SWABHUMI

Embrace your heritage

sustainably.

Contact person: +91 8081987772

Introduction:
> Swabhumi is an Indian startup with a vision of social
upliftment through the promotion and support of
traditional crafts

> In the first phase of our operations, we will focus on

uplifting weavers and artisans, specifically targeting the
handloom and handicrafts
sector

> Our objective is to create a platform that directly

connects artisans with consumers, fostering a deeper
appreciation for our rich cultural
heritage
 Core Team and Network
Swabhumi has formulated a core team of young
enthusiasts from diverse backgrounds who are passionate
about social upliftment and cultural preservation

The team consists of members with expertise in

VISHWAS TIWARI KRITI KATAYAN PARUL
marketing, operations, finance, and social development MANAGING DIRECTOR/ CEO MARKETING HEAD GENERAL MANAGER

Additionally, we have established a basic network to

initiate and support our operations

A.A MAGHRABI TANISHKA AGARAWAL NEHA MISHRA

PR HEAD BUSINESS HEAD PHOTOGRAPHY HEAD

FAZA ELIZA USMANI SHUBHI MISHRA RAMSHA ZULAIKHA AKHTAR PRAGATI MUKHER LIZZAN DSOUZA
CONTENT CREATION HEAD OPERATION MANAGER/PUBLIC RELATIONS FASHION DESIGNER CORDINATOR MANAGER
FINANCE DEPARTMENT HEAD/ CA
 Business Analytics Insights
- The Indian handicrafts and handloom market is estimated to be around $3.5
billion.
- The sector has experienced steady growth over the years, driven by domestic
and international demand for unique and handmade products.
- There is a growing demand for authentic and culturally significant products,
especially among urban consumers who value sustainability and traditional
craftsmanship.
- E-commerce has played a crucial role in expanding the market reach of
handloom and handicraft products, enabling artisans to access a wider customer
base.
-The percentage increase in revenue from 2019 to 2021 for the Handloom
Textiles category in the North region is approximately 28%. This means that the
revenue for the Handloom Textiles category in the North region has increased by
around 28% over the period from 2019 to 2021.
 PROJECT OBJECTIVES
- Assist artisans in organizing their business associations and societies,
empowering them to address challenges collectively and access resources
effectively.

- Help artisans take advantage of different government schemes and

initiatives that support their craft.

- Encourage formal education among artisans and their families, ensuring a

secure future for the artforms and promoting skill development.
Project Layout and
Action Plan Report:
Swabhumi - Phase
One
 Online and Offline Portals
To make handloom and handicraft products
easily accessible to consumers, we will develop
online and offline portals

The online platform will showcase a wide range

of products, providing detailed information
about the artisans, their stories, and the
cultural significance of the products

The offline portals will be established through

exhibitions held in different cities, allowing
direct interactions between artisans and
consumers
 Action Plan
The action plan for Phase One of Swabhumi
includes the following key activities -

Partner Identification and Onboarding

Portal Development and Exhibitions
Artisan Empowerment and Education
Sustainable Packaging Initiative
Collaboration with NGOs
Partner Identification and
Onboarding
Identify and establish partnerships with
weavers and artisans across India.

Ensure fair trade practices and sustainable

sourcing through due diligence.

Create an onboarding process to engage

and support artisans effectively.
 Portal Development and
Exhibitions
Develop an online platform for
showcasing and selling handloom and
handicraft products.

Design offline exhibition spaces in

different cities for direct interactions.

Plan and execute exhibitions to showcase

a diverse range of products.
Artisan Empowerment and
Education
Assist artisans in organizing business associations
and societies.

Provide support and guidance in accessing

government schemes and initiatives.

Promote formal education for artisans and their

families.
 Sustainable Packaging
Initiative
Collaborate with Create Together
Foundation for sustainable packaging.

Recruit and train underprivileged

household ladies for creating handmade
cloth bags.
 Collaboration with Create
Together
Foundation
Swabhumi has collaborated with Create Together Foundation,
a Maharashtra-based NGO, for the generation of sustainable
packaging

We will recycle used clothes and transform them into handmade

cloth bags, which will serve as our packaging

The bags will be made by underprivileged household ladies

from Maharashtra, providing them with employment
opportunities and promoting sustainable practices within our
operations
 Collaboration with NGOs
Swabhumi actively seeks collaborations with
other NGOs to facilitate collective brainstorming,
resource sharing, and the utilization of each
other's teams

These collaborations aim to amplify the impact of

our initiatives and potentially generate
employment for backward artistic communities
 Swabhumi's Collaboration with Lucknow
Super Giants Fan Army

- Collaborated with the Official Fan Army of the Lucknow Super Giants
(IPL team)
- Showcased Lucknow's vibrant textile and social culture during a match
- Telecasted by Jio Cinema and Radio Mirchi
- Swabhumi volunteer granted access to VIP fan box
- Met mentors and coaches at Taj Hotel
- Story featured on official team page
- Miss Sakshi Jain, Fan Army lead, interested in empowering the queer
community
 Swabhumi's Collaboration with Lucknow
Super Giants Fan Army

Impact:

- Amplified reach and visibility for Swabhumi's mission

- Meaningful connections and alliances formed

- Furthered social upliftment and cultural preservation goals

Swabhumi's Collaboration with Lucknow
Super Giants Fan Army
Swabhumi's Collaboration
with Lucknow Super
Giants Fan Army
Swabhumi's Collaboration
with Lucknow Super
Giants Fan Army
 Conclusion
Swabhumi's Phase One focuses on uplifting weavers and artisans, promoting
traditional crafts, and reconnecting people with the rich cultural heritage of India

Through strategic partnerships, online and offline portals, exhibitions, and

collaborations with NGOs, we aim to provide artisans with a platform to showcase
their creations, educate the public about the value of supporting handloom and
handicrafts, and empower artisans to improve their socio-economic conditions

By incorporating a sustainable packaging initiative and seeking collaborations

with NGOs, Swabhumi strives to create a positive and lasting impact on the lives of
artisans and the preservation of traditional Indian crafts