TUTORIAL EXERCISE 3.

******************************************* ANSWER *************************************

BACKGROUND

This exercise focuses on comprehension of principles of data, information and knowledge and their
relationship to business activities

YOUR TASK

DIKAR MODEL For transforming data into knowledge

DIKAR Source
driven approach

Data Information Knowledge Action Result

Information Quality
Data Quality Knowledge Quality Action Quality Results Quality
• Data Quality
• Accuracy • Information Quality • Appropriate • Consistent with
• Definition clarity
• Completeness • ASHEN factors • Timely objectives
• Relevance
• Validity • Prior Experience • Quality • Effectiveness
• Presentation
• Consistency • Explicit Knowledge • Efficiency
• Timeliness
• Tacit Knowledge
• Availability

Mainly operational significance Mainly strategic significance

Results driven
• Chapter 10 Chaffey D., White G. 2nd Ed pp479 RAKID approach
(what results drive KID)

Using the DIKAR Model:

 Give a business example of the conversion of data to action/result

EXAMPLE

Data – 38

Information

 Degrees centigrade – person x

Knowledge

 Whenever (measuring the temperature of a person x in hospital)

 If (it is above 37.5 degrees centigrade)
 Then – person x has a fever

Action
  If the person x has a fever – then actions should be taken to reduce their body temperature

Result = person’s fever is reduced

Using the RAKID Model:

 Give a business example of the conversion of a required action/result and the backward
steps to identify the data, information and knowledge required

Result: Identify a traveller from an infected area with Coronavirus

Action: Measure temperature reading of traveller

Knowledge:

Whenever (measuring the temperature of a traveller from a Coronavirus infected area)

If (their temperature is greater than 38 degrees centigrade)

Then – they could have contracted coronavirus

Information - temperature in centigrade of traveller

Data > or equal to 38