BECOME UNFORGETTABLE

Being known--being remembered--is one of the main goals of

marketing, advertising, and personal branding. Out of sight is
out of mind. Out of mind is out of business. That's why, to be
successful, you need to be unforgettable.

1.

VIDEO HIGHLIGHTS
RULE #1
1.
IT'S HARD TO BE UNFORGETTABLE WHILE
STILL TRYING TO LOOK GOOD. BEING
UNFORGETTABLE HAS EVERYTHING TO
DO WITH SERVING AT A LEVEL SO HIGH
THAT PEOPLE FEEL LIKE THEY HAVE TO
CHANGE THEIR LIVES BECAUSE THEY
CROSSED YOUR PATH.
RULE #4
4.
TO SERVE OUT AT A HIGHER-LEVEL,
FIGURE OUT YOUR SINGLE MOST
IMPORTANT CORE VALUE. YOU
DON'T HAVE TO WORRY ABOUT IT
BEING PERFECT, JUST PINPOINT
WHAT SINGLE WORD IS REALLY
IMPORTANT TO YOU.

RULE #2
2.
NO MATTER YOUR PAST, YOU
WERE GIVEN A VOICE AND IT WAS
NOT GIVEN TO KEEP TO YOURSELF
BUT TO USE EVERY EXPERIENCE
THAT HAPPENED IN YOUR LIFE AS
THE FUEL TO USE IT.
RULE #5
5.
YOUR WHY IS YOUR PURPOSE AND
YOUR PURPOSE COMES FROM YOUR
PAIN. DEEP FULFILLMENT WILL
ARRIVE IN YOUR LIFE FROM HELPING
THE PEOPLE WHO CURRENTLY ARE
WHO YOU USED TO BE.

RULE #3
3.
HUMANS ARE BUILT TO SERVE. IF
YOU ARE NOT HAPPY, IT'S BECAUSE
YOU DO NOT FEEL LIKE YOU ARE
SERVING PEOPLE AND THAT'S THE
PATH DOWN TO ANXIETY, STRESS,
DEPRESSION AND SUICIDE.
RULE #6
6.
WHEN I DON'T KNOW HOW TO DO
SOMETHING, I TRY TO MODEL
SUCCESS LIKE WHO'S DONE THIS
THING AND HOW CAN I LEARN FROM
THEM INSTEAD OF HAVING TO
REINVENT THE WHEEL EVERY TIME.

MEET EVAN CARMICHAEL

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