November 22, 2023

86, rue du Sergent Blandan

Nancy

Dear Shareholders,

As you know, over the past few years, the automotive industry has faced significant challenges,
primarily driven by fluctuations in gasoline prices. These market dynamics have impacted not only our
company but also our competitors. In response, we conducted a thorough reflection to identify our
company's essence and strengths : the luxury and sports segments.

I will do a reminder of which cars were already sold by our firm and next I’m going to specify the
targets covered by those four car models :
First, our firm had Luxury cars called Beaut they are positioned to attract customers with high
incomes seeking luxury, performance, and prestige features. Then we had Bior in the utility segment,
designed for customers or businesses with practical and functional needs for their vehicles, this
category could target market segments such as professionals working in sectors requiring utility
vehicles, companies with specific logistical needs, or even individual consumers seeking robust and
functional vehicles.
After that we had Boffo in the family segment, these vehicles aim to meet the expectations and
requirements of families in terms of transportation, offering specific features tailored to the needs of
these customers. Then we had marketed Buzzy cars, in the sport segments they are positioned
Designed to attract enthusiasts of motorsports or drivers seeking vehicles focused on performance
and driving pleasure, these cars are often characterized by their high performance, maneuverability,
and sporty aesthetics.
As we navigate the challenges within the automotive industry, we remain steadfast in our commitment
to delivering innovative and quality vehicles that align with the diverse needs and aspirations of our
customers. Our strategic positioning across luxury, utility, family, and sport segments reflects our
dedication to capturing a broad spectrum of the market.
Regarding our strategy throughout these 10 years, we initiated with the launch of a new model. We
deliberated at length on the advisability of producing electric vehicles, considering that this
technology was not well-developed initially. We were apprehensive about the potentially high
research and development costs without immediate profitability, even in the long term. But Finally, we
have attempted to diversify into another sector : the utility market. Meeting specific needs, this market
posed a genuine challenge for us.
As we assessed the outcome at the end of the 9th year, we found that this type of vehicle proved to
be profitable, and the market had responded positively. However, it did not make significant
breakthroughs in overall sales.
Following this, we made the strategic decision to refrain from introducing novel vehicle models, opting
instead to channel our efforts towards the refinement and optimization of our existing product lineup.
Our focus turned towards robust investment in research and development initiatives, as well as
strategic marketing endeavors.
Noteworthy is the trajectory of our marketing budget, which commenced at $395 million in the
inaugural year and progressively scaled to $1,060 million by the culmination of the 9th year. This
upward trajectory underscored our cognizance of the pivotal role played by research and development
and marketing in propelling our growth trajectory.
 November 22, 2023

86, rue du Sergent Blandan

Nancy

In a holistic evaluation, this deliberate strategic shift not only enabled us to effectively position
ourselves within the market landscape but also contributed to the augmentation of our brand
presence. This achievement stands resilient, notwithstanding the initial apprehensions surrounding
our foray into uncharted market segments.

Regarding the technological development of our cars, our primary focus has been on enhancing
styling and quality.This strategic direction is particularly significant as we operate in the luxury and
sports automotive sectors. To ensure precision and alignment with customer preferences, we
dedicated considerable efforts to conduct a multitude of market studies aimed at accurately
pinpointing the specific features that resonate with our target audience.

Over the past decade, we have faced formidable competition, notably from Firm A, our direct
competitor operating in the family segment. In terms of sales, we are slightly below them, with
$17,646 compared to their $19,469. However, when it comes to market value, Firm A stands at
$9,000, while our firm is at $12,831. This indicates a positive market perception of our company,
considering various factors such as financial performance, growth prospects, management, and other
strategic elements. This sets the stage for our future performance objectives and the potential
benefits you could gain as shareholders in our company.
Looking ahead, we aspire to expand our product line by introducing multiple vehicles in both the
electric and truck segments. Our analysis, comparing with competitors, indicates that these sectors
are experiencing growth and have the potential for substantial returns in the long run. Additionally, we
plan to enhance our production capacities for each existing vehicle. This is where we seek your
support our growth.

In conclusion,
I would like to thank our staff for their advice and support in difficult times. I would also like to take
this opportunity to thank our teams, who have managed to limit losses and above all, to motivate the
staff. We would also like to highlight our technicians, without whom we would not be able to keep our
company alive.
I express my gratitude to you, our esteemed shareholders, for your continued support and confidence
in our vision. The road ahead may present challenges, but with your backing, we are confident in our
ability to navigate them successfully and achieve sustained growth.
Thank you for your trust.
Yours Sincerely,

Dieudonné Ariane
PGE2