GROUP ASSIGNMENT

MARKETING OF SERVICES

REPORT ON PVR CINEMAS

SUBMITTED TO: DR. RAGHAV UPADHYAI

SUBMITTED BY: NAMANPREET KAUR

ROHIT KUMAR
DEEPAK KUMAR
PRIYA KUMARI
ARUNIMA SAHA

Introduction:
PVR Cinemas is an established and well-known chain of
cinemas known for providing a great movie experience. The
purpose of this report is to assess various aspects of PVR
Cinemas such as staff responsibility, appearance, approach to
problem-solving, behaviour and accounting practices.

Findings:

Responsibility of employees:

It has been observed that PVR Cinemas staff are generally

responsive to customer requests. Customers said the staff was
attentive, polite and willing to help even during peak hours.
Personal responsibility has a positive impact on the overall
customer experience. Appearance of staff:

PVR Cinemas staff maintain a neat and professional

appearance at all times. They follow a clear dress code that
adds to the welcoming atmosphere of the cinema. This
practice conforms to normal expectations of a reputable
cinema. Problem Solving Approach:

Customers have reported that when problems or concerns

arise, PVR Cinemas shows a genuine interest in resolving
them. Employees are generally effective in solving problems
and resolving conflicts. This approach increases customer
satisfaction and loyalty. Employee Conduct:
 The behaviour of PVR Cinemas staff instils confidence in
customers. The staff is polite, respectful and professional.
Their behaviour and demeanour contribute to a positive and
enjoyable cinema experience, making customers feel valued
and well served. Accounting policy:

PVR Cinemas is committed to error-free data storage. Their

accounting practices conform to the best industry standards.
They use standard formats, train staff and conduct regular
inspections to minimize errors. This ensures financial
accuracy, legal compliance and operational efficiency.
Conclusion:
PVR Cinemas maintains high service quality and
professionalism in various locations. Their employees are
welcoming, maintain a clean appearance, show a genuine
interest in solving customer problems and inspire confidence
in their demeanor. Additionally, their commitment to
maintaining perfect data contributes to financial integrity and
operational efficiency.
Taken together, the findings indicate that PVR Cinemas is
committed to providing its customers with a positive and
satisfying moviegoing experience. These practices and
features contribute to brand image and customer loyalty. PVR
Cinemas must continue to focus on these aspects to maintain
and improve their high level of service.