Craft Bazar Project Proposal

PROJECT PROPOSAL FOR CONDUCTING
CRAFT BAZAR AT MUMBAI & PUNA

UNDER
BABA SAHED AMBEDKAR HAST VIKAS SHILP YOJANA
S.No Particulars Details

1. Organizations Profile
a. Name of the MAHILA SHAKTI PRATISHTHAN
Organization
b Address MAHILA SHAKTI PRATISHTHAN,
L-503, Bharati Vihar,
Street, Distt., State Pin Katraj, PUNE – 411 046, MAHARASTRA
Code
Phone & Fax No. (With Ph: 020-2437 5830
STD code)
E-Mail mahilashakti@rediffmail.com,
Web site www.mahilashakti.com
c Name & Designation of Sou.Arati Arun Ganacharya,
Chief functionary President.
d Name of other key
functionaries & their
contact No. & address
Sr. Name of member Desgination Age Nationality Occupation
No & Address
1 Sou. Mrunalini Vice- 40 Indian Business
anant Purani, E-3, President
State Bank
Nagar, Uppar
Indiranagar,
Bibavewadi, Pune-
411 037
2 Sou.Urmila Secretary 40 Indian Service
Krishna mankar,
Fl.No.11,12,
Runwalu Enclave,
Near Ambarhall,
Karvenagar,
Pune-411 029
3 Sou.Rajshri Treasurer 35 Indian Household
Ulhas Borase, E-
15, Anant Smruti,
Ambegaon Road,
Katraj, Pune – 411
046
E
1 Act under which Public Trust Act 1860 & The Bombay
registered Trust Act 1950 - 29
2 Date of registration 5th December 2002.
3 Registration Certificate Certificate Enclosed
4 Articles of association Enclosed
5 Bye Laws Enclosed
6 Memorandum of Enclosed
association
7 List of Office bearers Enclosed
with full address
f FCRA (if available) Not Available
g Activities • Youth Entrepreneur ship development
programme
• Farmer meeting Training Programs
• Training of women in various vocational
courses.
• Exbhitions & Free Employment Exchange
Programs for women.
• Workshop & seminars on women issues.
• Facilitating self help groups
• Literacy programs for women and senior
citizens.
• Participating in Cultural Programs
h. Thrust area Education, Training & Earning of women

leading to gainful employment,
sustainable Social, Economic & Financial
development
i. Experience in the area in a. Organization has been conducting
which funds sought various exhibitions, Melas to
facilitate the organizations own
SHG groups & artisans trained by
the organization.
b. Organizing seminars/workshops &
symposia has been a part of the
organization.
c. Conducting various vocational
programs would be fruitful only
when trainees would be gainfully
employed, and exhibition is one of
the best sources to exhibit the
potential of the trainees.
d. Organization has been conducting
various cultural programs like ‘GEET
SHILP’, ‘SAANJ SARGAM’,
‘BABUJINCHI GAANI’,
SWARASHA’, ‘NAKSHATRANCHE
DENE’, HRIDAY SANGEET’ etc in
various well known centers of pune.
e. Organizing has got enough artisans
to conduct crafts bazaar, this would
undoubtedly fuel the zeal &
enthusiasm of the crafts person to
perform better & try to be the
best.
j Experience in SGSY or any other scheme of GOI / State Govt. based

on SHGs
Organization has not been assisted any govt. departments either
from central / State government. Organization has been funding by
it self. Now, organization feels getting Assistance from the govt.
would help in increasing its services and can benefit larger no. of
people.
Few of the activities which Organization has been conducting have
been mentioned below, for details you can refer annual report.
Youth Entrepreneur ship development programme:
This program was conducted in village of paragon khandala. There
was a 45 participants attend the seminar of youth Entrepreneurship
Development Program. The participants approach for taping and
developing local entrepreneurial talents. It consists of three major
components viz.
1. Imparting Business related knowledge.
2. Developing Entrepreneur skills.
3. Adequately changing the behavior and attitude of

any individual, to motivate for taking up and
running a gainful economic activity on his / her own
in sustained manner.
Farmer / Women Melava (Farmer Meeting Programmes) :
Foundation is well aware of the fact that the farmers are the
backbone of the Indian economy. From this point of view,
organization is continuously keeping its efforts to bring about
sustainable development in this field.
Organization has organized several farmers meeting in and around
Khadi Shivapur in which about 1000-2000 cultivators from the
surrounding are were present. They have been demonstrated about
the new method of drying chilly, vermin-compost techniques, new
variety of crops suitable for the area, new pesticides & insecticides
etc.
Training of various business / profession, through Mahila Arthik
Vikas Mahamandal: Organization has been very active in facilitating
all round development of women. Organization feels economic
freedom & financial independence can only show the women the light
of liberty, hence organization is primarily concerned about the
training of women in various skills to enhance the earning capacity of
the women in particular.
Exbhitions & Free Employment exchange programs: Organization

had always been trying to sensitize the Trainees & Manufacturers of
the organization to the needs of market, & exbhitions had been one
of the best platform which suits this need, it not only satisfy the
need of selling the needs but also expresses the might strength of
women to the world. Exbhitions had been simultaneously providing an
avenue for the women around to estimate there own strength & join
hands the revolution of financial independence for women, where in
women comes to know about the opportunities available for her to
learn & earn.
Workshops & Seminars: Workshops/seminars/symposia related to
women diseases had always been the part & parcel of the
organization. Many Workshops and similar things had been organized
which through light upon the various issues of women, which ranges
from legal to health & hygiene, from literacy to the self employment
& employment opportunities.
Formation of Self Help Groups: Organization has been active in the
field of Self Help groups. Organization has been actively facilitating
many Self Help Groups at free of cost. Organization is also helping
SHGs in obtaining financial help from the banks at lower interest
rates.
Literacy Programs for Women & Senior Citizens: We had been
organizing literacy programs for women & senior citizens in slum

areas. Senior citizens & women are the milestones who guide the
families either in slum areas or urban areas, capacitating them is
capacitating the entire family hence, we had been concentrating in
the education these two vulnerable groups especially in the rural
areas.
Cultural Programs: A dance competition at pune district on the
occasion of Ganesh Festival has been organized. The winners were
awarded prizes. The society also organized Vrushka dindhi at pune
district near about all Jayanties celebrated through organization
regularly.
These are a few activities that organization is into, for further
information you can refer annual report & our website.
K & i Sources of Funds for No External agency has been funding the
last 3 years Funding for organization; organization on its own basis
last three years has been arranging the funds.
Name of the Name of the Project Amount Year
Agency (National received
/International)
M Whether any utilization Not Applicable

certificate is pending
against the grant O/o
DC (H)
3 Banking Details
a. Name & Address of Bank Bank of Maharastra,
B Account No.
a. Has the work of your No
organization has been
evaluated by any
independent agency. If
yes, attach the
evaluation report
2 PROJECT PROFILE
i. Title of the Project ‘CRAFTS BAZAR’
ii Aims & Objectives of ➢ To establish direct contact of the
craft persons with the exporters
and marketing organizations for
regular and continuous flow of
orders without middlemen.
➢ To provide direct marketing outlets
to the craft persons living in far
flung, remote and rural areas by
inviting them for participation in
various such kind of Crafts Bazaar in
different cities for augmenting
their sales eliminating the role of
middlemen.
➢ To develop entrepreneurship
amongst the craft persons, by
watching each other and learning
through experience sharing.
➢ To project handicrafts within the
country by creating greater
awareness about the crafts by way
of publicity both through print as
well as electronic media.
➢ To create an awareness among the
people about the handicrafts
available in India & to artisans
regarding the taste & temperaments
of the people and there needs and
necessities. New designs that have
to be developed etc.
iii Duration 10 Days for each craft bazar i.e 20 days

for 2 craft bazars
iv Proposed Budget for the CRAFTS BAZAR 10 DAYS
Project AT POONA & GOA.
BUDGET SUMMARY IS AS FOLLOWS
REQUIREMENTS ARE
VEN DHC NGO TOTAL
UE CONTRI CONTRI IN RS.
IN RS. IN RS. (Lakhs)
( Lakhs) (Lakhs)
GOA 8.625 2.875 11.50
PUNA 8.625 2.875 11.50
TOTAL 17.25 5.75 23.00
IN RS.
(LAKHS)
DETAILED BIFURCATION IS AS
FOLLOWS
A Rent for 12 Days @ Rs.2,40,000.00
Rs.20,000/Day
B Approx. Structure / Rs.3,75,000.00
Decoration /
Construction of Stall /
Tentage @ Rs.2500 each
@ 150 Structures
C Approx. Electricity & Rs.2,25,000.00
Water Rs.150/Day /Stall
@ 150 Stall@10 Days
D Approx. Rs.0,60,000.00
TA/DA/Transportation
charges to crafts
persons & wage
compensation @ 20
Crafts Person @ 300 Per
Craft person per head /
Day @ 10 Days
E Publicity Rs.1,50,000.00
Covered by local news
papers
Banners & Poster as
specified etc
F Local Transportation Rs.0,20,000.00
G Inauguration & Closing Rs.0,20,000.00
Ceremony
H Security Expenses Rs.0,20,000.00
I Cultural Programs Rs.0,20,000.00
J Miscellaneous Rs.0,20,000.00
v Suggestive Materials to
be included in the
Project
a Project Goal To make crafts men aware of
opportunities waiting for them.
To establish direct link between
manufacturers/ artisans and final
consumers / customers and eradicating
the role of middlemen.
b Project Area POONA & GOA

C Target Group indicating Target Group involves artisans, who have
Number of artisans & meager or no access to the markets. The
No. of SHGs is expected artisans are very good in manufacturing
to be formed the items but are unaware of the avenues
available for them to market there
products. These artisans pay high
amounts of commissions or a large amount
of there hard work is taken by commission
agents, leaving the artisans in a poor
state.
We expect at least 5 SHGs would be
formed from each Craft Bazaar.
d Name of the Crafts Glass Work, Bamboo Work, Mat,
Carpet,Terra cota, Embroidery, Jewellery
e Problems to be The basic problems of the artisans is non-
addressed availability of marketing opportunities for
there products.
Newer technologies and techniques that
are coming out in the market.
What are the tastes of the people and
what is the attitude of the people to the
handicraft items. What could be done to
better the status of the artisans!
How to make artisans to work in groups
and make them know about the benefits
of scales of economies.
f Details of any need Not applicable since this is a platform
assessment done in the that is being provided to artisans to
area before deciding on become acquainted with marketing
the project conditions.
g Per family annual There would be atleast 25% increase in
monetary position the income levels just after the
expected during the completion of the project and after 6
project and after months if the efforts of artisans are
completion sustained it may even go beyond 50% of
there present income levels.
h Whether any partner is No
contributing funds for
this project, if so name
of the organization and
activity
vi Beneficiaries Type & No. Artisans of different crafts and 150 per
crafts bazaar including of 5
demonstration artists for crafts bazaar.
vii Strategy/ Action plan Not Applicable
viii Contribution of Nil
volunteering from the
community
ix Monitoring & Evaluation ➢ No. of crafts person attended the
indicators Crafts Bazar
➢ No. of Visitors attended the Crafts
Bazar.
➢ Total Sale during the Crafts Bazar.
➢ Qualitative feedback from the
artisans.
➢ No. of buyers visited the crafts
Bazar.
➢ Total whole sale level of selling took
place
x Project Sustainability The participants should also be called
(How will activities be upon for different kinds of workshops and
sustained after project other programs conducted by department.
support is completed) A Continuous feedback has to be taken
and maintained for the sustainable
development.
xi Declaration on affidavit Not Applicable
that he organization will
work in the proposed
cluster continue for
three years or till the
project is completed
xii Whether the Enclosed
organization has ever
been Blcklisted by ny
State / Central Deptts.
Or by any other
intonation agenies on
Affidavit
Details of Attachments o Registration Certificate
furnished o Bye-Laws & Memorandum of
Association
o Annual report (Latest one year)
o Audit statements - (for the last
three years)
o Latest list of executive committee
members with complete postal
address
o List of employees.
Dated …………………………..
Signature………………………..
Name:Sou.ARATI ARUN GANACHARYA,

Near Bharati Vidyapeeth, Katraj,
Pune-411 046
Designation : PRESIDENT
Name of the Organization MAHILA SHAKTI PRATISHTHAN
Complete Address L-503, Bharati Vihar, Katraj,
PUNE – 411 046, MAHARASTRA
STATE LEVEL SYMPOSIUM at MUMBAI & PUNA

UNDER

(Technological Interventions)

Organization
Code
STD code)
d Name of other key
No & Address
1 Sou.Mrunalini Vice- 40 Indian Business
State Bank
Nagar, Uppar
Indiranagar,
Bibavewadi, Pune-
411 037
Krishna mankar,
Fl.No.11,12,
Runwalu Enclave,
Near Ambarhall,
Karvenagar,
Pune-411 029
Ulhas Borase, E-
15, Anant Smruti,
Ambegaon Road,
046
E
5 Bye Laws Enclosed
association
with full address
programme
courses.
Programs for women.
citizens.

leading to gainful employment,
sustainable Social, Economic & Financial
development
i. Experience in the area in a. Organization has been conducting
which funds sought various exbhitions to facilitate the
organizations own SHG groups &
artisans trained by the organization.
organization.
programs would be fruitful only
when trainees would be gainfully
employed, and exbhition is one of
the best sources to exbhit the
potential of the trainees.
perform better & try to be the
best.

on SHGs
it self. Now, organization feels getting Assitance from the govt.
people.
were 45 participants attend the seminar of youth Entrepreneurship
components viz.

etc.

learn & earn.
rates.

areas.
regularly.
K & i Sources of Funds for No External agency has been funding the
last 3 years Funding for organization; organization on its own basis
/International)

DC (H)
3 Banking Details
a. Name & Address of Bank Bank of Maharastra,
B Account No.
evaluated by any
yes, attach the
evaluation report
2 PROJECT PROFILE
i. Title of the Project ‘Two Days State level Symposium on capacity
building of Artisans & Designers of
Handicraft industry’’
ii Aims & Objectives of ➢ The objective of this interactive
forum as above is to continuously
improve system efficiency through
problem solving and the experience
sharing as a part of learning process.
artisans about the new issues and
policies of the government regarding
handicraft industry etc.
➢ To create awareness regarding the
technological know how in the
handicraft industry.
➢ To enhance the knowledge of the
artisans regarding changing scenario
of handicraft industry.
➢ Continuous interactive sessions of
different nature and at different
levels may be required to be held
periodically to focus on policy
issues/problems,sharing experiences
of different clusters to enable
evaluation and to evolve the
strategies that are required to make
the clusters more self-reliant and
for sustainable development.
➢ To establish an understanding as to
how to how important is the direct
contact of the craft persons with
the exporters and marketing
organizations for regular and
continuous flow of orders without
middlemen .

iii Duration 2 days for each Symposium i.e total 4

days
iv Proposed Budget for the State level symposium at Poona & Mumbai
Project BUDGET DETAIL IS AS FOLLOWS
REQUIREMENTS ARE
1. Hire charges for Rs. 20,000
venue for 2 days
Including hiring
of furniture etc.
2. Lodging and Rs. 2,00,000
Boarding
expenses for 30
persons
Including
craftpersons
(for 4 days)
3. TA and DA Rs. 2,40,000
during journey
period
4. Honorarium for Rs. 1,20,000
expert and his
team per day Rs.
60,000 x 2 days,
5. Documentation Rs. 60,000
and Misc.
expenses
including
postage and
preparation of
material for
discussions,
secretarial
assistance
6. Hire of Rs. 30,000
conveyance
Total: Rs. 6,70,000
Per symposium
Grand Total for Rs.13,40,000.00
2 smposium @
Rs.6,70,000
per symposium
be included in the
Project
a Project Goal To create an awareness among the
artisans in what best they can improve
there art, and how can they better
market there art.
Making them aware about the newer
techniques that being bursting in the
handicraft industry.
Help them know as how to establish direct
link between manufacturers/ artisans and
final consumers / customers and
eradicating the role of middlemen.
b Project Area POONA & MUMBAI

Number of artisans & meager or no access to the markets &
No. of SHGs is expected Newer technological inputs. The artisans
to be formed are very good in manufacturing the items
but are unaware of the avenues available
for them to market there products.
These artisans are unaware of the
changing scenario of the handicrafts
industry. New technologies, newer
products, latest techniques are very far
away for these people. This symposium
would provide them a plat form for
developing them selves into a Artists
equipped with latest technologies &
techniques in handicraft industry.
We expect at least 3 to 4 SHGs would be
formed from this workshop.
e Problems to be Newer technologies and techniques that
addressed are coming out in the market.
Emerging concept of Product packaging
for better marketability.
better the status of the artisans.
and make them know about the benefits
of scales of economies.
f Details of any need Maharastra not only known for Bollywood ,
assessment done in the
but also has rich history of handicrafts.
area before deciding on
the project It’s Eye Catching Embroidery, Royal
Furniture Designs & many more to its list,
making a not to miss destination for the
lovers of Handicrafts. But, unfortunately
majority of the handicraft is bonded in
the chains unorganized sector, this may
be the reason, In spite of having such
huge product portfolio, the stake holders
of the business are unable to get the
reasonable returns. This symposium is
pious effort to integrate, organize, and
develop the capacity of stake holders
involved with the trade.
As an adage goes ‘what is engine to a
train, that is marketing is to a business’
the marketing engine is driven by the
pistons of ‘Packaging, Designing,
development & Value addition’ to a

product. The strategy on how you present
a product to a buyer greatly influences
the buying preferences of a client. In the
growing competitive trade products are
never sold because of only basic product
quality. To make a product saleable it has
be made ready from different dimensions.
Though there are many products in
market, why do a few excel while others
go into a dormant stage, because of
marketing strategy that a company
adopts. Why designs of automobiles are
changing every year? The answer is
simple, the preferences and attitudes of
the individual changes as the time passes;
the best product is the one which adds
new value to the product with out losing
its core values, and keeps pace with the
preferences of customer.
Packaging plays a very vital role in the
marketing of any product. How did clinic
plus shampoo become the synonym for

shampoo? Its strategy to pack in small
packs had made it no.1 brand in the
shampoo sector. Look at the packing of
‘Sandoz Tablets’ better known as calcium
tablets, it is so attractive even child
identifies with the packet. That may be
the reason for the tablet ranking no.1 in
calcium tablet segment.
But, unfortunately, these things are
totally ignored in our traditional
handicraft industry. In spite, of having
such a varied handicraft products in India
& Maharastra especially, we are not
making big in Handicraft Industry. The
reason seems to be lack of penetration of
essentials elements of marketing into the
various stake holders involved in the
business. This workshop would definitely
try to fill the gaps, and enhance the skills
of stakeholders, in mentioned subjects.
.
g Per family annual There would be at least 40% increase in
activity
vi Beneficiaries Type & No. Artisans of different crafts with lower
income groups and socially deprived class
and 20 - 30 artisans in total for each
symposis
viii Contribution of Nil
community
ix Monitoring & Evaluation ➢ No. of Participants attended the
indicators Symposium
➢ Level of participation of the
participants.
➢ Feedback taken at the end of every
session
➢ No. of Expert panel visited.
➢ Gauging the level of expertise, while
starting the symposium & at the end
of the symposium.
Participants.
x Project Sustainability The participants should also be called

(How will activities be upon for different kinds of workshops and
development.
been Blacklisted by any
State / Central Depts.
Or by any other
intonation agencies on
Affidavit
Association
three years)
address
Dated …………………………..

Pune-411 046
10 DAYS EXHIBITION
MUMBAI, PUNA, NASIK, GOA & KOLHAPUR
UNDER

Organization
Code
STD code)
d Name of other key
No & Address
State Bank
Nagar, Uppar
Indiranagar,
Bibavewadi, Pune-
411 037
Krishna mankar,
Fl.No.11,12,
Runwalu Enclave,
Near Ambarhall,
Karvenagar,
Pune-411 029
Ulhas Borase, E-
15, Anant Smruti,
Ambegaon Road,
046
E
5 Bye Laws Enclosed
association
with full address
programme
courses.
Programs for women.
citizens.

leading to gainful employment, sustainable
Social, Economic & Financial development
i. Experience in the area a. Organization has been conducting
in which funds sought various exbhitions to facilitate the
organization.
programs would be fruitful only when
trainees would be gainfully employed,
and exhibition is one of the best
sources to exhibition the potential
of the trainees.
perform better & try to be the best.

on SHGs
it self. Now, organization feels getting Assitance from the govt.
people.
Few of the activities which Organization has been conducting has
components viz.

etc.
Vikas Mahamandal : Organization has been very active in facilitating
learn & earn.
rates.

areas.
regularly.
K & i Sources of Funda for No External agency has been funding the
last 3 years Funding for organization, organization on its own basis
/International)

DC (H)
3 Banking Details
a. Name & Address of Bank of Maharastra,
Bank
B Account No.
evaluated by any
yes, attach the
evaluation report
2 PROJECT PROFILE
i. Title of the Project ‘EXHIBITONS – LEARNING 2 EARNING’
ii Aims & Objectives of ➢ Promote sales of handicrafts
➢ Increase awareness in favour of
handicrafts.
➢ Expose craftsperson to the market.
➢ Launch new products and designs for
trial and promotion.
➢ To establish direct contact of the
craft persons with the exporters
and marketing organizations for
regular and continuous flow of
orders without middlemen.
➢ To provide direct marketing outlets
to the craft persons living in far
flung, remote and rural areas by

various such kind of Crafts Bazar in
different cities for augmenting their
sales eliminating the role of
middlemen.
iii Duration 10 Days for each Exhibition i.e 50 days

for 5 Exhibitions
iv Proposed Budget for the Exhibitions for 10 DAYS at each place
Project AT MUMBAI, POONA, NASIK,
KOLHAPUR & GOA.
REQUIREMENTS ARE
VEN DHC NGO TOTAL
( Lakhs) (Lakhs)
MUMBAI 1.85 NIL 1.85
POONA 1.85 NIL 1.85
NASIK 1.85 NIL 1.85
KOLHAPUR 1.85 NIL 1.85
GOA 1.85 NIL 1.85
TOTAL 9.25 NIL 9.25
IN RS.
(LAKHS)
FOLLOWS
i Rent for 10 Days @ Rs.0,40,000.00
Rs.4000/Day
ii Approx. Structure / Rs.0,30,00.00
Decoration /
Construction of Stall /
Tentage @ Rs.2000
each @ 15 Structures
iii Approx. Electricity & Rs.0,22,500.00
Water Rs.150/Day
/Stall @ 15 Stall@10
Days
iv Approx. Rs.0,15,000.00
charges to crafts
persons & wage
compensation @ 05
Crafts Person @ 300
Per Craft person per
head / Day @ 10 Days
v Publicity Rs.0,40,000.00
Covered by local news
papers
Banners & Poster as
specified etc
vi Local Transportation Rs.0,05,000.00
vii Inauguration & Closing Rs.0,10,000.00
Ceremony
viii Security Expenses Rs.0,07,500.00
ix Cultural Programs Rs.0,05,000.00
x Miscellaneous / Rs.0,10,000.00
Documentation etc.
be included in the
Project
a Project Goal To establish direct link between
manufacturers/ artisans and final
consumers / customers and eradicating
the role of middlemen.
To increase the awareness of the
customers to the handicraft products and
artisans to the tastes of the customers.
b Project Area MUMBAI, POONA, NASIK, KOLHAPUR &

GOA
No. of SHGs is artisans are very good in manufacturing
expected to be formed the items but are unaware of the avenues
products. These artisans pay high
amounts of commissions or a large amount
of there handwork is taken by commission
agents, leaving the artisans in a poor
state.
We expect at least 8-10 SHGs would be
formed from each Exhibition.
there products.
Newer technologies and techniques that
are coming out in the market.
and make them know about the benefits of
scales of economies.
activity
vi Beneficiaries Type & Artisans of different crafts and 150 per
No. crafts bazaar including of 5 demonstration
artists per Exhibition.
viii Contribution of NIL
community
indicators Exhibition
➢ No. of Visitors attended the
Exhibition
➢ Total Sale during the Exhibition.
artisans.
➢ No. of buyers visited the Exhibition.
➢ Total whole sale level of selling took
place.
➢ How was new products introduced,
what is the response.
x Project Sustainability The participants should also be called upon
(How will activities be for different kinds of workshops and
development.
Or by any other
Affidavit
Association
three years)
address
Dated …………………………..

Pune-411 046

DESIGN & TECHNICAL DEVELOPMENT

WORKSHOPS
AT
MUMBAI, PUNA, NASIK, GOA & KOLHAPUR
UNDER

Organization
Code
STD code)
d Name of other key
No & Address
State Bank
Nagar, Uppar
Indiranagar,
Bibavewadi, Pune-
411 037
Krishna mankar,
Fl.No.11,12,
Runwalu Enclave,
Near Ambarhall,
Karvenagar,
Pune-411 029
Ulhas Borase, E-
15, Anant Smruti,
Ambegaon Road,
046
E
5 Bye Laws Enclosed
association
with full address
programme
courses.
Programs for women.
citizens.

leading to gainful employment, sustainable
Social, Economic & Financial development
i. Experience in the area a. Organization has been conducting
in which funds sought various exbhitions to facilitate the
organization.
programs would be fruitful only when
trainees would be gainfully employed,
and exhibition is one of the best
sources to exhibition the potential
of the trainees.
perform better & try to be the best.

on SHGs
it self. Now, organization feels getting Assistance from the govt.
people.
components viz.

etc.

learn & earn.
rates.

areas.
regularly.
K & i Sources of Funda for No External agency has been funding the
last 3 years Funding for organization, organization on its own basis
/International)

DC (H)
3 Banking Details
a. Name & Address of Bank of Maharastra,
Bank
B Account No.
evaluated by any
yes, attach the
evaluation report
2 PROJECT PROFILE
i. Title of the Project ‘DESIGNS FOR DEVELOPMENT’
ii Aims & Objectives of Product, packing, pricing & Promotion are
the 4 important tools for marketing of any
product. Coming to the marketing of
Handicrafts, it is product design and look
of the products has been immense
important. Handicrafts and nevertheless
known for there art hence, pricing plays a
nominal role in the marketing of
handicraft item. Promotion better be
done only through word of mouth.
Packing has always been an important
dimension in any kind of product.
Attractive packaging undoubtedly adds

marketing value to any product.
The current workshop is organized in this
connection to bring about awareness
among the artisans and others involved in
this trade, how to make a product market
friendly & customer friendly. What are
the attributes which are liked by any
customer.
➢ Expose craftsperson to the market
➢ Newer techniques in the packing and
product designing of handicraft
products, which would enhance
marketability of products.
➢ What are the essential to Promote
sales of handicrafts
➢ How to increase Marketability of
handicraft items.
➢ How to launch new products and
designs for trial and promotion.
➢ Channels available to establish direct
contact of the craft persons with
the exporters and marketing

organizations for regular and
continuous flow of orders without
middlemen .
➢ Importance of direct marketing
outlets to the craft persons living in
far flung, remote and rural areas by
various Crafts Bazars, Expos etc in
different cities for augmenting their
sales eliminating the role of
middlemen.

iii Duration 15 Days for each workshop i.e Total 75

Days at 5 locations.
iv Proposed Budget for the Workshops for 15 DAYS at each place
Project AT MUMBAI, POONA, NASIK,
KOLHAPUR & GOA.
REQUIREMENTS ARE
VEN DHC NGO TOTAL
( Lakhs) (Lakhs)
MUMBAI 1.80 NIL 1.80
POONA 1.80 NIL 1.80
NASIK 1.80 NIL 1.80
KOLHAPUR 1.80 NIL 1.80
GOA 1.80 NIL 1.80
TOTAL 9.00 NIL 9.00
IN RS.
(LAKHS)
FOLLOWS
a Rent for 15 Days @ Rs.0,45,000.00
Rs.3000/Day
b Approx. Rs.0,45,000.00
charges to crafts
persons & wage
compensation Designer
& Teams Fees & @
Rs.3000 per Day @ 15
Days
c Cost of Raw Materials @ Rs.0,37,500
Rs.100 Per Day @ 25
Particpants @ 15 Days
d Documentation Report Rs.0,20,000.00
e Publicity & Postage Rs.0,07,500.00
f Local Transportation Rs.0,05,000.00
g Inauguration & Closing Rs.0,10,000.00
Ceremony
h Miscellaneous Rs.0,10,000.00
be included in the
Project
a Project Goal Design development and technical up
gradation in handicrafts sector is entirely
different from that of small scale
industries. Each craft is highly
complicated involving numerous processes
and it is also very individualistic and local.
Crafts differ from region to region. They
have their traditional ways of production,
their own designs, colour, shapes and so
on. Each craft, each centre needs careful
study and understanding before new life
can be injected into it. Therefore, in the
very nature of this sector, there is need
for great sensitivity and delicate handling
and tireless service before any results can
be achieved. The gradual alienation on
handicrafts from their traditional use and
their increasing commercialization has led
to the development of new products. New
designs and styles have been evolved to
suit the tastes and preferences of the
new generation.
b Project Area MUMBAI, POONA, NASIK, KOLHAPUR &
GOA
No. of SHGs is artisans are very good in manufacturing
expected to be formed the items but are unaware of the avenues
products.
Total 25 Artisans are expected to attend
the workshop
We expect at least 2-3 SHGs would be
formed from each Workshop.
there products.
Awareness regarding the Newer
technologies and techniques that are
coming out in the market.
and make them know about the benefits of
scales of economies.
activity
vi Beneficiaries Type & Total 25 No of participants, who include
No. women, SC, ST & OBC
viii Contribution of NIL
community
indicators Workshop
➢ The expert / designer who had been
explaining about the in and outs of
the trade.
artisans.
➢ Understanding level & attitude of
participants at the end and at the
beginning of the workshop
x Project Sustainability The participants should also be called upon

(How will activities be for different kinds of workshops and
development.
xi Declaration on affidavit Enclosed
Or by any other
Affidavit
Association
three years)
address
Dated …………………………..

Pune-411 046
AFFIDIVIT
I Sou.Aruna Gruh Acharya, President of Mahila Shakti Pratishtan, L503, Bhartivihar, Katraj,
Pune, on behalf of the organization referred above declare that organization has not been
blacklisted by any State are central Government or semi Government or by any other
agencies.
AFFIDIVIT
I Sou.Aruna Gruh Acharya, President of Mahila Shakti Pratishtan, L503, Bhartivihar, Katraj,
Pune, declare that organization would work in the referred project till the completion of the
project.

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Craft Bazar Project Proposal

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PROJECT PROPOSAL FOR CONDUCTING

CRAFT BAZAR AT MUMBAI & PUNA

BABA SAHED AMBEDKAR HAST VIKAS SHILP YOJANA

S.No Particulars Details

h. Thrust area Education, Training & Earning of women

j Experience in SGSY or any other scheme of GOI / State Govt. based

from central / State government. Organization has been funding by

it self. Now, organization feels getting Assistance from the govt.

Few of the activities which Organization has been conducting have

Youth Entrepreneur ship development programme:

This program was conducted in village of paragon khandala. There

was a 45 participants attend the seminar of youth Entrepreneurship

Development Program. The participants approach for taping and

developing local entrepreneurial talents. It consists of three major

1. Imparting Business related knowledge.

2. Developing Entrepreneur skills.

3. Adequately changing the behavior and attitude of

running a gainful economic activity on his / her own

Farmer / Women Melava (Farmer Meeting Programmes) :

backbone of the Indian economy. From this point of view,

organization is continuously keeping its efforts to bring about

sustainable development in this field.

Organization has organized several farmers meeting in and around

Khadi Shivapur in which about 1000-2000 cultivators from the

surrounding are were present. They have been demonstrated about

the new method of drying chilly, vermin-compost techniques, new

Training of various business / profession, through Mahila Arthik

Vikas Mahamandal: Organization has been very active in facilitating

all round development of women. Organization feels economic

of liberty, hence organization is primarily concerned about the

training of women in various skills to enhance the earning capacity of

the women in particular.

Exbhitions & Free Employment exchange programs: Organization

women to the world. Exbhitions had been simultaneously providing an

hands the revolution of financial independence for women, where in

women comes to know about the opportunities available for her to

learn & earn.

Workshops & Seminars: Workshops/seminars/symposia related to

organization. Many Workshops and similar things had been organized

& employment opportunities.

Formation of Self Help Groups: Organization has been active in the

field of Self Help groups. Organization has been actively facilitating

many Self Help Groups at free of cost. Organization is also helping

SHGs in obtaining financial help from the banks at lower interest

Literacy Programs for Women & Senior Citizens: We had been

organizing literacy programs for women & senior citizens in slum

families either in slum areas or urban areas, capacitating them is

capacitating the entire family hence, we had been concentrating in

the education these two vulnerable groups especially in the rural

Cultural Programs: A dance competition at pune district on the

occasion of Ganesh Festival has been organized. The winners were

awarded prizes. The society also organized Vrushka dindhi at pune

district near about all Jayanties celebrated through organization

These are a few activities that organization is into, for further

information you can refer annual report & our website.

M Whether any utilization Not Applicable

craft persons with the exporters

and marketing organizations for

regular and continuous flow of

orders without middlemen.

➢ To provide direct marketing outlets

to the craft persons living in far

flung, remote and rural areas by