Professional Documents
Culture Documents
Vol. 1, No. 1
Fall 1980
The value of needs analysis may go unrealized unless ambiguity and lack of preci-
sion in the use of the term are cleared away. It is necessary first to remove
superfluous terminology, and second to establish different levels of needs, allotting
some kind of priority between them. A solution is proposed under the rubric of
target situation analysis. TSA goes into the target situations, collects and analyses
data in order to establish the communication that really occurs-its functions, forms,
and frequencies, and provides a basis for selecting the long-range aims of the
course. Certain intermediate objectives will also be established prior to the course as
a result of pedagogic considerations. Their number and delicacy will be controlled
largely by constraints from all participants concerned in the design and implementa-
tion of the course. The programme is monitored while it is in progress to ensure that
intermediate objectives are still relevant and attainable.
Concurrent with the upsurge of interest in ESP over the last ten to fifteen years has
been the development of the idea of needs analysis. ESP by its nature is student-task
orientated, and the formalisation of this interest subsumed under the name “needs
analysis” was a natural and healthy development in EFL. However, today there are in-
dications that developments in the area of needs analysis are seen as being, if not ir-
relevant, then at least increasingly marginal. Real advance in this area that was
originally seen as being so critical to ESP is now lacking. Symptomatic of this
waywardness and marginality is the suggestion that one of the chief values of needs
analysis is its ability “to demonstrate the teacher’s interest in the students and lead to
some useful discussion” (Robinson 1980: 29), a fine example of “damning with faint
praise”! Possibly more revealing of the lack of direction is the plethora of terminology.
C.V. James (1974) comments upon this and notes that needs analysis involves real
and imaginary needs, demands, requirements, expectations, and use. Elsewhere we
find mention of felt needs, prior needs, symptomatic needs and so on, all of which
seem to require consideration within the aegis of needs analysis. This plethora sug-
gests a certain lack of precision that is contradictory to what one would expect from an
“analysis” - a term that implies a degree of a scientific exactitude, and, I suggest, it is
this resulting confusion that slurs over distinctions and conceals areas critical for the
advancement of needs analysis.
Given this degree of confusion we seem to be left with the option of either abandon-
ing as a useful tool, or at least largely ignoring, needs analysis - a tendency that one
suspects occurs very frequently in practice - or, alternatively, of rationalising to
remove the anomalies. I hope to undertake the latter.
One of the chief sources of confusion is inherent within the term “needs analysis”. If
the unruliness at present found can be ordered then it may be possible to regularise ter-
minology and provide some kind of insight concerning priorities. Both terms, “needs”
and “analysis”, separately and in conjunction, beg numerous questions.
25
26 The ESP Journal
It is fairly obvious that the term “need” is both ambiguous and imprecise. Die-
tionary definitions are generally long, and it is almost trite to note that needs can cover
a range of meaning from “necessities” (“Man needs water to live.“) to “desires”
(“What I need is a long holiday somewhere in the sun.“). This terminological inexac-
titude has permitted a profusion of related but not identical items being commonly
referred to as “needs” (usually with some qualifying adjective), requirements, or ob-
jectives, and being treated as if they were all more or less identical. It would be surpris-
ing if among this confusion there had been no examples of the same item being given
different terminology by different writers, and obviously there is room for rationahsa-
tion here. But that is the simplest and most obvious part of the problem. It would be
equally surprising to find that so much varied terminology did not signify that unlike
qualities are being considered. What is required therefore is a twofold rationalisation,
firstly removing any superfluous terminology and secondly establishing the different
“levels” of needs and allotting some kind of priority between them. Having noted this
necessity for rationalisation I intend to leave the matter for the moment in order to con-
sider certain other problems.
The next area of difficulty concerns the very obvious question of whose needs we
are concerned with and how they are determined. It now seems accepted that the
“needs” of all parties concerned have to be considered. It is reasonable to suggest that
the development of needs other than those of the student has been promoted by the
way in which information is collated for needs analysis. The tendency has been for as
many as possible alternative sources of information regarding the needs of the student
to be tapped. This, on the face of it, seems a reasonable progression; the more infor-
mation that is available, the more detailed the needs analysis can be.
Richterich and Chancerel(l978) authoritatively suggest three separate sources of in-
formation: the student, the student’s employer, and the teaching organisation. The last
two of these may or may not be identical with the sponsor and the materials writer, so
that it is quite possible to envisage a situation where there are five possible sources of
information concerning needs. On the basis of the more informants, the more complete
the information, the better the needs analysis, all should be taken up. However, the
problem is rather more complex than that, and in fact these numerous sources of infor-
mation tend to exacerbate existing problems or even create new ones. The first pro-
blem is, which of these is capable of determining needs? The student may be aware of
aims at some gross level, e.g., need to use certain manuals, but as Drobnic (1978:320)
notes, “Linguistically naive students should not be expected to make sound language
decisions concerning their training.” Likewise, the employer may be able to specify
needs at some gross level, but is a nonexpert in analysing communicative events and
determining such things as priorities. l If these things were simple the very problems
that we are considering would not exist.
The teaching organisation, on the other hand, whilst being experts on teaching (and
this does not mean that they are necessarily experts on needs analysis), are often large-
ly ignorant of the communicative situation, and have to base their materials on an
analysis of the communicative situation provided by these nonexperts. And, of course,
‘It may be tit the needs analysis is completed by an administrator who may unwittingly be quite unaware of
the reality of needs on, say, a factory floor.
A Re-Evaluation of Needs Analysis in ESP 27
communication between these parties is impeded by the “gaps” - those areas of un-
common interest that impede the flow of information - the most obvious examples be-
ing the information gap (all parties are experts, but in different areas), language gaps
(different parties have different languages), geographical gaps (distance makes the ac-
curate transfer of information even more difficult), culture gaps, and so on. (For an ex-
ample of the problems inoperation see Drobnic 1978).
Probably the most important point that makes this question of the alternative
sources of information nontrivial is that whoever determines needs largely determines
which needs are determined. Each of the bodies concerned - the student, the sponsor,
the employer, the teaching organisation - is going to have their own needs in mind.
Not surprisingly in some cases these will be contradictory. For instance, for financial
reasons the sponsoring organisation will want the course to be as short as possible,
whilst for similar reasons the teaching organisation will want to keep it as long as
possible. The employer may be concerned with the professional needs of the student,
but the student may be concerned with his social needs.2 This problem can then be
summarised by saying that interests, in both senses of the word, are not likely to be
common between those trying to establish the needs.
A third factor generally acknowledged as problematical in establishing needs is their
transience. Richterich and Chancerel, amongst others, point out that needs change
even during a course: “as we have seen the learner’s needs may change during the
course.” (1978:32) This may be due to factors
1) extraneous to the language learning situation (e.g., shortage of funds from
the sponsor)
2) inherent to the learner (e.g., lack of ability or change of interests)
3) resulting from misjudgement/error in the original analysis.
Again Drobnic (1978) outlines these well.
It seems there are two possible solutions. The first is to recognise that needs
change over time and to establish short-term, medium-term, and long-term needs.
However, this system will only cope with envisaged changes in needs, e.g., fie
ZSocial English provides a particular problem for the course designer. The main problem seems to be its size
and amorphous nature. Within the total set of all Englishes lie relatively restricted fields of ESP, but within
many ESP courses we have to find a place for social English, which is far more indeterminate and potentially
larger.
3For those interested, “needs arialysis” seems to be a term that fulfills all the most confusing effects
that may occur after a nominalization transformation: apparent simplicity masking real complexity;
shift from concern regarding participants and courses to process; and loss of information by deletion.
(Kress and Hodge 197927).
A Re-Evaluation of Needs Analysis in ESP
be: analysing what to establish needs? It would be simple to suggest that the
analysis should be of the student, the course writer, the sponsor, etc., or more
precisely their needs, but that is entirely circular and therefore must be avoided.
The one thing that is outside this circularity is the language - one thing that has
so far been largely ignored. By the language I mean the language of the target
situation. Thus needs analysis should be concerned primarily with the establish-
ment of communicative needs and their realisations, resulting from an analysis of
the communication in the target situation - what I will refer to from now on as
target situation analysis (TSA) to identify this more restricted sense of needs
analysis.
This necessitates going into the target situations, collecting data and analysing that
data in order to establish the communication that really occurs - its functions, forms,
and frequencies - then selecting from these on some pragmatic pedagogical basis. To
this extent I agree with Munby when he says “the syllabus specification is directly
derivable from the prior identification of the communication needs of that particular
participant or participant stereotype . . .“, but disagree when he goes on to say that
‘I. . . it is possible to begin with the learner and work systematically forward to the
syllabus specification that represents the target communicative competence.” (Munby
1978:218) For the reason given above and further reasons outlined below, I suggest
the student is not the appropriate main source for data to establish the aims of a course.
If the dictum is that “needs” are specifications from the language of the target situa-
tion, what then are all the other so-called needs? Any definition of needs analysis as be-
ing centrally concerned with TSA would be inadequate if it did not permit considera-
tion of the other parties mentioned above. The needs and requirements of the other
participants are realities that must be permitted a place in the plan of things. It has been
suggested that the result of the TSA is the establishment of certain needs. Presumably
the needs, couched in more or less communicative terminology, determine the aims of
the ESP course, and these are expected to be taught and learnt. The corollary of this is
that anything that interferes with those aims being maximally fulfilled in the most
simple manner is a CONSTRAINT.
Constraints on courses are already generahy recognised; the usual ones are time and
money for all participants. By this definition the field of constraints is much enlarged.
For instance, a student learning English in order to work with Americans on an oil rig
in his own country may desire to study social English to enable him to survive his
training period in the USA. This would represent a constraint on the course, as it
would not be defined by the TSA (or at least only very marginally) and distracts from
those needs that were. On the other hand, a student learning English for diplomatic
purposes may have social English defined by the TSA, in which case it should con-
stitute part of the course - but because it is part of the TSA and not because the stu-
dent needs it to make life more pleasant during training. Although it may be anathema
to student-centred teachers to suggest so, the student frequently acts as a constraint on
the course. Whenever we modify a course to allow for a student’s ability or predilic-
tions we are being constrained. We must not ignore these constraints; they will modify
the course, but we should recognise them for what they are. Likewise, the need
specified by the employer for the employee to be able to read manuals is a legitimate
need (but only if that need is also determined by TSA); his expectation that the student
30 The ESP Journal
termed&e objectives (objectives, for short) and therefore the model must incorporate
a mechanism for coping with change. The existing mechanism, what Sinclair refers to
as on-line research, would seem to be entirely appropriate for this task. Its purpose will
be to monitor progress towards the aims and ensure that intermediate objectives are
still appropriate regardless of changes in constraints and that they are still attainable.
The situation now outlined is that needs analysis involves TSA establishing the
needs of the student in the target situation, and these are relatively permanent. In the
process of course design, a pedagogic matter, intermediate objectives intended to en-
sure the attainment of those needs are established, bearing in mind all constraints, the
effect of which should be minimised. The programme is then monitored by on-line
research to ensure that regardless of any changes in constraints the programme re-
mains appropriate and attainable. (See Figure 1.)
Figure 1
STUDENT
Intermediate
Established prior to
the course as a result Programme monitoring
of pedagogic consider- by on-line research
ations. Their number ensures that inter-
and delicacy will lx mediate objectives
controlled largely by are still relevant
constraints from all and attainable.
participants.
Objective 2
NEEDS
Determined by TSA.
Define final objectives.
The process that has just been outlined might be subject to criticism as mere
relabelliig. The unprincipled introduction of new terminology, or to put it less politely, ,
more jargon, is not generally to be recommended. However it has been suggested that
one of the major problems in the field of needs analysis is the terminological confu-
32 The ESP Journal
sion4, and by taking a particular standpoint it has been possible to reclassify the
previous fairly arbitrary terminology into three main areas: needs (determined by
TSA), constraints (limiting the attainment of those needs), and intermediate objectives
(stages to attain those needs). In itself this is a useful exercise as it provides perspec-
tive, removing confusion, but more importantly it also indicates where priorities should
be. Needs, determined by TSA, are relatively permanent and provide the aims of the
course. Intermediate objectives are intended to be points en route to the needs and are
subject to revision, particularly as determined by the on-line evaluation.
Needless to say problems still remain. For instance, TSA establishes needs but does
not necessarily distinguish between those needs to select the aims of the course.5 A
very obvious problem is that TSA can be closely identified with discourse analysis,
which is as yet in its infancy. Again though, this criticism can be met by the
counterargument that it is now at least possible to determine that discourse analysis is
the appropriate area for research, where at the beginning the lack of direction in needs
analysis was being considered.
A final point: what should be clear is that without an adequate TSA then there can be
no needs analysis. Any judgement concerning needs, however well considered, will be
largely intuitive, and this fact should be recognised. The term “needs analysis” should
be reserved for those courses where aims have been established by TSA. If EFL, and
ESP in particular, is to be academically viable its foundations must be stronger than
considered opinion.
REFERENCES
Fred Chambers teaches in the EFL Unit and also lectures in applied linguistics
at the University of Essex. After obtaining a BEd (Business Studies) at London he
worked overseas for several years in Africa, the Middle East, and Ascension Island,
A Re-Evaluation of Needs Analysis in ESP 33
4The term “needs analysis” itself is of course not original to EFL; it is one that has been adopted as relevant
from other fields. When it was adopted it fiied a gap, and served its purpose by creating an object from an ac-
tivity for us to ,be able to manipulate. However, by taking wholesale someone else’s terminology, we have
ended up with a term that is by no means entirely appropriate. We have accepted the term “needs” as the end
product of the analysis.
Needs
analysis b >Needs
But this in fact complicates what is essentially a much simpler situation. We have noted “needs” is a very
loose piece of terminology which, by a considerable rationalisation and discipline, can be made appropriate.
But this quasi-sophistry is really unnecessary. If needs analysis is conceived of as beiig concerned with
establishing the objectives of a course
establishes
Needs analysis I > Objectives
then I suspect most of these problems which are only terminological would disappear.
5Though, note we have been able to limit this question of indeterminate priority to selection from a much
smaller number of needs than the widely disparate set outlined at the beginning.