate.
- By the penetrating capability of our competitors in doing business, we could also compete
with them in a way of making our product more unique and adjusted as our costumers
would possibly demand.
4. Multiply target market by penetration rate to find your market size.
- We could have 100 costumers consuming our php49 product so by that we can have
php4900 sold.

This slide is to provide details on Market Size and

demonstrate How big is the market opportunity your
Sources: …… venture is pursuing. Add source/reference to the data
presented.
Customer Persona
Humble Loving Family oriented
Motivations
Goals
Photo - To finish his masteral degree in his profession
- To complete the building process of the house his mother
left for him

Frustrations
A devoted believer of Iglesia Ni • One of his frustrations is the debts he’s unable to pay.
Cristo

Age: 28
Occupation: Proffesional Teacher
Location: Purok 4, Togbongon Bio
- He is a loving professional teacher that really loved his career.
Personality He is also oriented to his family that his love for them relates The aim is to collect
Introvert Extrovert to the sun giving life to the flowers. the information about your
Thinking Feeling ideal customer persona who
are likely to buy your product
Sensing Intiution
or service . It will help you
Judging Perceiving tailor the user experience
through targeted design.
 Place your
Value Proposition Canvas logo here

.
I would LOVE it if:

? What would make the customer happy?

What do you offer that makes the customers happy? - The customers would be happy if our food tastes good for them
and if our services matches their likes.
-We offer good and nice approach to our customers. ? What do the clients want when facing the problem?
- When facing a problem, clients want a prompt and effective
resolution, open communication, and, in some cases, compensation
for their inconvenience.

What is the product or service that you are I would WANT:

offering?
GAIN CREATORS GAINS What do the clients do (actions) when facing the problem?
- We offer affordable food and we deliver. FIT - When facing a problem, clients typically take actions such
PRODUCT/ as providing feedback, speaking to management, posting
SERVICE JOBS online reviews, requesting refunds, seeking alternatives,
engaging on social media, and supporting businesses with
PAIN KILLERS PAINS ethical practices.

I would HATE it if:

Which features of your offering relieve the
customer's pains? What are the pains of the clients when facing the problem?
- The pains clients experience when facing a problem in a food and
- We approach our customers with a smile and we service business include disappointment, inconvenience, frustration,
adjust with their moods. financial loss, negative emotions, loss of trust, and disruptions to their
plans.
Solution Place your
logo here

Describe your Solution: List the Benefits of Your solutions

- We offer affordable meal for our costumers.
The details of our offering consist of:
1. Budget friendly
2. Good food
3. Perfect price for students
1. Costumers can save money
2. Costumers can save meal time
because we offer ready to
3. Offers clean and newly cooked food
everyday.
Competition Analysis Place your
logo here

Benefits Competitor 1 Competitor 2 Competitor 3 Competitor 4 Your Venture

Product Tapsilog Longsilog Hotsilog Cornsilog Combomeal(Javarice)

Price P65.00 P52.00 P60.00 P52.00 P49.00

Branding channels Online and physical Online and physical Online and physical Online and physical Online andphysical
stores stores stores stores stores
Packaging Cartons Cartons Cartons Cartons Cartons

Market reviews None None None None None

UVP tapsilog lies in its longganisa (Filipino hotsilog is found in its cornsilog lies in its Java rice, calamares,
delicious fusion of sausage), sinangag simplicity and distinctive and lumpialies in
flavors—tapa (garlic fried rice), and satisfying flavors, combination of corned theperfect harmony of
(marinated beef), itlog (fried egg). featuring hotdog beef (corn), sinangag flavors andtextures.
sinangag (garlic fried (frankfurter sausage), (garlic fried rice), and ThearomaticJavarice
rice), and itlog (fried sinangag (garlic fried itlog (fried egg). providesasavory base,
egg). rice), and itlog (fried complemented by
egg). thecrispytendernessof
calamares(squid)
andthe delightful
crunchof
lumpia(springrolls).
Add more as required
Lean Canvas
PROBLEM
1. Busy Lifestyles: Many
individuals and families
struggle to find time to
prepare healthy meals due
to hectic schedules.
2. Limited Healthy Options:
Lack of convenient access to
high-quality, nutritious food
options.
EXISTING ALTERNATIVES
• Traditional Restaurants
• Meal Kit Delivery
Services
COST STRUCTURE
• Ingredients and Production Costs: Procuring high-quality ingredients
and preparing meals.
• Marketing and Advertising: Promoting the service through online and
offline channels.
• Delivery Logistics: Ensuring timely and efficient delivery.
Place your
SOLUTION
1. Convenient Meal logo here
Delivery Service: Offer a UNFAIR ADVANTAGE
subscription-based There are 84,503 food
service delivering outlets operating in the
UNIQUE VALUE
healthy and delicious country.
PROPOSITION
meals to customers' 1. Healthy, Gourmet Meals CUSTOMER SEGMENTS
doorsteps. Delivered: Enjoy chef- • Busy Professionals
2. Customizable crafted, nutritionally • Health-conscious
Catering: Provide balanced meals without the Individuals
personalized catering hassle. • Event Planners
services for events, 2. Tailored Catering for
meetings, and special Every Occasion: Create
occasions. memorable events with CHANNELS
customizable catering • Online Platform
options. • Social Media EARLY ADOPTERS
KEY METRICS • Local Partnerships • Professionals
1. Customer Acquisition
HIGH-LEVEL CONCEPT • Millennials
Cost (CAC)
“ Delivery, anywhere,
2. Customer Lifetime
everywhere.”
Value (CLV)
3. Weekly Order
Volume:
REVENUE STREAMS
• Subscription Fees: Monthly or weekly subscription plans for meal
delivery.
• Catering Services: Revenue from catering events, meetings, and special
occasions.
MVP Place your
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• Provide Full product/service description

- Our product is Java rice and we can deliver it at your door
• Insert a picture of the prototype
-

• Provide video link of the working prototype, if any

- None
• Share screenshots of website ( Landing page, testimony etc.,). If the venture is in any online business, it
must definitely showcase a functional website.
• Share website link (If the venture is in any online business, it must definitely showcase a functional website.)
• Share App link
• Description of how the product will work and steps the customer will follow
• Any other information
MVP Validation
What is your MVP
Test Details: Conclusion
- Food products like Combo Meal (Java Rice), is one necessary needed for the busy
How long will we test this MVP?
college students and employee, however it is a big help for them enjoying their food
-it takes 1-2 months to develop and release from the brainstorming of the new product to come up
while working since it has delivery services around the area.
with the real product, however our product is unique it takes a little time to decide and to make.

Who is our target audience for the test? How many of them? Persevere
- our target audience are employee/ instructor, and college students. Pivot
How will we get to that audience?
Not conclusive
- the members have several friends that also the target customers and target audience for the test.

Results of Test Realizations / Insights:

- as we test the product, we have several observation and development for it like the taste of the I think the product is good and convenient for us especially when we are
product that can help to encourage more customers. running late. It can give a less hustle in buying food and can reduce a time
Did enough customers buy? Why or why not? consuming especially when doing important matter/activity.
-50% of the expected customers buy the product. The other 50% customers are known to be in
doubt to buy the product since it is the first time displayed in the market.
Did customers pay the price we expected? Why or why not?
- yes, they paid exact price as we expected for the reason that they find the product affordable and
worth to try at the same time.
Next Steps:
Did customers come back to our product or show interest in doing so? -the next thing that we need to do is to develop our product more and be
Why or why not? open for feedbacks that can help to improve and promote our product. We
- yes, because as they say, not only it is necessary but it is also a budget seek new opportunities, and make our product more flexible to every type
friendly that can fulfill one's hunger. of person not just for employee and students.
Did customers recommend our product to others or evangelize about it? Why or why not?
- The customers recommended our product to their friends because of the affordability and yum.
 Sales Plan Place your
logo here

Customer Sales Funnel

Customer Acquisition Plan

TARGET MARKET: 1 2 3 4 5
?......................... Target Customer Target Customer Channels to be used to Estimated number of Estimated cost to
Segment (Type) Segment (Number) attract the target leads convert these leads to
LEADS: customer segment actual customers
?.........................

OPPORTUNITIES/PROSP
ECTS:
?.........................

CUSTOMER:
?........................

Ensure that the target market numbers are aligned with market
sizing . The sales funnel is for one year
 Go-to-Market Strategy Place your
logo here

• Ensure that you have active social media presence on multiple platforms –
Facebook, LinkedIn, Instagram, Twitter, and others.
• Show your branding video. Ensure that it:
• Is crisp and engaging
• Clearly explains the brand, the venture, its target customers, and unique value
proposition.
• Show your Positioning Statement. Ensure that it clearly states what your product is
and what value it brings to the customer
• Action plan to reach your sales/customer target for the next one year.
• Show your Sales & Distribution model, clearly listing down your channels for both
sales and distribution.

Note: You may use any other template of your choice to pitch for your venture as long as
you cover all information being sought here.
FINANCIAL PLAN
Start-up Costs
Setting up the bussiness Place your
Consultant Fees ( Accountants, Lawyers etc.) ₱ 1000.00 (per meeting) logo here

Bussiness Registration fees ₱ 268,399.00

Website Related (Domain registration, Website setup etc.) ₱ 745.00 (a year)
Licenses ₱ 2000.00 (every 5 years)
Other start-up Costs
Equipment
Equipment ₱ 500,000.00
Starting operations
Marketing and Promotional costs ₱ 200,000.00
Supplies and Raw materials ₱ 300,000.00 (per stock)
Stationary and office supplies ₱ 400,000.00
Working capital ₱ 1,000,000.00
Start-up capital
Equity investment (by team) ₱ 100,000.00
Loans (frome College or Others) ₱ 100,000.00
Total ₱ 200,000.00
Totals
Total set-up costs ₱ 3,090,144.00
Surplus funds ₱
Additional Funds You need ₱ 2,000,000.00
Forecast P&L
Profit and loss forecast
JAN FEB MAR APR MAY JUNE JULY AUG SEP OCT NOV DEC Totals

Sales Place your

Cash sales logo here
Collections from accounts receivable

Other cash receipts

Total Sales 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

COGS
Cost of goods sold 0.00
Gross profit 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Operating Expenses
Salaries and Consultant Fees 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Marketing and Promotion 0.00

Utilities (Electricity etc.) 0.00

Transportation (Shipping, Courier, Taxis etc.) 0.00

Office Supplies 0.00

Repairs and Maintenance 0.00

Office Supplies 0.00

Misc. Expenses 0.00

Interest on Loan

Loss, Theft, Wastage 0.00

Total Expenses 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Result
Net Profit/Loss 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Gross profit margin
Net profit margin

Explanation:

Insert the link of your Financial template

Financial Projections Place your
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Year 1 Year 2 Year 3 Year 4 Year 5 Number of existing shares

Number of sales amount to be invested
Value of each sale (Contribution earnings after 5 years
Total Revenue P/E ratio
Capital costs Discount rate
Land and Buildings Number of years
Equipment

Product Development costs

others

Total Estimated terminal value

Expenses (Annual)
Salaries Present value
Marketing and Promotion

Utilities (Electricity etc.)

Required ownership percentage
Transportation (Shipping, Courier, Taxis etc.) Number of shares needed by investor
Office Supplies

Repairs and Maintenance

Share price
Office Supplies

Misc. Expenses

Earnings (EBDITA)
Unit Economics
Unit Economics Year ……..
P & L/ unit Year ….. CAC
CLV
Revenue
ARPU
COGS
Gross Profit
Gross Profit Margin
Operating Costs
Operating Profit

The above is the Unit Economics for year 1 (year ……). Refer to P&L statement for year 1 in slide 16.
Assumptions (Year……..)

​Terms Explanation (For the actual calculations, refer to the Financial Plan Excel sheet link)​
CAC (Cost of Sales + Cost of Marketing ) / Number of new customers acquired (in currency terms)​
CLV Average purchase value x Average purchase frequency x Average Customer Lifespan x Gross Margin
ARPU Total revenue in specific period/Total number of customers during the same period (in currency terms)​
GROSS PROFIT Total revenue – Total COGS (In currency terms)​
OPERATING COSTS Cost of goods sold (COGS) + operating expenses (OPEX)
OPERATING PROFIT Revenue from Core Operations – Cost of Goods Sold – Operating Expenses – Depreciation – Amortization
Expenses
CHURN RATE (Customers at the beginning of the period – customers at the end of the period) / customers at the beginning
of the period
Team Composition
Place your
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JARDINEREY ODVINA OLIVIER DALDE DEMLAIRE SALIBAY RODOLFO RAGANAS JR.

Role/Position: Role/Position: Role/Position: Role/Position: Team member

CEO COO/CTO CFO/CMO

Key Strengths and abilities: Key Strengths and abilities: Key Strengths and abilities: Key Strengths and abilities :

• Confident • Creative • Good time management • Good at cooking

• Strong-willed skill • Creativity master at
• Good com skill quasine.
Team Composition
Place your
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JAMES VILLAROSA JOEL AVE

What makes us a good team to solve the problem we chose?

Picture Picture

Role/Position: Team member Role/Position: Team member

Key Strengths and abilities Key Strengths and abilities

:
• Runner • honest

The goal is to demonstrate teams

commitment. Mention who’s on your team,
why them and their extremely relevant
credentials
Thank
You!